Master's Degree in Marketing in Geneva in Switzerland

Find Masters Programs in Marketing 2018 in Geneva in Switzerland

Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.

Geneva is known for diplomacy. That’s probably why their university is specialized in humanist sciences, with the addition of medicine. Private university, institutes and private schools are also specialized in laws, political science, international affairs, history etc.

Request Information Master's Degrees in Marketing in Geneva in Switzerland 2018

Read More

Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2018 Switzerland Zurich Lausanne Geneva + 3 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT

Level 500

GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements

proficiency in the English language (refer to the admission section for further details) ... [-]


Master in Digital Marketing & Communication (Geneva, Switzerland)

CREA Geneva | INSEEC GROUP
Campus Full time 17 months February 2019 Switzerland Geneva

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Program

Marketing Strategy & Planning

The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.

Digital Marketing Channels... [-]


Master in Luxury Marketing (Geneva, Switzerland)

CREA Geneva | INSEEC GROUP
Campus Full time 17 months February 2019 Switzerland Geneva

The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. [+]

A full understanding of the new dynamics applied to luxury

In a fast-moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. An analysis will span from a hard luxury into services, ranging from traveling into food and beverage.

Course Program

Branding & Image

Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance, and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. An analysis will be applied to different Luxury business models and their strategies as well as to the different geographic.... [-]