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Public Relations - PR
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Master In Organizing Events, Protocol And Business Tourism (MICE) (online)

School of Tourism and Hospitality - The OSTELEA
Online Full time April 2017 Spain Barcelona

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Masters in Public Relations - PR. Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: This Master is developed in methodology Online Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Stress management techniques: The program includes sessions on stress management techniques, an essential ability for any manager in the organization of events, whose psycho-emotional balance depends on the effective management teams. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results worldwide. DEVELOPMENT STRATEGIC PLANS Introduce the keys to the development of strategic plans and their implementation to immediate action in MICE (Meetings, Incentives, Conferencing and Exhibitions) environments. INNOVATION AND SUSTAINABLE MANAGEMENT Develop the capacity for creativity and innovation in the industry and its sustainable management through a comprehensive and specialized training, qualifying participants for assuming positions of responsibility. MANAGEMENT TRAINING Developing the necessary management skills of a global MICE business manager to make a collaborative, assertive and participatory work among all team members develop. Curriculum The Master in Event Organization, Protocol and Tourism Business Ostelea is classified into 5 modules: Structure and finance the tourism sector. Talent management and innovation. Business management organization eventosy business tourism in global environments. International Marketing, protocol events and business tourism. Master's Thesis. Professional careers Professions Career Services is a support area for students and alumni Our goal is to guide and accompany the student to reach new professional goals and achieve a better match between your expectations and professional interests with the labor market. Career Services Employment Exchange Executive Partner Employment Program Online job forum Online entrepreneurs cycle Webminars Talent Development Professional outings Director focused on business tourism and event facilities, such as palaces congresses and conventions, fairs, incentive agencies and other acts of trade promotion in the field of public relations. Hotel establishments dedicated to hosting events such as conferences, conventions and conferences. Companies using sponsorship and patronage as a communication tool and need to qualified professionals who manage events that will organize or sponsor, and to devise the sponsorship of profitable projects from the point of view of visibility and return on investment. Departments of public institutions of any area dedicated to the implementation of policies cultural and artistic heritage through design, planning and event management in this field. Specialists Protocol events both private and official, working in companies or self-employed. Marketing managers of companies focused on business tourism Organizers and directors campaigns for cultural events on commission of private, public companies or individual customers. Consultants in the development, marketing and financing events. Admissions and Qualifications ADMISSIONS The admission process guarantee the suitability of the candidates, so all participants can make the most of this learning experience. To start the admission process is necessary to fill the request for information. From that moment Ostelea will contact the candidate to close an interview which must provide the following documentation: Titulación Universitaria The Curriculum Vitae Motivation letter Two letters of recommendation After completing the interview, the Admissions Committee will examine case by case and communicate the resolution to the candidate to report the status of their admission. QUALIFICATIONS The participant who successfully completes the program will take TRIPLE CERTIFICATION: Master in Event Organization, Protocol and Business Tourism for Ostelea School of Tourism & Hospitality (OWN) Master in Event Organization, Protocol and Business Tourism EAE Business School (OWN) Master in International Tourism Management, majoring in Tourism Management International Business, from the University of Lleida [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Madrid)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. This Master is taught in Madrid and Barcelona Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, and TV3 Marathon, which collaborated with the organization of the campaign obesity. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results worldwide. DEVELOPMENT STRATEGIC PLANS Introduce the keys to the development of strategic plans and their implementation to immediate action in MICE (Meetings, Incentives, Conferencing and Exhibitions) environments. INNOVATION AND SUSTAINABLE MANAGEMENT Develop the capacity for creativity and innovation in the industry and its sustainable management through a comprehensive and specialized training, qualifying participants for assuming positions of responsibility. MANAGEMENT TRAINING Developing the necessary management skills of a global MICE business manager to make a collaborative, assertive and participatory work among all team members develop. CURRICULUM The Master in Event Organization, Protocol and Tourism Business Ostelea is classified into 5 modules: Structure and finance the tourism sector. Talent management and innovation. Business management organization eventosy business tourism in global environments. International Marketing, protocol events and business tourism. Master's Thesis. Professional careers Professions Career Services is a support area for students and alumni Our goal is to guide and accompany the student to reach new professional goals and achieve a better match between your expectations and professional interests with the labor market. Career Services Employment Exchange Executive Partner Employment Program Online job forum Online entrepreneurs cycle Webminars Talent Development Professional outings Director focused on business tourism and event facilities, such as palaces congresses and conventions, fairs, incentive agencies and other acts of trade promotion in the field of public relations. Hotel establishments dedicated to hosting events such as conferences, conventions and conferences. Companies using sponsorship and patronage as a communication tool and need to qualified professionals who manage events that will organize or sponsor, and to devise the sponsorship of profitable projects from the point of view of visibility and return on investment. Departments of public institutions of any area dedicated to the implementation of policies cultural and artistic heritage through design, planning and event management in this field. Specialists Protocol events both private and official, working in companies or self-employed. Marketing managers of companies focused on business tourism Organizers and directors campaigns for cultural events on commission of private, public companies or individual customers. Consultants in the development, marketing and financing events. Admissions and Qualifications ADMISSIONS The admission process guarantee the suitability of the candidates, so all participants can make the most of this learning experience. To start the admission process is necessary to fill the request for information. From that moment Ostelea will contact the candidate to close an interview which must provide the following documentation: The Curriculum Vitae Motivation letter Two letters of recommendation demonstrable work experience at least 3 years After completing the interview, the Admissions Committee will examine case by case and communicate the resolution to the candidate to report the status of their admission. QUALIFICATIONS The participant who successfully completes the program will take TRIPLE CERTIFICATION: The Masters in Event Organization, Protocol and Tourism Business by The Ostelea, School of Tourism & Hopitality. The Masters in Event Organization, Protocol and Tourism Business by EAE Business School. The degree of the University of Lleida. [-]

