Master Degree in Marketing in France

See Masters Programs in Marketing in France 2019

Marketing

Marketing is an essential function in any business or organization, and involves communicating with customers and clients about the value of the organization's products, services or other offerings. Master of Marketing applicants normally already have an understanding of the core concepts essential to marketing, and hold a Bachelor's degree in a related subject. Universities and business schools in France offer Master of Marketing programs with an international scope that build on core concepts such as brand management, organizational behavior, project management, managerial economy, operational management, corporate finance and more.

Master of Marketing students at business schools in France are often required to complete a master's thesis project near the end of their studies, which is normally research-based. Universities in France may also encourage Master of Marketing students to do an internship or co-operative work experience during the course of their two-year master's studies. Business schools in Toulouse, Paris, Troyes, Rennes, Marseillem, Reims, Strasbourg, Bordeaux and across France may also offer Master of Marketing programs to students who choose to study on a part time basis.

Scroll down to learn more about Master of Marketing programs in France, and be sure to request more information about programs that interest you for free from the universities using the quick and easy web form linked below.

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European Master in Management and Advertising Strategies

Ecole Supérieure Ouverte à Distance
Online Full time Part time 2 years Open Enrollment France France Online + 1 more

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today. [+]

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]

MA in Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2019 France Paris

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

What does the Master in Marketing?... [-]


Master in Management (MIM) in e-Business and Marketing

CNAM The International Institute of Management
Campus Full time 1 - 2 years September 2019 France Paris

The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge, and leadership ability. [+]

Master in Management, specialized in e-Business and Marketing

This Master degree provides:

Practical knowledge and Critical thinking in digital marketing and communication,

The new skills required to develop and manage the digital marketing and communication supportingnew business trends

Stakes

Thanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross-channel, big data opportunities, new marketing features,

To address these challenges they simply need to reinforce their e-business expertise... [-]


Online Digital Marketing Manager Online Master (ISEFAC)

IONISx
Online Part time 18 months September 2019 France France Online

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media. [+]

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media.

WHY IS THIS MASTERE MARKETING ISEFAC ONLINE?

Do you have a commercial, marketing, communication or IT background? Master all facets of marketing and digital communication and become the strategic asset essential to the development of the company. Take control of the digital strategy and gain responsibility.

This diploma course focuses on the practical application of business skills and will allow you to acquire a synthetic vision of the evolution of digital marketing and to access the most sought after positions on the professional market.

TRADES... [-]

MDes New Eating Habits / Food Design & Brand

L’École De Design Nantes Atlantique
Campus Full time Part time 2 years August 2019 France Nantes + 1 more

Within the MDes Food Design & Brand, the focus is made on the evolution of eating habits and brand identity through the creation of all signs and uses of consumer goods. Specific knowledge in food anthropology, marketing, technology, methodology, etc are learned and tested through projects with industrial partners [+]

A postgraduate program in two years specialized in Food Design & Brand, leading to a master’s degree in design

A program specially tailored for students from all over the world who want to integrate our MDes

Within the MDes Food Design & Brand, the focus is made on the evolution of eating habits and brand identity through the creation of all signs and uses of consumer goods. Specific knowledge in food anthropology, marketing, technology, methodology, etc are learned and tested through projects with industrial partners.

Main themes Food and new technologies Healthy food Food culture, local products, tourism Curriculum

The MDes programs, established over two years, are organized in four semesters validated by 30 ECTS each. A consequent and increasing personal working time is expected for each module.... [-]


Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time 1 year September 2019 France Paris

Today, in order to embark on and excel in a career in marketing or communications, two qualities are essential: specialisation and open-mindedness. The Specialized Master® in Marketing & Communication focuses on these two dimensions combining an academic and applied approach. This programme is based on the Paris Campus and the London Campus. [+]

Key Features

The ESCP Europe Masters are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

This Master is a one-year full-time academic programme designed for students holding a first masters-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme.... [-]


Master in Digital Law and Management

ESDES Lyon Business School
Campus Full time 2 years September 2019 France Lyon

UCLy Faculty of Law and ESDES create a new specialization, offering the best of both Schools: management expertise and law in a digital world. [+]

TAUGHT IN ENGLISH

UCLy Faculty of Law and ESDES create a new specialization, offering the best of both Schools: management expertise and law in a digital world.

