MDP in International Business and Sales Management

Application period December 2017 - January 2018. Follow www.uef.fi/ibs to keep up to date.

Master's degree in International Business and Sales Management (IBS) is a multidisciplinary two-year master's degree programme that combines high-level research and teaching. The programme provides an in-depth understanding of the global business environment and firm's approaches to doing business across borders. The programme is designed for both Finnish and International students so that people with different backgrounds come to study and learn skills to operate successfully in challenging and changing business environments. The programme is fully taught in English and the curriculum is designed for students who want to gain in-depth knowledge and skills within all parts of international business and sales management.... [-]

MasterMarketingand Sales

Language of instruction: English

Key skills

Graduates of the Master programme Marketingand Sales are qualified to take on a wide range of responsibilities, including:

Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)

Core modules

Strategic marketing: strategy development, planning and budgeting, strategic partnerships Integrated marketing communications Segment-specific marketing: market intelligence and marketing metrics Law and regulations Agency and expert management Skills: research methods [-]

Master in Business Management and Sales Management

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In a short time we have witnessed the globalization, the development of new information technologies, comprehensive introduction to the Internet in our lives and new patterns of buying behavior of customers.

Clearly there is a new business paradigm, where the sale is not an end but a means to achieve customer loyalty. In this context, business managers need to strengthen existing and develop new skills that enable them to successfully address the professional and personal challenges they face.

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The Master in Business Management and Sales Management teaches participants to manage sales teams in a changing and increasingly globalized, a thorough knowledge of our customers and, ultimately, to handle the tools necessary to achieve sales targets marked by the organization. ... [-]

The digitalization of the environment has catalyzed the emergence of new business models and organizations that in a few years have become leaders in their sectors. A clear example is the eCommerce sector, which in recent years has gained popularity as a business concept among service companies, and its turnover increased over the year 2017 by more than 23%.

These results are due to the fact that large companies are betting heavily on their online channel. In addition, the constant improvement and boom of smartphones has contributed significantly to this increase in transactions.

This change in marketing trends forces companies and professionals to reinvent themselves to operate in this new digital environment, through the use of new technological tools. Thus, to be able to succeed at a professional level in this sector, it is necessary to acquire a series of skills, knowledge, skills that conform the capabilities to conceptualize, implement and manage a business based on eCommerce.... [-]

Why study a Master in Commercial Management and Marketing - Sales and Team Management?

The Master in Commercial Management and Marketing - Specialty Sales and Team Management prepares attendees to develop a strategic vision of the commercialization of B2B and B2C products and services and other types of sales to optimize results and improve customer relations . In addition to the generic competences, such as ability to manage teams, leadership, negotiation skills and ability to generate new ideas and to resolve conflicts, the program develops specific skills essential for this professional profile.

This program can be financed up to 48 months . Get in touch with us to ask us for a simulation!... [-]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the European Graduate Institute (IEP) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the Instituto Europeo de Posgrado ( IEP ) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

Become the strategist your business needs Creative, innovative, effective: become the strategist looking for companies with this master in marketing

The objective of the Online Master in Marketing is to enhance the ability of the participants to Plan and develop innovative marketing and sales management strategies. Emphasizes the domain of Techniques and tools Specific areas of this area to influence in advance the demand Depending on market orientation.

Objectives of the Master in Marketing and Sales Management: What will your participants achieve? Know the new trends in marketing and implement the most appropriate strategies in each moment. Analyze consumers and new distribution channels to offer competitive responses, tailored to their needs. Develop personal skills and competences of communication and leadership. Access the address of the Marketing Department. Acquire the keys to designing effective campaigns and managing commercial teams ... [-]

The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.

EMMS is the Master for you if You want to progress further in your career without taking time out to study You wish to strengthen your knowledge of sales and marketing in an international context You want to be able to apply immediately what you have learned in the program You are interested in developing networking opportunities in the international market What EMMS can offer you ... [-]

Master in International Marketing and Sales Management

Objectives: Gain the necessary knowledge and training in the field of international marketing and sales management in order to develop successful careers as sales and marketing professionals in today´s international business environment.

Characteristics

General

Official EEES postgraduate degree offering 60 ECTS.

Program structure

60 ECTS credits distributed over the Master duration, of which 27 correspond to core/compulsory courses, 24 to electives, and 9 to the final project/dissertation.... [-]

PRESENTATION

The International Master in Marketing and Sales- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career.

The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others.... [-]

Part-time studies for Master of Arts

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales.... [-]

THE MASTER IN MARKETING AND SALES It has been designed for a completed 100% online wide flexitime absolute geographic independence

It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.

GOALS

At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:

Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed Apply different forms of experiential marketing Develop an action plan relational Design and implement a successful Value Proposition Understanding the commercial phenomenon, from understanding and strategy development management experience Define and develop tools for business management Implement a business plan with a strong emphasis on selling Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning Review, evaluate and improve sales management practices within the company Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on results recipients ... [-]

TARGET

University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. Professionals in Marketing and / or Sales wishing to renew knowledge to enhance their careers. Professionals from other areas who want to supplement their training and development in the field of marketing.Consultores or consultants seeking to acquire, update or revise your knowledge of marketing and sales and applications.

New habits, new trends and behaviors, new ways to communicate, more information from consumers and greater demands ... These constant changes require marketers and sales to rethink their philosophies, concepts and tools to reach the business excellence. Only companies and organizations able to adapt and adjust their marketing policy to changes in the market will be able to move forward.... [-]

Sets MASTER YOUR SPECIALIST

GOALS

Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance ... [-]