Master's Degree in Marketing in Spain

Compare Masters Programs in Marketing in Spain 2017

Marketing

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Top Master Programs in Marketing in Spain 2017

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Master Degrees

All (138) Master Degrees (125) Masters of Science (11) Masters of Arts (2)

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Spain

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Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time October 2017 Spain Madrid Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Best Masters in Marketing in Spain 2017. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Barcelona)

School of Tourism and Hospitality - The OSTELEA
Campus Full time October 2017 Spain Barcelona Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. [+]

Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. Why study the Master in Ostelea: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, Port Aventura amusement park, and the Marathon of TV3, which collaborated with the organization of the campaign against obesity. GOALS The Master in Event Organization, Protocol and Tourism Business allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and the area of ​​Protocol institutions build a strong foundation of industry knowledge from an international perspective always from the management approach. GLOBAL VISION Train managers oriented business management of... [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time 1 year May 2018 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

Best Masters in Marketing in Spain 2017. This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of... [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time 1 year September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Best Masters in Marketing in Spain 2017. Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the... [-]

MA In Social Media & Seo And Sem

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 750  April 2018 Spain Madrid Barcelona Spain Online + 3 more

We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. [+]

We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree from the University of Nebrija. Possibility of making the Graduate in person, online or blended learning. practice and teaching real business cases. personalized tutoring in the realization of Project End of Course. career guidance through an individualized "career plan". Development of a "Digital Communication Plan" and "SEO & SEM Audit". Program Module 1: Social Media Marketing- Plan Project Prom What is it and how to develop a Social Media Marketing Plan Responsibilities in Social Media How to submit a plan of Social Media Marketing Module 2: Social Networking Facebook Twitter LinkedIn Instagram and Pinterest Module 3: Professional management: actions, channels and tools 2.0 Tactical and operational in Social Media: daily management, dissemination 2.0, recruitment and engagement Inbound Marketing: attracting your target audience Measuring Social Media: KIP, reports and reporting Database management and newsletter Module 4: Content Management: creation, management and distribution of content Content strategy. 2.0 Communication: planning, writing and... [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time 9 months October 2017 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

Best Masters in Marketing in Spain 2017. This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market. Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their proefssional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in... [-]

Máster Oficial - Políticas Sociales y Acción Comunitaria

Universidad Autónoma de Barcelona
Campus Full time 1 year October 2017 Spain Barcelona

El máster en Políticas Sociales y Acción Comunitaria se presenta como una propuesta profesionalizadora y de investigación construida desde el abordaje de las políticas públicas y la acción comunitaria. Esta propuesta formativa combina la adquisición de conocimientos teóricos y prácticos con la participación de profesorado académico y profesional y utiliza el trabajo de casos para hacer una aproximación compleja y participativa a la realidad del territorio. [+]

El máster en Políticas Sociales y Acción Comunitaria se presenta como una propuesta profesionalizadora y de investigación construida desde el abordaje de las políticas públicas y la acción comunitaria. Esta propuesta formativa combina la adquisición de conocimientos teóricos y prácticos con la participación de profesorado académico y profesional y utiliza el trabajo de casos para hacer una aproximación compleja y participativa a la realidad del territorio. Salidas profesionales El programa brinda instrumentos de análisis, diseño e implementación de políticas sociales para desarrollar proyectos en ámbitos de gestión pública, investigación social y trabajo comunitario. La formación en acción comunitaria se enfoca desde una mirada transdisciplinar a través de la comprensión de la convivencia, de la comunicación y del conflicto, para su aplicación a la intervención social y la investigación. Administración pública: para poder diseñar, planificar, evaluar y desplegar políticas sociales y proyectos y programas de acción comunitaria, así como orientar y coordinar equipos profesionales en acción comunitaria. Organizaciones del tercer sector: para el diseño, planificación, evaluación y desarrollo de proyectos y programas sociales, así como planes fundamentados en la acción comunitaria, y a la vez poder orientar y coordinar equipos profesionales y voluntarios implicados en estos programas. Sector privado: para poder asesorar y dar apoyo externo al diseño e implementación de políticas, programas, proyectos y acciones comunitarias. Estudiantes internacionales Guia práctica para los estudiantes internacionales Plan de estudios Descripción del máster El Plan de estudios del Máster Universitario en Políticas Sociales y Acción Comunitaria se estructura en 8 módulos obligatorios, entre... [-]

Master In Communication And Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 1 year September 2017 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

Best Masters in Marketing in Spain 2017. OBJECTIVES: Students who successfully pass this program: They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. METHODOLOGY CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. The academic contents of this master's degree are structured from more general topics (such as political communication) to specific modules (such as application to the Government, a political party and a candidate). The methodology is based on both theoretical and practical parts, to consolidate all the knowledge acquired and all contents are adapted to both Spain and Latin America. The faculty is composed of professionals in the field and experts in their respective modules, with experience in public policies, government plans, communication strategies and electoral campaigns. EVALUATION Obtaining the final title is subject to the passing of all modules of the Master, as well as the preparation of the Final Master's Work. DEGREE THAT IS OBTAINED Master's Degree by the University of Alcalá de... [-]

Master in Business Studies - Business Communication

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Spain Barcelona Madrid + 2 more

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full... [-]

International Master in Marketing - Bilingual

EADA - Escuela de Alta Dirección y Administración
Campus Full time 1 year October 2017 Spain Barcelona

You will acquire a global vision of the company and its strategic position in the business environment through this program. [+]

Best Masters in Marketing in Spain 2017.

