Master in Marketing in Netherlands

View all Masters Programs in Marketing in Netherlands 2017

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

The people, language, and culture of the Netherlands is referred to as "Dutch". A modern European country today, Netherlands preserved its highly international character and is known for its liberal mentality. The Netherlands has many universities. The country has recently converted their own titles into the bachelor/master system. There are two types of universities: Academic (focussing more on theoretical knowledge, aka "Universiteit") or Applied Sciences (focussing more on practical knowledge, aka "Hogeschool")

Top Master Programs in Marketing in Netherlands 2017

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Research Master Sociology of Culture, Media and the Arts

Erasmus School of History, Culture and Communication - Erasmus University Rotterdam
Campus Full time 2 years September 2017 Netherlands Rotterdam

The two-year Research Master’s Programme in the Sociology of Culture, Media and the Arts is offered by the Erasmus School of History, Culture and Communication and the Faculty of Social Sciences. [+]

Best Masters in Marketing in Netherlands 2017. Master in Sociology of Culture, Media and the Arts Challenge yourself in this interdisciplinary Research Master’s programme! Combine social-scientific training and hands-on research experience. Develop your own research interests. And prepare yourself for a PhD, or a research-oriented career outside of academia. The two-year Research Master’s Programme in the Sociology of Culture, Media and the Arts is offered by the Erasmus School of History, Culture and Communication and the Faculty of Social Sciences. This Master’s of Science (MSc) Programme is designed for talented and motivated students, who are interested in research on culture, media and the arts. You will be trained to independently carry out high-quality research, whilst simultaneously getting the chance to more clearly outline your own research interests — with the help of top scholars in the field. The curriculum consists of theoretical courses, as well as quantitative and qualitative methodological training. You will put this knowledge into practice in a research traineeship, in which you get the opportunity to collaborate with an experienced scholar and work on a real-life research project. Through a study exchange in your second year you get the opportunity to further broaden your knowledge, and expand your international network. All in all, the Research Master not only prepares you for a PhD in sociology, arts and culture studies, media studies and related fi elds, but is also a perfect stepping stone to a research-oriented career outside of a university. From Research Master to PhD “I will... [-]

Master in Media Studies with a specialization in Media, Culture & Society.

Erasmus School of History, Culture and Communication - Erasmus University Rotterdam
Campus Full time 1 year September 2017 Netherlands Rotterdam

Against the background of quickly digitalising societies and media saturation, the Media, Culture & Society programme allows you to study the production and reception of established and emerging media. [+]

Master in Media Studies with a specialisation in Culture & Society Research Why choose Media, Culture & Society in Rotterdam? Are you interested in the ever-changing media environment? How do media affect our lifestyles, our self image, and our relationships with others? Would you like to explore these questions? The Master’s programme Media, Culture & Society offers you the opportunity to do so, in a truly international classroom within one of Europe’s most diverse and multicultural cities. Against the background of quickly digitalising societies and media saturation, the Media, Culture & Society programme allows you to study the production and reception of established and emerging media. You will be confronted with the shifting relations between consumers and citizens, the private and the public, the global and the local, the media user and the producer. You will acquire the expertise to apply these insights and conduct research in relation to a wide range of topics and organisations, including—but not limited to—the media and cultural industries. Also, you can join two different Honours Projects and you will have the opportunity to extend your study to go on exchange. Trained by international experts in an interactive class environment, Media, Culture & Society graduates are thus equipped with theoretical and hands-on knowledge about current and future media developments. The programme’s distinctive focus on the labour market facilitates graduates’ access to high profile jobs in the fields of media and digital technologies, culture, marketing, politics, and beyond. One of the courses: Media, Culture and Globalisation... [-]

Master in Media Studies with a specialisation in Media & Business

Erasmus School of History, Culture and Communication - Erasmus University Rotterdam
Campus Full time 1 year September 2017 Netherlands Rotterdam

