Part time Master's Degree in Public Relations - PR

View all Part time Masters Programs in Public Relations - PR 2017

Public Relations - PR

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

The study of public relations PR is an area of communications in which professionals, who are often referred to as publicists, attempt to improve the image of clients in the media and public eye. Public relations clients often seek to gain media exposure or to improve their reputation within a particular market.

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Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus October 2017 Spain Madrid Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Best Part time Masters in Public Relations - PR 2017. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Madrid)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Madrid Barcelona

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. This Master is taught in Madrid and Barcelona Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, and TV3 Marathon, which collaborated with the organization of the campaign obesity. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results worldwide. DEVELOPMENT STRATEGIC PLANS Introduce... [-]

Máster en Organización de Eventos, Protocolo y Turismo de Negocio (MICE) (Barcelona / Part-time)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea tiene como objetivo formar profesionales y directivos que lideren proyectos empresariales centrados en la planificación y gestión de distintos tipos de eventos (en especial acciones de Meetings, Incentives, Conferences y Exhibitions así como congresos y convenciones, ferias profesionales), dominen los conceptos de protocolo y las estrategias de comunicación y relaciones públicas y generen un desarrollo turístico centrado en el segmento del turismo de negocios de calidad. [+]

Best Part time Masters in Public Relations - PR 2017. Máster en Organización de Eventos, Protocolo y Turismo de Negocio (MICE) El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea tiene como objetivo formar profesionales y directivos que lideren proyectos empresariales centrados en la planificación y gestión de distintos tipos de eventos (en especial acciones de Meetings, Incentives, Conferences y Exhibitions así como congresos y convenciones, ferias profesionales), dominen los conceptos de protocolo y las estrategias de comunicación y relaciones públicas y generen un desarrollo turístico centrado en el segmento del turismo de negocios de calidad. Razones para estudiar el Máster: Barcelona como destino de negocios y congresos de primer orden mundial, como el BTravel o el Bridal Week, lo que se aprovecha para la impartición práctica de determinadas asignaturas. Este Máster se imparte en Madrid y Barcelona Gestión de la marca personal: El programa incluye el desarrollo de competencias en el ámbito de la gestión de la marca personal, que inciden en el aprendizaje de técnicas de marketing personal y empleabilidad, con el fin de detectar oportunidades profesionales en España o en otros países. Extenso programa de visitas a ferias, eventos y organizaciones: En el curso 2015/2016 los estudiantes del máster visitaron las ferias IBTM y Alimentaria, el Museo Dalí de Figueres, y la Maratón de TV3, en la que colaboraron con la organización de la campaña contra la obesidad. Objetivos El Máster en Organización de Eventos, Protocolo y Turismo de Negocio te permitirá: CONOCER... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Barcelona)

School of Tourism and Hospitality - The OSTELEA
Campus October 2017 Spain Barcelona Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. [+]

Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. Why study the Master in Ostelea: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, Port Aventura amusement park, and the Marathon of TV3, which collaborated with the organization of the campaign against obesity. GOALS The Master in Event Organization, Protocol and Tourism Business allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and the area of ​​Protocol institutions build a strong foundation of industry knowledge from an international perspective always from the management approach. GLOBAL VISION Train managers oriented business management of... [-]

Master in International Affairs and Public Policy

Nankai University
Campus 2 years September 2017 China Tianjin

IAPP is an international relations programme with a focus on understanding China’s foreign policy and strategic thinking. [+]

Best Part time Masters in Public Relations - PR 2017. International Affairs and Public Policy is the study of how countries form relationships with and interact with each other. China’s foreign policy and strategic thinking is highly influential, so studying this subject in China itself will provide some fascinating insights. This programme is designed to prepare graduates for a wide range of careers in the field of international relations. It will provide you with the academic and analytical skills necessary to understand the contemporary world and the rapidly changing context in which international relations and foreign diplomacy are conducted. This programme will also provide you with the ability to deploy strategic foresight and encourage you to engage in the spirit of constructive dialogue and mutual understanding. As well as developing your academic and problem-solving capabilities, the programme will equip you with the tools to make sense of the complex world around us, to think on your feet and to consider international issues and events from a global perspective. WHY STUDY INTERNATIONAL RELATIONS AT NANKAI? The Zhou Enlai School of Government that delivers the programme is ranked number 1 in China. As one of the most prestigious schools in China, the Zhou Enlai School of Government is an elite centre for research and teaching in the fields of politics, political science, international relations and Sino-Foreign diplomacy. The school is named after Premier Zhou Enlai, one of China’s most revered leaders of the 20th century, holding the position as Chinese Premier. WHAT... [-]

