Master's Program in Marketing in Spain

Find Masters Programs in Marketing in Spain 2017/2018

Marketing

Spain is a top destination for students seeking a Master in Marketing. It continues to attract students from around the world due to the high standards of academics, a learning environment that promotes creativity and innovation, and plenty of opportunity for cultural and social activities.  A Master of Marketing in Spain can give students the opportunity for professional and personal development.

Master of Marketing programs in Spain will provide students with a solid understanding of all business principles, with a strong emphasis in marketing. Students will take part in curriculum that explores topics such as e-commerce, strategic marketing, communication, international marketing, and consumer behavior. There are many opportunities for practical application of marketing principles, tools, and theories, to real world situations and students will also be expected to complete a masters thesis on a specialized field of marketing.

Does a Master of Marketing program in Spain sound interesting to you? If so, learn more by browsing the options below. If you find a Master of Marketing program in Spain for which you would like more information, simply complete the form and you will be connected directly with the university!

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Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time 1 year April 2018 Spain Barcelona Madrid + 1 more

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master in Marketing & Sales

EAE Business School International
Campus Full time 2 years April 2018 Spain Barcelona

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Master in Marketing & Sales This programme will be conducted in English. With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the programme, the professionals are provided with the conditions to change. Participants in the programme will undergo an experience and process of change. Reasons to do EAE’s Master in Marketing & Sales in Spain: AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialisation programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialisation programs free of charge. The the ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a qualification from EAE. One... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Best Masters in Marketing in Spain 2017/2018. Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher... [-]

Master in Digital Marketing & Customer Experience in Madrid

ESERP Business School
Campus Part time 1 year October 2017 Spain Madrid

Through a dynamic and active teaching method you will be provided with up-to-date knowledge that will allow you to apply the latest techniques and tools. [+]

The educational content of the Master’s Degrees has been adapted to meet the requirements of the European Higher Education Area. They offer 60 ECTS credits, whereby guaranteeing an ongoing effort for the improvement of managerial skills and the optimal development of attitudes such as initiative, teamwork and critical thinking. The Master’s Degrees at ESERP put special emphasis on the development of professional skills that are based on up-to-date knowledge, and that will enable the student to strategically put into practice the latest techniques and tools. To do so, we rely on a Faculty that is made up of expert professionals who bring the most relevant issues to the classroom regarding the current business sector. To integrate the students into the business world and help them in the decision-making process, we apply a dynamic and active teaching system, through the implementation of various teaching tools, which include simulation and the case-study method, among others. Objectives Good organisational, leadership and management skills. Adaptability to change and innovations in technology. Ability to provide a company’s senior management with strategic and operational plans. Critical analysis and abstract thinking. Quick identification, analysis and solving of problems. Open-mindedness towards the socioeconomic and cultural environment. As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations. Methodology Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur... [-]

Master in Digital Marketing in Madrid

GBSB Global Business School -International
Campus Full time 9 months October 2017 Spain Madrid

Master in Digital Marketing in Madrid program at GBSB Global Business School introduces students to the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge of its various areas that include digital marketing strategy and marketing planning, website management, UX, content marketing, inbound marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, webinars, social media, ecommerce, online reputation management, and affiliate marketing. Master in Digital Marketing in Madrid students acquire skills required in the industry of digital marketing to manage an integrated system of various platforms, channels, tools, and digital marketing models across different geographical markets. [+]

Best Masters in Marketing in Spain 2017/2018. Why Master in Digital Marketing and Ecommerce in Madrid Study Digital Marketing and Ecommerce at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Earn a dual degree with the University of Alcala, an option for the students attending the Madrid Campus Program Description Digital environment has become the space for pre-sale, sale and post-sale customer experience for the majority of companies in the world and therefore digital marketing has turned into an essential part of their marketing strategy. Master in Digital Marketing in Madrid program at GBSB Global Business School introduces students to the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge of its various areas that include digital marketing strategy and marketing planning, website management, UX, content marketing, inbound marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, webinars, social media, ecommerce, online reputation management, and affiliate marketing. Master in Digital Marketing in Madrid students acquire skills required in the industry of digital marketing to manage an integrated system of various platforms, channels, tools, and digital marketing models across different geographical markets. Master in Digital Marketing in Madrid is designed to prepare students for the challenges of modern digitalized and globalized economy that require flexibility, connectivity, multitasking skills, ability to learn and adapt fast and work across multiple electronic devices with different... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of... [-]

