A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.
Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.
Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.
Zurich is home to over 60 thousand people at 20 universities and even more at other tertiary schools. It’s also known for technology and applied sciences, mainly by winning prizes at European and world conventions and by producing Noble Laureates.
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At the end of Master (MBA) in Product and Category management, the graduates will combine theory with their work experience and display a sound knowledge of Product and Category Management industry.[+]
3 TOP UNIVERSITIES = 1 EUROPEAN DEGREE All students will have in addition to ABMS Diploma a Joint Diploma with University of Dąbrowa Górnicza (WSB) and Taras Shevchenko National University. 3 Top European Universities = Best Virtual/Distance Program = 1 Top European Diploma SWITZERLAND + EU + TOP RANKED 500 Advance Your Expertise at ABMS Connect with learners and leaders just like you in our online master's programs. You will go as far as your mind will take you as a master's student at ABMS. For Professionals The Master's of Product and Category Management (MBA) signifies the next level of achievement in any academic discipline. At the end of Master (MBA) in Product and Category management, the graduates will combine theory with their work experience and display a sound knowledge of Product and Category Management industry. Students are equipped with useful Product and Category Management tools and know-how to enter the labor market and contribute more effectively and efficiently to organizations within this field. The Master (MBA) in Product and Category Management is a study that is useful for students are looking to work in a Shopping Centre (Category Director) or Production Company (Product Director). This course will shape students to become the leader that employees will be looking for. In our master's programs, you will:... [-]
The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]
Level 500GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements
proficiency in the English language (refer to the admission section for further details) ... [-]