Master - Strategic Communications Management In Advertising And Public Relations

Far Eastern Federal University
Campus 2 years September 2017 Russia Vladivostok

The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. [+]

Program Overview The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. The program examines the strategic principles of modern management information and advertising communications, analyzed the experience and principles of advertising and information campaigns in the Asia-Pacific region. The program content focuses on the contemporary sphere of mass communications and media, the advertising market, as well as trends in the sphere of business information communications development. The program aims at developing practical skills of evaluating the effectiveness of advertising and information campaigns, as well as the use of innovative resources in advertising and PR-activities. acquired competence skills the implementation of research projects; ideas about modern advertising markets; control of the process of creating an advertising and PR-product of various kinds for different target markets and spheres; systematic evaluation of performance in the advertising markets; organization of work in the field of advertising and public relations, including the management, guidance and control functions; ability to work in large companies (including international and holding) organizing and planning the activities of advertising, marketing and information support of the activities of the corporation. Competitive advantages qualified teachers, including well-known theoretical and practical; the presence of a large database of practices in leading organizations of various types in the region; study of regional specificity Asia-Pacific and the Far East of Russia; use FEFU capacity as an interdisciplinary multicultural scientific and educational area; the ability to integrate into international projects in the Far East of... [-]

Master in Advertising

Academy of Art University
Campus or Online 2 - 3 years September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Best Part time Masters in Public Relations - PR 2017. Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a... [-]

Master in Business Studies - Business Communication

United International Business Schools
Campus Part time 1 - 2 years September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam + 11 more

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full... [-]

Consulting Expertise In Strategic Planning Public Image And Media

Universidad Galileo
Campus Part time 2 years July 2017 Guatemala Guatemala City

Contribute to the formation of highly trained professionals who develop comprehensive and competitively in the field of strategic design and implementation of projects of Public Image for individuals, institutions and companies with a deep knowledge of handling public relations, imaging and media Communication. [+]

Best Part time Masters in Public Relations - PR 2017. About Objectives: Contribute to the formation of highly trained professionals who develop comprehensive and competitively in the field of strategic design and implementation of projects of Public Image for individuals, institutions and companies with a deep knowledge of handling public relations, imaging and media Communication. pensum FIRST YEAR 1st cycle ANALYSIS OF HEARINGS AND MANAGEMENT OF PUBLIC OPINION EXPRESSION AND NO VERBAL VERBAL Body Image 2ND cycle INTERVIEW PRESS BROADCAST POLITICAL IMAGE (political marketing, PROPAGANDA AND PUBLICITY) TECHNOLOGY MEDIA PUBLIC IMAGE 3RD cycle COMMUNICATION AND PUBLIC POLICY ETIQUETTE AND PROTOCOL THE SPOKESMAN AND THE MESSAGE 4TH cycle SOCIAL IMAGE WORKSHOP CORPORATE PROJECTS AND PUBLIC RELATIONS POWER MEDIATIC AND OPINION SURVEYS SEMIOLOGY IMAGE COLOR AND PSYCHOLOGY SECOND YEAR 5TH cycle ENTREPRENEURSHIP IMAGE AND SOCIO-POLITICAL SYSTEM OF GUATEMALA MANAGEMENT TRAINING AUDIOVISUAL AND MEDIA 6TH cycle ADMINISTRATION ENVIRONMENTAL IMAGE WORKSHOP: POLITICAL CAMPAIGN DESIGN, STRATEGIC MANAGEMENT PLANNING AND MEDIA PRESS 7TH cycle GENRES NEWSPAPER AND ANNOUNCEMENTS ENGINEERING PUBLIC IMAGE ASSEMBLY OF EVENTS AND PRESS CONFERENCE 8TH cycle WORKSHOP: COMMUNITY MANAGER AND WEBSITES COSTS AND BUDGET MANAGEMENT COMPANY PUBLIC IMAGE PROJECT PUBLIC PRESENTATIONS Academic credits Total: 78 * In the first year graduate degree is obtained and in the second year master's degree is obtained. Duration The master has a duration of two years, divided into eight quarters, we offer the cycle from January to December. Night Day: Saturday from 16:00 to 20:40 hours. American Cycle: open enrollment for the American cycle of 6 to... [-]

