Master's Degree in Marketing in Eskilstuna in Sweden

Search Masters Programs in Marketing 2018 in Eskilstuna in Sweden

Marketing

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Sweden, officially the Kingdom of Sweden, is a Scandinavian country in Northern Europe. Sweden borders Norway and Finland, and is connected to Denmark by a bridge-tunnel across the Øresund. Sweden is a developed post-industrial society with an advanced welfare state. The standard of living and life expectancy rank among the highest in the world.

Eskilstuna city, Spain has a history that dates back to the medieval times. It has over 90,000 inhabitants. It is situated in Eskilstuna municipality in Sodermanland County.

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Master in International Marketing

Mälardalen University
Campus Full time 1 year September 2018 Sweden Eskilstuna

The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. [+]

Master of International Marketing

In today’s globalised world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets.

International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an understanding of the surrounding organisation as well as what international marketing is, how it can be used, and how it impacts on society as a whole.

The Programme

The International Marketing programme provides students not only with the theoretical knowledge of international marketing and business but also helps to develop the skills needed for successful collaboration within and between multinational groups.... [-]