Master in Digital Marketing

Harbour.Space
Campus Full time Open Enrollment Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. [+]

Best Masters in Marketing in Spain 2017/2018. This programme is taught in ENGLISH. The Master programme in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Upon completing the Harbour.Space Master of Digital Marketing degree programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. Program Structure This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company. All courses are... [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time 1 year September 2017 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter. Youtube. Google +. graphic social... [-]

MA In Social Media & Web Analytics

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500 hours April 2018 Spain Madrid Barcelona Spain Online + 3 more

We present the 1st edition of the Master in Social Media & Web Analytics, with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will develop the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of Social Media Plan 360 and Plan Online Measurement. Because of the XXI century companies need professional profiles in line with new market trends. Do not miss this opportunity and join a benchmark for specialized training in the digital economy. [+]

Best Masters in Marketing in Spain 2017/2018. We present the 1st edition of the Master in Social Media & Web Analytics, with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will develop the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of Social Media Plan 360 and Plan Online Measurement. Because of the XXI century companies need professional profiles in line with new market trends. Do not miss this opportunity and join a benchmark for specialized training in the digital economy. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree from the University of Nebrija. Possibility of making the Graduate in person, online or blended learning. practice and teaching real business cases. personalized tutoring in the realization of Project End of Course. career guidance through an individualized "career plan". Development of a "Digital Communication Plan" and a "Plan Online Measurement". Program Module 1: Social Media Marketing Plan - Project Prom What is it and how to develop a Social Media Marketing Plan Responsibilities in Social Media How to submit a plan of SMM Module 2: Social Networking Facebook Twitter LinkedIn Google+ Instagram and Pinterest Module 3: Professional management: actions, channels and tools 2.0 Tactical and operational in social media: daily management, dissemination 2.0, recruitment and engagement Inbound Marketing: Attracting your target audience... [-]

Master in Marketing Automation (MMA)

ISDI
Campus Full time 450 hours October 2017 Spain Madrid Barcelona + 1 more

The MMA is the world's first program to combine a comprehensive vision of digital business, together with agile methodologies and techniques for marketing automation. [+]

Specialize in automated customer management projects. Lead the change. The MMA is the world's first program to combine a comprehensive vision of digital business, together with agile methodologies and techniques for marketing automation. Directed at professionals For professionals with experience in digital business and professional experts in the implementation of CRM projects who want to go deeper into the automated management of the customer experience, using planning, customization and optimization tools, and acquiring the level of business consultant in their company. Lead in the field of business process automation Currently there are no professionals who can offer a comprehensive vision of digital business who also use agile methodologies for the implementation of automation projects. Thanks to the MMA you will become one of the new digital professionals with a mastery of client-centered strategies. Welcome to your master's degree; welcome to the MMA. The first master's degree in Marketing Automation and agile methodologies for digital business In this master's degree you will discover how technology will allow you to manage and automate conversion processes, capturing and exploiting all the points of contact defined in the customer journey; from initial capture to the final purchase. The keys: COMPREHENSIVE APPROACH The MMA has developed a unique methodology, addressing the whole business and company management ecosystem in a single master's degree that enables the implementation of client management strategies according to the needs of the business. PRACTICAL APPLICATION Throughout the program a practical project will be developed that will solve a business problem using... [-]

International Master in Marketing - Bilingual

EADA - Escuela de Alta Dirección y Administración
Campus Full time 1 year October 2017 Spain Barcelona

You will acquire a global vision of the company and its strategic position in the business environment through this program. [+]

Best Masters in Marketing in Spain 2017/2018.

What will I get out of this program?

