Masters Degree in Marketing in Portugal

Find Masters Programs in Marketing in Portugal 2018

Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Top Master Programs in Marketing in Portugal 2018

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Master in Marketing

Catolica Porto Business School
Campus Full time 3 semesters September 2018 Portugal Porto

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. [+]

PRESENTATION

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or International organisations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and it is the reason why we ensure a high employability rate and successful career to our future graduates.... [-]


Master in Marketing

ISG Business & Economics School
Campus Full time 2 years October 2018 Portugal Lisbon

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research.

The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management.... [-]


MA In Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time 2 years September 2018 Portugal Lisbon

It gives you the critical knowledge to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the basics of marketing with the latest developments in its theory and practice. [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas of specialization; provide a first approach to scientific research in marketing.

RECIPIENTS

The Master is intended primarily to complete the formation of the first cycle provided by a degree in management, finance, economics, engineering, communication and other related fields. It is a master's professional nature, in order to ensure that students who complete this course enhancing its prospects of employability and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. Are also evaluated other candidates deemed suitable by the scientific and pedagogical commission. Candidates are assessed based on the final rating of the 1st cycle, curriculum analysis and a possible interview.... [-]


Digital Strategic Communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30 months October 2018 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

RECIPIENTS

Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.

OBJECTIVES

The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service.

Specifically, the objectives include:

THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.... [-]


Digital Marketing

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2018 Portugal Porto

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. [+]

Goals

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing.

These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business.... [-]


Master's Degree In Business And Marketing

IMF Business School Portugal
Online Part time 720 hours Open Enrollment Portugal Portugal Online

The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques. [+]

Consumers are becoming more demanding, more informed and careful about brands. Companies need marketing and commercial management professionals who, with market orientation, lead the organization to a change of environment. Companies seek professionals who establish the commercial offer (goods and services), communicate effectively and persuade the customer.

The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques.... [-]


Master In Marketing And Digital Communication

IMF Business School Portugal
Online Part time 720 hours Open Enrollment Portugal Portugal Online

Marketing and advertising or digital marketing professionals, entrepreneurs, directors and managers of SMEs who want to refocus their career in digital marketing or need to complete their training with specific contents in a digital environment, to obtain a strategic overview and consider the channels Digital marketing strategies in marketing, communication and sales [+]

The Master in Marketing and Digital Communication enables you to:

Mastering digital media and engaging online advertising; Learn how to manage SEM and PPC campaigns. Paid Marketing on Search Engines: Google Adwords and Bing Ads; Learn the tactics and measures necessary to achieve a good positioning in the search engines; Define key KPIs and metrics for each channel and online marketing strategy; Carry out continuous optimization of business profitability by creating Landing Pages, Web Analytics and A / B Tests; Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks; Master the main rules and tools for a correct Inbound Marketing (content marketing). Reaching the conversion; Manage marketing, display and affiliate email campaigns; Create mobile marketing campaigns, master marketing and e-commerce. Develop social-local-mobile strategies (SoLoMo). ... [-]

Master In Innovation And Digital Marketing In Tourism

IMF Business School Portugal
Online Part time 720 hours Open Enrollment Portugal Portugal Online

The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies. [+]

The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies.

With this training, you will also learn to:

Analyze the fundamentals of a strategic vision of innovation, studying its fundamentals, analyzing the competitive environment, in order to allow the student to formulate, implement and monitor an innovative strategy for success Evaluate the appropriateness of an innovative strategy, analyzing the marketing plan on which it is based, deciding the most appropriate channels of digital marketing, etc., thus guaranteeing the desired results for your company Learn more about the new market trends, the customer and models Helping to incorporate the most appropriate technology in business processes Evaluate the transformation of the company into a digital environment Develop and manage business scanning projects Access Requirements ... [-]

Master's degree in Marketing Management

IPAM
Online Campus Part time 4 semesters September 2018 Portugal Lisbon Porto + 2 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]


Specialization Program In Digital Marketing E-Learning

IPAM
Online Full time 9 months October 2018 Portugal Lisbon Porto + 1 more

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil. [+]

Presentation

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil .

