A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Found in the Southern part of Asia, the Republic of India is second most populated country in the world with approximately 1.27 billion people. India has four types of universities; Central Universities, State Universities, Deemed University and Private Universities consisting in over 550+ institutions.
Top Master Programs in Marketing in India 2017
The MA in Fashion Marketing provides a holistic and extensive pathway to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context. [+]
The first film ever made was a documentary. Since then, the practice of filmmaking, and of documentary film in particular, has undergone a huge transformation. New technologies have made way for different stories and unheard voices to emerge and together they have evolved into a variety of forms, styles and genres that allow for highly individualised and creative interpretions of the reality they depict. This forms the crux of the master’s programme in Creative Documentary at Srishti. [+]
The Postgraduate Program in Strategic Design and Brand Leadership fosters a Design and Strategic Leader with agile professional abilities, who is meaningfully resourceful and process oriented in the field of design strategy and brand leadership. This program combines the framework of design thinking with branding and leadership skills into a design strategy methodology. [+]
This course is constructed and delivered with a focus on experiential learning with chosen sites serving as labs. The students develop a contextual framework by extracting and extrapolating from real time engagement in a specific place with a specific context. In these sites, an exploration is about a hands-on engagement with people and their lives, local flora and fauna and the land itself. [+]
Successful business is based on generating ample revenue. As a Marketer we generate revenue for the organisation. Thus it goes without saying that Marketing Management plays a vital role in any business organisation. It is a discipline with applications in all industries. Marketing as a function spurs business growth. [+]
Master in Marketing ManagementSuccessful business is based on generating ample revenue. As a Marketer we generate revenue for the organisation. Thus it goes without saying that Marketing Management plays a vital role in any business organisation. It is a discipline with applications in all industries. Marketing as a function spurs business growth. Specialisation in Marketing Management will provide students an opportunity to work in almost any sector of their choice eg FMCGs, consumer durables, advertising and brand management, services, etc., thereby fulfilling their career aspirations.Accordingly, our Post-Graduate Diploma in Management (Marketing Management) – PGDM (MM) programme was launched in the year 2011 with a view to cater to the burgeoning need of industry for thoroughly trained marketing professionals who can deliver the results. We prepare our graduates for a challenging career through our intensive and rigorous curriculum. The programme endeavours to bring about a holistic development of students, and makes them intellectually, socially, physically and spiritually balanced human beings. We believe in an education system that looks beyond employment and concentrates on individual development by imparting “Life Skills”. We aim at creating well-rounded Management professionals who shall lead the marketing initiatives of an organisation while keeping in mind their operational requirements and the corporate goals. We focus not on employbility alone but also on such value addition that makes our students outstanding. We endeavour to create innovative marketers for tomorrow's business.Course Objective... [-]
The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]
Master of Advertising
The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]
This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]
Master of Marketing
This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]