Master marketers know how to learn the characterizations, behaviors and demographics of their customer or client base and use that knowledge to communicate information about products and services for their organization. This knowledge and skill-set is in high demand in Switzerland and around the world, and a Master of Marketing degree demonstrates that the degree-holder is in command of this knowledge. Equally appropriate for recent Bachelor's graduates as for experienced professionals, Master of Marketing degree programs can precipitate leadership positions in corporations, businesses and organizations.
Master of Marketing programs are normally two years long, although part time study can alter this duration. Students in Switzerland attend lectures, seminars and workshops as part of their Master of Marketing degree program. Some Master of Marketing programs also require an internship or practical work experience, and most will require a research-based master's thesis of the student's choice to be completed near the end of the term of study. To learn more about any specific Master of Marketing program, simply request more information from the school in Switzerland using the web form on the program information page.
A Master of Marketing from an accredited university in Lugano, Lausanne, Geneva, Montreux, Zurich or anywhere in Switzerland can bring your career to the next level. So read more about the opportunities available to you, today!
The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]
The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.Course Program
Marketing Strategy & Planning
The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.
Digital Marketing Channels... [-]
The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. [+]
In a fast-moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. An analysis will span from a hard luxury into services, ranging from traveling into food and beverage.Course Program
Branding & Image
Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance, and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. An analysis will be applied to different Luxury business models and their strategies as well as to the different geographic.... [-]
The Master’s Program in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]
Customer value – the goal of sustainable corporate management
In a globalized world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Program in Marketing, Services and Communication Management (MSC) is committed to the program combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries.... [-]
The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]
Level 500GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements
proficiency in the English language (refer to the admission section for further details) ... [-]