Master's Degree in Marketing in Milan in Italy

Find Masters Programs in Marketing 2018 in Milan in Italy

Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

For all those who are interested in studying Fashion and latest trends Milan is the best place to go. It has all the good training institutions which provide good quality education at a reasonable cost. University of Milan and Polytechnic University of Milan are some of the well-known universities.

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Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2018 Italy Milan Rome Piacenza Cremona + 3 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. [+]

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role-playing, individual, group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competencies and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long-lasting set of competences able to continue to adequate themselves to various and dynamic economical contexts.... [-]


Executive Master in Marketing & Sales (EMMS)

SDA Bocconi School of Management
Online & Campus Combined Part time 14 months January 2019 Italy Milan Altavilla Vicentina + 1 more

Executive Master in Marketing & Sales - Working, learning, and living at your most. It is a joint initiative SDA Bocconi /ESADE – more connections, broader expansions. [+]

The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.

EMMS is the Master for you if You want to progress further in your career without taking time out to study You wish to strengthen your knowledge of sales and marketing in an international context You want to be able to apply immediately what you have learned in the program You are interested in developing networking opportunities in the international market What EMMS can offer you ... [-]

Master in Luxury Interior Design

Haute Future Fashion Academy
Campus Full time October 2018 Italy Milan

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. [+]

LUXURY INTERIOR DESIGN

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts.

He is considered to all effects a designer of interiors and his expertise must necessarily embrace a broad range of areas such as Architecture, Design, Fashion, and Art.

It is a profession requiring design skills, aesthetic sense and ability to innovate, in order to propose excellent quality ideas that are able to attract and satisfy the most demanding elites.

The most famous Interior Designers, as a matter of fact, are often likened to real artists and their names appear in magazines and daily newspapers throughout the world. They are much sought after personalities and deal with people who are very prominent and of high social standing on a daily basis.... [-]


Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2018 Italy Milan + 1 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT

Level 500

GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements

proficiency in the English language (refer to the admission section for further details) ... [-]


Master in Digital Communication Strategy

IED – Istituto Europeo di Design Milan
Campus Full time 10 months November 2018 Italy Milan

Social tools and digital P.R. are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded. [+]

Social tools and digital P.R. are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded.

After an intensive path of 7 months in class - plus 3 of internship - participants enter the job market of social media, in companies or agencies. Moreover, they face different themes connected to digital and its networking features towards customers, partners and influencers.

Professional opportunities - The Master provides a highly qualifying know–how as: Social Media Manager, Social Media Specialist, Community Manager, Digital P.R. Manager, Digital Consultant, Digital Content Strategist.... [-]


Master in Brand Management and Communication (in partnership with Landor)

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2019 Italy Milan

The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. [+]

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility, and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.... [-]


Master's Degree In Communication, Social Media And Web Marketing

Up Level School of Management
Campus Part time 100 - 100 hours April 2019 Italy Milan Rome Napoli + 2 more

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. [+]

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work.

Why choose a Masters in Communication, Social Media and Online Marketing?

The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication.... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2018 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

The International Master in Multichannel Marketing Management is a program that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.

This master in marketing matches a solid theoretical background with continuous applications to the real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy.... [-]


Master in Fashion Direction: Brand & Business Management

Milano Fashion Institute
Campus Full time 1 year January 2019 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for the business management in the world of fashion and luxury. [+]

Master in Fashion Direction: Brand & Business Management

FROM BUYING TO DIGITAL FASHION MARKETING

Fashion Buyer. Marketing Manager. Omnichannel Strategist.

Managing the business of a Fashion Company means to combine fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for the business management in the world of fashion and luxury.

First step: studying the business models, their evolution, and their business strategies in the industry.

Second step: recognizing and studying the different retail and business channels, the underlying business logic and in their specific operations: from fashion buying and retail merchandising to sales & digital management.... [-]


Master in Fashion Direction: Brand & Product Management

Milano Fashion Institute
Campus Full time 1 year January 2019 Italy Milan

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. [+]

Master in Fashion Direction: Brand & Product Management

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.... [-]


Master in Visual Brand Design

Domus Academy
Campus Full time 12 months September 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands.

WHY Domus Academy Experience Milano, World Capital of Fashion and Design. Design your Master in a highly ranked Academy offering a globally recognized degree. Improve your knowledge and know-how thanks to real projects. Build your own Multicultural and Global Network. Boost your career with our unique Professional Experience.

Career Opportunities ... [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2019 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. [+]

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and to experiment new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.... [-]