Master's Program in Merchandising in Spain

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Merchandising

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Top Master Programs in Merchandising in Spain 2017

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Master's in Design of Commercial Spaces and Visual Merchandising

Bau Design College of Barcelona
Campus Full time 1 year October 2017 Spain Barcelona

Commercial spaces are currently the scene of a social activity on which a considerable part of the economy rests: the consumer society. The products we consume travel a long way before they reach our hands. [+]

Best Masters in Merchandising in Spain 2017. Master's in Design of Commercial Spaces and Visual Merchandising The Master's in the Design of Commercial Spaces and Visual Merchandising (60 ECTS) is obtained by completing two postgraduate degrees, for 30 ECTS each. These postgraduate degrees may be completed in the same academic year, or in different years. All postgraduate courses that are part of a master's degree can be taken independently. PRESENTATION Commercial spaces are currently the scene of a social activity on which a considerable part of the economy rests: the consumer society. The products we consume travel a long way before they reach our hands. Manufacturers, distributors, businessmen, marketing procedures, etc., are involved in this process. However, the space in which consumer products are brought together is also an important area for corporate image, and the responsibility for this falls on the interior designer who designs this setting. Designers of interior spaces should no longer limit their concerns to the construction conditions of the space and the location in order to optimize and make the most of the resources that have been invested in the premises. The characteristics of the product and the consumer to whom it is aimed, the business model that comes from the commercial space itself, the marketing used for the positioning of the product and the point of sale have become parameters of significant relevance during the design process that this postgraduate course deals with. Unlike the postgraduate course on Visual Merchandising, whose purpose is to... [-]