Masters Degree in Marketing in South America

View all Masters Programs in Marketing in South America 2017

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

If you wish to increase your knowledge of social, cultural, administrative, and historical viewpoints of South America and the Latin world, this is the continent for you.

View all Master Programs in Marketing in South America 2017

Read More

Maestría en Marketing y Dirección Comercial

OBS Business School - Latinoamérica
Campus Part time 12 months May 2017 Ecuador Quito Colombia Bogotá + 2 more

La Maestría en Marketing y Dirección Comercial tiene como objetivo desarrollar los conocimientos técnicos, estratégicos y habilidades personales para formar directivos innovadores, con una amplia visión de la empresa y capaces de afrontar los retos que plantean las direcciones de Marketing y Comercial actual. [+]

Masters in Marketing in South America 2017. Maestría que muestra las claves para atraer, vender, satisfacer y fidelizar Presentación del programa en Marketing y Dirección Comercial En la actualidad, el entorno de negocios está cambiando a gran velocidad. El impacto de los avances tecnológicos, la globalización de los mercados, el cambio en el balance de poder en favor de los consumidores, el entorno competitivo y la cada vez menor lealtad a las marcas, entre otras tendencias, están modificando las estrategias de marketing y la forma en que se distribuyen y comercializan productos y servicios. Los consumidores son cada vez más exigentes y disponen de más información, por lo que tienen muy claro lo que quieren y donde obtenerlo. El exceso de oferta y la dificultad para diferenciarse dibujan un panorama muy competitivo y acrecientan la necesidad de centrarse en el cliente. En este entorno, las organizaciones necesitan profesionales del marketing y del área comercial capaces de liderar con éxito la correcta combinación de tres elementos: una sólida formación y conocimientos de marketing y comercial, habilidades necesarias para saber dar respuesta al entorno y al mercado actual, y capacidad para conectar con los clientes y estructurar una red de ventas eficaz. La Maestría en Marketing y Dirección Comercial tiene como objetivo desarrollar los conocimientos técnicos, estratégicos y habilidades personales para formar directivos innovadores, con una amplia visión de la empresa y capaces de afrontar los retos que plantean las direcciones de Marketing y Comercial actual. Todo ello desde dos puntos de... [-]

Administration And Marketing - Business Faculty

Universidad Privada De Ciencias Aplicadas
Campus Full time March 2018 Peru Lima

For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary. So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales. [+]

For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary. So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales. Students Career Management and Marketing will become leaders who will identify consumer needs and create innovative strategies to strengthen their relationship with a brand or product, reaching the shared benefit. We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-negocios/ [-]

Communication And Marketing - Communications Faculty

Universidad Privada De Ciencias Aplicadas
Campus Full time March 2018 Peru Lima

Big brands are the result of professionals with strategic vision in marketing communication and sensitively interpreting the needs of consumers to create value. At UPC we are innovative professionals with a solid foundation in strategic marketing, communication 360, digital marketing and social networks, consumer behavior, market research, business management and social responsibility. All this, for making strategic decisions that add value to the organization. [+]

Masters in Marketing in South America 2017. Big brands are the result of professionals with strategic vision in marketing communication and sensitively interpreting the needs of consumers to create value. At UPC we are innovative professionals with a solid foundation in strategic marketing, communication 360, digital marketing and social networks, consumer behavior, market research, business management and social responsibility. All this, for making strategic decisions that add value to the organization. We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-comunicaciones/ [-]

Master In Digital Communication, Web Journalism And New Media

Grupo Tiradentes
Campus Full time 368 hours March 2018 Brazil Aracaju

Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. [+]