Goals Respond to the market needs in terms of managers able to deal with new issues regarding Data Protection Mastering operational management tools and skills, in order to lead the digital transition and to master quality process, data protection and more Develop an expertise in digital law Evaluate and manage risks and issues linked to the digitalization of activities Manage technical issues regarding data safety Highlights Double skills: Digital Law & Management Double diploma with our partner's University in New York, USA A career booster with 3 degrees Master diploma from ESDES: « Programme Grande École » Faculty of Law diploma: Diplôme Universitaire "Juriste Digital" Partner university diploma: LLM – Master of Law Career Opportunities DPO: Data Protection Officer Corporate Lawyer Digital law consultant Examples of courses Intellectual Property Corporate Law Business Ethics Information System Management International Management Big Data Management & techniques Leadership Project Management & change management Digital Marketing International Business Law in the Digital Era Digital Contract Law Knowledge / Data Management [-]

Master in Marketing and Digital Business

ESDES Lyon Business School
Campus Full time 2 years September 2019 France Lyon

Goals: To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment... [+]

TAUGHT IN ENGLISH

Goals To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment Master digital marketing and communication tools Understand the digital transformation of business data and evolving marketplaces Highlights All courses are in English ‘Learning by doing’ pedagogy A number of interventions by marketing professionals in the B2B and B2C sector Possibility to participate in business interschool competitions such as SEB Academy challenge, l’Oreal Brandstorm , Decathlon Projects involving skills and theory from multiple courses Two 6 month internships Double diploma options Career Opportunities Brand Manager Digital Strategist Product Manager Digital Marketing Manager Key account manager Media planning Category management Events organizer Web Analyst Media Planning Advertising Executive SEO/SEM Manager Examples of Courses Digital communication strategies Product marketing Web Design Mobile Marketing Sales Management Excel Analysis and Reporting Web optimization and analytics B2B Sales and marketing Focus: Driving Digital Event ... [-]

Master in Management

ESDES Lyon Business School
Campus Full time 2 - 5 years February 2019 France Lyon

A two-year Master program which leads to specialized professional fields, and focuses on training through research and decision making. 13 specializations are available for students, of which, five of them are entirely taught in English. [+]

Best Masters in Marketing in France 2019. MASTER IN MANAGEMENT PROGRAM BECOME AN INTERNATIONAL BUSINESS LEADER

The Master in management is a two-year program which mixes theoretical knowledge and practical experiences.

The Master offers students 13 specializations, in which, five of them are entirely taught in English. Students will develop their communication, leadership and teamwork skills through an interactive approach to group work, business case studies, internships and hands-on experience.

MASTER SPECIALIZATIONS TAUGHT IN ENGLISH International Risk Management International Supply Chain Management International Business Administration Digital Law & Management Marketing & Digital Business MASTER SPECIALIZATIONS TAUGHT IN FRENCH Audit et Finance Finance et Marché Expertise et Contrôle Développer et Entreprendre Management Stratégique des Ressources Humaines Management et Streatégie d'Entreprise Marketing and Digital Business Management Éthique des Innovation APPLICATION DEADLINES ... [-]

Master digital commerce

Catholic University of Lille – Faculty of Management, Economics & Science
Campus Full time 2 years September 2019 France Lille

Whether you come from a Computer or management courses, the Master Digital Commerce you will acquire global competence on a very attractive sector. You will become a professional in both strategic and operational, able to work effectively with all trades, capable of managing transversal projects in all areas of trade connected. [+]

For who ? For students interested in digital, e-commerce, web marketing and project management

Whether you come from a Computer or management courses, the Master Digital Commerce you will acquire a global competence on a very attractive sector. You will become a professional in both strategic and operational, able to work effectively with all trades, capable of managing transversal projects in all areas of trade connected.

National Diploma recognized by the State This master form new generations of professionals, at ease both in digital technologies, web marketing and management. To meet the need of the market, the master is co-built with web companies in the region. 70% of lessons are made for professionals from the e-commerce.... [-]


Digital Marketing Master

IEA Paris
Campus Full time 2 years October 2019 France Paris

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow. [+]

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow.

MASTERE 1

Digital Business Panorama

Strategic Planning, Watch, Economic IntelligenceMethodology (Projects: MethodologyEconomyBusiness strategyBusiness PlanNegotiationCorporate lawEnglishdata processingBudget managementmarketingEuropean InstitutionsDigital MarketingDigital CommunicationDTP (Computer Aided Publication)Social Media StrategyWeb Analytics... [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2019 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective. [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from the university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]


Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2019 France Nice Paris + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Master of Business, Master of Marketing, Master of Human Resource Management.

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]


Specialized Master Business Management

emlyon business school
Campus Full time 2 semesters September 2019 France Lyon

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies. The shift has been most often initiated by investing in the first place the commercial and marketing dimensions. Digital transformation is global and systemic: it is the economic models, the organizational models, the way of creating and distributing value, and therefore all the value chains within their ecosystems that are to be reinvented. [+]

Contribute to business transformation

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies . The shift has been most often initiated by investing in the first place the commercial and marketing dimensions. Digital transformation is global and systemic: it is the economic models, the organizational models, the way of creating and distributing value, and therefore all the value chains within their ecosystems that are to be reinvented.

In this dynamic perspective, companies are apprehended as learning organizations. To adapt to changes, mutations and breaks in their environment, they must permanently reposition their value chain within their ecosystems through processes of learning and unlearning.... [-]