Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]

The International Master in Fashion and Luxury Marketing (MM

characteristicsAimed at all those who wish to embark on a career in the international fashion and luxury industry.The master is taught during the weekends, Friday afternoon and Saturday morning, from October to July.Includes Masterclass taught by experts from the fashion and luxury industry.Differential FactorsOFFICIAL DEGREE: Own Title of the Rey Juan Carlos University.EMPLOYABILITY: Possibility of internships in companies in the sector.METHODOLOGY: The master includes new subjects such as innovation, experiential marketing, digital marketing, consumer behavior, branding, presentation of collections in fashion shows, fashion and law, etc., taught by lecturers and lecturers from Business Schools, Universities and experts from industry, with the help of the case method. In addition, the ability to innovate, creativity, adaptation to change and critical thinking is motivated.BenefitsSpecialized program in Marketing applied to the fashion and luxury sector with an international vision, which aims to train future managers in the skills and tools of strategic and operational marketing management at an international level.Pay special attention to the design of shopping experiences and critical thinking.It combines innovative pedagogical tools, typical of a business school such as ESIC BusinessIt incorporates the techniques of the case method and strategic simulation.Faculty selected among professors and specialists of the fashion industry.It includes new subjects such as innovation, fashion market research, consumer behavior, new materials, experiential marketing, staging of collections and international fashion shows, e-commerce of luxury, and fashion and law, among others.It allows access to a professional network of fashion companies.Facilitate the collaboration and... [-]

Become a global digital marketing professional by learning the strategies, techniques and practices of marketing and digital advertising of the current online environment

Digital has changed everything and it is time to regain control of your brand's relationship with your customers in a digital environment. Discover with the Master in Digital Marketing of ICEMD the opportunities of an unstoppable revolution, its possibilities of segmentation, bidirectional communication, the measurement of results, access to a global market.

Six complete modules that will help you to master the most advanced and effective disciplines in Marketing, Communication, Advertising and Online Sales, in the hands of active digital experts. The whole world of Digital Marketing in a single master, at the end of which you will have all the necessary knowledge to digitally enhance your business and give a new twist to your professional career.... [-]

Master of reference in Spain in the field of marketing and business.

The Master in Marketing Management and Business Management (GESCO) is the reference master in order to assume managerial functions in the field of marketing, commercial organization and business.

With an annual review of its contents, the differentiation of this program against others is its degree of updating to the latest market needs and its digital approach in which the business world of the future will develop.

characteristicsMaster's program with great business recognition, which significantly improves the employability of those who attend it. You will be considered one of the best trained Marketing professionals with great professional development opportunities in the market.It has current contents of Marketing and Management development and management skills.... [-]

Master of reference in Spain in the field of marketing and sports.

The Master in Sports Marketing Management covers a need for professionalization in the world of sports marketing. It is a sector of enormous opportunities for national and international development, and assumes that future professionals who want to be employed in this sector, must acquire specialized knowledge, which allows them to execute an adequate management, exploitation and use of opportunities and challenges that arise. .

characteristicsThe Sport Business industry is a sector that needs more and more specialized professionals capable of providing value and sports marketing solutions.The impact of sport on the Spanish economy already represents 2.5% of the national GDP, and it is estimated that it will continue to grow at a faster pace than other sectors. It is one of the sectors with the most growth from the economic and social point of view.Differential Factors400 hours22 experiences cases10 masterclass28 hours of tutoring... [-]

The MMS is an innovative and updated program, the only one in the market that combines training in Marketing Research Business Intelligence techniques with an eminently practical methodology aimed at the creation of intelligence for business decision-making.

characteristics/>Program formed by two superior programs: Superior Program in Marketing Analytics and Superior Program in Marketing ResearchTeaching staff from the business field, with extensive teaching experience.Capacitates for the application of research techniques and prepares for the analysis of information through computer tools such as Excel, SPSS and SAS Enterprise Miner.Methodology that serves to solve real problems.Differential FactorsIt includes a residential week in London to visit and meet important multinational companies and agencies specialized in Marketing Research and Business Intelligence.Possibility of internships at ALD Automotive, Altadis Imperial Tobacco, Burger King, Campofrío, DKV Seguros, GFK, Kantar Media, Mindshare, Nielsen, Telefonica, Vodafone.Candidate Profile... [-]

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.

