Master's Degree in Marketing in Madrid in Spain

View Masters Programs in Marketing 2019 in Madrid in Spain

Marketing

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

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Master in Marketing & Sales

EAE Business School International
Campus Full time 12 months April 2019 Spain Barcelona Madrid + 1 more

With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change. [+]

This program will be conducted in English.

The current business environment is evolving rapidly. Globalization, new information technologies, and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organizational aspects that generate corporative value.

Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage.... [-]


Master in business management and marketing

ESEM
Campus Full time September 2019 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales

ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies.

By our classrooms and programs it has been more than 20,000 students on five continents.

Target

Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management.

With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager.... [-]


Master in marketing, tourism marketing and revenue management

OSTELEA - Escuela de Turismo
Campus Part time October 2019 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]


Master in Marketing, Tourism Marketing and Hotel Revenue Management (Online)

The Ostelea - School of Tourism and Hospitality International
Online April 2019 Spain Barcelona Madrid

With the Master in Marketing, Marketing and Revenue Management Online Tourism is the only master in Spain that meets the following two points. Currently there is no other university school that trains its students along with executives in its sector and that does so with the same tools that most companies use. [+]

The tourism sector in general, and the hotelier in particular, are undergoing an accelerated transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to being able to manage hotel establishments. The high competitiveness of this environment requires the figure of the Ecommerce Director and the Director of Revenue Management as key positions within the current hotel industry.

With the Master in Marketing, Marketing and Revenue Management Online Tourism is the only master in Spain that meets the following two points. Currently there is no other university school that trains its students along with executives in its sector and that does so with the same tools that most companies use. All subjects have a totally practical development and focused on student professionalization... [-]


Master in Design Thinking and Customer Experience

EAE Business School
Campus Full time 12 months April 2019 Spain Madrid

The Master of Design Thinking and Customer Experience aims to create innovation professionals who have the conceptual and practical tools to successfully develop Innovation and Design Thinking processes in companies, focusing on the use of tools and methodological techniques, practicing "empathy" techniques to put themselves in the shoes of potential clients and detect unmet needs, developing their creativity, applying it to the solution of real business problems and reflecting on their own profile as potential innovation professionals, in particular their own attitude in the face of risk, error and uncertainty. [+]

According to a study by ManPower, around 40% of employers show a shortage of talent. The magazine Forbes considers, in one of its articles on the situation of the labor market, that we are not in a crisis of employment but in a crisis of abilities. The professions with a high digital content have given rise to the so-called unemployed professions because there is a lack of professionals in the labor market and companies have entered into a frantic battle to capture and retain these professional profiles. The World Economic Forum conducted a study in which determined that by 2020 among the 10 skills most in demand are creativity, the ability to solve complex problems and critical thinking.... [-]


Official master's degree in marketing and digital advertising

Universidad Nebrija
Online Full time Part time 1 year February 2019 Spain Madrid + 1 more

The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, irreversibly online. [+]

Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]


Master Creative Advertising

Aula Creactiva
Campus Part time September 2019 Spain Madrid

Are you passionate about advertising? Do you want to work as an advertising creative? The Master Creative Advertising brings you a solid practical training so that you can start a professional career as a creative in an advertising agency. [+]

Are you passionate about advertising? Do you want to work as an advertising creative? The Master Creative Advertising brings you a solid practical training so that you can start a professional career as a creative in an advertising agency. The Master is formed by the courses of Creativity and Creative Direction, Copy, Art Direction and Campaign 360º. This Master is aimed at all those people who want to learn to carry out advertising campaigns and need to acquire a global vision of the activity of a creative department. This Master is aimed at students of Advertising, Fine Arts and Journalism, graphic designers who want to guide their career towards advertising and professionals who want to boost their career or complete their training. In this Master you will learn to create and develop creative concepts, visualizing them (art direction) and verbalizing them (copy). The Master gives all students a very complete view of the activity of a creative, allowing them to know thoroughly the three phases of the creative process: research, creation of the concept and execution of the pieces. During the Master's you will learn to create campaigns for TV, Press and Magazines, Exterior, Brand Experience, Branded Content, Loyalty or Ambient Media.... [-]


Official Master's Degree in Marketing

ICADE Business School
Campus Full time 11 months October 2019 Spain Madrid

This official program offers specialist training to successfully lead a professional career in the field of marketing, sales and market research. The program is almost entirely taught in English given that complete competence in this language is an essential requirement to enter the labor market and develop a career. Some seminars, lectures or materials may be delivered in Spanish. [+]

The Official Master's Degree in Marketing (MSc in Marketing) is offered by the Faculty of Economics and Business Administration at Comillas Pontifical University through ICADE Business School.

