Master's Degree in Marketing in Italy

Search Masters Programs in Marketing in Italy 2019

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Top Master Programs in Marketing in Italy 2019

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Master in Marketing Management

ISTUD Business School
Campus Full time 1 year September 2019 Italy Stresa

The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital. [+]

Master in Marketing Management

The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital.

The Master in Marketing Management is an ASFOR accredited specialist Master course designed for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experimenting with concrete work situations and acquire tools and techniques that prepare them to enter the company and for lay the foundations for a brilliant career and realize their professional aspirations.

The numbers of the Master in Marketing6 months full time training in the classroom and project work3 to 6 months internships in the company40 partner companies97% of placement485 students already graduatedthe master in 3 steps... [-]

Master in Retail Marketing

ISTUD Business School
Campus Full time 1 year November 2019 Italy Stresa

The Master is born from the need to create a thorough and solid knowledge of distribution channels and their operational levers related to marketing and sales policies. The goal is to establish a strong link between young people and companies belonging to different product segments, from fashion to large retail chains, to support the strong expansion in Italy and in the world of specialized chains, e-commerce and brands that must manage new distribution dynamics. [+]

Master in Retail Marketing

The Master is born from the need to create a thorough and solid knowledge of distribution channels and their operational levers related to marketing and sales policies. The goal is to establish a strong link between young people and companies belonging to different product segments, from fashion to large retail chains, to support the strong expansion in Italy and in the world of specialized chains, e-commerce and brands that must manage new distribution dynamics.

The strength of the Master is to offer you an intense and practical training to immediately enter the company dealing with buying and selling, e-commerce, visual merchandising, export management, category management, instore marketing, trade marketing, business analysis.... [-]


Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2019 Italy Milan Rome Piacenza Cremona + 3 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. [+]

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role-playing, individual, group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competencies and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long-lasting set of competences able to continue to adequate themselves to various and dynamic economical contexts.... [-]


Executive MS - Master of Science in Marketing Management

United International Business Schools
Online Campus Online & Campus Combined Full time Part time 1 - 3 years September 2019 Italy Milan + 3 more

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. [+]

Starting dates

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.

Program duration

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.

Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.... [-]


MIM – Master in International Management – Digital Marketing

United International Business Schools
Online Campus Online & Campus Combined Full time Part time 9 - 36 months September 2019 Italy Milan + 3 more

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload. [+]

Starting dates

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.

Program duration

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.

Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.... [-]


MIM – Master in International Management – Digital Business

United International Business Schools
Online Campus Online & Campus Combined Full time Part time 9 - 36 months September 2019 Italy Milan + 3 more

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload. [+]

Starting dates

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.

Program duration

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.

Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.... [-]


Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2019 Italy Milan + 1 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT

Level 500

GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements

proficiency in the English language (refer to the admission section for further details) ... [-]


Master in Luxury Interior Design

Haute Future Fashion Academy
Campus Full time October 2019 Italy Milan

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. [+]

LUXURY INTERIOR DESIGN

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts.

He is considered to all effects a designer of interiors and his expertise must necessarily embrace a broad range of areas such as Architecture, Design, Fashion, and Art.

It is a profession requiring design skills, aesthetic sense and ability to innovate, in order to propose excellent quality ideas that are able to attract and satisfy the most demanding elites.

The most famous Interior Designers, as a matter of fact, are often likened to real artists and their names appear in magazines and daily newspapers throughout the world. They are much sought after personalities and deal with people who are very prominent and of high social standing on a daily basis.... [-]


Master Web Marketing and Social Media with guaranteed and paid internship

digital-coach.it
Online Campus Online & Campus Combined Full time Part time 6 - 18 months October 2019 Italy Milan + 3 more

The Master Web Marketing and Social Media is a training course that is designed for those who want to know all the disciplines in the web area and social media, aware of the fact that the most successful actions in the world of online marketing are based on integration of the contribution of several channels. Both those who have responsibility for the entire social web strategy of the company, and those who work on specific areas such as SEO, SEM or social, in the implementation of their activities must include all actions upstream and downstream in order to make its contribution coherent with what has been done by other specialists. [+]

Best Masters in Marketing in Italy 2019. Are you looking for a master web marketing and social media that you can frequent online or in the classroom?Do you work but do not want to give up a path of study and update on the web communication that can be used in the evening?Are you tired of the theory and looking for a technical operational approach by the best web marketing professionals to become a real web communication manager?Do you want to test yourself following real projects from beginning to end with a practical experience followed by experts in the field?Want to know the best practices of web marketing and social media marketing that have built the success of large companies to drop these experiences into your business?Live away from Milan but you want to breathe an international environment while staying at home with a course that allows you to have the same degree of deepening of the topics in web marketing and the ability to interact with other colleagues in the classroom and online and with teachers ?Participating online in the exercises and receiving explanations on unclear points?... [-]

Master Digital Marketing with guaranteed and paid internship

digital-coach.it
Online Campus Online & Campus Combined Full time Part time 6 - 18 months October 2019 Italy Milan + 3 more

The Master in Digital Marketing is available both in the evening edition (19-22.30) and in the daytime edition (14.30-18), it can be attended both in the classroom in Milan and live online from all over Italy or still in the formula on demand , freed from frequency schedules. It allows you to integrate 4 months of practical experience (Work Experience) part time, available for both young and old people who can not leave their current job to make a very useful training experience. [+]

The Master in Digital Marketing is available both in the evening edition (19-22.30) and in the daytime edition (14.30-18), it can be attended both in the classroom in Milan and live online from all over Italy or still in the formula on demand , freed from frequency schedules. It allows you to integrate 4 months of practical experience (Work Experience) part time, available for both young and old people who can not leave their current job to make a very useful training experience.

