Learn photography to build a story, to travel inside, to share with your fellow travelers an authentic adventure: tell sensitive stories with light.

Creativity

Creativity is inherent in the human condition. It is the evolution that humanity has suffered since its inception and marks its future. There are different ways to define creativity, but all of them revolve around the generation of original and innovative ideas as a fundamental part of the creative process.

Contents

Creative process (Logbook)

An important tool in the creative process is the logbook. Making an analogy with the logbook, the photographer notes or pastes in a notebook, all those events, ideas, concepts, cuts, situations, etc. In short, everything that catches your attention and that is the subject of your interest. The logbook becomes a method within the creative process, which can serve the photographer to generate original ideas, on which he will work.... [-]

The Master in Professional Photography and Advertising in their specialization in Fashion and Lifestyle presents an ideal for producing professional references and capable of generating trends from their own creative personality environment. The spirit of the Master, which transcends pure photography and covers a wide range of competences of other areas and disciplines the world of fashion design and communication arises from the desire to combine the demands of a labor market in constant redefinition with individual aspirations and visions of each participant. Its axis of specialization is Photography Fashion and Lifestyle at its confluence and intersection with the Art Direction.

The program, oriented to creativity and innovation, covering all essential aspects needed to handle the conceptualization, development and implementation of visual projects commercial, advertising and complete personal, professional quality and a strong stamp author.... [-]

The International Master of Photography, Art and Contemporary Thought - Current, ambitious and career - is designed for artists, researchers and cultural agents who see their activity as a fundamental element of social development and wish to register their reflection and practice in a framework of production and exchange of critical knowledge and postdisciplinario.

At the core of the program is the belief that photography, as well as being characterized by its interdependence with infinite fields of knowledge, is unique among the visual arts for their ability to bind and catalyze refreshingly unexpected and theoretical reflection and action; reality and representation; speeches and technologies; imagination and experience; forms and functions; knowledge and behaviors.... [-]

The Master in Professional Photography and Advertising in its specialization in Product and Gastronomy program is a pioneer in the fusion of wealth and gastronomic reputation of our country and the media coverage and graphic communication of this trend. The essence of this program goes beyond the own space of shooting and addresses the own disciplines of the profession, from the styling to the art direction, thus responding to the demands and needs of the labor market. Its axis is the product specialization and gastronomy and Intersect with the art direction that maintains and enhances the personality of the author.

An innovative proposal aimed at creativity and expertise to generate synergies between expanding sectors with the aim of developing projects from conceptualization Full commercial or professional quality and a strong stamp author. ... [-]

The director of photography is the professional responsible for the artistic creation of images for the staging of cinematographic, television and audiovisual productions.

To carry out this task, he will make decisions regarding lighting, optics, framing and composition or textures with the clear objective of collaborating in the creation of the image of the audiovisual work.

University graduates in Audiovisual Communication, Fine Arts or other university-level degrees related to the audiovisual field. Professionals from the film or audiovisual sector who want to deepen their knowledge of the direction of cinematographic photography.

To enter this course it is essential to have a reel as a director of photography in professional formats, and a personal interview will be held.... [-]

THIS PROGRAM IS TAUGHT IN ENGLISH

This Master program consists of three modules, which concentrate on Documentary and Reportage; Fashion and Lifestyle; Advertising and Editorial. Master Students have to present a final project complemented with a written dossier.

Master of Professional Photography at the IED Madrid from IED Madrid on Vimeo.

The main objectives of this Master program are:

LENS announces the 4th edition of the Master in Fine Art Photography and Professional Projects, starting in October 2014.

A flexible training program in photography that combines lectures, workshops, tutorials and online classroom, visits to international photography festivals, professional practice and the performance of a group exhibition.

Master students will master the tools to make photography a career based on the quality of your photo projects, developing a flexible itinerary that fits easily into your concerns and abilities and prepares them to identify opportunities for continuous professional context state of change.

Master Classes Photography occur in classrooms LENS in central Madrid and are taught in Spanish.... [-]

A professional photographer, in addition to the theoretical and techniques to be able to make a good picture, very specific knowledge of each of the photographic genres to be considered as such capabilities require. It is necessary to achieve working with professional photographers and specialists in each to discover the secrets and peculiarities of the same.