Differentials Course Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. In this sense, the specialization course in Digital Communication, Web journalism and new media has to cover this gap, consolidating with the distinction of being face, multidisciplinary and interdisciplinary, with theoretical and practical activities, teachers and doctors teachers with professional activities and research focused on the area. By purchasing our certified specialist, many working professionals doors will open as you may act in communication consultancies, advertising agencies, digital media companies, websites and internet portals in content management processes and monitoring of social networks. Also, you may be able to act as a multiplier of that knowledge in the teaching area for higher education. What are you waiting for? Subscribe now! With classrooms with multimedia, library, equipment and computer labs and computer graphics, areas of special access and other facilities guaranteed to teachers and students, and production of materials, we are able to offer you the best benchmark of the market! They are all very welcome to a new phase in your career and your professional life! Good luck to everyone! Goals General: Strengthen the training of professionals able to deal with the communication and information technologies related to new formats... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

Masters in Marketing in South America 2017. The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Postgraduate Degree In Fashion Marketing And Communication

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months March 2018 Brazil São Paulo

The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Postgraduate degree in Fashion Marketing and Communication. Start Date: September Days: Mondays and Wednesdays (10 meetings) Hours: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Goals: Fashion is creativity of expression, desire and image, but also need to be treated as a business, incorporating knowledge management, strategy and planning. The Master in Fashion Marketing and Communication offers training in marketing management and communication specific to the fashion business. The program features marketing areas applied to fashion, behavioral tendencies, branding, communication and retail management, information technology use and new distribution channels providing tools for the professional is prepared to act in marketing under the bias of fashion with knowledge of the industry and able to carry out fashion marketing plans, manage the planning of available resources and also use efficient management practices. The universe of the fashion industry has undergone several changes in recent years. Competition between brands is fierce and takes global dimensions. The distribution channels and retail products require a new... [-]

Graduate In Branding Experience

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months March 2018 Brazil São Paulo

A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations , products, services, locations, causes and even people. [+]

Masters in Marketing in South America 2017. THIS PROGRAM IS IN PORTUGUESE Taught A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo It brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations, products, services, locations, causes and even people. Start Date: September Duration: 18 months Hours: 400 hours The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Graduate in Branding Experience. Goal: The course Graduate Branding Experience the Istituto Europeo di Design - IED São Paulo aims to train experts in Branding, able to build and extend brand value from the management of reputation among stakeholders (public reference) and image projection organizations, products, services, locations, causes and even people. The program proposes a complete route that takes into account different stages of building a branding strategy - from the generation of "brand equity" with the definition of values ​​and other tangible and intangible elements of differentiation, including strategic positioning, to the planning of marketing activities, which include actions aimed... [-]

Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 400 hours March 2018 Brazil Rio de Janeiro

The course Postgraduate in Marketing and Communication IED Fashion Rio fashion professionals able to create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. 3rd Panel and Mkt With Fashion Home: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: The course Postgraduate Diploma in Marketing and Communication IED Fashion Rio Professional way able to create and implement communication and marketing strategies from the perception of opportunities, combining the identity of the brands in contemporary marketing context. With emphasis on the Brazilian scene at its interface with the domestic and foreign markets and exploitation of segments - from production to consumption experience - the course offers courses that address the communication and marketing strategies, the fashion chain, behavior, innovation, retail, branding and creative economy, also featuring workshops conducted by professionals. Audience: Designers from all areas, professionals with training and a degree in fashion, textile, advertising, communication, journalism, marketing and related fields as well as people with experience in the fashion industry. Course topics: Cultural: Fashion systems, interfaces Contemporary Fashion, behavior and Innovation, Trends and New Scenarios, Creative Economy and Entrepreneurship; Chain and Fashion Market; Processes and Brand Management. Technique: Brand Management; Fashion Marketing Plan; Strategic Marketing; Finance; Registration Marks and Intellectual Property; Integrated communication; Communication plan; Fashion Communication. Projetual: Planning project Marketing and Communication. Final project creation in the fashion area of ​​marketing and communication exploring different languages, content and techniques. * The IED Rio reserves the right... [-]

Specialized In Marketing And Sales & Management Master Skills

ADEN campus Lima
Online & Campus Combined Full time March 2018 Peru Lima

Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]

Masters in Marketing in South America 2017. Sets MASTER YOUR SPECIALIST GOALS Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance recipients Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of marketing and enhance their sales skills management. CURRICULUM Specialized Master consists... [-]

