Germany is a top destination for graduate education for many reasons, including its place in the world economy, the international student population, and opportunities for internships and professional development. Students that choose a Masters degree in Marketing in Germany will experience the combination of excellence in academics with a high standard of living, culture, and exciting lifestyle, creating a well-rounded educational experience.
There are plenty of options for a Master in Marketing in Germany for students interested in a variety of sectors. Some of the areas of study include fashion, strategic marketing, communication, and consumer affairs. Students earning a Master in Marketing in Germany will gain a thorough understanding of business and marketing principles through core courses, and expand on their area of interest through challenging curriculum.
To learn more about a Masters degree in Marketing in Germany, take a look through the programs below and you may find the degree that is perfect for you!
Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]
In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century. [+]
This study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an indepth understanding of management and communication. [+]
The Design Management Master course is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human centered design. [+]
The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. [+]
During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. [+]
The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]
This Master's degree is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions. [+]
The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]
The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]
In the Master's Programme - Environmental Communication and Management we learn how to understand communication processes, to create communicative strategies for environmental changes, organize collective action and mediate in environmental conflicts in a constructive way. [+]
Master's Programme - Environmental Communication and Management
Practical work in the field of natural resource management and sustainable development also involves communication. How can we manage conflicting interests between people and orginisations?
Communication plays an important role in the facilitation of sustainable management of natural resources and environmental issues. In the ECM program we learn how to understand communication processes, to create communicative strategies for environmental changes, organize collective action and mediate in environmental conflicts in a constructive way.
To work in practice with environmental change and sustainable development mean to work with people and communication. Communication is involved in all environmental issues: industries’ adaptation of environmental technology, governmental protection of wildlife, international governmental agreements etc. Companies, governmental agencies and environmental organisations are demanding people with professional skills in environmental communication. To facilitate sustainable development, society needs to know about e.g. plants, soils and water. But that is not enough. We also need to know about how to coordinate different resource users, how to motivate consumers to adapt environmental technology, and how to manage environmental conflicts.... [-]
Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. [+]
About European Master's Programme in Consumer Affairs (EURECA)
Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. Furthermore, it is shown a clear gap between demand and provision of high education graduates in Consumer Affairs.
Based on these results the European Commission supports the development of Master’s Programmes in the EU. Following the idea to improve the supply of highly educated and qualified employees in the field of Consumer Affairs, the Aarhus University (Denmark), Technical University Munich (Germany), Wageningen University (Netherlands) and Warsaw University of Life Science (Poland) have established a consortium with the aim of developing the European Master’s Programme in Consumer Affairs (EURECA) which is funded by the European Commission, Directorate General for Health and Consumers. The programme is coordinated by the Department of Marketing and Consumer Research at the Technische Universität München (Germany) and will start in September/ October 2009. The language of instruction is English. ... [-]