The Media & Business programme is specifically designed for students with an international outlook and an entrepreneurial mindset. As a student, you will be equipped with the knowledge and skills to meet the multiple challenges of today’s media and communication professions. [+]

Best Masters in Marketing in Netherlands 2017. Master in Media Studies with a specialisation in Media & Business Why choose Media & Business in Rotterdam? The Media & Business programme is specifically designed for students with an international outlook and an entrepreneurial mindset. As a student, you will be equipped with the knowledge and skills to meet the multiple challenges of today’s media and communication professions. The programme is a perfect match for you, if you are fascinated by the dynamics of the media business and the intricacies of business communication. New digital technologies and globalisation have transformed the business of media as well as the life of other industries. International trade has strongly increased, markets have converged, ownership structures have shifted, consumer behaviour has changed, and new media products and business models have been developed. The Media & Business programme allows you to explore these developments and the ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business. As part of its distinctive focus on the labour market, the Master’s programme fosters close collaborations and engagement with the media industry in the form of ‘real-life’ cases and projects, guest lectures, and thesis internships. Students can join two different Honours Projects and also have the opportunity to extend their study to go on exchange. One of the courses: Media & Business Transformations New media have evoked changes in many industries: holidays are increasingly booked online rather than at a travel... [-]

Master in Cognitive Science and Artificial Intelligence

Tilburg University
Campus Full time 1 year August 2017 Netherlands Tilburg

The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. [+]

Master in Cognitive Science and Artificial Intelligence The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. Become an expert in the application of Artificial Intelligence in human cognition and communication

Are you interested in applications of Artificial Intelligence in communication techniques? Are you triggered by the question of how human reasoning can be represented in computer systems? Would you like to work for a company like Google or Philips? Then our interdisciplinary Master’s track Cognitive Science and Artificial Intelligence is your right choice! The CSAI program draws on breakthrough discoveries and insights in the two closely related scientific disciplines Cognitive Science and Artificial Intelligence. Cognitive Science is the study of human reasoning, emotions, language, perception, attention, and memory. Artificial Intelligence is the study and design of computers and software that are capable of intelligent behavior. Why Cognitive Science and Artificial Intelligence in Tilburg? Study and design at the intersection of Artificial Intelligence software and human cognition and communication Gain a deep understanding of Artificial Intelligence: the study and design of computers and software that are capable of intelligent behavior - drawing inspiration and applications from cognitive science: the study of thought, learning and mental organization concerning different types of psychological processes; such as those involved in attention, decision making, language use, memory and perception. Develop in a field that... [-]

Master’s Degree in International Communication (MIC)

International University of Languages and Media
Campus Full time 18 months October 2017 Netherlands Groningen

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. [+]

Best Masters in Marketing in Netherlands 2017. The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. The Master’s degree in International Communication (MIC) is a postgraduate programme entirely in English lasting 18 months and aimed at graduates in the communication disciplines or related subjects. By attending the MIC Master’s degree course you will be able to study in different universities all over Europe and thus obtain dual recognition. The MIC is a full-time programme lasting 3 semesters. The first semester (Professionalising Communication) has a core curriculum in which you will get training on the basic tools of communication, and takes place in one of the three partner universities. The second semester (Communication Professional in Context) is oriented towards specialisation and is held in another of the partner universities. The specialisation depends on the programme offered by the university chosen for the second semester. The third semester involves writing a thesis, under the joint supervision of the two partner universities. The certificate awarded on completion of the study path consists in a double recognition: a Master’s degree from each of the two partner universities and an overall certificate from the consortium. The three European universities which, with IULM, take part in the Hofstede Geert Consortium are: Metropolitan University (Leeds); Universitas Vilnensis (Vilnius); Hanze... [-]

Master in Marketing

Erasmus School of Economics - Erasmus University Rotterdam
Campus Full time 1 year September 2017 Netherlands Rotterdam

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]

