Masters Program in Marketing in Sweden

View Masters Programs in Marketing in Sweden 2017/2018

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.

Top Master Programs in Marketing in Sweden 2017/2018

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Master in Business Administration, Marketing and Management (one year)

Mid Sweden University
Campus Full time 1 year September 2017 Sweden Sundsvall

The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations. [+]

Best Masters in Marketing in Sweden 2017/2018. The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations. The programme focuses on firms and other organisations and their relationships to customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management. The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with specialization in marketing and management. Entry requirements Degree of Bachelor (at least 180 credits) with 90 Higher Education Credits in Business Administration or corresponding education. Proven language proficiency in English (English course B/English 6), for example shown from one of the following international English tests: - TOEFL with a minimum score of 575 on a paper based test and not below 4.5 on the TWE - TOEFL with a minimum score of 90 on internet based test and not below 20 on the TWE - IELTS Academic Training with a minimum overall score of 6.5 and a minimum score on the specific parts of at least 5.5. Title of qualification Degree of Master of Arts/Science (60 credits) Magisterexamen med huvudområdet företagsekonomi translated into Degree of Master of Science (60 credits) with a major in Business Administration [-]

Master in International Marketing

Mälardalen University
Campus Full time 1 year September 2017 Sweden Eskilstuna

The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. [+]

Master in International Marketing

In today’s globalised world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets.

International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an under- standing of the surrounding organisation as well as what international marketing is, how it can be used, and how it impacts on society as a whole.

The Programme

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Master's Programme in Marketing

Umeå University, Umeå School of Business and Economics
Campus Full time 2 years September 2017 Sweden Umeå

This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

 

This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in today’s competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


Master in International Marketing

Jönköping University
Campus Full time 1 year September 2017 Sweden Jönköping

Increase your understanding of the future marketing needs of global companies in an international setting. [+]

Increase your understanding of the future marketing needs of global companies in an international setting. This is a programme that will help you understand and meet the challenges many companies face due to increasing globalization and a changing competitive climate. It will shed light on contemporary marketing issues and the nature of the global economy. Contemporary challenges in marketing are for example digitalization, globalization and a rapidly changing society. This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interac­tion combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will be engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed. Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now. All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class. After graduation The programme prepares you for an executive career in marketing taking on positions... [-]

Master in Marketing

Linnaeus University, School Of Business & Economics
Campus Full time 2 - 4 semesters September 2017 Sweden Växjö Kalmar Alnarp Ljungby + 3 more

Shorter life cycles and smaller target groups make innovation and international marketing of new products and services dominant cost elements. [+]

The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. According to our assessment, there will be a large demand for this new type of qualified business graduate. Employability is likely to increase significantly for those with a Master’s degree.

 

 

Degree: Master of Science (One or two year) with specialization in Marketing or Master of Science (One or two year) in Business and Economics with specialization in Marketing

Fields of interest:

ECONOMICS/ADMINISTRATION, Management / Leadership, Marketing, Business Administration, Business and Economics... [-]