PROFESSIONAL OUTLETS

The Masters in digital marketing provides the preparation and certifies the skills necessary to undertake the following careers

Digital Marketing ManagerWeb Marketing ManagerSocial Media Marketing ManagerContent Marketing SpecialistSeo SpecialistSem SpecialistSocial Media SpecialistCommunity ManagerWeb Content Specialist / ManagerWeb TraffickerDigital PR SpecialistPRACTICED (WORK EXPERIENCE)... [-]

Master Social Media Marketing with guaranteed and paid internship

digital-coach.it
Online Campus Online & Campus Combined Full time Part time 6 - 18 months October 2019 Italy Milan + 3 more

Are you looking for a Masters degree to become a Social Media Manager or a Masters in social media and web community managers? The Master in Social Media Marketing by Digital Coach is for you. Social media have become environments that we regularly frequent and occupy a good part of our day. The interest in these tools is constantly increasing and today all the companies have understood that they can not do without it for their business. [+]

Are you looking for a Masters degree to become a Social Media Manager or a Masters in social media and web community managers? The Master in Social Media Marketing by Digital Coach is for you.

Social media have become environments that we regularly frequent and occupy a good part of our day. The interest in these tools is constantly increasing and today all the companies have understood that they can not do without it for their business. In fact, companies are increasingly looking for social media managers, social media specialists, social media strategists, community managers, social customer care and other professionals who have a strategic vision, developed digital skills focused on social networks and who know how to design, manage and verify a strategy of web communication on social networks.... [-]


Master Web Marketing with guaranteed and paid internship

digital-coach.it
Online Campus Online & Campus Combined Full time Part time 6 - 18 months October 2019 Italy Milan + 3 more

On this page we will give you the main elements of the Digital Marketing Master Web Marketing, a training course aimed at doing marketing on the web much more than knowledge. Our Master brings in Italy the best international standards of the discipline of web marketing, certifying following the final exam the skills acquired by the participants, their profit and attendance. [+]

On this page we will give you the main elements of the Digital Marketing Master Web Marketing, a training course aimed at doing marketing on the web much more than knowledge. Our Master brings in Italy the best international standards of the discipline of web marketing, certifying following the final exam the skills acquired by the participants, their profit and attendance. The starting point for accessing the important career prospects of the new web professions. All with the certainty of being able to count on the widest and specialized range of training courses in Web marketing available in Italy, thanks to which you can integrate other skills, follow other update modules, enter the Digital Coach community, take other exams to obtain other supplementary certifications. So that you can also take the Google certification exams thanks to a program of studies that already includes all the main topics requested by Google.... [-]


Digital Marketing Master with guaranteed and paid internship

digital-coach.it
Online Campus Online & Campus Combined Full time Part time 6 - 18 months October 2019 Italy Milan + 3 more

Digital Marketing Master with guaranteed and paid internship [+]

WEB AREA MODULES

DIGITAL STRATEGY: online

Overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, going through social media and coming to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover the integration strategies of the channels aimed at maximizing the contribution of each of them in the cycle that starts from the generation of traffic and must lead to the conversion into sales, considering also offline aspects.

SEM

Module which teaches how to use different PPC (Pay Per Click) tools, thanks to which strategies can be implemented in terms of locations, days, hours as well as interests, age and sex of users. These include Google Adwords and its features of both Keyword advertising and Display Advertising (banner).... [-]


Master in Marketing and Business Communication - Traditional, Digital Marketing and Social Media Strategy

Accademia di Comunicazione
Campus Full time 7 months October 2019 Italy Milan

The Master in Marketing and Corporate Communication, accredited ASFOR, is a post-graduate training program with a very practical method, full-time and compulsory attendance, and is structured to respond to the need that companies have of young people able to enter into relationships with consumers and their audiences, using analytical and management skills with an innovative approach to problem solving. [+]

The Master in Marketing and Corporate Communication, accredited ASFOR , is a post-graduate training program with a very practical method, full-time and compulsory attendance, and is structured to respond to the need that companies have of young people able to enter into relationships with consumers and their audiences, using analytical and management skills with an innovative approach to problem solving.

In an always connected world, the relationship between consumers and brands is developed through digital channels and social networks in the form of real-time conversation. Companies wishing to exploit the unprecedented opportunities for interaction offered by digital technology must be able to correctly identify the tools and technologies that allow management of the new relationship with the client, a relationship that must be interactive, participatory and cross-media according to the model imposed by social media.... [-]


Master in Digital Communication Strategy

IED – Istituto Europeo di Design Milan
Campus Full time 10 months November 2019 Italy Milan

4th edition - Digital communication tools are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded. After an intensive path of 7 months in class - plus 3 of internship - participants enter the job market of digital communication, in companies or agencies. They face different themes connected to the management of the relation between brand and consumers, dealing with all the branded and communication channels. In particular, the course provides a highly qualifying know–how as: Social Media Manager, Social Media Specialist, Community Manager, Digital PR Manager, Digital Consultant, Digital Content Strategist. The course is offered in partnership with the digital agency DOING. [+]

THIS COURSE IN HELD IN ITALIAN LANGUAGE.4th edition - Digital communication tools are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded.

After an intensive path of 7 months in class - plus 3 of internship - participants enter the job market of digital communication, in companies or agencies. They face different themes connected to the management of the relation between brand and consumers, dealing with all the branded and communication channels. In particular, the course provides a highly qualifying know–how as: Social Media Manager, Social Media Specialist, Community Manager, Digital PR Manager, Digital Consultant, Digital Content Strategist.... [-]