Masters Program in Marketing in Italy

Search Masters Programs in Marketing in Italy 2017

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A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Top Master Programs in Marketing in Italy 2017

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Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Best Masters in Marketing in Italy 2017. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art... [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12 months December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the... [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time 12 months October 2017 Italy Rome

Join the most international business school in Europe! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems... [-]

Master in Luxury Brand Management

Domus Academy
Campus Full time 12 months September 2017 Italy Milan

If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. [+]

Experience. Elevate. Excel. If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. You’ll approach luxury goods and services from multiple points of view: creative, organizational, managerial. You’ll examine marketing, branding, and communication for this unique market, as well as financial and team management. You’ll explore how to create elegant products and heightened experiences for your exclusive customers, while remaining sensitive to the cultural factors that surround the concept of luxury. You’ll learn to take innovative branding strategies from concept to execution, like rough diamonds that must be cut and polished to acquire their full value. You’ll develop your own personal analytical approach and language of expression. And, during an educational path that combines theory and research with practice, you’ll engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development. Audience The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. Outcome During this degree program, students will: Develop projects for the luxury market based on... [-]

Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time 1 year October 2017 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

Best Masters in Marketing in Italy 2017. 5 SCHOLARSHIPS UP FOR GRABS SCHOLARSHIP COMPETITION CREATIVE ADVERTISING. Deadline: 12 May The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. You’ll prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Both of these core life skills are transferable across any number of disciplines, particularly those associated with commercial creativity. In addition to a Certificate of Recognition from Media Design School, eligible graduates will receive an Academic Master’s Degree awarded by NABA and Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research. About Media Design School Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees in emerging creative fields, including bachelor’s degrees in 3D animation, media design, visual Eeffects, game art, and game programming. Media Design School alumni have gone on to employment with top companies such as DreamWorks, Pixar, BBDO, and Saatchi & Saatchi, and they have worked on major productions such as The Hobbit and Avatar. Curriculum Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art... [-]

Master in Fashion Brand Management

Accademia del Lusso
Campus Full time 1 year February 2018 Italy Milan

Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the... [+]

Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the luxury goods sector and the fashion industry, in consideration of the specific nature of the processes which relate to these industries. Students learn how to promote a brand’s philosophy using working and strategic marketing strategies, and therefore will be able to follow the whole development and sales process of a product associated with a brand, paying particular attention to style, quality of products, image, and the efficiency of advertising campaigns. Career prospects Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner. Some of the subjects taught in this programme Made in Italy & Luxury Goods System Luxury Marketing & Licensing Metropolitan Languages & Trends The Fashion Product Retail Management Experiential Marketing & Branding Sales Techniques Buying Techniques Practical Workshops Workweeks Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of Italian: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it... [-]

Master in Fashion Marketing & Communications

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months January 2018 Italy Florence

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. [+]

Best Masters in Marketing in Italy 2017. Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. This course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective. Taught by teachers from the industry and featuring international guest lecturers, Fashion Marketing & Communications is practical with two projects ready to present in a personal portfolio; the launch of a magazine and the marketing of a company. The course is completed with two experiential moments; a visit to Pitti Uomo and Milan Fashion Week, and internship opportunities. The 9 month academic year that goes from January to October or June to February, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The three areas, Fashion, Marketing and Communications take concrete form in the following modules: Contemporary Fashion; Sociology of the Imaginary; Fashion Trend Forecasting; Business Intelligence; Fashion Marketing; Digital Marketing & Communications; Fashion Styling; Digital... [-]

Master In Marketing Management

ISTUD Business School
Campus Full time 9 months October 2017 Italy Stresa VB

The Master in Marketing Management of ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. [+]

The Master in Marketing Management Of ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. The Master in Marketing Management is an ASFOR accredited specialist master trained for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experiencing concrete work situations and acquire tools and techniques that prepare him to enter the company and Lay the foundations for a brilliant career and realize their professional aspirations. Post-stage placement of 94% over the past three years. The Master's degree includes 6 months of full time training at the ISTUD Campus on Lake Maggiore with lessons and testimonies of managers, project work commissioned by companies, laboratories (English, Excel and Digital) and at least 3 months of paid internships in Italian and multinational companies. A 50% discount on the cost of the double room in the Campus ISTUD is available. Select July 20 in Baveno (VB), Italy. [-]