But there are some of these genres that allow a photographer to have a global perspective enabling it in the profession, both professionally and personally. Two of these basic genres that complement and meet the basis of what can and should know how a photographer, portrait photography are the reporting and the ability to deliver a speech.... [-]

Advertising has changed and, although companies create products, consumers buy brands, which are nothing more than a sum of ideas and values ​​where the photographer's main function is to convey those ideas to service marks.

Therefore, beyond the necessary perfection to photograph a product or technical character, a successful photographer in the field of advertising depends on your creativity as an art director to create an imaginary world that can transmit such illusion. It is not enough to possess the technical expertise to develop this work with professional rigor in all possible fields (still life, portrait, campaigns, etc.), it is also necessary to have the creative ability to work with other media professionals in an environment highly competitive.... [-]

Fashion and photography are social phenomena that manifest themselves through the image. Therefore, few disciplines have so many creative influences and with much weight in society, film, art, music and culture in general, as fashion photography, while draws on all of them.

Fashion photographers work for magazines, brands, online stores, catalogs and advertising campaigns conducted where, from their work, they have to conceptualize and photograph the product or trends in a unique way to attract and seduce the consumer. Therefore, a professional fashion photographer enrich their work if, in addition to high theory and techniques to be able to make a good photograph in set or outside with a capacity model has specific knowledge of other basic photographic genres such as portrait photography or copyright, with professional standards of editing. As a result some fashion photographers become active witnesses to the world of fashion, adding to their professional ability to participate in the creative direction providing a discourse that goes beyond the aesthetic universe.... [-]

The world of photography has changed dramatically with the standardization of digital cameras and image processing software, forcing a further step the photographer.

Since you can not conceive of a photographer who does not have good knowledge capture and digital postproduction. On the one hand a professional photographer must possess the theoretical and technical skills to make a good photograph, as well as specific knowledge photographic genre, at least those that have common characteristics to others (such as the portrait, reportage and editorial Photography author). On the other, and for maximum performance and advantages offered by the digital image, the post has now become an indispensable process, beyond the imperative "revealed" digital, becoming necessary knowledge in retouching, photomontage and adequacy and integration of 3D images.... [-]

This Master is aimed at all those with basic notions of photography who wish to acquire all the necessary knowledge to focus their professional career specializing in Fashion Photography and Advertising. Profiles: amateur or professional photographer, graphic designer, publicist, fashion designer or academic professionals with proven experience in work related to this Master.

This Master allows the student to acquire some knowledge, at a professional level, in everything related to the world of Fashion Photography and Advertising.... [-]

Since its inception, despite all the technological, social and cultural changes that have occurred throughout history, the essence of photography and the basis of the professional photographer and social function remains the same: to tell stories through images, either with the intention of picking up a testimony of our time and society or to create an artistic discourse.

But we are aware that we live in a time of change, in which publications are increasingly turning to documentaries and reportage with a more personal and contemporary style, while the artistic photography is a clear trend towards documentation reality seen through a more intelligent and more critical look more personal. The media has also evolved and the traditional press has given way to a variety of media: photo book, exhibition, installation, online presentation or intervention of public space.... [-]

The advertising and fashion are not just business, but are social phenomena that manifest themselves through the image, so the photographer relevance in these areas is paramount and few photographic disciplines have so much creative influence and weight in film, art and culture in general, as advertising photography or on fashion, while feed them all.

But advertising and fashion brands do not make products but are the sum of a set of ideas and values, and the photographer's main function should be to create worlds through images to convey those ideas or illusions service brands. Beyond the necessary perfection to photograph a model, a product or a character for an advertising campaign, a magazine or fashion editorial technique, a successful photographer in the field of advertising and fashion it depends on its ability to create a universe that is able to convey the illusion of a unique way to attract and seduce the consumer.... [-]

Master in Photography, Art, and Technique

Open Registration

In Spain, training in the field of photography continues to have little presence in the official curriculum/studies.

With regard to vocational studies, art schools have adopted this training, but with regards to photography studies for artistic creation are nonexistent both historically and theoretically-practically level.

In line with current developments in professional photography and the role assumed by the artwork with a photographic medium in contemporary art, the Polytechnic University of Valencia made the decision in 2004 to engage in the future professionals’ training of both fields, creating the Master in Photography, Art, and Technique.... [-]