Master in Marketing Communication and Public Relations

Izmir University of Economics
Campus 2 years September 2017 Turkey Balçova

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received innovative education that extensively addresses contemporary communication dynamics. [+]

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received innovative education that extensively addresses contemporary communication dynamics. Courses MCPR 566 IMC Principles and Practices MCPR 569 Public Relations Theory and Practice BA 564 Marketing Research MCPR 595 Seminar MCPR 599 Master Thesis Elective Courses MCPR 551 Brand Communication MCPR 561 Special Topics in PR MCPR 562 Selected Issues in IMC MCPR 570 Global Consumer Culture and Identities MCPR 571 Creative Thinking MCS 501 Research Methods in Communication Studies MCS 507 Crossroads in Communication Studies Application Requirements for International Students Who can apply? Foreign nationals Blue Card holders (Turkish citizens by birth, but released from citizenship by the Ministry of the Internal Affairs, and who can certify that their minor children who are registered in that permit are eligible for the rights stated in Law No. 5203) Foreign nationals who became Turkish citizen afterwards/dual citizens in the same status Turkish nationals who completed the last three years of their secondary education (high school) in a foreign country excluding Turkish Republic of Northern Cyprus, (including those who completed their entire secondary education (high school) at Turkish schools in the presence of Ministry of National Education in a... [-]

Global Sports Law Companion Degree

Instituto Superior de Derecho y Economía (ISDE) Madrid
Campus 16 - 18 months September 2017 Spain Madrid Barcelona Spain Online USA New York United Kingdom Cambridge Switzerland Lausanne + 7 more

This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) [+]

Best Part time Masters in Public Relations - PR 2017. ISDE and Columbia University are proud to announce the launch of a new companion degree program for internationally-oriented sports industry professionals. This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) Courses provide foundational instruction on the sports industry combined with specific training in sports (accounting, finance, marketing, personnel management, and analytics) and law (intellectual property law and alternative dispute resolution). Columbia/ISDE Companion Degree students enjoy the same academic and administrative benefits as all other full-time Columbia students. At the same time, they also benefit from the special academic content and proven placement services offered by ISDE. The program’s prestigious faculty represent many of the world’s top sporting organizations, including: National Collegiate Athletic Association National Football League National Basketball... [-]

Master (MSc) Fundraising Management

School Of Professional Studies - Columbia University
Campus Part time 3 - 12 semesters September 2017 USA New York

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. [+]

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. The world of nonprofits is growing – both in size and influence. The thousands of causes and the millions of organizations that serve those causes, in the United States and across the globe, need people to lead and to secure financial support. The Fundraising Management program here at Columbia is your portal to taking part in what many feel is the most important of society’s sectors – the one that furthers philanthropy, the love of humankind. The need for fundraising professionals and nonprofit leaders to distinguish themselves has increased. Organizations constantly seek individuals with a thorough understanding of the philanthropic marketplace, a mastery of key fundraising techniques, and comprehensive management skills. Because of this demand for highly skilled development personnel, salaries are among the highest in the sector. Curriculum 36 points for degree completion On-campus instruction Part-time* or full-time program Fall and Spring** intake 3–12 terms to complete*** Capstone Seminar and comprehensive final project * International students need to be enrolled on a full-time basis to be eligible for an F-1 student visa. ** Part-time program only for Spring intake *** Summer courses included. Students in the Fundraising Management program complete 12 3-point courses: five core required courses, which provide an overview of the industry and a thorough analysis of the essential elements of fundraising and leadership, including campaigns, major gifts, planning giving, and grants, as well as nonprofit financial management and board governance... [-]

Master's In Communication Management And Public Relations

European Open Business School
Online Part time September 2017 Spain Madrid

Through the teaching of qualified experts in different areas of the company experts and your environment, you get to prepare and equip students with the tools and knowledge necessary for decision-making in the enterprise and organizations, and business, which will allow them to analyze: Globalization ... [+]