Master Marketing A top-notch distinctive programme to prepare you for future marketing challenges Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career. Be at the forefront of a marketing revolution The marketing department of the Erasmus School of Economics is arguably the top marketing science group in Europe (by all measures). The department has trained more current and former top executives than any other marketing group in the Netherlands, because of the intellectual rigor and the practical experience you gain during the programme. This is where you start. Careers Our Marketing group has trained many top executives worldwide. Their programme offers you great career opportunities, too. For example: product/brand manager in a variety of industries. Examples: Philips, Unilever, Nestlé, Pfizer, IBM, Microsoft marketing analytics expert or market researcher in consulting firms (e.g., McKinsey, BCG, VODW), and in multinationals (e.g., Google, KPN) sales &... [-]

Master in Coaching Amsterdam

Johan Cruyff Institute
Campus Full time 8 months February 2018 Netherlands Amsterdam

The study program of the Master in Coaching is based on Johan Cruyff’s vision: coaching is about managing yourself, the players & staff, the team ánd the environment. [+]

Best Masters in Marketing in Netherlands 2017. The study program of the Master in Coaching is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment. Each participant’s personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others. This program is interesting for those who are a coach or manager in sports, but it is also appropriate for (team) managers, staff memeber, leaders, counselors and HRM-consultants from the business sectors. For example, students came from, the Police department, an insurance company, an energy provider and a big congress center. The classes of the Master in Coaching are delivered at the Johan Cruyff Institute Amsterdam, located next to the Olympic Stadium. The Olympic Stadium hosted the 1928 Olympic Games, providing a link between the history and future of sport. This unique setting inspires our staff and students to excel in coaching. OBJECTIVES AND CONTENT The focus of the coaching program is on self-knowledge and self-development. You will gain insight into your strengths as a coach (that you’ll develop during the program), and those of athletes / employees, with the goal to understand them better in order to improve performance. After completion of the program you will have developed your personal coaching style, and you’ll be able to... [-]

Master in International Communication Management (MICM) - part-time

The Hague University of Applied Sciences
Campus Part time 24 months August 2017 Netherlands The Hague

We seek professional men and women who we believe have what it takes to successfully complete the MICM and who will contribute to the richness of the classroom [+]

The MICM attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in areas such as corporate communication and public relations, while others come to us from related fields such as marketing, brand management, journalism, television, radio, and social media. At the same time we also welcome professionals from diverse areas who seek a career change. We seek professional men and women who we believe have what it takes to successfully complete the MICM and who will contribute to the richness of the classroom experience. Our Philosophy We believe that the communications professional of tomorrow must be better equipped to deal with a broad spectrum of issues and challenges than ever before. As well, the communications function is increasingly seen as one of strategic importance to most large organizations. Our mission is to bring a practical focus to relevant and cutting-edge theory so that our graduates will be prepared to assume pathways to leadership excellence in the communications field of their choice. Our Classroom Experience The MICM curriculum is revised every year so that courses reflect trends in the marketplace in which our students and graduates will work. Courses are offered in diverse areas such as Corporate Reputation, Media Relations, Social Media, Internal Communications, and Brand Management. At the end of the program, each student acts as a consultant to a client organization by completing a thesis that presents a solution to a real-world problem. No discussion of... [-]

Master in International Communication Management (MICM) - full-time

The Hague University of Applied Sciences
Campus Full time 12 months August 2017 Netherlands The Hague

The MICM attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in [+]

Best Masters in Marketing in Netherlands 2017. The MICM program attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in areas such as corporate communication and public relations, while others come to us from related fields including marketing, brand management, journalism, television, radio, and social media. At the same time we also welcome professionals from diverse areas who seek a career change. We seek professional men and women who have what it takes to successfully complete the MICM program and who will contribute to the richness of the classroom experience. Our Philosophy We believe that the communications professionals of tomorrow must be better equipped to deal with a broad spectrum of issues and challenges than ever before. Moreover, the communications function is increasingly seen as one of strategic importance to most large organizations. Our mission is to bring a practical focus to relevant and cutting-edge theory preparing our graduates to leadership excellence in the communications field of their choice. Our Classroom Experience The MICM curriculum is revised every year so that courses reflect trends in the marketplace in which our students and graduates will work. Courses are offered in diverse areas such as Corporate Reputation, Media Relations, Social Media, Internal Communications, and Brand Management. At the end of the program, each student acts as a consultant to a client organization by completing a thesis that presents a solution to a real-world problem. No discussion of the MICM... [-]