Máster en Organización de Eventos, Protocolo y Turismo de Negocio (MICE) (Barcelona / Part-time)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona

El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea tiene como objetivo formar profesionales y directivos que lideren proyectos empresariales centrados en la planificación y gestión de distintos tipos de eventos (en especial acciones de Meetings, Incentives, Conferences y Exhibitions así como congresos y convenciones, ferias profesionales), dominen los conceptos de protocolo y las estrategias de comunicación y relaciones públicas y generen un desarrollo turístico centrado en el segmento del turismo de negocios de calidad. [+]

Masters in Public Relations - PR. Máster en Organización de Eventos, Protocolo y Turismo de Negocio (MICE) El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea tiene como objetivo formar profesionales y directivos que lideren proyectos empresariales centrados en la planificación y gestión de distintos tipos de eventos (en especial acciones de Meetings, Incentives, Conferences y Exhibitions así como congresos y convenciones, ferias profesionales), dominen los conceptos de protocolo y las estrategias de comunicación y relaciones públicas y generen un desarrollo turístico centrado en el segmento del turismo de negocios de calidad. Razones para estudiar el Máster: Barcelona como destino de negocios y congresos de primer orden mundial, como el BTravel o el Bridal Week, lo que se aprovecha para la impartición práctica de determinadas asignaturas. Este Máster se imparte en Madrid y Barcelona Gestión de la marca personal: El programa incluye el desarrollo de competencias en el ámbito de la gestión de la marca personal, que inciden en el aprendizaje de técnicas de marketing personal y empleabilidad, con el fin de detectar oportunidades profesionales en España o en otros países. Extenso programa de visitas a ferias, eventos y organizaciones: En el curso 2015/2016 los estudiantes del máster visitaron las ferias IBTM y Alimentaria, el Museo Dalí de Figueres, y la Maratón de TV3, en la que colaboraron con la organización de la campaña contra la obesidad. Objetivos El Máster en Organización de Eventos, Protocolo y Turismo de Negocio te permitirá: CONOCER LA INDUSTRIA MICE (Meetings, Incentives, Conferencing y Exhibitions) y el área de Protocolo de las instituciones. Construir una fuerte base de conocimiento de la industria desde una perspectiva internacional y siempre desde el enfoque directivo. VISIÓN GLOBAL Formar directivos orientados a la gestión empresarial de las empresas turísticas capaces de obtener los resultados esperados a nivel global. DESARROLLO DE PLANES ESTRATÉGICOS Dar a conocer las claves de la elaboración de planes estratégicos y su aplicación a la acción inmediata en entornos MICE (Meetings, Incentives, Conferencing y Exhibitions). INNOVACIÓN Y GESTIÓN SOSTENIBLES Desarrollar la capacidad de creatividad e innovación en la industria y su gestión sostenible a través de una formación integral y especializada, cualificando a los participantes para la asunción de puestos de responsabilidad. FORMACIÓN DE DIRECTIVOS Desarrollar las habilidades directivas necesarias de un gestor global de empresas MICE para conseguir que se desarrolle un trabajo colaborativo, asertivo y participativo entre todos los miembros del equipo. Plan de estudios El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea se clasifica en 5 módulos: Estructura y finanzas del sector turístico. Gestión del talento e innovación. Gestión de empresas de organización de eventosy turismo de negocios en entornos globales. Marketing internacional, protocolo de eventos y turismo de negocios. Trabajo Fin de Máster. Carreras Profesionales El Servicio de Carreras Profesiones es un área de apoyo para alumnos y antiguos alumnos nuestro objetivo es orientar y acompañar al alumno para alcanzar nuevos objetivos profesionales, así como lograr un mayor ajuste entre sus expectativas e intereses profesionales con el mercado laboral. Servicios de Carreras Profesionales Bolsa Empleo Programa Employment Partner Executive Foro empleo online Ciclo de emprendedores online Webminars Desarrollo Talento Salidas Profesionales Director de establecimientos enfocados en turismo de negocios y organización de eventos, como palacios de congresos y convenciones, ferias, agencias de incentivos y otros actos de promoción comercial en el ámbito de las relaciones públicas. Establecimientos hoteleros dedicados al hosting de eventos, como congresos, convenciones y conferencias. Empresas que utilizan el patrocinio y el mecenazgo como una herramienta de comunicación y necesitan a profesionales cualificados que gestionen los eventos que van a organizar o esponsorizar, y que diseñen el patrocinio de proyectos rentables desde el punto de vista de la visibilidad y el retorno de la inversión. Departamentos de instituciones públicas de cualquier ámbito dedicados a la implementación de políticas culturales, patrimoniales y artísticas a través del diseño, la planificación y la gestión de eventos en este campo. Especialistas en Protocolo tanto en eventos privados como oficiales, trabajen en empresas o por cuenta propia. Directores de marketing de empresas enfocadas en el turismo de negocios Organizadores y directores de campañas para eventos culturales bajo encargo de empresas privadas, públicas o clientes individuales. Consultores en el desarrollo, comercialización y financiación de eventos. Admisiones y Titulación ADMISIONES El proceso de admisión garantiza la idoneidad de los candidatos, de esta manera todos los participantes podrán aprovechar al máximo esta experiencia de aprendizaje. Para iniciar el proceso de admisión es necesario rellenar la solicitud de información. A partir de ese momento Ostelea se pondrá en contacto con el candidato para cerrar una entrevista a la cual se deberá aportar la siguiente documentación: El Curriculum Vitae Carta de motivación Dos cartas de recomendación Experiencia laboral demostrable mínima de 3 años Tras finalizar la entrevista el Comité de Admisiones analizará caso por caso y comunicará la resolución al candidato para informarle del status de su admisión. TITULACIÓN El participante que complete con éxito el programa obtendrá TRIPLE TITULACIÓN: El título de Máster en Organización de Eventos, Protocolo y Turismo de Negocios por The Ostelea, School of Tourism & Hopitality. El título de Máster en Organización de Eventos, Protocolo y Turismo de Negocios por EAE Business School. La titulación de la Universitat de Lleida. [-]