This program aims to go beyond know-how, training professionals with a digital vision and with credibility to lead the transformation of the organizations in which they are integrated, helping the business fabric to win in the new digital economy.

A program that brings together a group of experts who are daily in the market, using these new digital means and allowing the sharing of best practices at any given time.... [-]


Master's Degree In Digital Marketing

Universidade Europeia
Campus Full time 4 semesters September 2018 Portugal Lisbon

The Master in Digital Marketing promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and aligned with the trends of success of this area. [+]

The Master in Digital Marketing Promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and in line with the trends of success of this area.

This course in Digital Marketing provides all the tools for professional success in marketing, advertising and media, enabling students to transform the challenges of this sector into opportunities for growth and future.

Main benefits of this masters program:

Academic program pioneering and unique in this area of ​​specialization, in the Lisbon region; Strong enterprise immersion components; Contents aligned with the latest trends in the market; Interconnection between the various areas of marketing where digital is applied, from marketing research to trade marketing; Preparation of the student to integrate the digital in the strategy of an organization; Certification in Google Adwords. [-]

Post-Graduation In Image, Protocol And Event Organization

Universidade Europeia
Campus Full time 9 months October 2018 Portugal Lisbon

Studying in the area of ​​events is an excellent investment since it is through these that the organizations establish a direct connection with their stakeholders, associated to the marketing and communication strategy. [+]

Studying in the area of ​​events is an excellent investment since it is through these that the organizations establish a direct connection with their stakeholders, associated to the marketing and communication strategy.

The Universidade Europeia offers a renewed syllabus for postgraduate studies in Image, Protocol and Event Organization (26th edition) . Since 2003, this institution has been a pioneer in teaching in this field and contributed to the enrichment of many professionals. The study plan is vast and innovative in the area and in Portugal. It should be noted that in recent years this segment of activity has been affirmed as significant in the national economy.

The frequency of this program allows to acquire and deepen knowledge in several aspects of communication, solidifying the technique to those who want to embark on a career in this sector. Events currently require specific skills that have been taken into account in reviewing the curriculum. We believe it meets the demands of the market and the demands of employers.... [-]


Executive Master In Digital Marketing

Universidade Europeia
Campus Full time 9 months October 2018 Portugal Lisbon

The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies at the forefront of digital marketing that not only dominate the central concepts of this area but also its practical application to business reality . [+]

Digital marketing has become so important today that familiarity with the subject is indispensable, even for those who plan to perform broader functions such as marketing manager, brand manager, market researcher, strategic planner, creative director, planner or senior executive in an advertising agency.

The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies at the forefront of digital marketing that not only dominate the central concepts of this area but also its practical application to business reality .

This executive program is also an opportunity for those who want to consolidate their skills in this critical area for success in contemporary markets, in order to make the most of digital marketing tools in their daily professional activity.... [-]


Masters In Branding And Fashion Design

IADE
Campus Full time 2 years September 2018 Portugal Lisbon

This Master in Branding and Fashion Design aims to respond to the complex and real needs of specialized knowledge in the fashion area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. In addition, it aims at improving critical capacity, stimulating skills, and developing creativity, innovation and entrepreneurship, always constructing or interpreting market trends. [+]

Program developed in partnership with UBI - University of Beira Interior

This one Master in Branding and Fashion Design Aims to respond to the complex and real needs of specialized knowledge in the area of ​​fashion, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this area of ​​activity. In addition, it aims at improving critical capacity, stimulating skills, and developing creativity, innovation and entrepreneurship, always constructing or interpreting market trends.

Throughout the masters, students have the opportunity to develop a collection from its conception to its promotion, culminating in a fashion show.... [-]