Master Degree in Marketing in Germany

Search Masters Programs in Marketing in Germany 2017/2018

Marketing

Germany is a top destination for graduate education for many reasons, including its place in the world economy, the international student population, and opportunities for internships and professional development. Students that choose a Masters degree in Marketing in Germany will experience the combination of excellence in academics with a high standard of living, culture, and exciting lifestyle, creating a well-rounded educational experience. 

 

There are plenty of options for a Master in Marketing in Germany for students interested in a variety of sectors. Some of the areas of study include fashion, strategic marketing, communication, and consumer affairs. Students earning a Master in Marketing in Germany will gain a thorough understanding of business and marketing principles through core courses, and expand on their area of interest through challenging curriculum. 

 

To learn more about a Masters degree in Marketing in Germany, take a look through the programs below and you may find the degree that is perfect for you!

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Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4 semesters March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Best Masters in Marketing in Germany 2017/2018. Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday... [-]

Master in Media, Management and Digital Technologies

Ludwig-Maximilians-University Munich
Campus Full time 4 semesters October 2017 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program. The MMT program: gives you the opportunity to pursue your master's degree at one of Europe's most renowned universities in a city with a very high living quality, offers students a unique and future-oriented course structure with highly relevant practical contents, is mostly held in small groups for maximized learning success, is taught by leading scientists and researchers in their field, permanently collaborates with well-known corporate partners of the media and Internet industry of Europe's prime digital media hub, provides its graduates numerous career perspectives in the media and... [-]

Marketing (MSc)

Hochschule Bonn-Rhein-Sieg
Campus Full time 3 semesters October 2017 Germany Sankt Augustin

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]

Best Masters in Marketing in Germany 2017/2018. The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive for a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. At a glance Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completed Prerequisites: To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until july 22 (this applies for applicants... [-]

Master Marketing And Sales Management

Fachhochschule der Wirtschaft FHDW
Campus Full time 31 months October 2017 Germany Paderborn

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]

Part-time studies for Master of Arts The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales. * Currently in the accreditation process Duration 31 months target group The course is aimed at graduates a business degree programs who wish to identify themselves as experts in marketing and sales. In addition to the deep and professional orientation, students are prepared for the first transfer of management responsibility. Pre-requisites 1) Professionally qualifying, business-oriented university degree with a circumference of at least 180 credit points, with a grade point average as a rule of at least 2.4. In higher education with a different type of farming as a business knowledge (see 4) to prove. 2) curriculum vitae and letter of application, from which the study motives and personal goals emerge 3) Successful completion of the aptitude test in... [-]

European Master's Programme in Consumer Affairs (EURECA)

TUM (Technischen Universität München) Business School
Campus Full time 2 years October 2017 Germany Freising Munich + 1 more

Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. [+]

Best Masters in Marketing in Germany 2017/2018.

About European Master's Programme in Consumer Affairs (EURECA)

 

Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. Furthermore, it is shown a clear gap between demand and provision of high education graduates in Consumer Affairs.

 

Based on these results the European Commission supports the development of Master’s Programmes in the EU. Following the idea to improve the supply of highly educated and qualified employees in the field of Consumer Affairs, the Aarhus University (Denmark), Technical University Munich (Germany), Wageningen University (Netherlands) and Warsaw University of Life Science (Poland) have established a consortium with the aim of developing the European Master’s Programme in Consumer Affairs (EURECA) which is funded by the European Commission, Directorate General for Health and Consumers. The programme is coordinated by the Department of Marketing and Consumer Research at the Technische Universität München (Germany) and will start in September/ October 2009. The language of instruction is English. ... [-]