Master in Marketing in Portugal

View all Masters Programs in Marketing in Portugal 2017

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Top Master Programs in Marketing in Portugal 2017

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Master's Degree In Management

Universidade de Évora
Campus Full time 2 years October 2017 Portugal Évora

This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; develop reasoning ability. [+]

Best Masters in Marketing in Portugal 2017. PRESENTATION This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; developing the argument capacity; Foster the creation of self-employment; stimulate interdisciplinary thinking; develop scientific research capacity; develop the capacity to implement and use of ICT management support; develop skills in self-directed or autonomous mode learning. Diponíveisl has the following areas of specialization (every year are indicated ones work): Finance, Marketing, Accounting, Organization and Information Systems, Entrepreneurship and Innovation, General Government, Human Resources. Careers Direction Mid positions, management functions, Entrepreneurs, Specialized Technical Advisory Functions, Public Management functions, obtaining ECTS to access OTOC. [-]

Master's Degree In Design & Advertising

IADE
Campus Part time 2 years September 2017 Portugal Lisbon

The Master in Design & Advertising is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has most stood out. [+]

The Master in Design & Advertising Is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has stood out the most. Through research and the use of active pedagogical models, students are able to understand the dynamics of advertising creation, to critically analyze and evaluate different proposals, and to think about the agency models and the creative direction of the future. International experience In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility. Companies Throughout the master's degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and immersion in the School Agency. SYLLABUS 1st Year 1st Semester ... [-]

Masters In Branding And Fashion Design

IADE
Campus Full time 2 years September 2017 Portugal Lisbon

This Master in Branding and Fashion Design aims to respond to the complex and real needs of specialized knowledge in the fashion area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. In addition, it aims at improving critical capacity, stimulating skills, and developing creativity, innovation and entrepreneurship, always constructing or interpreting market trends. [+]

Best Masters in Marketing in Portugal 2017. Program developed in partnership with UBI - University of Beira Interior This one Master in Branding and Fashion Design Aims to respond to the complex and real needs of specialized knowledge in the area of ​​fashion, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this area of ​​activity. In addition, it aims at improving critical capacity, stimulating skills, and developing creativity, innovation and entrepreneurship, always constructing or interpreting market trends. Throughout the masters, students have the opportunity to develop a collection from its conception to its promotion, culminating in a fashion show. The success of students' work is enhanced through the laboratories and equipment that the schools provide. International experience In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility. Companies Throughout the master's degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and connection with the market. SYLLABUS 1st Year 1st Semester ... [-]

Master's degree in Marketing Management

IPAM
Campus Part time 4 semesters September 2017 Portugal Lisbon Porto + 1 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high level marketing functions in organisations. This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of team work, entrepreneurship and innovation. Real-World Business Experience The connection to companies and the labour market is one of this Master’s in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships. International Experience Laureate International Universities’ global network offers 70 universities in 25 countries where students can do their international mobility. Main Advantages Marketing Management Simulator which allows for the application of acquired knowledge. Seminars that explore Marketing trends with market experts. Opportunity to take part in national and international university competitions such as L’Oreal Brandstrom or EDP University Challenge. Workshops on employability that help prepare the student to enter the labour market. Skills certification through Laureate Professional Assessment. Development of a personal communication and media training plan oriented towards fostering the students’ final project. [-]

Master's Degree In Digital Marketing

Universidade Europeia
Campus Full time 4 semesters September 2017 Portugal Lisbon

The Master in Digital Marketing promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and aligned with the trends of success of this area. [+]

Best Masters in Marketing in Portugal 2017. The Master in Digital Marketing Promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and in line with the trends of success of this area. This course in Digital Marketing provides all the tools for professional success in marketing, advertising and media, enabling students to transform the challenges of this sector into opportunities for growth and future. Main benefits of this masters program: Academic program pioneering and unique in this area of ​​specialization, in the Lisbon region; Strong enterprise immersion components; Contents aligned with the latest trends in the market; Interconnection between the various areas of marketing where digital is applied, from marketing research to trade marketing; Preparation of the student to integrate the digital in the strategy of an organization; Certification in Google Adwords. [-]

Master in Marketing

ISG Business & Economics School
Campus Full time 2 years October 2017 Portugal Lisbon