The objective of the Masters at EADA is to give participants "professional competitive advantage" by focusing on three fundamental areas. Mastery of specific business tools and techniques.  Development of interpersonal competencies that are essential to international managers.  Acquiring a global vision of the company and its strategic position in the business environment.  Participants will learn to effectively apply the elements of this dynamic "mix of talent" as they develop their professional careers. 

Methodology

EADA has developed its own practical, active and participative approach with emphasis on "learning by doing".  The methodology reflects companies' demand for professionals with skills such as: the capacity to reflect, ability to act in the face of change, versatility to work in multifunctional teams and adaptability to the challenges of a global environment. ... [-]

Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus Full time 12 months September 2018 Spain Bilbao

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Program Description This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies. The Master's Degree in Advanced Marketing is taught itinerant way between the campus of San Sebastian and Bilbao: Course next edition 2016/17: Campus Bilbao The program is aimed at Graduates in Business Administration (or equivalent) or other disciplines that have completed at least 12 ECTS in the area of ​​marketing such as advertising and public relations, Communications, Tourism, Journalism, Psychology ... Program A) Compulsory subjects: from September to January Strategic Marketing Area Area Strategic Brand Management Relationship Marketing Area B2B and Channel Management Area Area Integrated Communication Sustainability and Innovation Area Manager on a Networked World B) Optional subjects: February -September Optative subjects Business practice Master's Thesis Admission requirements Academic Requirements Official university degree (or equivalent). People who are in the final year of college may apply for admission, in which case the final admission is conditional upon completion of studies before the Masters. Have completed at least... [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time 9 months October 2017 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

Best Masters in Marketing in Spain 2017/2018. This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market. Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their proefssional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in... [-]

Master's Degree In Marketing And Market Research

Jaume I University (Universitat Jaume I)
Campus Full time 1 year September 2017 Spain Castellón

This master's general objective is to get the students learn to perform their functions in specific companies -institutes market research marketing, communication agencies and marketing consultants or company- and also in the marketing departments of any public or private. [+]

This master's general objective is to get the students learn to perform their functions in specific companies -institutes market research marketing, communication agencies and marketing consultants or company- and also in the marketing departments of any public or private. Today, environments of organizations are not only global but also dynamic, turbulent and highly competitive. At the same time, the target audiences have become more knowledgeable and skilled groups and, therefore, more demanding in their demands. These new perspectives require organizations to act differently and prioritize the deep knowledge of these public and their demands in order to offer a complete, personalized and differentiated service. Coordination: Rosa Maria Rodriguez Artola. Department of Business Administration and Marketing. UJI. Coordinating university: U. of Valencia-Estudi General Interuniversity with: Universitat Jaume I Number of credits: 60 ECTS credits Duration: one academic year (October 2017 / October 2018) Mode: (October 2017 / April 2018) Language of teaching: Spanish Price: pending publication (2016: € 46.20 / credit) [-]

Master in Graphic Information Design and Media Branding

IED – Istituto Europeo di Design Barcelona
Campus Full time 6 months January 2018 Spain Barcelona

The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. [+]

Best Masters in Marketing in Spain 2017/2018. THIS PROGRAM IS TAUGHT IN SPANISH In today's scenario, designers are faced with a major challenge brought on by the need to quickly and easily understand excessive amounts of information. In addition to growing quantities of data and shorter processing times comes a constant pursuit for new devices, maps and codes. The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. The course aims to explore new paths so as to conceive visual communication strategies with which to render content (information) in a clearer, more efficient and more attractive way on different platforms. The practical possibilities this masters course offers are so vast and (happily) undefined that Graphic Information Design and Media Branding rises as a tool with huge potential for use in today's world. With this in mind, the end-of-masters project is geared towards a TV channel and the multimedia devices that make up its content and branding. More and more companies and institutions are creating specific Graphic Information Design departments with specialists in the field in order to enhance and improve communication and a better understanding of their products and services. For instance, Barack Obama's US Government Recovery Independent Advisory Panel added Eduard Tufte to its team so that he could apply Graphic Information Design to the prevention of fraud and bad investment of gains, as... [-]