Master in Marketing

Vrije Universiteit Amsterdam
Campus Full time 1 year September 2017 Netherlands Amsterdam Rotterdam + 1 more

The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research... [+]

Master in Marketing

 

The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research, and marketing practice. You will learn to think trategically, thus understanding how superior value can be created for customers and other stakeholders while achieving organizational goals.

First semester

The journey begins by understanding how a sustainable competitive edge is obtained by creating value for customers and society. Rather than focusing on ‘recipes for success’, the emphasis is on looking further: understanding why something works. This also calls for profound comprehension of research methodology. The journey also takes you deeper in the worlds of consumer and business-tobusiness marketing, either product or service, thus enabling you to address marketing challenges in an increasingly complex international environment.Second semester... [-]


Master of Science (MSc) in Communication Science: Corporate Communication

University of Amsterdam
Campus Full time 1 year September 2017 Netherlands Amsterdam

The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society. [+]

Master of Science (MSc) in Communication Science: Corporate Communication

The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of  the communication of commercial and non-profit organisations with their environment and society.An important question within Corporate Communication is:

How are communication strategies being developed, approved, implemented and evaluated?

A vital aspect to note is the public responsibility of organisations, especially in relation to public opinion and the public debate in the media.The track features topics such as:

corporate identity image and reputation management corporate branding theories of organisation culture and commitment theories communication in change processes crisis communication ... [-]

Master in Business Studies - Design Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Netherlands Amsterdam + 1 more

This Master in Business Studies - Specialization in Design Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final .... [+]

SPECIALIZATION COURSES IN DESIGN MANAGEMENT Level 500 GSCDM501 Fundamentals of Design Management (2) GSCDM502 Design, Marketing and Innovation (2) GSCDM503 Design, Strategy and Transformation (2) GSCDM504 Design Management in Practice (2) Comprehensive Cases in Design Management (2) Research Project in Design Management (2) Level 600 Thesis in Design Management (8) Capstone Project in Design Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who... [-]

Master in Business Studies - Business Communication

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Netherlands Amsterdam + 1 more

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

Best Masters in Marketing in Netherlands 2017. SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and... [-]

Master International Communication

Hanze University of Applied Sciences - Groningen, the Netherlands
Campus Full time 3 semesters September 2017 Netherlands Groningen

The programme has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this programme. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence. [+]

Master International Communication: www.hanzegroningen.eu/mic Welcome to the Master in International Communication This double degree programme is offered in association with the Geert Hofstede Consortium. Four universities, all specialising in corporate communication and public relations in an international, professional context, have joined forces to form the Geert Hofstede Consortium. The consortium offers a unique joint master's programme in International Communication (MIC). The programme is a full-time study over three semesters (90 EC). You will study at two universities, with the possibility to study in the Netherlands, Italy, the United Kingdom and Lithuania. Graduates receive two degrees and a certificate from the Geert Hofstede Consortium. The Master in International Communication (MIC) is a joint programme developed in close cooperation between the Geert Hofstede Consortium partners:​ Hanze University of Applied Sciences, Groningen, the Netherlands IULM University, Milan, Italy Vilnius University, Lithuania Leeds Beckett University, United Kingdom The Master International Communication (MIC) is an ambitious programme for those who aspire to an international career in communication. Whether you have recently graduated or are currently working, the MIC prepares you for a career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation. Educational concept The programme has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this programme. You will have to prove yourself as a creative problem solver, able to measure up to professional... [-]