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research. The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management. Objectives The Master's, thus, ensures orientation and integration of theory and practice to: Encourage all those who work and operate in this field to perpetually actualise through an attitude of enquiry and experimentation; to develop the capacity to take the initiative but also be a team player. The course hones competencies and prepares students in specific areas of marketing to enable them to carry out their professional activities successfully and also encourages students to pursue their academic journey through to the 3rd cycle. Access Graduate degree holders, in Management, Marketing, Advertising & Public Relations and other areas who would like to obtain skills in marketing. Experienced professionals who want to improve their knowledge in Marketing of Services, Industrial Marketing, International Marketing and Consumer Goods Marketing. Recognition & Restructured Curriculum... [-]

Master in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time 3 semesters October 2017 Portugal Braga

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]

Best Masters in Marketing in Portugal 2017. Justification and Purpose The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness. This process of change will not be successful, unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives: Provide managers and researchers with advanced training/education in the field of Marketing and Strategy. Develop skills to assess and critically apply advanced concepts in the field of Marketing and Strategy within different organisational contexts. Update and deepen strategic and operational skills in the Marketing and Strategy domain. Embody theoretical and practical knowledge and skills. Endow professionals with increased skills in Marketing and Strategy and thus boost the Portuguese organisations' performance and competitiveness. In addition, it is a three-semester-long programme which totals 100 ECTS. The two first semesters are dedicated to coursework, whereas in the third semester the student has to prepare a dissertation for the completion of the Master Degree Programme in Marketing and Strategy. Would you... [-]

MA In Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time 2 years September 2017 Portugal Lisbon

It gives you the critical knowledge to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the basics of marketing with the latest developments in its theory and practice. [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas of specialization; provide a first approach to scientific research in marketing.

RECIPIENTS

The Master is intended primarily to complete the formation of the first cycle provided by a degree in management, finance, economics, engineering, communication and other related fields. It is a master's professional nature, in order to ensure that students who complete this course enhancing its prospects of employability and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. Are also evaluated other candidates deemed suitable by the scientific and pedagogical commission. Candidates are assessed based on the final rating of the 1st cycle, curriculum analysis and a possible interview.... [-]


Business Information

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2017 Portugal Porto

The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context. In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance. The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012. [+]

Best Masters in Marketing in Portugal 2017. Goals The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context. In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance. The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012. recipients Considering the information as a transversal element in any organization, the Master of Business Information is of interest to students and diverse fields of professionals. Thus, it intended to current or future professionals in the fields of Information Science, Organizational Communication, Management, Management Information, Marketing and Human Resources, among others. Applicants are admitted carriers licensed degree or bachelor's any scientific area. They are also encouraged to apply for the interested non degree holders but having relevant curriculum and / or professional experience in the field of business information. Internal initiatives The MIE organizes regularly seminars with national and international guests and contacts with professionals. The MIE, through its coordination, has been associated with the organization of workshops Graduate Diploma in Information Science, streamlined within the Working Group on Information Science,... [-]

Digital Marketing

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2017 Portugal Porto

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. [+]

Goals With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. Career Prospects Consultancy in e-marketing, e-business and e-commerce; Planning, management and mediation results of Digital Marketing actions; Implementation of e-commerce systems; communication pieces creation for printing on paper and for publication on the Internet; Development of Interactive Contents for CD-ROM / DVD and mobile communication equipment; Capture and editing digital audio and video; Implementation and CRM systems management. [-]

Master’s degree in Translation and Multicultural Communication

University of Minho - Institute of Arts and Human Sciences
Campus Full time October 2017 Portugal Braga

The Master’s degree in Translation and Multicultural Communication prepares its students for the language professions. Advanced training in translation technologies, translation practice, audiovisual translation, localization, and several options which allow the student to create an individual autonomous professional project, or to develop research projects in the areas of translation, corpora linguistics or terminology. [+]

Best Masters in Marketing in Portugal 2017. The Master’s degree in Translation and Multicultural Communication prepares its students for the language professions. Advanced training in translation technologies, translation practice, audiovisual translation, localization, and several options which allow the student to create an individual autonomous professional project, or to develop research projects in the areas of translation, corpora linguistics or terminology. The staff is an experienced, dedicated and qualified group, supportive and stimulating their students to achieve their full potential. During the two years students will be able to meet qualified professionals who are invited to give workshops, talks and specific extra-curricular training. The internships are supervised by university staff and will take place in reference companies, both in the region, and abroad. Candidates should hold a good first degree and prove competence in two foreign languages ( English, French, German, Italian, Spanish or Russian) and foreign students need to have sound knowledge of Portuguese. Students may be asked to confirm their linguistic proficiency before being offered a place. The course has 35 places. [-]

