Page 2 of 3, view all Masters Programs in Marketing 2019 in Barcelona in Spain

The growing demand for professionals in the field of brand image and corporate identity in the two causes: speed with the evolution of the business environment and globalization. The new information technologies and the new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.

Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors we face, in the commercial and marketing direction from a more innovative perspective: customers are increasingly demanding and have more information.

The International Master in Marketing Management and Market Development is designed to train professionals who lead these changes and become opportunities for the market in competitive advantages for the company. Professionals who have a solid background, both in marketing and commercial management, aware of new marketing trends and with a deep knowledge of the organizational aspects of corporate value, something that allows the growth of any organization.... [-]

The Internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make decisions based on data with more precision and vision than ever before.

Not using effective digital marketing strategies can leave your organization behind while other competitors grow. This Intensive Master helps you learn how to navigate the entire digital marketing funnel, from recruitment to retention, and get the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continuous iteration and learning to achieve results.... [-]

University graduates interested in expanding and improving their knowledge in the areas of Marketing, Sales and Organizational Management as part of their career development. Professionals in Marketing and / or Sales wishing to renew knowledge to enhance their careers. Professionals from other areas who want to supplement their training and development in the field of marketing.Consultores or consultants seeking to acquire, update or revise your knowledge of marketing and sales and applications.

New habits, new trends and behaviors, new ways to communicate, more information from consumers and greater demands ... These constant changes require marketers and sales to rethink their philosophies, concepts and tools to reach the business excellence. Only companies and organizations able to adapt and adjust their marketing policy to changes in the market will be able to move forward.... [-]

Currently the digital marketing has become for many companies a viable alternative to expensive offline advertising, also offering a means of communication in the conversation with elcliente / consumer / user is essential.

In this context, social networks also become relevant, becoming a new channel where innovation and change are evolving faster, gaining precipitously an important place in the marketing strategies of companies, becoming a center channel, strategic not only communication, but also commercial research, public relations, customer service and brand positioning.

The Master in Digital Marketing (MMD) trains professionals to be able to run Digital Marketing departments, not only from a technical or tactical level as commonly happens, but from a global perspective and strategic management.... [-]

Currently the digital marketing has become for many companies a viable alternative to expensive offline advertising, also offering a means of communication in the conversation with elcliente / consumer / user is essential.

In this context, social networks also become relevant, becoming a new channel where innovation and change are evolving faster, gaining precipitously an important place in the marketing strategies of companies, becoming a center channel, strategic not only communication, but also commercial research, public relations, customer service and brand positioning.

The Master in Digital Marketing (MMD) trains professionals to be able to run Digital Marketing departments, not only from a technical or tactical level as commonly happens, but from a global perspective and strategic management.... [-]

Learning to manage brand reputation in social media, in online communities and internet is imperative for successful business projects. It is shown that a mark is not positioned on the internet or with a negative image, directly impacts sales and therefore in the business.

The Master in Social Media Branding & Strategy It is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally.

The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments. Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments.... [-]

It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.

At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:

The Master's in Branding and Packaging Design (60 ECTS) is obtained by completing two postgraduate degrees, for 30 ECTS each. These postgraduate degrees may be completed in the same academic year, or in different years. All postgraduate courses that are part of a master's degree can be taken independently.

Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.... [-]

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. This radical change is not only given from within the sector but also from outside, subject to the push that the internet represents and changes in consumer habits. Unlike what happened a few years ago - when customers went to travel agencies - the client is currently an active part in the process of searching, planning and booking their trips and services through the Internet, without any need to resort to intermediaries. The volatility of prices caused by the immediacy of the new online agencies, the overwhelming offer of hotel beds, low-cost flights has generated a generalized increase in global tourism and, consequently, have made the competitiveness of the entire sector grow.... [-]

Master in Strategic Marketing

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The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century, as part of an integrated approach to strategic management in business organizations and public nonprofit and non-profit, and the different processes, techniques and tools that can be useful to efficiently conduct the same.

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The Master in Strategic Marketing specialist, through this training program, manages the joint teaching of theoretical and practical cases in the area of ​​application of marketing management.

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Companies that have not yet adopted the new techniques of Digital and interactive Marketing and are not present in the social networks take a great disadvantage in relation to those who innovate and adapt their business models and strategies to the medium of communication with greater projection nowadays: Internet .

Being present in the Networks is not enough, we must master the knowledge, techniques and tools so that our Digital Marketing strategies are really effective and generate more value for the company.

This Master in Digital Marketing and Social Media, you will learn the basics of Digital Marketing, what are the new business models and the most innovative and efficient techniques: SEO, SEM, PPC, in - display ads, email marketing, Social Media, Social Media Ads and creativity to achieve the maximum income of the opportunities that the Internet offers to companies.... [-]

Media saturation has made advertising more costly and less effective. In addition, users are increasingly sophisticated and reject intrusive and irrelevant forms of communication.

Inbound marketing has become an indispensable tool in the online marketing department, as it contributes with an attraction and conversion marketing methodology that works in an integrated way with digital marketing techniques with the aim of attracting, retaining and converting users into customers in a sustainable and profitable way.

In Master in Inbound Marketing you will learn in a practical way, through an integral inbound marketing project , with the Hubspot software, to design an inbound marketing strategy, identifying the "Buyer Persona" and drawing the conversion funnels as well as the arguments , content and marketing techniques appropriate for each audience and at each moment of the purchase cycle.... [-]

The role of the director of marketing in the 21st century company has changed and the ways to analyze the market, generate ideas, develop projects and products quickly and validate products, concepts and ideas have changed substantially with techniques that come from the digital world.

The Master's Degree in Marketing

Upon completion of the Master's Degree in Marketing

The e-Commerce sector grows unstoppably creating jobs in each and every one of the stages of its value chain. In fact companies like Amazon, faced with the lack of added value services, decide to create their own platforms to ensure the provision of the service.

More and more companies are incorporating electronic commerce in their sales and internationalization strategy, taking the leap by adopting a multi-channel strategy and realizing that in order to do things well, there is a need for profiles capable of managing the entire e-commerce value chain.

With theMaster in e-Commerce with intensification in Digital Marketing (oTurismo Digital) you will be able to know all the knowledge areas necessary to achieve a transversal vision of electronic commerce, sharing with the best professionals all the process that is required from the attraction of the users to the online store, the purchase and the improvement of the ROI until the execution of the order and the shipment to the house of the client.... [-]