Master Degree in Marketing in France

See Masters Programs in Marketing in France 2018

Marketing

Marketing is an essential function in any business or organization, and involves communicating with customers and clients about the value of the organization's products, services or other offerings. Master of Marketing applicants normally already have an understanding of the core concepts essential to marketing, and hold a Bachelor's degree in a related subject. Universities and business schools in France offer Master of Marketing programs with an international scope that build on core concepts such as brand management, organizational behavior, project management, managerial economy, operational management, corporate finance and more.

Master of Marketing students at business schools in France are often required to complete a master's thesis project near the end of their studies, which is normally research-based. Universities in France may also encourage Master of Marketing students to do an internship or co-operative work experience during the course of their two-year master's studies. Business schools in Toulouse, Paris, Troyes, Rennes, Marseillem, Reims, Strasbourg, Bordeaux and across France may also offer Master of Marketing programs to students who choose to study on a part time basis.

Scroll down to learn more about Master of Marketing programs in France, and be sure to request more information about programs that interest you for free from the universities using the quick and easy web form linked below.

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Master Program High School

ESDES Lyon Business School
Campus Full time 2 - 5 years February 2018 France Lyon

ESDES is first and foremost a Grande École, on a human scale, within a Grande Université and in a Greater Region. [+]

ESDES is first and foremost a Grande École, on a human scale, within a Grande Université and in a Greater Region.

LARGE SCHOOL

The Grande École program in 5 years, with a very good rate of professional integration, made the reputation of ESDES.

GREAT UNIVERSITY

Born in the Catholic University of Lyon (UCLy), ESDES benefits from all the assets of a 36,000 m2 multidisciplinary campus, equipped with modern equipment, ideally located in the city center.

GREAT REGION

Lyon, the second largest research and training center in France, enjoys a worldwide reputation. 1st French student city and the favorite of entrepreneurs, the city shines on the territory Auvergne-Rhône-Alpes - 1st industrial region - which offers excellent opportunities for internships and jobs.... [-]


Advanced Master In Marketing & Data Analytics (Taught In French)

NEOMA Business School
Campus Part time 12 months September 2018 France Rouen

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most companies involved and advances in big data... [-]

Master Flavor & Fragrance Industry

Université Côte d’Azur (UCA)
Campus or Online Full time 2 years September 2018 France Nice

The aim of this 2-year Master’s degree is to train tomorrow’s flavor and fragrance professionals in innovation and industry-specific expertise. The program, based in Grasse, offers an innovative interdisciplinary program, and fosters skill development in different fields such as law, marketing, and science. [+]

Flavor & Fragrance Industry Key Elements of the Program

Two year program 100% English trackTwo 6-month internships (one in France, and one international) Fees: €4000/year

Introduction

The aim of this 2-year Master’s degree is to train tomorrow’s flavor and fragrance professionals in innovation and industry-specific expertise. The program, based in Grasse, offers an innovative interdisciplinary program with a major-minor structure, and fosters skill development in different fields such as law, marketing, and science.

Grasse is the global capital of perfumes, and hosts all aspects of the flavor and fragrance industry, such as the cultivation of aromatic and medicinal plants, and the transformation and creation of fragrances and essences. The industry generates approximately 3000 jobs in the region.... [-]


Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2018 France Nice Paris + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2018 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 months January 2018 France Paris

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2018. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note, the MSc in Marketing and Creativity programme... [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time 1 year September 2018 France Paris

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Best Masters in Marketing in France 2018. Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation... [-]

Master Trilingual International Affairs - International Marketing Courses, Communication And Negotiation

Université Catholique de Lille
Campus Full time 2 years September 2018 France Lille Paris + 1 more

Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel. [+]

Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel. Skills and know-how taught In the first year of the Master, a working 3-month internship allows students to explore the fields of marketing, communication, international trade and tourism. In the second year of the Master training period of 6 months. Occupational integration International Marketing, Product Manager Assistant, Account Manager, Head of Research, International Negotiator Export Area Manager, Communications Officer, Communications Department Manager, Manager in the inn. Diploma prepared and conditions of graduation Professional Masters in Law, Economics, International Business Management and mention economic engineering specialty International Affairs. Diploma in agreement with ULCO (University of the Littoral Opal Coast) Career International Marketing, communication and negotiation. Conditions of admission Licence 3 and equivalent to business schools on -Recruitment title open to holders of a license, including LEA, Economics, LCE, or level of Commerce degree BAC + 3. -A Good level in English and German or Spanish is required. [-]

Master Affaires Internationales Trilingues - Parcours Marketing International et Négociation

Université Catholique de Lille
Campus Full time 2 years September 2018 France Lille Paris + 1 more

Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies [+]

Best Masters in Marketing in France 2018. Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies. Plusieurs raisons ont contribué à maintenir ce type de formation offerte à nos étudiants : Un contexte international marqué par une forte concurrence entre les entreprises qui essaient sur chaque marché d’attirer le plus grand nombre de consommateurs en utilisant tout l’arsenal des moyens du marketing-mix (politique de produits, politique de prix, politique de communication et politique de distribution) ; L’existence d’une uniformisation progressive des comportements de consommation au niveau international en même temps qu’une volonté pour chaque peuple de garder des spécificités locales très fortes dans leur manière de consommer ; [-]

Master in Management (MIM) in e-Business and Marketing

CNAM The International Institute of Management
Campus Full time 1 - 2 years September 2018 France Paris

The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge and leadership ability. [+]

Master in Management, specialised in e-Business and Marketing

 

This Master degree provides:

Practical knowledge and Critical thinking in digital marketing and communication,

The new skills required to develop and manage the digital marketing and communication supportingnew business trends

Stakes

Thanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel , big data opportunities, new marketing features, ... [-]

Master in Luxury Packaging Design

Istituto Marangoni
Campus Full time 1 year October 2018 France Paris

Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury... [+]

Master in Luxury Packaging Design

Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury oriented" markets or brands that seek to achieve a unique positioning in the cluster of luxury goods. The presentation of a portfolio and good knowledge of Adobe Photoshop, Illustrator and Indesign are prerequisites for the course. The objective is to create art directors and brand designers with a rich knowledge and informed viewpoint of creative and strategic approaches to position appropriately a brand through the communication in luxury packaging.Starting from the study of the basic techniques of 3D modeling, the curriculum explores the use of materials and visual communication, focusing on the characterisation of font types and key visuals. Following an overview of the historical and social-cultural developments of luxury goods, the learning will lead to the analysis and definition of brand values for the target market. This course focuses on the advanced virtual modeling techniques and papermaking technologies available to designers as well as the graphic design aimed at luxury packaging and the identification of latest styles and trends in the world of Luxury oriented products.Acquiring strategic skills in order to build brand personality in the field of luxury, the student will be involved in the creation of a new concept of a Luxury brand product through the briefing phase with the client, building a strategic and practical application of 3D modeling techniques, and advanced prototyping. The project... [-]


Master 2 Marketing

IAE Bordeaux University School of Management
Campus Full time September 2018 France Bordeaux

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing business (marketing [+]

Master 2 Marketing

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing professions (product marketing, business functions, distribution, communication, direct marketing, market research). She succeeds the teachings of option issued to 1st half (market research (I) and consumer behavior) and 2 nd semester (market research (II) and management of databases). Both in terms of content stakeholders and methods, the training is deliberately oriented professional

 

It will also allow students and practitioners to acquire, at their option, additional specialization in holding one of the options such as industrial marketing and international marketing.... [-]


MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2018 France Paris

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

 

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

 

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

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