This official program offers specialist training to successfully lead a professional career in the field of marketing, sales and market research.

The program is almost entirely taught in English given that complete competence in this language is an essential requirement to enter the labor market and develop a career. Some seminars, lectures or materials may be delivered in Spanish.

High employability. 100% of students are employed within 2 years after completing the Master's Degree, 85% within 6 months.... [-]


Master in Sports Marketing Management

ESIC Business & Marketing School
Campus Full time Part time 9 - 12 months October 2019 Spain Madrid + 1 more

The Master in Sports Marketing Management covers a need for professionalization in the world of sports marketing. It is a sector of enormous opportunities for national and international development, and assumes that future professionals who want to be employed in this sector, must acquire specialized knowledge, which allows them to execute an adequate management, exploitation and use of opportunities and challenges that arise. . [+]

Master of reference in Spain in the field of marketing and sports.

The Master in Sports Marketing Management covers a need for professionalization in the world of sports marketing. It is a sector of enormous opportunities for national and international development, and assumes that future professionals who want to be employed in this sector, must acquire specialized knowledge, which allows them to execute an adequate management, exploitation and use of opportunities and challenges that arise. .

characteristicsThe Sport Business industry is a sector that needs more and more specialized professionals capable of providing value and sports marketing solutions.The impact of sport on the Spanish economy already represents 2.5% of the national GDP, and it is estimated that it will continue to grow at a faster pace than other sectors. It is one of the sectors with the most growth from the economic and social point of view.Differential Factors400 hours22 experiences cases10 masterclass28 hours of tutoring... [-]

Master in Marketing Management in Madrid

GBSB Global Business School
Campus Full time 9 - 12 months Open Enrollment Spain Madrid

A personalized curriculum sets the Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. [+]

Why Master in Marketing Management in Madrid A personalized curriculum sets the Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Master of Science in Marketing Management in Madrid provides an in-depth and practical knowledge of relevant and innovative marketing skills, concepts, models, and methods. The program teaches the frameworks, theories, tools, critical and creative thinking skills in areas that include, sales management, digital marketing, market research, brand management, and new product development.... [-]


Professional Masters in marketing strategies & communication digital online

Instituto Internacional de Marketing - Digital Business School
Online Campus Part time 14 months September 2019 Spain Barcelona Madrid + 2 more

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis. [+]

The demand for communication specialists, who master the digital media is growing exponentially.

Why the Professional Master's Degree in Digital Communication & Online Marketing Strategies?

Digital Marketing has become an essential component for the development of a company. The sector requires highly qualified professionals capable of generating original and effective communication strategies that guarantee the maximum profitability of a business.

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis.... [-]


Online Master in Communication and Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Online Full time 1 year September 2019 Spain Madrid

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES:

Students who successfully pass this program:

They will improve their own professional profile in the area of politics.They will acquire communication strategies and techniques to be able to apply them to political candidates.Work as advisors to electoral campaigns or government communicationBecome specialists in electoral marketing that promote consulting as a work at the service of the political class.ADDRESSED TO:

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]


Masters degree in business management and marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity ... [+]

Taking as its starting point the current market dynamics, which are characterized by low growth rates or saturation thereof and in which, in general terms, supply far exceeds demand, they set a context which only those companies and organizations that are able to adapt to the needs and demands of the markets in which they operate will continue to operate and develop in them.

The Master in Business Management and Marketing is an official title whose curriculum is published in the Official Gazette number 75 of 28 March 2012.

Addressed to

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity.... [-]


Master in Marketing, Marketing and Revenue Management

OSTELEA | Distancia
Online Part time September 2019 Spain Madrid Barcelona Spain Online + 1 more

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. [+]

More expansion, greater competitiveness

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. This radical change is not only given from within the sector but also from outside, subject to the push that the internet represents and changes in consumer habits. Unlike what happened a few years ago - when customers went to travel agencies - the client is currently an active part in the process of searching, planning and booking their trips and services through the Internet, without any need to resort to intermediaries. The volatility of prices caused by the immediacy of the new online agencies, the overwhelming offer of hotel beds, low-cost flights has generated a generalized increase in global tourism and, consequently, have made the competitiveness of the entire sector grow.... [-]


Master in digital marketing and online strategy

Spain Business School
Online Part time 10  February 2019 Spain Madrid

Aimed at all professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the benefits of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital ... [+]

Who should attend:

All professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the advantages of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital.

Objectives: Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital. Acquire full knowledge of marketing and customer management. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it ... [-]