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Masters Programs in Marketing in Portugal 2021/2022

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.Portugal, officially the Portuguese Republic, is a country located in Southwestern Europe, on the Iberian Peninsula. Portugal… Read more

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Portugal, officially the Portuguese Republic, is a country located in Southwestern Europe, on the Iberian Peninsula. Portugal is 900 years old, and even though it has a relatively small area, it played a crucial role in world history. Universidade do Porto is most popular by foreigners which consist of 11% international students.

Top Master Programs in Marketing in Portugal 2021/2022

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Catolica Porto Business School
Porto, Portugal

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus ... +

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research. -
Master
Full-time
3 semesters
English
Campus
 
ISEG - Lisbon School of Economics & Management
Lisbon, Portugal

It provides you with the critical insights to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the fundamenta ... +

It provides you with the critical insights to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the fundamentals of marketing with the latest developments in theory and practice. -
Master
Full-time
3 semesters
Portuguese
Campus
 
ISCTE Business School – Instituto Universitário de Lisboa
Lisbon, Portugal

Iscte Business School is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Our full time, two ye ... +

Iscte Business School is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Our full time, two year's program is fully taught in English and is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects. -
MSc
Full-time
2 years
English
Oct 2021
Campus
 

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CATOLICA - Faculty of Human Sciences
Lisbon, Portugal

The Master’s Degree in Communications Studies program correspondingly ensures the learning of a broad set of competencies and develop skills that enable the student integratio ... +

The Master’s Degree in Communications Studies program correspondingly ensures the learning of a broad set of competencies and develop skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for content production and the management of internal and/or external information. In order to best deepen their knowledge, students become familiarised with the emerging problems and challenges posed by the extensive penetration of new media and communication technologies in today’s societies as well as the resulting new methods and instruments. -
Master
Full-time
2 years
English
Campus
 
ISAG - European Business School
Porto, Portugal

The Master Degree in Commercial Direction and Marketing aims to train top professionals in two of the most sensitive areas of any business organization: Commercial Direction a ... +

The Master Degree in Commercial Direction and Marketing aims to train top professionals in two of the most sensitive areas of any business organization: Commercial Direction and Marketing. The compatibility of these areas in a single formative path allows graduates to acquire an integrative view of companies’ relationship with the market, thus enhancing their success. -
Master
Part-time
2 years
English
Oct 2021
Online & Campus Combined
Campus
Online
 
Universidade Europeia
Lisbon, Portugal

The frequency of this program allows to acquire and deepen knowledge in several aspects of communication, solidifying the technique to anyone who wants to embark on a career i ... +

The frequency of this program allows to acquire and deepen knowledge in several aspects of communication, solidifying the technique to anyone who wants to embark on a career in this sector. The events currently require specific skills that have been taken into account when revising the study plan. We believe that it responds to market demands and to employers' requests. -
Master
Part-time
9 months
Portuguese
Campus
 
IPAM
Lisbon, Portugal +1 More

The Master in Marketing Management E-learning prepares students to respond to the business ecosystem in a 4.0 era, through the development of research skills and the applicati ... +

The Master in Marketing Management E-learning prepares students to respond to the business ecosystem in a 4.0 era, through the development of research skills and the application of the fundamentals of Marketing to the reality of organizations. -
Master
Part-time
2 years
Portuguese
Online
 
IADE
Lisbon, Portugal

The program proposes to train qualified professionals and entrepreneurs, stimulating the development of critical and informed minds, capable of creating or interpreting trends ... +

The program proposes to train qualified professionals and entrepreneurs, stimulating the development of critical and informed minds, capable of creating or interpreting trends in the scope of Branding and Fashion Design without giving up an indispensable sense of social responsibility. -
Master
Part-time
2 years
Portuguese
Campus
 
Católica-Lisbon - Graduate School
Lisbon, Portugal

The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, ana ... +

The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists, consumer insight analysts and more. -
MSc
Full-time
3 - 4 semesters
English
Campus
 
ISCSP - Instituto Superior de Ciências Sociais e Políticas
Lisbon, Portugal

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the i ... +

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. -
Master
Full-time
Part-time
12 - 30 months
Portuguese (Portugal)
Campus
 
Instituto Superior de Contabilidade e Administração do Porto
Porto, Portugal

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department a ... +

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. -
Master
Portuguese (Portugal)
Campus
 
ISG Business & Economics School
Lisbon, Portugal

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on ... +

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... -
Master
Full-time
2 years
English
Campus
 
Universidade Europeia
Lisbon, Portugal

The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies ... +

The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies at the forefront of digital marketing that not only dominate the central concepts of this area but also its practical application to business reality . -
Master
Part-time
9 months
Portuguese
Campus
 
IPAM
Lisbon, Portugal

The Master in Marketing Management prepares the student to respond to the business ecosystem in a 4.0 era, through the development of research skills and the application of th ... +

The Master in Marketing Management prepares the student to respond to the business ecosystem in a 4.0 era, through the development of research skills and the application of the fundamentals of Marketing to the reality of organizations. This learning takes place in an environment strongly linked to companies. -
Master
Full-time
Part-time
2 years
Portuguese
Campus
 
IPAM
Lisbon, Portugal

This Master was specially designed to meet the needs and trends of the global marketplace. The course is fully taught in English and it is an innovative academic experience wi ... +

This Master was specially designed to meet the needs and trends of the global marketplace. The course is fully taught in English and it is an innovative academic experience with its international focus, its emphasis on ethical and sustainable marketing, and its strong links with industry. -
Master
Full-time
4 semesters
English
Campus