Master Program in Marketing in France

Find Masters Programs in Marketing in France 2017/2018

Marketing

Marketing is an essential function in any business or organization, and involves communicating with customers and clients about the value of the organization's products, services or other offerings. Master of Marketing applicants normally already have an understanding of the core concepts essential to marketing, and hold a Bachelor's degree in a related subject. Universities and business schools in France offer Master of Marketing programs with an international scope that build on core concepts such as brand management, organizational behavior, project management, managerial economy, operational management, corporate finance and more.

Master of Marketing students at business schools in France are often required to complete a master's thesis project near the end of their studies, which is normally research-based. Universities in France may also encourage Master of Marketing students to do an internship or co-operative work experience during the course of their two-year master's studies. Business schools in Toulouse, Paris, Troyes, Rennes, Marseillem, Reims, Strasbourg, Bordeaux and across France may also offer Master of Marketing programs to students who choose to study on a part time basis.

Scroll down to learn more about Master of Marketing programs in France, and be sure to request more information about programs that interest you for free from the universities using the quick and easy web form linked below.

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Mastère Spécialisé® In Industry Purchase Engineer

University of Technology Troyes - UTT
Campus Full time September 2017 France Troyes

This Master Purchase Spécialisé® meets the requirements of industrial enterprises to sophisticated process. The role of the industrial buyer then takes a more strategic dimension and transverse than mere negotiation to reduce costs. [+]

Best Masters in Marketing in France 2017/2018. LEARN TO RECONCILE ETHICS OF PURCHASES AND COMPANY PERFORMANCE With strong skills in purchasing strategy and negotiation,industrial engineer shopping sets up a flow of resources, goods and services, adapted to the strategy and development of the company. He rocks the technical choices of the product, the effective time of purchase, and the negotiation while having a better understanding of the supply chain and a process ofresponsible purchasing. This Master Purchase Spécialisé® meets the requirements of industrial enterprises to sophisticated process. The role of theindustrial buyer takes a more strategic dimension and transverse than mere negotiation to reduce costs. This Bac +6 training is accredited by the Conférence des Grandes Ecoles (CGE) and is intended for engineers, holders of Bac 5 and employees wishing to acquire strong skills in purchasing and negotiation strategies in this rapidly evolving field. They trust us... "Valeo is a partner of the UTT and have, to date, 19 university graduates in Valeo in France and abroad. (...) We also enjoyed the party took to design this sector by integrating the essential dimensions in the purchasing function of tomorrow, such as integrated supply chain management, ethics and social responsibility. These changes are fully consistent with the needs of businesses, ... " "The purchasing function is still the heart of the strategy of large companies. (...) The ability of Purchasing innovate and lead major projects is probably what best characterizes therefore the function. The desire and ambition as major universities UTT... [-]

Advanced Master In Marketing & Data Analytics (Taught In French)

NEOMA Business School
Campus Part time 12 months September 2017 France Rouen

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most companies involved and advances in big data... [-]

Master Flavor & Fragrance Industry

Université Côte d’Azur (UCA)
Campus or Online Full time 2 years September 2017 France Nice

The proposed training program is one of the UCAJEDI educational programs. The Flavor & Fragrance Industry Master’s is a multi-disciplinary, professional DE2P (Double Expertise Professional Program) program proposing three tracks: law, science, and management-marketing, with a “major-double minor” format. [+]

Best Masters in Marketing in France 2017/2018. Flavor & Fragrance Industry Key Elements of the Program 4 Certifications Available as e-learning The two years of the program are fully in English. Double Expertise Professional Program Introduction The proposed training program is one of the UCAJEDI educational programs. The Flavor & Fragrance Industry Master’s is a multi-disciplinary, professional DE2P (Double Expertise Professional Program) program proposing three tracks: law, science, and management-marketing, with a “major-double minor” format. Industry The fragrance and flavor industry is largely oriented towards external markets, with two-thirds of the turnover of the players in the field achieved abroad. The sector also ranks third in exports, demonstrating the vitality of this French “flower.” Careers Grasse, the world’s perfume capital, is a unique place which contains the entire value chain of the flavors and fragrances sector: from the cultivation of scented and aromatic plants, to the presence of industry assuring their transformation and composition; all of the sector’s activities are growing, resulting in some 3000 direct jobs. Certifications ISO 9001 EQUIS AACSB AMBA Program Components First year (M1) Common Core History of perfumery and flavors, the steps in the creation of a product, languages, interdisciplinary tutored projects Internship (6 months) Second year (M2) Common Core Product legislation, communication, languages, interdisciplinary tutored projects Internship (6 months) Admission Conditions for Admission Admissible students will have acquired 180 ECTS credits, and a desire to specialize in one of the disciplines offered by the tracks based on an initial curriculum in law, science, or... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2017 France Nice Paris + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Graduate School of Management (Master's Grande Ecole Degree)

Groupe ESC Troyes in Champagne
Campus Full time Part time 2 - 2 years September 2017 France Troyes + 1 more

Groupe ESC Troyes in Champagne was created in 1992, is therefore the youngest French Business School. It enjoys all national accreditations (full recognition by the National Ministry of Higher Education and Research, accredited by the “Conférence des Grandes Ecoles” of France, etc.) and has just started application for international accreditation (EFMD + AACSB). [+]

2-YEARMASTER DEGREE

GRADUATE SCHOOL OF MANAGEMENT

As a Graduate School of Management, our mission is not only to train high-potential profiles, but also responsible executives. Beyond the technical skills a school may transfer to its students, our staff is also here to accompany and help students to become respectable, respectful and respected executives. Thanks to a tailor-made curriculum, study periods abroad, student union life and coaching by our teaching staff, you will progressively build a strongprofessional project for yourself and become a young graduate with a brilliant future.

