There is a huge demand for managers with strategic skills in the media sector. Successfully managing the media business and developing new products requires an extremely broad knowledge of social trends and developments combined with business management expertise. That's why decision makers with sound judgment are in high demand. Macromedia University's Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science, and related areas, as well as young professionals from agencies, communications departments, marketing, and media companies, who wish to hold technical and management positions. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. Students who choose the Media and Communication Management stream can further specialize in the following areas:... [-]

Information at your fingertips, mobile computing, internet of things, multimedia networks – many trends accelerate today's life. They are the driving force behind the global markets of telecommunication, computer science, and media technology.

The international Master's degree program in Communication and Media Engineering (CME) is tailored to meet the challenges of the multimedia age. Developed in 1998 by the departments of Electrical Engineering and Information Technology and Media and Information Engineering, it combines essential elements of communication engineering with innovative multimedia issues. The curriculum has been continuously updated to modern needs and continues to successfully combine these two fields.... [-]