Master's Degree in Marketing in Bergen in Norway

Find Masters Programs in Marketing 2018/2019 in Bergen in Norway

Marketing

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Norway, officially the Kingdom of Norway, is a Scandinavian unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, the Arctic archipelago of Svalbard and the subantarctic Bouvet Island. Higher education in Norway is offered by a range of seven universities.

Bergen is located in western Norway and was established in 1070, it is said to be the international hub for aquaculture, shipping and petroleum and nationally it is considered to be the center of higher education, tourism and finance. The University of Bergen offers quality education here.

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Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time 2 years August 2019 Norway Bergen

Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. [+]

Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.... [-]