A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.
Lisbon is Portugal's capital city and has a population of more than 500,000 persons within its administration. With the European Union, Lisbon comes 11 in terms of population and among the oldest cities on earth. There are 3 leading universities in Lisbon namely; Lisbon University, Technical University of Lisbon and the New Lisbon University.
Request Information Part time Master's Programs in Marketing in Lisbon in Portugal 2018/2019
The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]
Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.OBJECTIVES
The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service.
Specifically, the objectives include:
THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.... [-]
The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]
The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.
This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.Real-World Business Experience
The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]