Master in International Business (for small and medium enterprises) - MIBS

University of Padova Department of Economics and Management
Campus Part time 300 hours October 2017 Italy Padua

The Master MIBS is devoted to train new professional figures applying the concepts, contents, languages,and methods of management. The Master provides a deep knowledge in different fields of management: human resources, innovation management, organization, international marketing, international strategy, international management, supply chain management, intercultural management, technology transfer and patent management, and business planning. [+]

Best Masters in Marketing in Italy 2017. In partnership with Padova Promex, Confindustria Padova and the Italian Industry & Commerce Office in UAE Dubai MIBS is an Italian first level professional Master of the University of Padua. This year MIBS offers two paths: Supporting SME Internationalisation and Web Marketing The course consists in 300 hours of frontal lesson and at least 3 months stage in firm. The course will finish December 31, 2017 with the project work written by the students. AIMS The Master MIBS is devoted to train new professional figures applying the concepts, contents, languages,and methods of management. The Master provides a deep knowledge in different fields of management: human resources, innovation management, organization, international marketing, international strategy, international management, supply chain management, intercultural management, technology transfer and patent management, and business planning. The goal is to develop specific skills in the context of firms' internationalization. The Master uses a mix of methodologies and training techniques: lectures, seminars, case discussions, company visits, group work, discussion and drafting of reports, etc. At the end of the MIBS program, students will have acquired a thorough understanding of issues related to the management of MNE companies or companies placed in global markets, deepening the analysis of the models of innovation. This also in contexts related to the localization of companies in emerging markets. The MIBS program will allow students to apply their knowledge in a broader and interdisciplinary approach and to increase the understanding of the recent global trends. The knowledge... [-]

Master in Marketing and Communication

Ca' Foscari University of Venice
Campus Full time 2 years October 2017 Italy Venice

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). [+]

This degree programme offers the possibility to get a double/joint degree with other European Universities. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of this study programme students can be awarded with a double degree: "Laurea Magistrale in Marketing e Comunicazione" of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). Curricula available Marketing and Corporate Communication Innovation and Marketing (fully taught in English) Link to the Degree Programme page Link to the apply procedure page Access to the programme Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum). Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation. Moreover, certified knowledge of the English language at least at B2 level is required.Specifically: - For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enroll. - For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrollment will be allowed to enroll with a B1 level, but will be asked to obtain the B2 level before graduation. Admission requirements To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. Learning outcomes & Occupational profiles This Second Cycle Degree Programme trains experts who will be able to play managerial roles in those companies specialized... [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

Best Masters in Marketing in Italy 2017. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will... [-]

Master's Degree In Design Management (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10 months October 2017 Italy Milan

The Master Design Management is an innovative and multidisciplinary training program that aims to transfer managerial, economic, managerial and communication that are lacking in those who carried out technical studies, in order to create a new professional and complete, that is able - in line with the new market needs - to manage a "project" within a company or a study, starting from strategy and design of a product / service to the communication and the retail aspects. [+]

The Master Design Management is an innovative and multidisciplinary training program that aims to transfer managerial, economic, managerial and communication that are lacking in those who carried out technical studies, in order to create a new professional and complete, that is able - in line with the new market needs - to manage a "project" within a company or a study, starting from strategy and design of a product / service to the communication and the retail aspects. STRUCTURE The Master, full-time, number closed and compulsory attendance, a total duration of 10 months of which 6 classroom and 4 stage.PROGRAMMAIl Master is structured as follows: Fundamentals of management: elements of economics and business organization Design: economics and industry structure Project Management: management of design and innovation projects Strategies for innovation and business development The creative process to support innovation in design-oriented companies Marketing and communication: differentiate through design Brand management Web and new digital media: the impact on the marketing activities and brand management Start a business project: from the idea to the business plan The 2017 edition of the master will be enriched by Project Work commissioned directly by companies including Channels, Collistar and Milan Contract District. Participants will then do some outdoor sessions at the reality of excellence in research, development and innovation in companies and showrooms in the industry. STAGE The Master includes 4-month internship at leading companies, consulting firms or offices. RECIPIENTS The Master is addressed to graduates in architecture, design, business and engineering but also... [-]