Master Degree in Communication Sciences

University of Minho - Institute of Social Sciences
Campus Full time 4 semesters October 2017 Portugal Braga

This program intends to continue the training received in Communication Sciences graduation and, at the same time, to deepen and promote new knowledge and skills in the most significant areas of Communication Sciences. [+]

Academic degree: Master ECTS: 120 Duration: 4 curricular semesters Regime: After Working Hours Place: Gualtar Campus, Braga Main Scientific area: Communication Sciences This program intends to continue the training received in Communication Sciences graduation and, at the same time, to deepen and promote new knowledge and skills in the most significant areas of Communication Sciences. Teaching and learning are structured to encourage a progressive empowerment of students, creating conditions for closer contact with the professional contexts. It also seeks to develop the theoretical and methodological framework suitable to the development of research activities on the field. Special attention is given to the ethical dimensions of communication, which should characterize not only the content but also the work processes, becoming the main culture in the relationship between all the actors. The course is organized in three areas of specialization: Audiovisual and Multimedia; Information and Journalism; Advertising and Public Relations. The program’s 2nd year consists of a single curricular unit corresponding to Internship and Final Report. Students can choose to do the internship and report on a company from the business area of the respective specialization or an internship and Report on a research project, by choosing one of the research projects which integrate the Professors of the Communication and Society Research Centre. [-]

Master Degree in Communication, Arts and Culture

University of Minho - Institute of Social Sciences
Campus Part time 4 semesters October 2017 Portugal Braga

The Master's degree in Communication, Arts and Culture offers a multidisciplinary training that integrates and merges the theoretical and methodological approaches of arts, communication and culture. [+]

Best Masters in Marketing in Portugal 2017. Academic degree: Master ECTS: 120 Duration: 4 curricular semesters Regime: After Working Hours Place: Gualtar Campus, Braga Main Scientific area: Communication Sciences & Sociology The Master's degree in Communication, Arts and Culture offers a multidisciplinary training that integrates and merges the theoretical and methodological approaches of arts, communication and culture. These areas, closely linked, not only summon consolidated technical and scientific specialties, but also involve economic and social activities booming. The degree presents a consistent program in the fields of culture, media and society, emphasizing the relationship between the media, politics and society, the uses and the economic potential, imagery and artistic production, the conceptualization of digital art, the relationship between the internet, art and culture, the formation of individual and social identities and intercultural relations. [-]

Master's Degree In Education And Multimedia

Instituto Politécnico de Viseu – Escola Superior de Educação (ESEV)
Campus Full time 2 years October 2017 Portugal Viseu

The course of study leading to the degree of Master of Education and Multimedia aims to train specialists in the area of ​​Information and Communication Technologies and multimedia applied to Education and Training. [+]

Presentation The course of study leading to the degree of Master of Education and Multimedia aims to train specialists in the area of ​​Information and Communication Technologies and multimedia applied to Education and Training. Deepen a theoretical framework and skills on the problems and challenges of integrating ICT in Educational Design; Develop knowledge and skills to design, implement and evaluate learning environments with ICT in curricular context; Acquire design skills and implementation of mediated educational resources; Develop promotion of ICT skills and project management School context; Promote learning skills throughout life and research in the field of Educational Technology. The cycle of master studies in Education and Multimedia will allow master students develop the following skills: Manage and streamline ICT projects, resource centers and educational projects of the schools; Streamline training in ICT in education; Integrate educational resources in the teaching / learning; Develop mediated projects in schools; Assess training needs and interests of teachers and students; Assist students and teachers in the effective use of a variety of educational resources, both material and equipment; Critically evaluate the practice of teaching / learning towards a continuous search for improvement; Produce multimedia resources; Use of advanced means of communication for the promotion of learning communities. Careers The master's degree in Education and Multimedia aims to qualify the professionals of education (pre-school to secondary education) in the field of Educational Sciences / Educational Technology - educational communication and use of teaching resources in the teaching / learning processes. [-]

Digital Strategic Communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30 months October 2017 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

Best Masters in Marketing in Portugal 2017. RECIPIENTS Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general. OBJECTIVES The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. Specifically, the objectives include: THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability. CONDITIONS Minimum qualifications Graduation Other possible scenarios to evaluate the regulation of the course. Number of seats Minimum 12, maximum 30 students Credits 60 ECTS Course structured to crediting the Master's courses QUALIFICATIONS Other situations (see regulation of the course). INVESTMENT Application fee: € 100.00 overall Fee: € 2,000.00 [-]