Master's Degree in Marketing in Italy

Search Masters Programs in Marketing in Italy 2018

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Top Master Programs in Marketing in Italy 2018

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Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. [+]

Best Masters in Marketing in Italy 2018. The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area. Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies. Target - The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Methodology and structure - The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry. The study pathway provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore, it includes laboratory and experimental design activities engaging students through business projects, workshops, tutorials, case studies, use of techniques, role plays, and reverse mentoring. Fashion industry is investigated as a historical and cultural phenomenon, from the development of the... [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12 months September 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands. 

WHY Domus Academy Experience Milano, World Capital of Fashion and Design Design your Master in a highly ranked Academy offering a globally recognized degree Improve your knowledge and know-how thanks to real projects Build your own Multicultural and Global Network Boost your career with our unique Professional Experience

Career Opportunities ... [-]

Master in Marketing and Communication

Rome Business School
Campus or Online Full time Part time 1 year March 2018 Italy Rome + 1 more

Join the most international business school in Europe! Training of excellence, internships, students from 140 countries, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand. [+]

EARLY BIRD: 10% DISCOUNT IF YOU ENROL BEFORE DECEMBER THE 11th!

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, paid international internships, 2 study tours in Paris and Barcelona and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business. Starting date: each year, in March and October.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typically:... [-]


Master in Luxury Business

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months April 2018 Italy Florence

Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. [+]

Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. Luxury Business features 7 in-depth and intensive modules, Craftsmanship, Design, Quality, Price, Prestige, Lifestyle, Brand. Each module includes a training project, plus a final project based on Uniqueness, where students implement their own business formula to a new start-up or to an existing company. This master’s course includes many field trips, including one week in Paris accompanied by Linda Loppa, and internship opportunities. Classes focus on hands-on materials and are run by teachers and guests from the industry, who then act as one-to-one consultants during the final projects, which are presented in front of headhunters, investors and human resource managers. The academic year is 9 months long, from April to December, with a total of 800 teaching hours, valuable for 80 credits. English language proficiency and attendance are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan Craftsmanship Insights and understanding of the key factors that make up the industry, mixing heritage, innovation and paradoxical management. Design The product formula that creates the legacy of a label, how to make it viable, financially sustainable and available whilst maintaining... [-]

Master in Fashion Direction: Brand & Product Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. [+]

Best Masters in Marketing in Italy 2018. Master in Fashion Direction: Brand & Product Management The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’ start: 22 January 2018 All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari"). The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry. Course description The contents of the Master integrate different interdisciplinary themes... [-]

Master in Brand Design and Management: Food, Wine and Tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months February 2018 Italy Florence

The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector. [+]

Barcelona and Florence are two of the main touristic destinations in Europe, both of them attract tourist thanks to a unique blend between art, culture and a great quality of life and hospitality. Nowadays launching and empower a brand in these fields needs transversal skills and an overall vision. Territoriality is not a limitation anymore but a key value for being globally recognisable. Both Tuscany and Catalunya are regions that build their branding strategies on that value and they are succeeding in it. Professional Opportunities - The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector. Joint Master Course - Florence and Barcelona Structure and methodology - The overall aim of the course is to meet the rising demand for qualified professionals able to offer a new managerial approach to the tourism/food & beverage sector in the touristic/hospitality industry. The course’s structure, which includes a detailed curriculum based on brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services. The aim is to train strategy and communication experts in identity-building and values related to food, wine and tourism industry brands. The Master is held in Barcelona and Florence, two cities featuring a long-standing history of tourism, wine and food industry.... [-]

Master's Degree In Marketing, Communication And Digital Strategy (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10 months October 2018 Italy Milan

The Master Marketing Communication and Digital Strategy is an intensive post-graduate course to work in marketing, communications and the digital world. Through an innovative and multidisciplinary educational program, the Master Marketing and Digital Communication Strategy gives participants the opportunity to secured internships in multinational, companies, communication and web marketing agencies, consulting firms. [+]

Best Masters in Marketing in Italy 2018. The Master Marketing Communication and Digital Strategy is an intensive path after graduation to work in marketing, communications and the digital world. Through an innovative and multidisciplinary educational program, the Master Marketing and Digital Communication Strategy gives participants the opportunity to secured internships in multinational companies, communication and web marketing agencies, consulting firms. STRUCTURE The Master, full-time, limited numbers and compulsory attendance, a total duration of 10 months: 6 months of classroom training 4 months of internship at companies, agencies and consulting companies engaged in marketing and communications. In support of our classroom, there is a e-learning platform where you can consult documents, handouts, multimedia courses and interact with peers and teachers even in collaborative learning. PROGRAM The Master's program follows a modular structure and offers a complete and thorough overview of the issues of Marketing and Communication: preparatory courses (business system, business strategy, fundamentals of business administration, the legislative framework) Market, consumer and digital media: the new reference scenario Marketing and Competitive Analysis marketing accounting Services Marketing International marketing Distribution policies and channel management New communication strategies: the integration of on- and off-line channels Digital strategy: the new generation of marketing between engagement and social media The program is completed, visits and project work in collaboration with companies. In recent editions have been involved: CocaCola HBC, Lottomatica, Carlsberg, IKEA, Timberland, Sisal, L'Oreal, Virgin Active, Exon Mobil, Mobile Post Office, The Walt Disney Company, Dentsu Aegis Media, ENI, Nestlé Waters, San Pellegrino, Philips,... [-]

