Master Program in Marketing in North America

See Masters Programs in Marketing in North America 2017

Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The United States of America commonly called the United States, is a federal republic consisting of fifty states and a federal district. The 48 contiguous states and the federal district of Washington, D.C. are in first North America between Canada and Mexico. The state of Alaska is in northwestern North America, west of Canada and east of Russia across the Bering Strait, and the state of Hawaii is an archipelago in the mid-North Pacific. The country also has five populated and nine unpopulated territories in the Pacific and the Caribbean.

View all Master Programs in Marketing in North America 2017

Read More

Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Masters in Marketing in North America 2017. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best... [-]

Master in Design Management (MPS)

University of Bridgeport
Campus Full time 2 years September 2017 USA Bridgeport

Encompassing courses in design thinking and business management, the Master of Professional Studies in Design Management (M.P.S.) degree at the Shintaro Akatsu School of Design (SASD) prepares design managers to lead creative teams in a variety of design-based industries. The outstanding faculty – both resident and visiting – help develop disruptive thinking using design as the fulcrum for increasing customer delight. [+]

Master in Design Management (MPS) Encompassing courses in design thinking and business management, the Master of Professional Studies in Design Management (M.P.S.) degree at the Shintaro Akatsu School of Design (SASD) prepares design managers to lead creative teams in a variety of design-based industries. The outstanding faculty – both resident and visiting – help develop disruptive thinking using design as the fulcrum for increasing customer delight. Design represents a valuable strategic asset – the tools and the processes to problem-solve and innovate. The management of that asset, the ability to understand, optimize, and steer that energy is becoming vital to an organization’s internal and external success. Category-leading companies like Apple, GE, Johnson & Johnson, Bose, and Schick know this to be a marketable truth. The MPS in Design Management program at SASD is a two-year intensive program for design professionals of all disciplines. Courses are specifically tailored to real-world issues facing designers and are taught by leading design management professionals. The team-based assignments focus on practical and actionable problem solving, preparing students to immediately use the information and skills they learn. Design Managers who graduate from SASD leave with the core skills and tools to apply design thinking to solve the most pressing business issues of our time: sustainability, social responsibility, and profitability. Design Management uses right brain processes to solve left brain problems. This is a screen grab of the top results of an online search for “design management.” There are more report-like documents than pretty designs, suggesting the... [-]

Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2018 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry. The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could reduce your study by up to a third! To learn more about what your professional experience can provide you with, please visit the Professional Development tab. The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life. Explore this page and find out if the Master of Marketing is for you,... [-]

Masters in International Policy and Development

Middlebury Institute of International Studies at Monterey
Campus Full time 4 semesters September 2017 USA Monterey

The Middlebury Institute Master’s in International Policy and Development prepares graduates to bridge the gaps between policy and practice while addressing complex international policy and development issues. [+]

Promote Global Development The Middlebury Institute Master’s in International Policy and Development prepares graduates to bridge the gaps between policy and practice while addressing complex international policy and development issues. The student-centered program combines interdisciplinary coursework and professional experiences to help graduates launch careers in foreign policy and international relations, resolving conflicts, addressing human rights abuses, and promoting global development. The four-semester 60-credit program includes core coursework and optional areas of concentration, as well as courses taught in a student’s chosen language of study and a professional practicum. Practical Skills for Positive Change The International Policy and Development degree and Master of Public Administration degree share a common faculty and curriculum. Together these two degrees make up the Development Practice and Policy (DPP). DPP gives students the flexibility to explore both areas of study and then choose one at the start of their final semester. Scholarships and Financial Aid To apply for merit or need-based scholarships, submit your online application for the International Policy and Development program by the next priority deadline. Both U.S. and international students are eligible. We don't cap the amount we award, and highly qualified students may receive a merit scholarship covering full tuition. We give preferential scholarship consideration to members and alumni of our partner organizations, such as Peace Corps, Fulbright, JET, AmeriCorps, WorldTeach, and many more. Financial aid is also available, including federal and private loans, work-study, and U.S. veterans' benefits. To apply, visit our Financial Aid section. [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3 years September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Masters in Marketing in North America 2017. Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master of Management – E-Marketing

