Masters Program in Public Relations - PR in North America

View all Masters Programs in Public Relations - PR in North America 2017

Public Relations - PR

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

The study of public relations PR is an area of communications in which professionals, who are often referred to as publicists, attempt to improve the image of clients in the media and public eye. Public relations clients often seek to gain media exposure or to improve their reputation within a particular market.

The United States of America commonly called the United States, is a federal republic consisting of fifty states and a federal district. The 48 contiguous states and the federal district of Washington, D.C. are in first North America between Canada and Mexico. The state of Alaska is in northwestern North America, west of Canada and east of Russia across the Bering Strait, and the state of Hawaii is an archipelago in the mid-North Pacific. The country also has five populated and nine unpopulated territories in the Pacific and the Caribbean.

View all Master Programs in Public Relations - PR in North America 2017

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Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3 years September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Masters in Public Relations - PR in North America 2017. Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the industry. Articulate career goals and plan to achieve them Communicate strategic conceptual and artistic goals at a professional level Submit work according to professional presentation standards Collaborate with other members of a creative team Specialty Skills: Creative Strategy Analyze social and cultural trends to identify patterns and potential implications Evaluate a brand’s position from multiple perspectives Academy of Art University Learning Outcomes Graduates of the Academy of Art University will demonstrate the ability to: Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles. Evaluate work in their field, including their own work, using professional terminology. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design. Visit www.academyart.edu to learn more about total costs, median student loan debt, potential occupations and other information. Accredited Member WSCUC, NASAD, CIDA (BFA-IAD, MFA-IAD), NAAB (B.ARCH*, M.ARCH), CTC (California Teacher Credential). Acting degree program is currently not offering online courses. **B.ARCH is currently in candidacy status. [-]

Global Sports Law Companion Degree

Instituto Superior de Derecho y Economía (ISDE) Madrid
Campus Full time 16 - 18 months September 2017 Spain Madrid

This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) [+]

ISDE and Columbia University are proud to announce the launch of a new companion degree program for internationally-oriented sports industry professionals. This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) Courses provide foundational instruction on the sports industry combined with specific training in sports (accounting, finance, marketing, personnel management, and analytics) and law (intellectual property law and alternative dispute resolution). Columbia/ISDE Companion Degree students enjoy the same academic and administrative benefits as all other full-time Columbia students. At the same time, they also benefit from the special academic content and proven placement services offered by ISDE. The program’s prestigious faculty represent many of the world’s top sporting organizations, including: National Collegiate Athletic Association National Football League National Basketball Association Fédération Internationale de Football Association Court of Arbitration for Sport Major League Soccer International Olympic Committee Furthermore, guest lecturers include the world sporting community’s most respected lawyers, agents, and managers. Networking events and practical workshops held at leading law firms and sports organizations in New York City will complement the coursework.
 In addition to the academically rigorous curriculum, the program offers students outstanding networking opportunities with peers at Columbia and ISDE and colleagues from across the Ivy League and sports industry. 
Together, these opportunities will prepare graduates to succeed in the next phases of their careers. The Columbia/ISDE Companion Degree Program is open to highly motivated professionals who already possess a law degree. [-]

Master (MSc) Fundraising Management

School Of Professional Studies - Columbia University
Campus Full time Part time 3 - 12 semesters September 2017 USA New York + 1 more

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. [+]

Masters in Public Relations - PR in North America 2017. The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. The world of nonprofits is growing – both in size and influence. The thousands of causes and the millions of organizations that serve those causes, in the United States and across the globe, need people to lead and to secure financial support. The Fundraising Management program here at Columbia is your portal to taking part in what many feel is the most important of society’s sectors – the one that furthers philanthropy, the love of humankind. The need for fundraising professionals and nonprofit leaders to distinguish themselves has increased. Organizations constantly seek individuals with a thorough understanding of the philanthropic marketplace, a mastery of key fundraising techniques, and comprehensive management skills. Because of this demand for highly skilled development personnel, salaries are among the highest in the sector. Curriculum 36 points for degree completion On-campus instruction Part-time* or full-time program Fall and Spring** intake 3–12 terms to complete*** Capstone Seminar and comprehensive final project * International students need to be enrolled on a full-time basis to be eligible for an F-1 student visa. ** Part-time program only for Spring intake *** Summer courses included. Students in the Fundraising Management program complete 12 3-point courses: five core required courses, which provide an overview of the industry and a thorough analysis of the essential elements of fundraising and leadership, including campaigns, major gifts, planning giving, and grants, as well as nonprofit financial management and board governance five elective courses in nonprofit leadership, spanning management, marketing, quantitative studies, and other subjects related to philanthropy, development, and fundraising two courses that comprise a capstone sequence: a seminar in fundraising, designed to address high-level considerations within the field, and a supervised project which permits students to apply the knowledge gained in the program in a meaningful, substantive way Each course consists of theoretical and practical approaches to its subject matter. In-class exercises (such as formal presentations, role play, and experiential learning) and real institution-based assignments provide students with applied, tangible skills that readily transfer into the workplace, while homework (including readings, research, and report writing) keeps students up to date on the latest trends, techniques, and strategies in nonprofit administration. As such, the program imparts both the requisite subject matter necessary for mastery of the field as well as the techniques and tools essential for individual confidence and success. The curriculum is demanding and requires a significant commitment of time and energy outside of classroom. Students must complete the 36-point program with an overall grade point average of 3.0 (B) or better in order to be awarded the degree. [-]