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Portugal Study type: Distance learning

View Distance learning Master Programs in Marketing in Portugal 2019

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly Best Distance learning Master's Programs in Marketing in Portugal 2019

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5 Results in Marketing, Portugal, Distance learning

IMF Business School Portugal

The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the ne ... [+]

The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies.

With this training, you will also learn to:

Analyze the fundamentals of a strategic vision of innovation, studying its fundamentals, analyzing the competitive environment, in order to allow the student to formulate, implement and monitor an innovative strategy for success Evaluate the appropriateness of an innovative strategy, analyzing the marketing plan on which it is based, deciding the most appropriate channels of digital marketing, etc., thus guaranteeing the desired results for your company Learn more about the new market trends, the customer and models Helping to incorporate the most appropriate technology in business processes Evaluate the transformation of the company into a digital environment Develop and manage business scanning projects Access Requirements ... [-]
Portugal Portugal Online
Open Enrollment
Part-time
720 hours
Online
IMF Business School Portugal

Marketing and advertising or digital marketing professionals, entrepreneurs, directors and managers of SMEs who want to refocus their career in digital marketing or need ... [+]

The Master in Marketing and Digital Communication enables you to:

Mastering digital media and engaging online advertising; Learn how to manage SEM and PPC campaigns. Paid Marketing on Search Engines: Google Adwords and Bing Ads; Learn the tactics and measures necessary to achieve a good positioning in the search engines; Define key KPIs and metrics for each channel and online marketing strategy; Carry out continuous optimization of business profitability by creating Landing Pages, Web Analytics and A / B Tests; Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks; Master the main rules and tools for a correct Inbound Marketing (content marketing). Reaching the conversion; Manage marketing, display and affiliate email campaigns; Create mobile marketing campaigns, master marketing and e-commerce. Develop social-local-mobile strategies (SoLoMo). ... [-]
Portugal Portugal Online
Open Enrollment
Part-time
720 hours
Online
IMF Business School Portugal

The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business ... [+]

Consumers are becoming more demanding, more informed and careful about brands. Companies need marketing and commercial management professionals who, with market orientation, lead the organization to a change of environment. Companies seek professionals who establish the commercial offer (goods and services), communicate effectively and persuade the customer.

The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques.... [-]

Portugal Portugal Online
Open Enrollment
Part-time
720 hours
Online
IPAM

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the profess ... [+]

Presentation

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil .

This program aims to go beyond know-how, training professionals with a digital vision and with credibility to lead the transformation of the organizations in which they are integrated, helping the business fabric to win in the new digital economy.

A program that brings together a group of experts who are daily in the market, using these new digital means and allowing the sharing of best practices at any given time.... [-]

Portugal Lisbon Porto
October 2019
Full-time
9 months
Online
IPAM

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. ... [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]

Portugal Lisbon Porto
September 2019
Part-time
4 semesters
Online