Masters Programs in Protocol
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2 Results in Protocol
The Master in Organization of Events, Protocol and Business Tourism aims to train professionals and managers to lead business projects focused on the planning and management of different types of events (especially Meetings, Incentives, Conferences and Exhibitions, as well as congresses and conferences). conventions, professional fairs), dominate the concepts of protocol and communication strategies and public relations and generate tourism development focused on the segment of quality business tourism, as well as the business perspective necessary to be efficient in decision-making .
Our country is an international reference in business tourism, driven to a great extent by the attractiveness of cities such as Barcelona, Madrid, Malaga and Seville. According to studies carried out, business and event tourism is an important indicator of the dynamism and degree of international openness, and it is expected that by 2020, global business travel expenses will reach 1.6 trillion euros.