Master Specialized In Communication And Corporate Identity & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2018 Peru Lima

The Specialized Master in Communication and Corporate Identity, prepares managers of high impact on the strategic management of communication to streamline processes, avoid internal conflicts and make the organization more competitive. [+]

Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Management Skills Program (PHD) will provide the necessary tools to develop their leadership in contexts of great diversity, which require a leader to redefine their roles and rethink their driving practices: MODULE 1: Job Excellence and quality of life MODULE 2: Personal Leadership MODULE 3: Talent Management (Talent Simulator) MODULE 4: Executive Coaching MODULE 5: Ontological Coaching MODULE 6: Agile Leadership (Simulator Commander) MODULE 7: Communicative Tools MODULE 8: Collaborative Teams (Simulator... [-]

Master Specialized In Digital Marketing & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2018 Peru Lima

The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. [+]

Masters in Marketing in South America 2017. Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Master in Marketing Digital-Online A manager with a focus on the commercial potential of a company, until now, never had much need to be developed through Internet. there is no doubt the role of Digital Marketing in the commercial development and its influence on the behavior of today's consumers. The current leaders focus on understanding their needs and proper construction of the so-called digital marketing... [-]

Specialized In Marketing And Sales & Management Master Skills

ADEN Chile
Online & Campus Combined Full time February 2018 Chile Santiago

Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]

Sets MASTER YOUR SPECIALIST GOALS Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance recipients Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of marketing and enhance their sales skills management. CURRICULUM Specialized Master consists of three periods: the first is common... [-]

Master Specialized In Communication And Corporate Identity & Management Skills

ADEN Chile
Online & Campus Combined Full time February 2018 Chile Santiago

The Specialized Master in Communication and Corporate Identity, prepares managers of high impact on the strategic management of communication to streamline processes, avoid internal conflicts and make the organization more competitive. [+]

Masters in Marketing in South America 2017. Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Management Skills Program (PHD) will provide the necessary tools to develop their leadership in contexts of great diversity, which require a leader to redefine their roles and rethink their driving practices: MODULE 1: Job Excellence and quality of life MODULE 2: Personal Leadership MODULE 3: Talent Management (Talent Simulator) MODULE 4: Executive Coaching MODULE 5: Ontological Coaching MODULE 6: Agile Leadership (Simulator Commander) MODULE 7:... [-]

Master Specialized In Digital Marketing & Management Skills

ADEN Chile
Online & Campus Combined Full time February 2018 Chile Santiago

The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. [+]

Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Master in Marketing Digital-Online A manager with a focus on the commercial potential of a company, until now, never had much need to be developed through Internet. there is no doubt the role of Digital Marketing in the commercial development and its influence on the behavior of today's consumers. The current leaders focus on understanding their needs and proper construction of the so-called digital marketing ecosystem of the organization. The Specialized Master... [-]

Master's Degree In Business Management And Marketing

IEDE Business School Chile
Campus or Online Full time 18 months February 2018 Chile Providencia

Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate. [+]

Masters in Marketing in South America 2017. OVERVIEW Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate. OBJECTIVES The role of director of commercial and marketing has taken a leading role in modern business. Because markets are increasingly competitive, complex and changing, this professional requires preparation and continuous improvements in areas such as strategic planning, strategic marketing, consumer behavior, and strategic sales management, among others. The Master in Business Management and Marketing, e-learning, IEDE Business School program aims that students acquire, strengthen and develop skills and management skills for sound decision-making in the field of business and marketing strategies, for solid skills to function successfully in this area. PROFILE TITULADO The Graduate Professional Master in Business Management and Marketing achieved a level of knowledge, skills and competences in the area, which allow you to: Identify consumer segments and identify new business opportunities. Mastering the commercial and marketing strategies in the company, with a solid knowledge of quantitative and qualitative tools. Design and implement a strategic planning of the marketing and communications to compete successfully in domestic and international markets. Define the strategic and tactical criteria that should characterize the sales team in order to strengthen their motivation and commitment to meeting business objectives in the context of business reality. Hold... [-]