What will I get out of this program?

The objective of the Masters at EADA is to give participants "professional competitive advantage" by focusing on three fundamental areas. Mastery of specific business tools and techniques.  Development of interpersonal competencies that are essential to international managers.  Acquiring a global vision of the company and its strategic position in the business environment.  Participants will learn to effectively apply the elements of this dynamic "mix of talent" as they develop their professional careers. 

Methodology

EADA has developed its own practical, active and participative approach with emphasis on "learning by doing".  The methodology reflects companies' demand for professionals with skills such as: the capacity to reflect, ability to act in the face of change, versatility to work in multifunctional teams and adaptability to the challenges of a global environment. ... [-]

Master in Sport Marketing and Sponsorship Online

Johan Cruyff Institute
Online Part time 13 months September 2017 Spain Barcelona

In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations. This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport. [+]

INTRODUCTION The main objective of the Master in Sport Marketing & Sponsorship is to accompany you in your development as an integral sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously. ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module. This Master is for you if: You’re an (ex-)athlete and are looking for specialized education in sports marketing and sponsorship to give your professional career a boost. You work in marketing and want to deepen your skills and knowledge in marketing and sponsorship applied to sport. You wish to complete your education with a specialized postgraduate degree in sports marketing and sponsorship to create a future for yourself within the sports industry. LEARNING OUTCOMES To know the operating environment of sports organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports... [-]

Masters In Integral Organization Of Events - Face-to-face, In Madrid

ESODE Business School
Campus Part time 1 year November 2017 Spain Madrid

Learn to manage an event in all its phases. Paid and guaranteed practices in leading companies. Own financing without interest. Scholarships and grants. Sign up now! [+]

Best Masters in Marketing in Spain 2017. PRESENTATION

Learn to manage an event in all its phases. Paid and guaranteed practices in leading companies. Own financing without interest. Scholarships and grants. Sign up now!

Formulate and master all the aspects related to the integral organization of an event, from its conception to its evaluation, through the strategy, the implementation, the production, the execution, the budget, the logistics, the postproduction and the closing of the project.

 

OBJECTIVES Analyze the strategic importance of live communication in order to achieve the established objectives. Provide the student with the necessary skills to design a communication and marketing plan applied to the integral organization of an event. Provide the necessary knowledge to properly manage an event, such as corporate image, media relations, advertising, PR and protocol, among others. Develop new techniques and tools applied to the organization of events, as well as the good practices of the organizer in its relationship with suppliers and customers. REQUIREMENTS Graduates or university graduates. Professionals related to marketing, communication, protocol, advertising, PR and tourism. NO UNIVERSITY DEGREE: certify 3 years of work experience. TEMARY MODULES The events: typology, structure, market CSR - Corporate Social Responsibility The business organization Event Marketing Communication in events Personal skills New technologies applied to the event The event as an instrument of corporate image Creativity in events Business and official protocol Coaching in the organization, ethics and deontology Event Management Tools Designing, production and realization of... [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time 1 year September 2017 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter. Youtube. Google +. graphic social... [-]

Master's Degree In Applied Sociology: Social And Market Research

Universidade da Coruña
Campus Full time 1 year September 2017 Spain A Coruña

The SAISM is the only postgraduate degree in the Galician University System that offers specialization in market research and advanced social analysis, including consumer analysis. [+]

Best Masters in Marketing in Spain 2017. Introduction Since its establishment as a differentiated discipline in the field of social sciences, Sociology has had an applied nature aimed at guiding decision making in companies, public administrations and third sector organizations. All these entities demand analysts and experts in obtaining and managing social information that allow them to understand the behavior of individuals in different spheres, from the economic to the political, from the social to the cultural. The reason is that this information is crucial to them because: Companies need to know the new patterns of social behavior and, consequently, new possibilities of business and market. The Market Research becomes an asset of the company that avoids expenses and risks when pointing out the potentials of markets and sales. It is the contribution of knowledge that increases sales, contributes to productivity and improved results. Administrations and public managers are obliged to understand the social demands, since their stability depends on the stability and trust of the citizens in the institutions. The third sector entities (associations and foundations) require, in turn, specialists in locating their own spaces to develop in them organized solidarity in a context in which the scarcity of economic means increases exponentially its value. Why study the degree The SAISM is the only postgraduate degree in the Galician University System that offers specialization in market research and advanced social analysis, including consumer analysis. The SAISM offers a comprehensive training for research, whether qualitative or quantitative, based on data... [-]