MaBDA – Master in Big Data Analytics

LUISS Business School
Campus Full time March 2018 Italy Rome

LUISS Business School’s Master in Big Data Analytics, developed in partnership with Oracle, provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished [+]

Best Masters in Marketing in Italy 2017. LUISS Business School’s Master in Big Data Management provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished Data Scientist. The digitalisation of the world economy is making data available at an unprecedented pace. Companies and organisations around the world are working to make data an integral part of their business model. A key ingredient in the recipe for a successful data-centric decision approach to business is the “data scientist”. This new professional figure is highly demanded as enterprises are increasingly harnessing the data at their disposal. Several surveys conducted in Europe and in the US show that the “data scientist” is one of the most requested professional figures. The Master in Big Data Management is a perfect opportunity for all those who are seeking a career in the fascinating and fast-growing world of data as a qualified data scientist. PROGRAMME Students begin with the Preparatory and General Management courses and then focus on the electives and different lab activities, in order to guarantee a gradual professional and personal growth for each student. In the final months of the programme, the Field Project will allow students to put their knowledge into practice. The programme lasts 12 months composed by 8 months lectures based followed by a 4-month period of Field Project. Preparatory Courses Information Management Concepts Introduction to Big Data Infrastructure Introduction to Data Management Introduction to Big Data Programming Introduction to Statistics... [-]

Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11 months November 2017 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrate in a much larger scenario, that take into consideration on the one hand the audience of potential clients, and on the other one the social and economic context in which companies operates and find their own market positions. In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals. The Master trains professionals that can operate both in the strategic and operational marketing in the communication offices of companies or agencies as Product Managers and Accounts. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Target - The Master in Marketing and Communication course is design for graduates who are taking their first steps in the profession and for professionals who are already working in the field, with the aim of transferring competence and tools to them that will make them effective and capable to providing innovation within companies and agencies. Methodology and Structure - The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence and a very practical and operational level thanks to simulations and exercises carried out on case histories. The courses are hold by a team of teachers who take turns in the analysis of the major themes establishing direct contact with the work place enabling students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive. [-]

Master's Degree In Event Management

Up Level School of Management
Campus Part time 124 - 124  November 2017 Italy Milan Rome Napoli + 2 more

The Master in Event Management is a modern and innovative education that prepares professionals in the field of creation and event management. Unlike other more traditional courses Event Management aims to be a more comprehensive tool: it is a specific Master on the MICE sector planning strategies and on the fundamentals of integrated communication designed to suit the organizational and communication techniques. [+]

Best Masters in Marketing in Italy 2017. The Master in Event Management is a modern and innovative education that prepares professionals in the field of creation and event management. Unlike other more traditional courses Event Management aims to be a more comprehensive tool: it is a specific Master on the MICE sector planning strategies and on the fundamentals of integrated communication designed to suit the organizational and communication techniques. Why Choose the Master in Event Management? The new Master in Event Management Up level preparing yourself fit you to operate in a highly competitive industry through training to 360 degrees in the events and in the MICE sector. What does the Event Manager? The Master prepares comprehensively the professionals Event Manager to be able to operate in the events market "national and international", a professional who plans and develops the event, assumes responsibility for the selection of creative elements, technical and logistics. She realizes and takes care of the entire event planning, brand building, marketing and communication strategy, the audio-video production, screenwriting, logistics, budgeting, negotiation and global customer service. Event Management A cutting-edge solution to form - through this specific course - professional roles that can keep pace with market demands and even to anticipate them, thanks to a sound and thorough training, which in addition to the theoretical and practical skills needed to send each a concrete and effective approach to the management of corporate communication on the internet. An education that ensures the opening of any innovation to... [-]