Master's Degree in Marketing in Lisbon in Portugal

Compare Masters Programs in Marketing 2018/2019 in Lisbon in Portugal

Marketing

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Lisbon is Portugal's capital city and has a population of more than 500,000 persons within its administration. With the European Union, Lisbon comes 11 in terms of population and among the oldest cities on earth. There are 3 leading universities in Lisbon namely; Lisbon University, Technical University of Lisbon and the New Lisbon University.

Request Information Master's Degrees in Marketing in Lisbon in Portugal 2018/2019

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Master in Marketing

ISG Business & Economics School
Campus Full time 2 years October 2018 Portugal Lisbon

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research.

The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management.... [-]


MA in Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time 2 years September 2019 Portugal Lisbon

It gives you the critical knowledge to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the basics of marketing with the latest developments in its theory and practice. [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas of specialization; provide a first approach to scientific research in marketing.

RECIPIENTS

The Master is intended primarily to complete the formation of the first cycle provided by a degree in management, finance, economics, engineering, communication and other related fields. It is a master's professional nature, in order to ensure that students who complete this course enhancing its prospects of employability and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. Are also evaluated other candidates deemed suitable by the scientific and pedagogical commission. Candidates are assessed based on the final rating of the 1st cycle, curriculum analysis and a possible interview.... [-]


Digital strategic communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30 months October 2018 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

RECIPIENTS

Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.

OBJECTIVES

The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service.

Specifically, the objectives include:

THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.... [-]


Post-Graduation in Image, Protocol and Event Organization

Universidade Europeia
Campus Full time 9 months October 2018 Portugal Lisbon

Studying in the area of ​​events is an excellent investment since it is through these that the organizations establish a direct connection with their stakeholders, associated to the marketing and communication strategy. [+]

Studying in the area of ​​events is an excellent investment since it is through these that the organizations establish a direct connection with their stakeholders, associated to the marketing and communication strategy.

The Universidade Europeia offers a renewed syllabus for postgraduate studies in Image, Protocol and Event Organization (26th edition) . Since 2003, this institution has been a pioneer in teaching in this field and contributed to the enrichment of many professionals. The study plan is vast and innovative in the area and in Portugal. It should be noted that in recent years this segment of activity has been affirmed as significant in the national economy.

The frequency of this program allows to acquire and deepen knowledge in several aspects of communication, solidifying the technique to those who want to embark on a career in this sector. Events currently require specific skills that have been taken into account in reviewing the curriculum. We believe it meets the demands of the market and the demands of employers.... [-]


Executive Master in Digital Marketing

Universidade Europeia
Campus Full time 9 months October 2018 Portugal Lisbon

The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies at the forefront of digital marketing that not only dominate the central concepts of this area but also its practical application to business reality . [+]

Digital marketing has become so important today that familiarity with the subject is indispensable, even for those who plan to perform broader functions such as marketing manager, brand manager, market researcher, strategic planner, creative director, planner or senior executive in an advertising agency.

The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies at the forefront of digital marketing that not only dominate the central concepts of this area but also its practical application to business reality .

This executive program is also an opportunity for those who want to consolidate their skills in this critical area for success in contemporary markets, in order to make the most of digital marketing tools in their daily professional activity.... [-]


Master's degree in digital marketing

Universidade Europeia
Campus Full time 4 semesters September 2019 Portugal Lisbon

The Master in Digital Marketing promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and aligned with the trends of success of this area. [+]

The Master in Digital Marketing Promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and in line with the trends of success of this area.

This course in Digital Marketing provides all the tools for professional success in marketing, advertising and media, enabling students to transform the challenges of this sector into opportunities for growth and future.

Main benefits of this masters program:

Academic program pioneering and unique in this area of ​​specialization, in the Lisbon region; Strong enterprise immersion components; Contents aligned with the latest trends in the market; Interconnection between the various areas of marketing where digital is applied, from marketing research to trade marketing; Preparation of the student to integrate the digital in the strategy of an organization; Certification in Google Adwords. [-]

Master's degree in Marketing Management

IPAM
Online Campus Part time 4 semesters September 2019 Portugal Lisbon Porto + 2 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]


Specialization Program in Digital Marketing E-Learning

IPAM
Online Full time 9 months October 2018 Portugal Lisbon Porto + 1 more

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil. [+]

Presentation

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil .

This program aims to go beyond know-how, training professionals with a digital vision and with credibility to lead the transformation of the organizations in which they are integrated, helping the business fabric to win in the new digital economy.

A program that brings together a group of experts who are daily in the market, using these new digital means and allowing the sharing of best practices at any given time.... [-]


Masters in branding and fashion design

IADE
Campus Full time 2 years September 2019 Portugal Lisbon

This Master in Branding and Fashion Design aims to respond to the complex and real needs of specialized knowledge in the fashion area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. In addition, it aims at improving critical capacity, stimulating skills, and developing creativity, innovation and entrepreneurship, always constructing or interpreting market trends. [+]

Program developed in partnership with UBI - University of Beira Interior

This one Master in Branding and Fashion Design Aims to respond to the complex and real needs of specialized knowledge in the area of ​​fashion, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this area of ​​activity. In addition, it aims at improving critical capacity, stimulating skills, and developing creativity, innovation and entrepreneurship, always constructing or interpreting market trends.

Throughout the masters, students have the opportunity to develop a collection from its conception to its promotion, culminating in a fashion show.... [-]