Master's Degree in Marketing in Banská Bystrica in Slovakia

Search Masters Programs in Marketing 2018/2019 in Banská Bystrica in Slovakia

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Slovakia or Slovak Republic (Slovak: Slovensko or Slovenská republika, both names are officially recognized), is a landlocked country in Central Europe. Slovakia is a member of the European Union so if you are a citizen of another member state, you can legally reside and work in Slovakia without restrictions. Comenius Univerzity is the oldest existing Slovak university, in Bratislava.

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Master of Marketing and Management of Business

Matej Bel University
Campus Full time September 2019 Slovakia Banská Bystrica

The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity. [+]

The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity.

It trains students in problem-solving skills incorporating a systematic approach based on competency in decision-making methods, which requires integrating knowledge of management, operational management, an organization of managerial work, marketing in the domestic and world markets, finance, quality management and human resources.... [-]