The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment.

In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.... [-]

The Master in Digital Marketing arises from the need of the 2.0 market whose demand demands highly qualified professionals in all areas of digital marketing

Why the Professional Master in Digital Marketing and Social Networks?

Digital Marketing emerges as a response to the needs of Market 2.0 and requires the incorporation of highly qualified professionals in all its areas. This discipline combines traditional marketing strategies with new methods capable of taking advantage of the particularities of the digital environment and anticipating the future.

This training will provide you with research methodologies, creative processes and powerful technical tools to efficiently carry out Digital Marketing campaigns, strategic plans for Social Media and actions in various digital channels that guarantee a high profitability for your company.... [-]

The demand for communication specialists, who master the digital media is growing exponentially.

Why the Professional Master's Degree in Digital Communication & Online Marketing Strategies?

Digital Marketing has become an essential component for the development of a company. The sector requires highly qualified professionals capable of generating original and effective communication strategies that guarantee the maximum profitability of a business.

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis.... [-]

Social media understood as channels where people talk and talk about brands have become essential platforms in communication 2.0

Why the Professional Master in Community Manager and Professional Digital Strategies?

With a high reputation in social channels, a company can grow exponentially thanks to the activity of its clients - also creators of content in the RRSS. Both the Community Manager and Social Media Marketing are responsible for making possible the dissemination and positive impact of a business on social media networks.

The Professional Master in Community Manager and Digital Strategies offers you the possibility to specialize at a professional level in any of these areas. An official, complete and cutting-edge training will allow you to access two of the most demanded positions by companies in the Digital Marketing sector.... [-]

Year after year, growing turnover in the sector of online sales. The labor market increasingly needs professionals who are able to create, manage and monitor an E-Commerce effectively.

Why the Professional Master in Digital Marketing & E-Commerce?

Sales in the online sales sector increases every year and the labor market requires professionals capable of creating, managing and monitoring an E-Commerce effectively.

The Professional Master in Digital Marketing & E-Commerce brings together all necessary tools and methodologies to boost a business in online sales or start a business from scratch. It is the most complete training if you want to know the dynamics of Digital Marketing in depth and specialize in the E-Commerce sector.... [-]

The professional profile of the Social Media expert is increasingly complex. The company needs a person that covers the spectrum of activities that involve this function,

Why the Professional Master in Strategies in Social Networks, Branding and Digital Advertising?

The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market.

This training combines two essential pillars of Digital Marketing; the good brand image through Personal Branding and a strong impact on social channels thanks to effective communication strategies. With both tools you will achieve an infallible professional profile in the labor market.... [-]

Masters in Online Marketing and E-Commerce

Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet did it in just four years. And the new media have catalyzed the emergence of innovative business models and organizations that, in few years, have emerged as leaders in their respective sectors. This is a new digital revolution.

But, why the Internet is such a radical change in the way we communicate and do business? List made arguments about the importance of the digital economy in today's society we could make a long list, but there are some factors that distinguish substantially:... [-]

Masters in Marketing Research

In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior.

The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions.

With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry.... [-]

Master online showing keys to attract, sell, satisfy and retain customers

Presentation of the Master in Marketing and Sales Management

At present, the business environment is changing rapidly. The impact of technological advances, globalization of markets, the change in the balance of power in favor of consumers, the competitive environment and the declining brand loyalty, among other trends are changing marketing strategies and how they are distributed and marketed products and services. Consumers are increasingly demanding and have more information, so they have very clear what they want and where to get it.

Oversupply and the difficulty to differentiate draw a competitive landscape and augment the need to focus on the client.... [-]