Masters In Organizing Events, Protocol And Business Tourism (mice)

School of Tourism and Hospitality - The OSTELEA
Campus Full time April 2017 Spain Barcelona

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of ... [+]

The Master in Event Organization, Protocol and Ostelea Business Tourism It aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the business tourism segment quality and the necessary business perspective to be efficient in decision-making. Why study the Master in Event Organization, Protocol and Business Tourism (MICE) in Ostelea: Membership of students: Students in the program become members of the Spanish Association of Professionals of Exhibitions, Events and Congresses (APROFECO) for one year, you can access all the latest industry events during your stay in Barcelona. Barcelona as a business destination and world - class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. Organization of real events: the Masters Students are responsible for the organization of events and school protocol. Among other events, during 2015/2016 organized the Day of the Book. Management of personal brand: The program includes the development of skills in the field of management of personal brand, affecting learning techniques personal marketing and employability, in order to detect career opportunities in Spain or other countries . Stress management techniques: The program includes several sessions on stress management techniques, an essential ability for any executive of the organization of events, whose psycho-emotional balance will depend on the effective management of equipment. Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, Port Aventura amusement park, and TV3 Marathon, which collaborated with the organization of the campaign against obesity. GOALS The Master in Events Organization, Tourism and Business Protocol will give you the following benefits: Insight into the MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. Sustainable Innovation and Management. Developing the capacity for creativity and innovation in the industry and Its sustainable management through comprehensive and specialist training, equipping Participants to take on positions of responsibility. Global vision. Training principals to manage events equipped companies, tourism business conventions and institutions, and WHO are reliable to Achieve the expected results at a global level. Training executives. Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively With all of the members of the team. Development of strategic plans. Learning the key factors in drafting strategic and immediate action plans in settings MICE (Meetings, Incentives, Conferences and Exhibitions). CURRICULUM The Master in Event Organization, Protocol and Tourism Business Ostelea is classified into 5 modules: Introduction to business tourism and events organization. Strategic management in tourism business and event. Protocol. Management companies organizing events and business tourism. Master's Thesis. Within each of these modules different subjects are presented. Professional careers Professions Career Services is a support area for students and alumni Our goal is to guide and accompany the student to reach new professional goals and achieve a better match between your expectations and professional interests with the labor market. Career Services Webminar Talent Development Itinerary Entrepreneurs Directions Career Career Transition Itinerary Online job forum Graduate Programmes Company Meetings Employment Workshops Professional outings Organization of cultural events on behalf of private, public companies or individual customers. Organization, design and event management, study of visibility, profitability and return on investment. Departments of public institutions in the state, regional, provincial or municipal level dedicated to the implementation of cultural, artistic and cultural heritage through design, planning and event management policies in this field. Companies engaged in the organization of fairs and other events of trade promotion in the field of public relations. Hotel establishments dedicated to hosting events such as conferences, conventions and conferences. Degree The participant who successfully completes the program on the campus of Barcelona get TRIPLE CERTIFICATION: The Masters in Event Organization, Protocol and Tourism Business by The Ostelea, School of Tourism & Hopitality. The Masters in Event Organization, Protocol and Tourism Business by EAE Business School. The degree of the University of Lleida. In order to obtain the degree from the University EAE and is necessary to meet the requirements applying these institutions. [-]

Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time April 2017 Spain Madrid

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Masters in Public Relations - PR. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility. GLOBAL VISION Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level. TRAINING EXECUTIVES Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team. DEVELOPMENT OF STRATEGIC PLANS Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions). Study Programme Ostelea’s Master in Events Organization, Protocol and Business Tourism is divided into 5 modules: Structure and finance of the tourism sector. Talent management and innovation. Management of events organization and business tourism companies in global settings International marketing, protocol for events and business tourism Master’s Thesis. Professional Careers Professional Careers Service Employment Exchange Employment Workshops Company Meetings Graduate Programme Weekly Newsletter 4th Year Degree Entrepreneurs Series Online Employment Forum Professional Opportunities Cultural Events Organization being commissioned by private and public companies or private clients. Events organization, design and management, conducting feasibility, profitability and ROI studies. Public institution departments at a state, regional, provincial and municipal level focused on the implementation of cultural, heritage, and artistic policies through the design, planning and management of events in this field. Companies specializing in the organization of trade fairs and other commercial promotion events in the field of public relations. Hotel establishments specializing in hosting events such as congresses, conventions and conferences. Admission and Qualification ADMISSION The admission process ensures the candidates’ suitability and, as a result, all of the participants can make the very most of this learning experience. To begin the admission process, candidates must complete the information request form. After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation: University qualification Curriculum Vitae Motivation letter Two letters of recommendation English certification or interview in English After completing the interview, Admissions Committee analyses the applications case by case and notifies the candidate of its decision and informs them of their admission status. QUALIFICATION Participants who successfully complete the programme at the Madrid campus will receive a TRIPLE QUALIFICATION The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality. The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School. The qualification from the Universidad Rey Juan Carlos In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions. [-]

Master’s Degree in International Communication (MIC)

International University of Languages and Media
Campus Full time 18 months October 2017 Italy Milan United Kingdom Leeds Lithuania Vilnius Netherlands Groningen + 6 more

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. [+]