National American University
Campus or Online Full time Part time September 2017 USA Austin

The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. [+]

Masters in Marketing in North America 2017. The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. Course topics focus on management issues in areas such as human resources, marketing, information technology, finance and accounting, leadership, communication and international business. The degree program consists of 10 courses and successful completion of 45 credit hours. Emphasis E-Marketing: - Provides the student with a strong base of knowledge around the Internet’s marketing potentials, comprehensive enough for the student to be able to identify its fundamental application to, and maximize its value for, myriad business models. - Examine the relationship between e-commerce business models and strategies, Internet technology, and the legal and social context of e-commerce, three factors that permeate all e-commerce. - Looks at the steps required in creating a comprehensive and effective social media marketing plan Electives Internet Marketing E-Commerce Social Media Marketing E-Marketing Analytics Career Options Advertising Promotions Marketing Manager Market Analysts Marketing Coordinator [-]

MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2017 Venezuela Caracas Panama Panama City China Shanghai Colombia Bogotá France Paris Mexico Mexico City USA New Orleans + 12 more

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

 

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

 

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

... [-]

Master of Marketing

Kilroy Norway
Campus Full time Part time August 2017 Australia Gold Coast Norway Oslo New Zealand Auckland USA New York Brooklyn White Plains Sydney Boston North Ryde Victoria Los Angeles India Delhi Italy Florence United Arab Emirates Abu Dhabi Japan Beppu San Diego Cincinnati United Kingdom London Wellington Adelaide Maroochydore + 28 more

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]

Master of Marketing

Awarding Body:

Griffith University

 

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]


MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time 12 months September 2017 USA New York Bronx Westchester + 2 more

83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation.® [+]

83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation. In just 12 months, you will acquire the skills to build a successful career in marketing: Data analysis. Creating customer insights. Solving business problems. These are the core talents you will learn in this marketing master’s program. Our curriculum goes beyond theory. The MS in Marketing Intelligence gives you hands-on experience with data, lets you work with real New York City companies—like the Food Network—and teaches you how to generate real-world marketing intelligence. That’s what employers want in today’s job market. And it’s why so many students in this marketing master’s degree are hired almost immediately after graduation. Admissions Who should apply? Marketing Intelligence The MSMI is ideal for people with prior experience in marketing, market research, or advertising who want to focus their careers on marketing intelligence. An undergraduate degree is required, but it does not need to be in marketing. Preliminary review option Want an inside track on your chances of acceptance before you take the GMAT or GRE? As a courtesy to MS in Marketing Intelligence applicants, the admissions staff offers a preliminary review option. Request a preliminary review by submitting four components of the application-your résumé, letters of recommendation, personal essay, and transcripts-along with a brief note to msmi@fordham.edu. Within five business days, our admissions team will respond with an assessment of your likelihood of admittance. While this review does not represent an official offer of admission, it can be a help... [-]

Master of Marketing Research

Southern Illinois University Edwardsville
Campus Full time September 2017 USA Edwardsville

The Master of Marketing Research (MMR) degree is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the need of businesses [+]

Degrees Available at SIUE

• Master of Marketing Research

Marketing Research at SIUE

The master of marketing research (MMR) degree is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the need of businesses, government or nonprofit organizations for competent marketing research professionals. The program’s goal is to develop professional marketing researchers who: (1) understand business operations, marketing processes, and the complexity and nature of marketing problems; (2) can apply research to help solve management problems, define marketing opportunities and aid in decision making; (3) can plan, execute and manage a research project; (4) know marketing research techniques and specialties; (5) can write a cogent, well-organized research report; and (6) can communicate research proposals, results, conclusions, and recommendations clearly and effectively. The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession.... [-]


Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2017 USA Atlanta Savannah Hong Kong Sham Shui Po France Lacoste + 4 more