The School is accredited by the French “Conférence des Grandes Écoles ” and is a member of EFMD and AACSB International... [-]


MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 months January 2018 France Paris

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2018. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note, the MSc in Marketing and Creativity programme... [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time 1 year September 2017 France Paris

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Best Masters in Marketing in France 2017/2018. Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation... [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time 1 year January 2018 France Paris

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

International Master / MBA in Art Market Management

Group EAC
Campus Full time 1 - 2 years September 2017 France Paris France Online + 1 more

Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis... [+]

Best Masters in Marketing in France 2017/2018. Level 1 state-certified diploma One or Two-year programme after 3 or 4 years of higher education Profile Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis. Key Points School ideally located in the heart of Paris Programme fully taught in English or French Level 1 state-certified diploma One (MBA) or two-year (Master) programme International faculty Professional field trips High level academic training Internship opportunities Dissertation The dissertation stems from organised thinking and research focused on a specific topic. This work is an essential tool for launching a professional career, since it enables students to create a network through meetings with major actors of the artistic and cultural environment: curators, foundation directors, auctioneers, dealers, designers, exhibition or festival organisers, etc. students thus come to be recognised as particularly competent in one or more fields of the art market. A few examples : international trade of works of arts in France auction sales on the net the chinese art market Professional project The professional project is designed to be a training ground for the development of professional skills. students work throughout the year with one or more... [-]

Master / Luxury Management Mba

Group EAC
Campus Full time 2 years September 2017 France Paris France Online + 1 more

Training the professional elite of tomorrow, such is the plan of the Master / MBA Luxe. Indeed, throughout their training, students receive accurate knowledge, and actual current luxury market; while developing a strategic vision extended internationally. In this perspective, certain lessons will be provided in English ... [+]

Training the professional elite of tomorrow, such is the plan of the Master / MBA Luxe. Indeed, throughout their training, students receive accurate knowledge, and actual current luxury market; while developing a strategic vision extended internationally. In this perspective, certain lessons will be provided in English. The Manager will force the luxury proposal in the implementation of innovative projects; while being able to contribute to the development of the company as to the sustainability of the brand in which it evolves. These professional skills, both theoretical and practical, will allow him to understand and engage in the world of entrepreneurship; by becoming himself the architect of unique projects, ambitious, modern and visionary. Professional lessons provided by professional ...: The Master Luxury "Manager of Luxury" program was subject to demanding specifications: to provide course modules provided by luxury professionals; recognized specialists in the environment in which they operate. Thus, the educational content of Luxury Master brings together a set of basic courses, forming the parapet professional skills expected of a future luxury manager. These core courses are grouped into seven blocks of practice: Economics of Luxury Luxury law Marketing and communication of Luxury. Modern languages Luxury management Sociology and Trends International Marketing To these core courses, ten blocks are added to specialized teaching skills entirely dedicated to the world of luxury: Art - Culture - Luxury Savoir Vivre in French Cosmetics, leather goods and accessories Luxury collection objects Haute Couture Gastronomy, Tableware and Hospitality Luxury in progress Luxury tourism Luxury watch... [-]

Master in Management (MIM) in e-Business and Marketing

CNAM The International Institute of Management
Campus Full time 1 - 2 years September 2017 France Paris

The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge and leadership ability. [+]

Master in Management, specialised in e-Business and Marketing

 

This Master degree provides:

Practical knowledge and Critical thinking in digital marketing and communication,

The new skills required to develop and manage the digital marketing and communication supportingnew business trends

Stakes

Thanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel , big data opportunities, new marketing features, ... [-]

Master in Luxury Packaging Design

Istituto Marangoni
Campus Full time 1 year October 2017 France Paris

Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury... [+]

Master in Luxury Packaging Design

 

Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury oriented" markets or brands that seek to achieve a unique positioning in the cluster of luxury goods. The presentation of a portfolio and good knowledge of Adobe Photoshop, Illustrator and Indesign are prerequisites for the course. The objective is to create art directors and brand designers with a rich knowledge and informed viewpoint of creative and strategic approaches to position appropriately a brand through the communication in luxury packaging.Starting from the study of the basic techniques of 3D modeling, the curriculum explores the use of materials and visual communication, focusing on the characterisation of font types and key visuals. Following an overview of the historical and social-cultural developments of luxury goods, the learning will lead to the analysis and definition of brand values ​​for the target market. This course focuses on the advanced virtual modeling techniques and papermaking technologies available to designers as well as the graphic design aimed at luxury packaging and the identification of latest styles and trends in the world of Luxury oriented products.Acquiring strategic skills in order to build brand personality in the field of luxury, the student will be involved in the creation of a new concept of a Luxury brand product through the briefing phase with the client, building a strategic and practical application of 3D modeling techniques, and advanced prototyping.... [-]


Master 2 Marketing

IAE Bordeaux University School of Management
Campus Full time September 2017 France Bordeaux

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing business (marketing [+]

Master 2 Marketing

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing professions (product marketing, business functions, distribution, communication, direct marketing, market research). She succeeds the teachings of option issued to 1st half (market research (I) and consumer behavior) and 2 nd semester (market research (II) and management of databases). Both in terms of content stakeholders and methods, the training is deliberately oriented professional

 

It will also allow students and practitioners to acquire, at their option, additional specialization in holding one of the options such as industrial marketing and international marketing.... [-]


MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2017 France Paris

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

 

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

 

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

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