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. The Master’s degree in International Communication (MIC) is a postgraduate programme entirely in English lasting 18 months and aimed at graduates in the communication disciplines or related subjects. By attending the MIC Master’s degree course you will be able to study in different universities all over Europe and thus obtain dual recognition. The MIC is a full-time programme lasting 3 semesters. The first semester (Professionalising Communication) has a core curriculum in which you will get training on the basic tools of communication, and takes place in one of the three partner universities. The second semester (Communication Professional in Context) is oriented towards specialisation and is held in another of the partner universities. The specialisation depends on the programme offered by the university chosen for the second semester. The third semester involves writing a thesis, under the joint supervision of the two partner universities. The certificate awarded on completion of the study path consists in a double recognition: a Master’s degree from each of the two partner universities and an overall certificate from the consortium. The three European universities which, with IULM, take part in the Hofstede Geert Consortium are: Metropolitan University (Leeds); Universitas Vilnensis (Vilnius); Hanze University Groningen. The MIC trains international communications professionals who are capable of working in a multicultural context and of anticipating global changes. Experts and consultants in Corporate Communication, International Media Relations, Public Relations, Intercultural Relations and European Public Affairs. Core Programme The first semester introduces you to the full breadth of the profession. You can study your first semester at either Leeds Beckett University, Vilnius University, or Hanze University of Applied Sciences, where you will follow the core modules for the master. Specialisation Programme Each of the consortium universities has a specific perspective of the International Communication's topic, and specialises in certain areas. You may choose the university that fits best your professional and personal goals. Hanze University of Applied Sciences The Issues Manager: The effective management of public affairs shapes public policy, public perception and public acceptance. How can public affairs/communication strategies be used as tools for dealing with public issues and be applied to exert influence and gain an advantage? This course provides the opportunity to research and plan a major project and make a public presentation and a defence to a client in a consultancy role. The trusted advisor: Knowing how to conduct evidence-based research makes one a trusted advisor. This project focusses on applied communication research, specifically the empiric and analytical phase of research, in solving grand societal issues. This course provides the opportunity to perform as a researcher and to apply modern (online) research tools and learn to develop simple and concrete metaphors that help people to organise information on issues in new ways. The engager: An organisation working internationally needs its employees to be interculturally competent. In this course you will learn how to train others and how to manage international projects within the context of a development cooperation. For this course, we work together with the Hanze Centre for Development Cooperation. Leeds Beckett University Public relations skills: This specialisation helps you become more employable in public relations by developing their competence and confidence. With a focus on writing and professional skills, you will develop writing tactics necessary for crafting and delivering communication messages via traditional and social media. You will develop PR consultancy and managerial skills, including crisis management and the role of creativity in communication management. Communication audits: A thorough and effective communication audit ensures an organisation is using the best possible communication channels available. While gaining invaluable insight into the process, you will be challenged to offer creative proposals for improving communication processes and to critically evaluate the recommendations for the client. Digital communication management: New media is rapidly re-shaping the communication industry. The aim of this specialisation is to develop a deeper understanding of new media, in theory and practice, and to critically analyse the implications for corporate communications. IULM University Development and communication: What does it take to become a communication professional in the field of development cooperation? You will develop a critical understanding of communication theory and the practical application of media in development contexts for international organisations and/or NGOs working together with developing nations. Public affairs and advocacy: Explore the art and craft of the lobbying profession. You will be immersed in the strategies, tactics, methods, techniques, regulations, and ethics of those who advocate public policy options to public officials. Social responsibility and communication: Social responsibility is one of the major focus areas of today. What is the role of the communication professional in relation to social responsibility? How can an organisation implement a socially responsible philosophy with the support of its stakeholders? Vilnius University Crisis Management and Communication: An organisation must prepare for the unexpected. The way in which an organisation responds to the unforeseen can save or even damage its reputation. You will focus on how to plan for a crisis and develop the skills needed to handle a crisis effectively. International Communication Campaigns: This specialisation provides you with theoretical knowledge about communication campaigns, implemented in the international arena. You will get a clear understanding of Intercultural communication aspects that are important in planning, organising and implementing communication campaigns. Scientific Research: This specialisation aims to expand and deepen students’ knowledge and skills in scientific research. This includes developing the capacity to assess scientific work to address both theoretical and practical scientific problems, to develop the ability to find reliable sources and the capacity to analyse scientific literature, as well as articulate findings, scientific reasoning and discussion. Public Diplomacy: The course gives the overview of the public diplomacy as means for foreign policy implementation. It also aims to develop students‘ understanding and ability to analyse how current means of communication influence the traditional diplomacy and determines foreign policy methods; whether and how the public diplomacy is employed by governments to achieve their foreign policy goals. Graduate profile Graduates of the MIC are interculturally competent communication professionals able to work in a global context from a European Perspective. They anticipate change and are able to create, offer and manage sustainable and innovative solutions to problems from the professional field at a senior managerial or consultancy level.A few examples of what could be on your business card after graduation: Account executive PR & Communications specialist Project Manager Digital Strategist and Community Manager Social Media Consultant Global Brand Management PR & Marketing Coordinator Senior International Relations Officer Intercultural Trainer Entry requirements Bachelor’s degree in related fields: communication, humanities, social sciences, business, management, linguistics; Extensive work experience in related fields may also be considered. A certificate of proof of a sufficient proficiency in the English language: either IELTS with an overall result of 6.5 and no subscores below 5.5 or TOEFL ibt total of 90 with minimum 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. Your IELTS or TOEFL must not be older than two years. Required documents for admissions MIC application form Certified/legalised copy of your bachelor’s degree and transcripts/grade lists Certified/legalised sworn translations of your bachelor’s degree and transcripts/grade lists (if they are not in English). The translation of your diploma and transcripts need to meet the following 4 criteria’s on every translated page: Full name and signature of the translator. Translator’s contact. Date of translation. A sentence confirming that it is an accurate translation of the original document. IELTS or TOEFL iBT certificate Two letters of reference (for instructions, please see MIC application form page 6) Letter of motivation of approximately 500 words (for instructions, please see MIC application form page 4) Curriculum Vitae Copy of your passport [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3 years September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Masters in Public Relations - PR. Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the industry. Articulate career goals and plan to achieve them Communicate strategic conceptual and artistic goals at a professional level Submit work according to professional presentation standards Collaborate with other members of a creative team Specialty Skills: Creative Strategy Analyze social and cultural trends to identify patterns and potential implications Evaluate a brand’s position from multiple perspectives Academy of Art University Learning Outcomes Graduates of the Academy of Art University will demonstrate the ability to: Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles. Evaluate work in their field, including their own work, using professional terminology. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design. Visit www.academyart.edu to learn more about total costs, median student loan debt, potential occupations and other information. Accredited Member WSCUC, NASAD, CIDA (BFA-IAD, MFA-IAD), NAAB (B.ARCH*, M.ARCH), CTC (California Teacher Credential). Acting degree program is currently not offering online courses. **B.ARCH is currently in candidacy status. [-]