Best Part time Masters in Public Relations - PR 2017. Master in Communication and Public Relations What students get to the end of our training activity is the following: High organizational skills, leadership and management Adaptability to change and technological innovation. Ability to provide strategic and operational plans in senior management of the company. Habit of teamwork. Critical analysis and capacity for abstraction. Fast identification, problem analysis and solving them Open to the socio-economic and cultural environment mentality. Learn to take responsibility. As a senior, both personal and professional development of their daily activities, eventually transforming the productivity cost training for businesses and organizations cultural enrichment. Through the teaching of qualified experts in different areas of the company experts and your environment, you get to prepare and equip students with the tools and knowledge necessary for decision-making in the enterprise and organizations, and business, which will allow them to analyze: Globalization of markets, quality systems and management, management and financing of projects, sociological aspects, Strategic Planning and Analysis of productivity as well as ethical principles and values ​​that should be developed in the company directors . Agenda Module 1. The Science of Public Relations. Module 2: Administration, Management and Social Framework of Public Relations. Module 3. The Science of Public Relations and Industry persuasion. Global Module 4. Communication and Corporate Identity. Branding: The Brand Value Management. Module 5. Communication Policy, Lobbying and Lobbyists. Module 6. CSR in corporate and institutional communication. Module 7. Managing communication in crisis situations. Potential conflicts.... [-]

Master's In Communication Management, Public Relations And Protocol

European Open Business School
Online Part time September 2017 Spain Madrid

What students get to the end of our training event is ... [+]

Master in Communication, Public Relations and Protocol What students get to the end of our training activity is the following: High organizational skills, leadership and management Adaptability to change and technological innovation. Ability to provide strategic and operational plans in senior management of the company. Habit of teamwork. Critical analysis and capacity for abstraction. Fast identification, problem analysis and solving them Open to the socio-economic and cultural environment mentality. Learn to take responsibility. As a senior, both personal and professional development of their daily activities, eventually transforming the productivity cost training for businesses and organizations cultural enrichment. Through the teaching of qualified experts in different areas of the company experts and your environment, you get to prepare and equip students with the tools and knowledge necessary for decision-making in the enterprise and organizations, and business, which will allow them to analyze: Globalization of markets, quality systems and management, management and financing of projects, sociological aspects, Strategic Planning and Analysis of productivity as well as ethical principles and values ​​that should be developed in the company directors . Agenda Module 1. The Science of Public Relations. Module 2: Administration, Management and Social Framework of Public Relations. Module 3. The Science of Public Relations and Persuasion Industry. Module 4. The Science of PR in crisis. Module 5. Balanced Scorecard applied for Business Communication. Module 6. Communication Policy, Lobbying and Lobbyists. Module 7. Business Protocol. Module 8 Protocol Spanish. Module 9. Sales and Marketing function. Module 10. Segmentation and Typology. 11. Product Module.... [-]

Master blended learning in Communication, Public Relations and Protocol (in Spanish)

ESERP Business School
Online & Campus Combined June 2017 Spain Madrid Barcelona Palma de Mallorca Alcalá de Guadaíra + 1 more

ESERP Business School offers programs that allow even more flexibility than the Master in class. Designed for students with highly variable work schedules or who must travel frequently, distance education presents [+]

Best Part time Masters in Public Relations - PR 2017. ESERP Business School offers programs that allow even more flexibility than the Master in class. Designed for students with highly variable work schedules or who must travel frequently, distance education presents the study and evaluation entirely online and can be accessed at any time and place to the virtual platform, with the option to attend a maximum of 60% of attending classroom, between October and June, at the branch of ESERP of your choice. The educational content of Masters blended learning is adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity. The Masters of ESERP put special emphasis on skills development, always based on updated knowledge that allow students to practice applying the most innovative techniques and tools strategically. To achieve this we rely on a compound Faculty by specialized professionals in the classroom introducing the real problems of the current business organization, providing the student online tracking. For the integration of students in the business world and in the process of decision-making, applying a dynamic education system and active, used as a teaching tool, among others, the case method and simulation. Admission requirements Must meet and certify one of the following requirements: University degree Spanish or EU students must submit a photocopy of the official university seal University original source, or a notarized photocopy... [-]