Master's Program in Marketing in Switzerland

View Masters Programs in Marketing in Switzerland 2017

Marketing

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.

 

Switzerland (German: Schweiz, French: Suisse, Italian: Svizzera, Romansch: Svizra. Switzerland has some of the world renown universites like ETH in Zurich, EPFL in Lausanne, IHEID in Geneva, University of Lausanne or the University of St. Gallen. Keep in mind, it's much better to speak the local language, so if you can't speak either French, German or Italian, better go for a language course first.

Top Master Programs in Marketing in Switzerland 2017

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Master in Digital Marketing & Communication (Geneva, Switzerland)

INSEEC Chambéry campus
Campus Full time 17 months October 2017 Switzerland Geneva

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]

Best Masters in Marketing in Switzerland 2017. Love generating ideas and executing them The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. Course Programme Marketing Strategy & Planning The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable. Digital Marketing Channels Understand the new media landscape and how to use the main, platforms. Learn how to make the most of them by testing them in real case studies. Anticipate the evolution of social networks and learn how to exploit their strength in the service of the brand. Media Get a complete view of the new AdTech platforms and capabilities. Learn how and where to find your customers through data and optimized targeting in the digital world. Methodology Study in-depth techniques that will enable you to evolve in the professional sphere with assurance and personal skills. Brand Content Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any effective brand content effort. Business Models & Transformation From retail to... [-]

Master in Luxury Marketing (Geneva, Switzerland)

INSEEC Chambéry campus
Campus Full time 17 months October 2017 Switzerland Geneva

The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. [+]

A full understanding of the new dynamics applied to luxury In a fast moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. Analysis will span from hard luxury into services, ranging from travelling into food and beverage. Course Programme Branding & Image Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. Analysis will be applied to different Luxury business models and their strategies as well as to the different geographic. Culture and Creation Learning about the history of Luxury, culture and art, will give an understanding of the origins of aesthetic codes and iconographies, and how these semiotics and visual elements are applied to the Luxury world. Topics such as stylistic identity and trends will be covered in order to understand how creative directors endorse a company’s heritage and design new collections every season. Special attention will be given to the different areas of product and service emphasizing the specifics of... [-]

Master's Programme in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2018 Switzerland St.Gallen

The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]

Best Masters in Marketing in Switzerland 2017.

 

Objectives:

Customer value – the goal of sustainable corporate management

In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. ... [-]


Master in Business Studies - Design Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Switzerland Lausanne Zurich + 2 more

This Master in Business Studies - Specialization in Design Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final .... [+]

SPECIALIZATION COURSES IN DESIGN MANAGEMENT Level 500 GSCDM501 Fundamentals of Design Management (2) GSCDM502 Design, Marketing and Innovation (2) GSCDM503 Design, Strategy and Transformation (2) GSCDM504 Design Management in Practice (2) Comprehensive Cases in Design Management (2) Research Project in Design Management (2) Level 600 Thesis in Design Management (8) Capstone Project in Design Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who... [-]

Master in Business Studies - Business Communication

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Switzerland Zurich Lausanne + 2 more

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

Best Masters in Marketing in Switzerland 2017. SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and... [-]

Master in Journalism and Communication

University of Geneva
Campus Full time 4 semesters February 2018 Switzerland Geneva

The Master in Journalism and Communication is a joint programme offered by the University of Geneva and the University of Neuchâtel (UNINE). The courses for the orientation Information, Communication and the Media are given by the University of Geneva. The core curriculum (24 credits) taught by both universities provides fundamental theoretical grounding in sociology, communication, journalism and the media. The orientation taught in Geneva focuses on communication (with particular emphasis on organisational communication, scientific communication, political communication, etc.), information within the context of the web and the media (strategic information, communication strategy, web and social networking projects, information processing, web marketing, e-reputation), methodological tools and investigative methods. [+]

