The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and...
Masters in Merchandising in Florence in Italy. Master Fashion Merchandising & Buying
The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and yet always changing: menswear is the new womenswear, leather goods turned from accessory to core category and womanswear is challenged by wearable technology and the ultimate perspective of invisible-wear.
Merging and combining categories and roles brings to the forefront the importance of ‘who is actually working alongside designers’ in production. These experts preserve know-how and foster innovation, they check trends and maintain brand identity by maximizing creativity and balancing the collection. Furthermore, the success of e-commerce is redefining the role of the store, always less point of sale and increasingly a meeting point where techniques of up-selling and cross-selling are fundamental, as well as the ability to visualize the product in a creative way, not only in the store window.
This course creates an expert profile in fashion products, someone that understands the new scenario, is involved in production and retail, or, an expert that is the vital link between the two.
The Fashion Merchandising & Buying program follows the product life-cycle and product mix looking at width (production, delivery, retail, exposition,) and focuses on 3 main areas:
Fashion System - trends, materials, products, brands, trade fairs, online and off-line shops
Management Tools - fashion buying and merchandising techniques, operations, retail management, visual merchandising
Focus on Categories - specifics for buying and merchandising in apparel, knitwear, leather goods, footwear and fragrances
The program includes field trips, guest lectures, and a final project portfolio.
HOW TO APPLY
The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion will be considered.
English language is required (both written & spoken).
Candidates will be selected after completion of a written test and interview with the Head of Department.
Operations & Logistics Manager
Customer Relations Manager
Potential employment placement: contracting firms, fashion branding, buying offices, major retailers, free-lance consultancy etc.