This program will be conducted in English.

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

Reasons to do EAE’s Master in Marketing & Sales in Spain:

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]

This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets.

It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies.... [-]

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales

ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies.

By our classrooms and programs it has been more than 20,000 students on five continents.

Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management.

With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager.... [-]

This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.... [-]

Students will have the opportunity to develop the necessary understanding of the management and techniques for the internationalization of business entities and the analysis of an international economy with a focus on the European economy.

The Program combines the academic rigor of business and marketing principles with practical experience during internship in Spanish/Multinational companies.

Specializations: Global Business, International Marketing, General Management, International Finances

Starting dates: 12th Nov 2018; 5th Feb2019; 5th Sep 2019

Duration: 1 academic year + 6 months optional Internship

Degree: GSMB Barcelona Mode: Blended... [-]

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]

The Master’s in Innovation and Tourism Marketing Online Course is intended for individuals who possess the same passion for the culture of innovation, technology, and marketing applied in tourism organizations as a traditional student.

This online program is designed to be available completely online to those who want to advance their education profile while also maintaining their professional career and daily routines.

Students who wish to partake in this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field.

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere.... [-]

For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netfl ix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies aff ect the company, how to take advantage of them and how to use them to fi nd new opportunities or new competitive advantages.... [-]

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

Situated in Barcelona, a world-renowned smart city and European top 5 start-up hub, ESEI’s Master in Digital Marketing programme is run in collaboration with Click360formacion, an official Google partner, and boasts tutors with entrepreneurial expertise and real-world industry insight.... [-]

The growing demand for professionals in the field of corporate image and identity serves two causes. The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.

Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need.... [-]

Get the Master in Digital Marketing and Electronic Commerce with your Google Adwords Certification

Students who complete this master can obtain the Certification.

The program of the Master in Digital Marketing online is designed for those professionals of the areas of Marketing and Commercial who want Incorporate in their business strategies the new channels, media and languages ​​of the digital ecosystem. It also allows for the specialization of entrepreneurs who Start digital business And need to know the keys and opportunities offered by the Internet.

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. This radical change is not only given from within the sector but also from outside, subject to the push that the internet represents and changes in consumer habits. Unlike what happened a few years ago - when customers went to travel agencies - the client is currently an active part in the process of searching, planning and booking their trips and services through the Internet, without any need to resort to intermediaries. The volatility of prices caused by the immediacy of the new online agencies, the overwhelming offer of hotel beds, low-cost flights has generated a generalized increase in global tourism and, consequently, have made the competitiveness of the entire sector grow.... [-]

The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.

Only those brands that are based on a correct brand strategy remain in solid market positions.

In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.

The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and communication. The totally practical methodology will allow you to develop projects that respond to the current market needs. Throughout the program you will develop the concepts, techniques and strategies that bring personality to a brand, make it profitable and position it in a unique and harmonious way in their environment.... [-]