Master in Journalism and Communication The Master in Journalism and Communication is a joint programme offered by the University of Geneva and the University of Neuchâtel (UNINE). The courses for the orientation Information, Communication and the Media are given by the University of Geneva. The core curriculum (24 credits) taught by both universities provides fundamental theoretical grounding in sociology, communication, journalism and the media. The orientation taught in Geneva focuses on communication (with particular emphasis on organisational communication, scientific communication, political communication, etc.), information within the context of the web and the media (strategic information, communication strategy, web and social networking projects, information processing, web marketing, e-reputation), methodological tools and investigative methods. The programme is designed to respond to the needs of companies and organisations who recruit graduates interested in working in the information and communication sectors in an era of rapidly developing current and new media. Curriculum Required courses: communication and journalism (24Credits) : Media and public relations; theories of communication; information ethics; principles of journalism, etc. Electives: communication, media and new media (24Credits) : Organisational communication and crisis communication; economics of the media and knowledge of its actors; web marketing, e-reputation; qualitative investigative methods, etc. Required courses: dissertation and web projects (24Credits) : Dissertation; communication strategy, web and social networking projects Electives (24Credits) : Information, communication and international organisations; economic and financial information and communication; community management and social networks; digital technologies; international journalism; Europe in the media; applied methods, media analysis and surveys, etc. (21-27 credits) Mobility... [-]

Global Sports Law Companion Degree

Instituto Superior de Derecho y Economía (ISDE) Madrid
Campus Full time 16 - 18 months September 2017 Switzerland Lausanne

This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) [+]

Best Masters in Marketing in Switzerland 2017. ISDE and Columbia University are proud to announce the launch of a new companion degree program for internationally-oriented sports industry professionals. This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) Courses provide foundational instruction on the sports industry combined with specific training in sports (accounting, finance, marketing, personnel management, and analytics) and law (intellectual property law and alternative dispute resolution). Columbia/ISDE Companion Degree students enjoy the same academic and administrative benefits as all other full-time Columbia students. At the same time, they also benefit from the special academic content and proven placement services offered by ISDE. The program’s prestigious faculty represent many of the world’s top sporting organizations, including: National Collegiate Athletic Association National Football League National Basketball Association Fédération Internationale... [-]

Master Short In Operational And Commercial Management Marketing

CESMA
Campus Part time 10 days October 2017 Switzerland Zurich

In the Path of Operational Marketing and Commercial Management in 11 Saturdays, they will be dealt with all aspects relating to the activities' of Marketing Operations and Commercial Management, such as the Trade Marketing ... [+]

Operational Marketing and Commercial Management (11 Saturdays from November 27, 2010)

 

In the Path of Operational Marketing and Commercial Management in 11 Saturdays, will be dealt with all aspects relating to the activities' of Marketing Operations and Commercial Management, such as the Trade Marketing, Marketing research, Promotions and Web Marketing also paying attention to some less traditional aspects, such as the company or unconventional Marketing (Street Marketing, Guerrilla Marketing, etc.).

 

The adopted teaching methods, interactive and based on continuous references to case studies, it aims to test and understand the "how" through the study of theory, group discussion and the use of tutorials.... [-]


Master Short In Strategic Marketing In 10 Saturdays

CESMA
Campus Part time 5 days October 2017 Switzerland Zurich

In Short Master of Strategic Marketing, the key elements for building a marketing strategy are analyzed: product, price, communication, distribution. [+]

Short Master of Strategic Marketing (evening of Tuesday and Thursday)

 

In Short Master of Strategic Marketing, the key elements for building a marketing strategy are analyzed: product, price, communication, distribution. Inside the module is also held evening the Business Game, Simulation of marketing in which participants apply the knowledge and skills learned. The debriefing allows further analysis and feedback on strategies and decisions taken and results achieved.

 

The interactive teaching methodology, based on continuous references to case studies aims to test and understand the "how" through the study of theory, group discussion and the use of tutorials.... [-]


Master's Degree In Marketing And Sales Management

CESMA
Campus Part time 10 days October 2017 Switzerland Zurich

The short-Master in Marketing and Sales Management consists of two modules, one evening from 18.45 to 21 on Tuesday and Thursday and one day from 9.30 to 17.15 in 11 non-consecutive Saturdays, for a total duration of 172 hours. [+]

Master in Marketing and Management of Short Sales (Viale Murillo, 17, Milan, 2 nights a week +11 Saturdays)

 

The short-Master in Marketing and Sales Management consists of two modules, one evening from 18.45 to 21 on Tuesday and Thursday and one day from 9.30 to 17.15 in 11 non-consecutive Saturdays, for a total duration of 172 hours.

 

In the evening module, dedicated to the Strategic Marketing, they analyze the key elements for building a marketing strategy: product, price, communication, distribution. Inside the module is included evening the Business Game, Simulation of marketing in which participants can apply the knowledge and skills gradually learned. A series of debriefing allows further analysis and feedback on strategies and decisions taken and their results.... [-]