Master's Degree in Marketing in Florence in Italy

View all Masters Programs in Marketing 2018 in Florence in Italy

Marketing

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Florence is one of the most populous city of Italy. This place is known for its Art institutions. Moreover, institutions like Florence University of Arts are dedicated to providing good quality art based education. These educational institutions focus on over all grooming of the students.

Request Information Master's Degrees in Marketing in Florence in Italy 2018

Read More

Master in Luxury Business

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months April 2019 Italy Florence

Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. [+]

Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true.

Luxury Business features 7 in-depth and intensive modules, Craftsmanship, Design, Quality, Price, Prestige, Lifestyle, Brand. Each module includes a training project, plus a final project based on Uniqueness, where students implement their own business formula to a new start-up or to an existing company.

This master’s course includes many field trips, including one week in Paris accompanied by Linda Loppa, and internship opportunities. Classes focus on hands-on materials and are run by teachers and guests from the industry, who then act as one-to-one consultants during the final projects, which are presented in front of headhunters, investors and human resource managers. ... [-]


Master in Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months April 2019 Italy Florence

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. [+]

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds.

This master’s course features three main areas. Vision: the tuning of human, society and industry that makes the brand relevant. Management: the strategic marketing of a business model in real case scenarios. Communications: the creation and delivery of a sense-based message to seduce and aggregate.

Fashion Brand Management is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included, as well as internship opportunities. The course’s two main projects, rebranding a major label and launching an emerging brand, are tutored by Polimoda’s Director and are of a quality to present as a personal portfolio. ... [-]


Master in Brand Design and Management: Food, Wine and Tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months February 2019 Italy Florence

The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector. [+]

Barcelona and Florence are two of the main touristic destinations in Europe, both of them attract tourist thanks to a unique blend between art, culture and a great quality of life and hospitality.

Nowadays launching and empower a brand in these fields needs transversal skills and an overall vision. Territoriality is not a limitation anymore but a key value for being globally recognisable. Both Tuscany and Catalunya are regions that build their branding strategies on that value and they are succeeding in it.

Professional Opportunities - The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector.... [-]