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Master the art of advertising As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. M.A. in advertising Available at: - Atlanta ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design — 700-level ARTH elective Total course of study: 45 hours* M.F.A. in advertising Available at: - Atlanta - Savannah ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 725 Digital Media for Advertising ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 751 Advertising for Alternative Media ADVE 779F Graduate Field Internship† ADVE 779T Graduate... [-]

Master (MPS) in Visual Merchandising

LIM College
Campus Full time Part time 3 semesters September 2017 USA New York + 1 more

The first of its kind in the United States, the Master of Professional Studies in Visual Merchandising program (MPS VM) at LIM College offers advanced, specialized education geared towards eventually obtaining upper-management and executive-level positions. 

 [+]

Masters in Marketing in North America 2017. Visual merchandising is an indispensable part of any retail strategy. Over the last several years, the field has moved from the basement studio to the executive boardroom - where creative sensibilities must be linked to strong leadership and management skills. The first of its kind in the United States, the Master of Professional Studies in Visual Merchandising program (MPS VM) at LIM College offers advanced, specialized education geared towards eventually obtaining upper-management and executive-level positions. 

The MPS VM will give you a leg up as you pursue a career in this evolving field. You will learn the principles, philosophies and technologies of visual merchandising through exploration of the marketplace, hands-on classroom learning, and field experimentation, with an emphasis on the principles and practices of sustainable design. You will also develop leadership and managerial abilities, including human resource and project management skills. And you will do all this in the retail mecca that is New York City. Your education includes visits to some of the world’s most successful retailers to analyze displays and store environments and explore cutting-edge design and merchandising practices. If you are serious about a career in visual merchandising, we encourage you to further explore the MPS VM. Curriculum The MPS VM is a 30-credit master's degree program which can be completed over the course of three semesters in one calendar year. Your first 24 credits are core courses representing the most important, and industry-relevant facets of visual merchandising. The last... [-]

Master in Cosmetics and Fragrance Marketing

Fashion Institute of Technology
Campus Full time September 2017 USA New York

The Master’s in Professional Studies, Cosmetics and Fragrance Marketing and Management, is the only program of its kind. A think tank of innovative leadership, the program provides advanced [+]

Master in Cosmetics and Fragrance Marketing

 

The Master’s in Professional Studies, Cosmetics and Fragrance Marketing and Management, is the only program of its kind. A think tank of innovative leadership, the program provides advanced education for emerging executives, fostering both creative and analytical business skills. Students obtain a global perspective through field studies in multiple overseas markets. Through academic and experiential learning and an Executive Mentor program, the curriculum facilitates the development of empathic leaders with the objective of shepherding brands that are global corporate citizens with products that delight and inspire the consumer.This two-year program just reached a major milestone: its 10th anniversary. With 200 successful graduates, the program is designed for individuals working in cosmetics, fragrances, and beauty-related areas who have been recommended by their employers because of their strong management potential.The capstone project (final thesis) reflects the partnership between industry and the classroom. Working in teams, graduating students develop an innovative, in-depth, interdisciplinary approach to a strategic topic determined by the faculty. They present their results to a panel of faculty and industry experts at an industry-sponsored event. In addition, students present their research to industry associations such as The Fragrance Foundation, retailers such as Macy’s, and executives at companies like L’Oreal and Johnson & Johnson.... [-]


Macquarie University: Master of International Communication

International Studies Abroad
Campus Full time 18 months September 2017 USA Helena Spain Sevilla Australia Sydney Andalusia Western Australia Wollongong Townsville United Kingdom London Edinburgh Reading Newcastle upon Tyne Queensland + 14 more

Develop the media communication, international relations and cultural studies skills you need for an international communications career. [+]

Masters in Marketing in North America 2017. Develop the media communication, international relations and cultural studies skills you need for an international communications career. The Master of International Communication is built on the research strengths of our academic staff. It examines the evolution of communication theories and strategies in response to modernization and social changes. [-]