Master Degree in Marketing in France

See Masters Programs in Marketing in France 2018

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

Top Master Programs in Marketing in France 2018

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Master Trilingual International Affairs - International Marketing Courses, Communication And Negotiation

Université Catholique de Lille
Campus Full time 2 years September 2018 France Lille Paris + 1 more

Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel. [+]

Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel.

Skills and know-how taught

In the first year of the Master, a working 3-month internship allows students to explore the fields of marketing, communication, international trade and tourism. In the second year of the Master training period of 6 months.

Occupational integration ... [-]

European Master In Management And Advertising Strategies

Ecole Supérieure Ouverte à Distance
Online Full time Part time 2 years Open Enrollment France France Online + 1 more

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today. [+]

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]

Master 2 Marketing

IAE Bordeaux University School of Management
Campus Full time September 2018 France Bordeaux

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing business (marketing [+]

Master 2 Marketing

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing professions (product marketing, business functions, distribution, communication, direct marketing, market research). She succeeds the teachings of option issued to 1st half (market research (I) and consumer behavior) and 2 nd semester (market research (II) and management of databases). Both in terms of content stakeholders and methods, the training is deliberately oriented professional

It will also allow students and practitioners to acquire, at their option, additional specialization in holding one of the options such as industrial marketing and international marketing.... [-]


MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2018 France Paris

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

What does the Master in Marketing?... [-]


Master Affaires Internationales Trilingues - Parcours Marketing International et Négociation

Université Catholique de Lille
Campus Full time 2 years September 2018 France Lille Paris + 1 more

Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies [+]

Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies. Plusieurs raisons ont contribué à maintenir ce type de formation offerte à nos étudiants :

Un contexte international marqué par une forte concurrence entre les entreprises qui essaient sur chaque marché d’attirer le plus grand nombre de consommateurs en utilisant tout l’arsenal des moyens du marketing-mix (politique de produits, politique de prix, politique de communication et politique de distribution) ; L’existence d’une uniformisation progressive des comportements de consommation au niveau international en même temps qu’une volonté pour chaque peuple de garder des spécificités locales très fortes dans leur manière de consommer ; Des négociations commerciales internationales rendues plus complexes en raison d’un rapport de force qui s’équilibre entre les parties contractantes. Compétences techniques: Savoir réaliser une étude de marché internationale ; Concevoir un produit dans une optique d’un marché mondial ; Formuler et mettre en œuvre une stratégie d’internationalisation ; Connaître toutes les techniques de vente d’un produit à l’export ; Maîtriser les procédures d’achats internationaux ; Appréhender tous les pièges des négociations commerciales internationales ; Réaliser un diagnostic export ; Recenser l’ensemble des risques inhérents à l’import-export. Compétences transversales: Décrypter l’actualité économique et sociale des pays des langues enseignées ; Analyser les évolutions des sociétés concernées ; Détecter les tendances socioculturelles ; Capacité à communiquer avec une argumentation claire et persuasive un projet à dimension international face à... [-]

Master in Management (MIM) in e-Business and Marketing

CNAM The International Institute of Management
Campus Full time 1 - 2 years September 2018 France Paris

The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge, and leadership ability. [+]

Master in Management, specialized in e-Business and Marketing

This Master degree provides:

Practical knowledge and Critical thinking in digital marketing and communication,

The new skills required to develop and manage the digital marketing and communication supportingnew business trends

Stakes

Thanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross-channel, big data opportunities, new marketing features,

To address these challenges they simply need to reinforce their e-business expertise... [-]


Master Online Marketing Manager Digital Online (isefac)

IONISx
Online Part time 18 months Open Enrollment France France Online

Become a complete manager of marketing and communications, controlling the creative, productive and strategic aspects of all digital media. [+]

Become a complete manager of marketing and communications, controlling the creative, productive and strategic aspects of all digital media.

WHY THE MASTERS ONLINE MARKETING ISEFAC?

You have a business background, marketing, communication or computer? Master all facets of marketing and digital communication and become an indispensable strategic asset in the development of the company. Take command of digital strategy and gain responsibilities.

This degree course focuses on the practical application of business skills you gain an overall picture of the evolution of digital marketing and access to the most sought after positions in the enterprise market.

TRADES

A gateway to the digital professions in high demand:... [-]


Digital Marketing Master

IEA Paris
Campus Full time 2 years October 2018 France Paris

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow. [+]

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow.

MASTERE 1

Digital Business Panorama

Strategic Planning, Watch, Economic IntelligenceMethodology (Projects: MethodologyEconomyBusiness strategyBusiness PlanNegotiationCorporate lawEnglishdata processingBudget managementmarketingEuropean InstitutionsDigital MarketingDigital CommunicationDTP (Computer Aided Publication)Social Media StrategyWeb Analytics... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2018 France Nice Paris + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Master of Business, Master of Marketing, Master of Human Resource Management.

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]


MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 months January 2019 France Paris

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative seminars, as well as a professional work placement, thesis, direct experience in a developing market, and consultancy project for a corporate client.

The application process for the January 2019 intake of the MSc in Marketing & Creativity is now open!

Choose "Master - Master of Sciences" in the "Admission" section after having created your account.

Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.By pairing this unique focus with almost 200 years of expertise, we provide MSc in Marketing and Creativity students with one of the most... [-]


Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time 1 year September 2018 France Paris

Today, in order to embark on and excel in a career in marketing or communications, two qualities are essential: specialisation and open-mindedness. The Specialized Master® in Marketing & Communication focuses on these two dimensions combining an academic and applied approach. This programme is based on the Paris Campus and the London Campus. [+]

Key Features

The ESCP Europe Masters are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

This Master is a one-year full-time academic programme designed for students holding a first masters-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme.... [-]


Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2018 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective. [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from the university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]


MASTER IN MANAGEMENT

ESDES Lyon Business School
Campus Full time 2 - 5 years September 2018 France Lyon

A two-year Master program which leads to specialized professional fields, and focuses on training through research and decision making. 13 specializations are available for students, of which, five of them are entirely taught in English. [+]

Best Masters in Marketing in France 2018. MASTER IN MANAGEMENT PROGRAM BECOME AN INTERNATIONAL BUSINESS LEADER

The Master in management is a two-year program which mixes theoretical knowledge and practical experiences.

The Master offers students 13 specializations, in which, five of them are entirely taught in English. Students will develop their communication, leadership and teamwork skills through an interactive approach to group work, business case studies, internships and hands-on experience.

MASTER SPECIALIZATIONS TAUGHT IN ENGLISH International Risk Management International Supply Chain Management International Business Administration Digital Law & Management Marketing & Digital Business MASTER SPECIALIZATIONS TAUGHT IN FRENCH Audit et Finance Finance et Marché Expertise et Contrôle Développer et Entreprendre Management Stratégique des Ressources Humaines Management et Streatégie d'Entreprise Marketing and Digital Business Management Éthique des Innovation APPLICATION DEADLINES ... [-]