Master programme in Public Relations

Turiba University
Campus Full time 2 years September 2017 Latvia Riga

For students having previously acquired a professional bachelor degree in public relations or communications the studies will last 1.5 years. The studies are completed by a master degree paper — scientific and applied research on the subject of your choice with the intention of promoting your career. [+]

Public Relations – Professional Master’s study programme Useful There are 750 tweets created in every second in the social network Twitter. 60% of bloggers represents the age group from 25 till 44. 33% of Latvians (aged 26 – 59) who use Internet at least once in week use it while watching television. Every user of Facebook has 130 friends, on average. PROGRAMME IS ACCREDITED till Year 2019 DEGREE ACQUIRED: Professional Master's degree in Public Relations QUALIFICATION OBTAINED: Public Relations Manager STUDY PERIOD: 2 Academic Years STUDY PROGRAMME: in English or Latvian CAREER OPTIONS: You’ll be able to manage a public relations or communications business; You’ll be the public relations manager of a business, ministry, government institution or a non-governmental organisation; You may also opt for the career of a politician or a civil servant. TRAINEESHIPS at the leading industry businesses — associate public relations companies of the Latvian Public Relations Company Association, local governments, ministries and other government institutions and non-governmental organisations. WHAT WILL YOU LEARN IN THIS STUDY PROGRAMME? In Academic Year 1 you will acquire the knowledge, skills and competencies required in the management of public relations and communication. The students are mastering how to effectively manage communications, resolve conflicts by using the lobbying techniques, represent corporate interests in various organisations and government institutions. In Academic Year 2 during the traineeship you will be collaborating with businesses and institutions such as SEB banka, Nordea banka, Swedbank, Olainpharm, TV3, Latvijas Radio, the LR State Chancellery and ministries of the government. For students having previously acquired a professional bachelor degree in public relations or communications the studies will last 1.5 years. The studies are completed by a master degree paper — scientific and applied research on the subject of your choice with the intention of promoting your career. CONTENT OF THE STUDY PROGRAMME 1st Academic Year Communication Science and Management Strategic Management Organisation and Process of Research Innovation and Creativity in Public Relations Ethics and Social Responsibility in Public Relations Pre-Graduation Paper Traineeship Optional courses Communications Law European Integration and International Communication Conflictology Lobbying Techniques Marketing Communications Mass and Political Psychology Rhetoric 2nd Academic Year Traineeship State Examination — Master Degree Paper The study programme syllabi may be subject to updates and modifications at any time during the course of the studies based on the requirements in the labour market and the LR Cabinet of Ministers regulations*. The study programme syllabi may differ by types of studies*. [-]

Master in International Affairs and Public Policy

Nankai University
Campus Full time 2 years September 2017 China Tianjin

IAPP is an international relations programme with a focus on understanding China’s foreign policy and strategic thinking. [+]

Masters in Public Relations - PR. International Affairs and Public Policy is the study of how countries form relationships with and interact with each other. China’s foreign policy and strategic thinking is highly influential, so studying this subject in China itself will provide some fascinating insights. This programme is designed to prepare graduates for a wide range of careers in the field of international relations. It will provide you with the academic and analytical skills necessary to understand the contemporary world and the rapidly changing context in which international relations and foreign diplomacy are conducted. This programme will also provide you with the ability to deploy strategic foresight and encourage you to engage in the spirit of constructive dialogue and mutual understanding. As well as developing your academic and problem-solving capabilities, the programme will equip you with the tools to make sense of the complex world around us, to think on your feet and to consider international issues and events from a global perspective. WHY STUDY INTERNATIONAL RELATIONS AT NANKAI? The Zhou Enlai School of Government that delivers the programme is ranked number 1 in China. As one of the most prestigious schools in China, the Zhou Enlai School of Government is an elite centre for research and teaching in the fields of politics, political science, international relations and Sino-Foreign diplomacy. The school is named after Premier Zhou Enlai, one of China’s most revered leaders of the 20th century, holding the position as Chinese Premier. WHAT WILL I STUDY? Modules will include: - Contemporary Chinese studies - International political studies - Theories of international relations - Chinese foreign policy - Introduction to international relations - The evolution of world politics - Chinese language KEY COURSE FACTS Start Date: September 2017 Course Length: 2 years English Language Entry Requirement: IELTS: 6.0 or equivalent. Academic Requirement: - Bachelor’s degree or equivalent HOW TO APPLY: - Completed application form, signed by the student. - Personal statement - Copy(s) of relevant academic certificates and transcripts in English. - Copy(s) of English language certificates in English. - A copy of your passport. [-]

Master in Public Relations

Birmingham City University Faculty of Art, Design and Media
Campus Full time Part time 1 - 3 years September 2017 United Kingdom Birmingham + 1 more

PR is widely regarded as vital to the success of any enterprise organisation, from private businesses to multinational corporations, from public sector departments to governments. Advertising and marketing may improve your chances of selling your product or service to a consumer but public relations can enhance your overall reputation with everyone you deal with - not only consumers but also suppliers, support services, policy makers, workforce and the community in which you operate - any stakeholder who may be affected by your organisation or could have an impact on what you do. Advertising is what you say about yourself but PR is what other people say about you; and what they say matters. [+]

Entry Requirements

You should possess at least an upper second class first degree (or equivalent), or have considerable experience in a related field with evidence of outstanding ability and potential. Good spoken and written English are vital. IELTS level 6.5 is a minimum. You should have sound academic skills (research, writing, presentation) and basic competence in IT skills. Above all, you need to have an inquiring mind, an aptitude for sharing and communicating ideas, and a desire to develop as an independent and self-motivated thinker.

