Master Degree in Marketing in France

See Masters Programs in Marketing in France 2018

Marketing

Marketing is an essential function in any business or organization, and involves communicating with customers and clients about the value of the organization's products, services or other offerings. Master of Marketing applicants normally already have an understanding of the core concepts essential to marketing, and hold a Bachelor's degree in a related subject. Universities and business schools in France offer Master of Marketing programs with an international scope that build on core concepts such as brand management, organizational behavior, project management, managerial economy, operational management, corporate finance and more.

Master of Marketing students at business schools in France are often required to complete a master's thesis project near the end of their studies, which is normally research-based. Universities in France may also encourage Master of Marketing students to do an internship or co-operative work experience during the course of their two-year master's studies. Business schools in Toulouse, Paris, Troyes, Rennes, Marseillem, Reims, Strasbourg, Bordeaux and across France may also offer Master of Marketing programs to students who choose to study on a part time basis.

Scroll down to learn more about Master of Marketing programs in France, and be sure to request more information about programs that interest you for free from the universities using the quick and easy web form linked below.

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Master Program

ESDES Lyon Business School
Campus Full time 2 - 5 years February 2018 France Lyon

L’ESDES, c’est d’abord une Grande École, à taille humaine, au sein d’une Grande Université et dans une Grande Région. [+]

L’ESDES, c’est d’abord une Grande École, à taille humaine, au sein d’une Grande Université et dans une Grande Région.

GRANDE ÉCOLE

Le Programme Grande École en 5 ans, avec un très bon taux d’insertion professionnelle, a fait la réputation de l’ESDES.

GRANDE UNIVERSITÉ

Née au sein de l’Université Catholique de Lyon (UCLy), l’ESDES bénéficie de tous les atouts d’un campus multidisciplinaire de 36 000 m2, doté d’équipements modernes, idéalement situé en plein centre-ville.

GRANDE RÉGION

Lyon, 2epôle de recherche et de formation en France, jouit d’une réputation mondiale. 1re ville française étudiante et la préférée des entrepreneurs, la ville rayonne sur le territoire Auvergne-Rhône-Alpes – 1re région industrielle – qui offre d’excellentes opportunités de stages et d’emplois.... [-]


Master of Science (MSc) Flavor & Fragrance Industry

Université Côte d’Azur (UCA)
Campus or Online Full time 2 years September 2018 France Nice

The aim of this 2-year Master’s degree is to train tomorrow’s flavor and fragrance professionals in innovation and industry-specific expertise. The program, based in Grasse, offers an innovative interdisciplinary program and fosters skill development in different fields such as law, marketing, and science. [+]

Flavor & Fragrance Industry Key Elements of the Program

Two-year program 100% English trackTwo 6-month internships (one in France, and one international) Fees: €4000/year

Introduction

The aim of this 2-year Master’s degree is to train tomorrow’s flavor and fragrance professionals in innovation and industry-specific expertise. The program, based in Grasse, offers an innovative interdisciplinary program with a major-minor structure and fosters skill development in different fields such as law, marketing, and science.

Grasse is the global capital of perfumes, and hosts all aspects of the flavor and fragrance industry, such as the cultivation of aromatic and medicinal plants, and the transformation and creation of fragrances and essences. The industry generates approximately 3000 jobs in the region.... [-]


Advanced Master In Marketing & Data Analytics (Taught In French)

NEOMA Business School
Campus Part time 12 months September 2018 France Rouen

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5)

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance.... [-]


Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2018 France Nice Paris + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Master of Business, Master of Marketing, Master of Human Resource Management.

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]


Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2018 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective. [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from the university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]


MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 months January 2018 France Paris

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client.

The programme begins every January, with the next intake joining us in January 2018.

Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.... [-]


Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time 1 year September 2018 France Paris

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Studies at Paris and London campuses.

Scientific Director: Prof. Benoit Heilbrunn

Objectives of the programme

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace.

Career opportunities

Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc.... [-]


Master Trilingual International Affairs - International Marketing Courses, Communication And Negotiation

Université Catholique de Lille
Campus Full time 2 years September 2018 France Lille Paris + 1 more

Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel. [+]

Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel.

Skills and know-how taught

In the first year of the Master, a working 3-month internship allows students to explore the fields of marketing, communication, international trade and tourism. In the second year of the Master training period of 6 months.

Occupational integration ... [-]

Master Affaires Internationales Trilingues - Parcours Marketing International et Négociation

Université Catholique de Lille
Campus Full time 2 years September 2018 France Lille Paris + 1 more

Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies [+]

Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies. Plusieurs raisons ont contribué à maintenir ce type de formation offerte à nos étudiants :

Un contexte international marqué par une forte concurrence entre les entreprises qui essaient sur chaque marché d’attirer le plus grand nombre de consommateurs en utilisant tout l’arsenal des moyens du marketing-mix (politique de produits, politique de prix, politique de communication et politique de distribution) ; L’existence d’une uniformisation progressive des comportements de consommation au niveau international en même temps qu’une volonté pour chaque peuple de garder des spécificités locales très fortes dans leur manière de consommer ; Des négociations commerciales internationales rendues plus complexes en raison d’un rapport de force qui s’équilibre entre les parties contractantes. Compétences techniques: Savoir réaliser une étude de marché internationale ; Concevoir un produit dans une optique d’un marché mondial ; Formuler et mettre en œuvre une stratégie d’internationalisation ; Connaître toutes les techniques de vente d’un produit à l’export ; Maîtriser les procédures d’achats internationaux ; Appréhender tous les pièges des négociations commerciales internationales ; Réaliser un diagnostic export ; Recenser l’ensemble des risques inhérents à l’import-export. Compétences transversales: Décrypter l’actualité économique et sociale des pays des langues enseignées ; Analyser les évolutions des sociétés concernées ; Détecter les tendances socioculturelles ; Capacité à communiquer avec une argumentation claire et persuasive un projet à dimension international face à... [-]

Master in Management (MIM) in e-Business and Marketing

CNAM The International Institute of Management
Campus Full time 1 - 2 years September 2018 France Paris

The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge, and leadership ability. [+]

Master in Management, specialized in e-Business and Marketing

This Master degree provides:

Practical knowledge and Critical thinking in digital marketing and communication,

The new skills required to develop and manage the digital marketing and communication supportingnew business trends

Stakes

Thanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross-channel, big data opportunities, new marketing features,

To address these challenges they simply need to reinforce their e-business expertise... [-]


Master 2 Marketing

IAE Bordeaux University School of Management
Campus Full time September 2018 France Bordeaux

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing business (marketing [+]

Master 2 Marketing

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing professions (product marketing, business functions, distribution, communication, direct marketing, market research). She succeeds the teachings of option issued to 1st half (market research (I) and consumer behavior) and 2 nd semester (market research (II) and management of databases). Both in terms of content stakeholders and methods, the training is deliberately oriented professional

It will also allow students and practitioners to acquire, at their option, additional specialization in holding one of the options such as industrial marketing and international marketing.... [-]


MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2018 France Paris

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

What does the Master in Marketing?... [-]