Master of Luxury Management, Innovation and Branding in Rome, Italy

Swiss School of Management, Rome Italy
Campus Part time 1 - 2 years October 2018 Italy Rome

This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of parctical issues, embracing not only the management side, but also the innovative way to develop new concept of branding and value creation. Company visits are also contemplated in the program. [+]

Master of Luxury Management, Innovation and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management  paying a special attention to the future  is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadershp training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2018 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

Best Masters in Marketing in Italy 2018. The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. This master in marketing matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and Rulex students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. COURSE OBJECTIVES The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships; The understanding of the conditions of the international markets, the challenges and the opportunities in the coming years. The International Master in Multichannel Marketing Management is a... [-]

Master in Luxury Interior Design

Haute Future Fashion Academy
Campus Full time October 2018 Italy Milan

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. [+]

LUXURY INTERIOR DESIGN The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. He is considered to all effects a designer of interiors and his expertise must necessarily embrace a broad range of areas such as Architecture, Design, Fashion and Art. It is a profession requiring design skills, aesthetic sense and ability to innovate, in order to propose excellent quality ideas that are able to attract and satisfy the most demanding elites. The most famous Interior Designers, as a matter of fact, are often likened to real artists and their names appear in magazines and daily newspapers throughout the world. They are much sought after personalities and deal with people who are very prominent and of high social standing on a daily basis. The aim of the Master course is to train professionals who are specialized in the Luxury sector, who are able to combine their own creative flair with the needs of different clients, paying particular attention to the aesthetical aspects, but also to the practical and functional ones, always respecting the highest standards. The course program is structured in such a way as to provide students both with practical skills, with an extensive background on planning spaces and 3D and CAD design, and with theoretical knowledge, paying particular attention to the studying of materials and to the search for new trends, drawing from the panorama... [-]

Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2018 Italy Milan + 1 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

Best Masters in Marketing in Italy 2018. CORE COURSES IN MARKETING MANAGEMENT Level 500 GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate... [-]

Master in Marketing

European School of Economics Italy
Campus Full time 12 - 15 months October 2018 Italy Rome Milan Florence + 2 more

The Master in Marketing* prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. [+]

Master in Marketing

The Master in Marketing* prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool marketing strategies of international organisations and approaches to a new international market opportunities customer-driven marketing strategies in emerging economies the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur ... [-]

Master's Degree In Communication, Social Media And Web Marketing

Up Level School of Management
Campus Part time 100 - 100 hours November 2017 Italy Milan Rome Napoli + 2 more

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. [+]

Best Masters in Marketing in Italy 2018. The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. Why choose a Masters in Communication, Social Media and Online Marketing? The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication. At the end of the Master you will be able to design, manage and monitor integrated communication campaigns, using only the classical techniques to promote the brand and product, the most innovative techniques of Web Marketing and communication on social media. The evolution of communication requires the mastery of new methods and in-depth knowledge of all their potentials. The gradual transition from Web 2.0 to Web 3.0, the growing integration between Search Engine and Social Media, revolutionizes communication via the Internet, developing a high level of interaction that is now on Social Network its maximum expression. For this reason, the Master's program in Communication, Social Media and Web Up Level Marketing is continually... [-]

Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2018 Italy Milan Rome Piacenza Cremona + 3 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by... [+]

The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual, group projects and seminars. Learning objectives The Master aims at developing knowledge, competences and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Career opportunities & professional recognition The Master’s graduates will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. A class that makes a difference The Master in International Marketing Management is comprised of international and domestic students. Scientific Direction - Annalisa Tunisini - Director, Professor of Marketing, Università Cattolica del Sacro Cuore, Milan - A. Claudio Bosio - Co-Director, Dean of the Faculty of Psychology, Professor of Consumer and Marketing... [-]

Master in Luxury Packaging Design

Istituto Marangoni
Campus Full time 1 year October 2018 Italy Milan

Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury... [+]

Master in Luxury Packaging Design

Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury oriented" markets or brands that seek to achieve a unique positioning in the cluster of luxury goods. The presentation of a portfolio and good knowledge of Adobe Photoshop, Illustrator and Indesign are prerequisites for the course. The objective is to create art directors and brand designers with a rich knowledge and informed viewpoint of creative and strategic approaches to position appropriately a brand through the communication in luxury packaging.Starting from the study of the basic techniques of 3D modeling, the curriculum explores the use of materials and visual communication, focusing on the characterisation of font types and key visuals. Following an overview of the historical and social-cultural developments of luxury goods, the learning will lead to the analysis and definition of brand values for the target market. This course focuses on the advanced virtual modeling techniques and papermaking technologies available to designers as well as the graphic design aimed at luxury packaging and the identification of latest styles and trends in the world of Luxury oriented products.Acquiring strategic skills in order to build brand personality in the field of luxury, the student will be involved in the creation of a new concept of a Luxury brand product through the briefing phase with the client, building a strategic and practical application of 3D modeling techniques, and advanced prototyping. The project... [-]