A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.
The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.
The Netherlands is a constituent country of the Kingdom of the Netherlands, consisting of twelve provinces in North-West Europe and three islands in the Caribbean. English speaking students will have no problems finding suitable courses. For international students applying to universities in the Netherlands, several scholarships are available.
The capital city of Netherlands, Amsterdam has well known universities such as the University of Amsterdam and Universiteitsbibliotheek Amsterdam. These educational institutions tend to provide diversified graduate and post graduate degree programs, and they have top notch Research and Development facilities.
Request Information Part time Master Degrees in Marketing in Amsterdam in Netherlands 2018
The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, a marketing research... [+]
Master of Marketing
The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research, and marketing practice. You will learn to think strategically, thus understanding how superior value can be created for customers and other stakeholders while achieving organizational goals.
The journey begins by understanding how a sustainable competitive edge is obtained by creating value for customers and society. Rather than focusing on ‘recipes for success’, the emphasis is on looking further: understanding why something works. This also calls for profound comprehension of research methodology. The journey also takes you deeper into the worlds of consumer and business-to-business marketing, either product or service, thus enabling you to address marketing challenges in an increasingly complex international environment.Second semester... [-]
The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]
Level 500GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements
proficiency in the English language (refer to the admission section for further details) ... [-]