 

Employability

Our close links with business and the professions mean that our courses are always relevant, up-to-date and meet the exact needs of the current marketplace. Wherever possible, we involve employers in planning the curriculum, while many of our lecturers come from and maintain their links with industry, ensuring they are up to speed with the latest developments. Employability will be an integral outcome of your studies.... [-]


Master in Business Studies - Business Communication

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam + 12 more

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

Masters in Public Relations - PR. SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Master in Marketing Communication and Public Relations

Izmir University of Economics
Campus Full time 2 years September 2017 Turkey Balçova

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received innovative education that extensively addresses contemporary communication dynamics. [+]

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received innovative education that extensively addresses contemporary communication dynamics. Courses MCPR 566 IMC Principles and Practices MCPR 569 Public Relations Theory and Practice BA 564 Marketing Research MCPR 595 Seminar MCPR 599 Master Thesis Elective Courses MCPR 551 Brand Communication MCPR 561 Special Topics in PR MCPR 562 Selected Issues in IMC MCPR 570 Global Consumer Culture and Identities MCPR 571 Creative Thinking MCS 501 Research Methods in Communication Studies MCS 507 Crossroads in Communication Studies Application Requirements for International Students Who can apply? Foreign nationals Blue Card holders (Turkish citizens by birth, but released from citizenship by the Ministry of the Internal Affairs, and who can certify that their minor children who are registered in that permit are eligible for the rights stated in Law No. 5203) Foreign nationals who became Turkish citizen afterwards/dual citizens in the same status Turkish nationals who completed the last three years of their secondary education (high school) in a foreign country excluding Turkish Republic of Northern Cyprus, (including those who completed their entire secondary education (high school) at Turkish schools in the presence of Ministry of National Education in a foreign country excluding Turkish Republic of Northern Cyprus) before 01 February 2013. Turkish nationals who completed their entire secondary education (high school) in a foreign country excluding Turkish Republic of Northern Cyprus, (including those who completed their entire secondary education (high school) at Turkish schools in the presence of Ministry of National Education in a foreign country excluding Turkish Republic of Northern Cyprus) after 01 February 2013. Turkish Republic of Northern Cyprus nationals who reside there and completed their secondary education there having a GCE AL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate. Who cannot apply? Turkish nationals, who completed their entire secondary education in Turkey or in Turkish Republic of Northern Cyprus. Turkish Republic of Northern Cyprus nationals (excluding the ones who completed their entire secondary education there having a GCEAL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate) Dual citizens who has a Turkish citizenship by birth. (excluding the ones who completed their entire secondary education in a foreign country excluding Turkish Republic of Northern Cyprus/ those who completed their entire secondary education at Turkish schools in a foreign country excluding Turkish Republic of Northern Cyprus) Dual citizens who has a Turkish Republic of Northern Cyprus citizenship (excluding the ones who completed their entire secondary education there having a GCEAL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate) Turkish nationals or dual citizens, who have a Turkish citizenship by birth, that attend schools affiliated to the embassies in Turkey, and foreign high schools located in Turkey. [-]

Global Sports Law Companion Degree

Instituto Superior de Derecho y Economía (ISDE) Madrid
Campus Full time 16 - 18 months September 2017 Spain Madrid

This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) [+]

Masters in Public Relations - PR. ISDE and Columbia University are proud to announce the launch of a new companion degree program for internationally-oriented sports industry professionals. This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) Courses provide foundational instruction on the sports industry combined with specific training in sports (accounting, finance, marketing, personnel management, and analytics) and law (intellectual property law and alternative dispute resolution). Columbia/ISDE Companion Degree students enjoy the same academic and administrative benefits as all other full-time Columbia students. At the same time, they also benefit from the special academic content and proven placement services offered by ISDE. The program’s prestigious faculty represent many of the world’s top sporting organizations, including: National Collegiate Athletic Association National Football League National Basketball Association Fédération Internationale de Football Association Court of Arbitration for Sport Major League Soccer International Olympic Committee Furthermore, guest lecturers include the world sporting community’s most respected lawyers, agents, and managers. Networking events and practical workshops held at leading law firms and sports organizations in New York City will complement the coursework.
 In addition to the academically rigorous curriculum, the program offers students outstanding networking opportunities with peers at Columbia and ISDE and colleagues from across the Ivy League and sports industry. 
Together, these opportunities will prepare graduates to succeed in the next phases of their careers. The Columbia/ISDE Companion Degree Program is open to highly motivated professionals who already possess a law degree. [-]

Master (MSc) Fundraising Management

School Of Professional Studies - Columbia University
Campus Full time Part time 3 - 12 semesters September 2017 USA New York + 1 more

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. [+]

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. The world of nonprofits is growing – both in size and influence. The thousands of causes and the millions of organizations that serve those causes, in the United States and across the globe, need people to lead and to secure financial support. The Fundraising Management program here at Columbia is your portal to taking part in what many feel is the most important of society’s sectors – the one that furthers philanthropy, the love of humankind. The need for fundraising professionals and nonprofit leaders to distinguish themselves has increased. Organizations constantly seek individuals with a thorough understanding of the philanthropic marketplace, a mastery of key fundraising techniques, and comprehensive management skills. Because of this demand for highly skilled development personnel, salaries are among the highest in the sector. Curriculum 36 points for degree completion On-campus instruction Part-time* or full-time program Fall and Spring** intake 3–12 terms to complete*** Capstone Seminar and comprehensive final project * International students need to be enrolled on a full-time basis to be eligible for an F-1 student visa. ** Part-time program only for Spring intake *** Summer courses included. Students in the Fundraising Management program complete 12 3-point courses: five core required courses, which provide an overview of the industry and a thorough analysis of the essential elements of fundraising and leadership, including campaigns, major gifts, planning giving, and grants, as well as nonprofit financial management and board governance five elective courses in nonprofit leadership, spanning management, marketing, quantitative studies, and other subjects related to philanthropy, development, and fundraising two courses that comprise a capstone sequence: a seminar in fundraising, designed to address high-level considerations within the field, and a supervised project which permits students to apply the knowledge gained in the program in a meaningful, substantive way Each course consists of theoretical and practical approaches to its subject matter. In-class exercises (such as formal presentations, role play, and experiential learning) and real institution-based assignments provide students with applied, tangible skills that readily transfer into the workplace, while homework (including readings, research, and report writing) keeps students up to date on the latest trends, techniques, and strategies in nonprofit administration. As such, the program imparts both the requisite subject matter necessary for mastery of the field as well as the techniques and tools essential for individual confidence and success. The curriculum is demanding and requires a significant commitment of time and energy outside of classroom. Students must complete the 36-point program with an overall grade point average of 3.0 (B) or better in order to be awarded the degree. [-]

Master's In Communication Management And Public Relations

European Open Business School
Online Full time Part time September 2017 Spain Madrid

Through the teaching of qualified experts in different areas of the company experts and your environment, you get to prepare and equip students with the tools and knowledge necessary for decision-making in the enterprise and organizations, and business, which will allow them to analyze: Globalization ... [+]

Masters in Public Relations - PR. Master in Communication and Public Relations What students get to the end of our training activity is the following: High organizational skills, leadership and management Adaptability to change and technological innovation. Ability to provide strategic and operational plans in senior management of the company. Habit of teamwork. Critical analysis and capacity for abstraction. Fast identification, problem analysis and solving them Open to the socio-economic and cultural environment mentality. Learn to take responsibility. As a senior, both personal and professional development of their daily activities, eventually transforming the productivity cost training for businesses and organizations cultural enrichment. Through the teaching of qualified experts in different areas of the company experts and your environment, you get to prepare and equip students with the tools and knowledge necessary for decision-making in the enterprise and organizations, and business, which will allow them to analyze: Globalization of markets, quality systems and management, management and financing of projects, sociological aspects, Strategic Planning and Analysis of productivity as well as ethical principles and values ​​that should be developed in the company directors . Agenda Module 1. The Science of Public Relations. Module 2: Administration, Management and Social Framework of Public Relations. Module 3. The Science of Public Relations and Industry persuasion. Global Module 4. Communication and Corporate Identity. Branding: The Brand Value Management. Module 5. Communication Policy, Lobbying and Lobbyists. Module 6. CSR in corporate and institutional communication. Module 7. Managing communication in crisis situations. Potential conflicts. Module 8. Social Protocol, Etiquette and best manners. Module 9. Business Protocol, Codes, Manuals and Standards Company. Official Protocol Module 10: Ceremonial, Chairs, Security Labels and Symbols. Module 11. Balance Scorecard. Implementation of communication strategies successfully. 12. Analysis Module specialized Public: Clients, Unions, Suppliers, Financial Institutions, Other. Module 13. Strategic Communication Plan Development, Monitoring, Control and Evaluation Plan results. Module 14. Application of new technologies to business communication and public relations. Module 15. Internal Public Relations. The culture of back gray and interpersonal relationships. Module 16 Control of Advertising Effectiveness: Determination of the effects of advertising. Module 17 Final Draft Master. [-]