Marketing is an essential function in any business or organization, and involves communicating with customers and clients about the value of the organization's products, services or other offerings. Master of Marketing applicants normally already have an understanding of the core concepts essential to marketing, and hold a Bachelor's degree in a related subject. Universities and business schools in France offer Master of Marketing programs with an international scope that build on core concepts such as brand management, organizational behavior, project management, managerial economy, operational management, corporate finance and more.
Master of Marketing students at business schools in France are often required to complete a master's thesis project near the end of their studies, which is normally research-based. Universities in France may also encourage Master of Marketing students to do an internship or co-operative work experience during the course of their two-year master's studies. Business schools in Toulouse, Paris, Troyes, Rennes, Marseillem, Reims, Strasbourg, Bordeaux and across France may also offer Master of Marketing programs to students who choose to study on a part time basis.
Scroll down to learn more about Master of Marketing programs in France, and be sure to request more information about programs that interest you for free from the universities using the quick and easy web form linked below.
ESDES is first and foremost a Grande École, on a human scale, within a Grande Université and in a Greater Region. [+]
ESDES is first and foremost a Grande École, on a human scale, within a Grande Université and in a Greater Region.
The Grande École program in 5 years, with a very good rate of professional integration, made the reputation of ESDES.
Born in the Catholic University of Lyon (UCLy), ESDES benefits from all the assets of a 36,000 m2 multidisciplinary campus, equipped with modern equipment, ideally located in the city center.
Lyon, the second largest research and training center in France, enjoys a worldwide reputation. 1st French student city and the favorite of entrepreneurs, the city shines on the territory Auvergne-Rhône-Alpes - 1st industrial region - which offers excellent opportunities for internships and jobs.... [-]
Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]
The aim of this 2-year Master’s degree is to train tomorrow’s flavor and fragrance professionals in innovation and industry-specific expertise. The program, based in Grasse, offers an innovative interdisciplinary program, and fosters skill development in different fields such as law, marketing, and science. [+]
Two year program 100% English trackTwo 6-month internships (one in France, and one international) Fees: €4000/yearIntroduction
The aim of this 2-year Master’s degree is to train tomorrow’s flavor and fragrance professionals in innovation and industry-specific expertise. The program, based in Grasse, offers an innovative interdisciplinary program with a major-minor structure, and fosters skill development in different fields such as law, marketing, and science.
Grasse is the global capital of perfumes, and hosts all aspects of the flavor and fragrance industry, such as the cultivation of aromatic and medicinal plants, and the transformation and creation of fragrances and essences. The industry generates approximately 3000 jobs in the region.... [-]
Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]
This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]
Master in Fashion Marketing, Design & Brand Strategies
This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]
ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]
Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]
Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel. [+]
Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies [+]
The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge and leadership ability. [+]
This Master degree provides:
Practical knowledge and Critical thinking in digital marketing and communication,
The new skills required to develop and manage the digital marketing and communication supportingnew business trends
StakesThanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel , big data opportunities, new marketing features, ... [-]
Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury... [+]
Master in Luxury Packaging Design
Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury oriented" markets or brands that seek to achieve a unique positioning in the cluster of luxury goods. The presentation of a portfolio and good knowledge of Adobe Photoshop, Illustrator and Indesign are prerequisites for the course. The objective is to create art directors and brand designers with a rich knowledge and informed viewpoint of creative and strategic approaches to position appropriately a brand through the communication in luxury packaging.Starting from the study of the basic techniques of 3D modeling, the curriculum explores the use of materials and visual communication, focusing on the characterisation of font types and key visuals. Following an overview of the historical and social-cultural developments of luxury goods, the learning will lead to the analysis and definition of brand values for the target market. This course focuses on the advanced virtual modeling techniques and papermaking technologies available to designers as well as the graphic design aimed at luxury packaging and the identification of latest styles and trends in the world of Luxury oriented products.Acquiring strategic skills in order to build brand personality in the field of luxury, the student will be involved in the creation of a new concept of a Luxury brand product through the briefing phase with the client, building a strategic and practical application of 3D modeling techniques, and advanced prototyping. The project... [-]
The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing business (marketing [+]
Master 2 Marketing
The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing professions (product marketing, business functions, distribution, communication, direct marketing, market research). She succeeds the teachings of option issued to 1st half (market research (I) and consumer behavior) and 2 nd semester (market research (II) and management of databases). Both in terms of content stakeholders and methods, the training is deliberately oriented professional
It will also allow students and practitioners to acquire, at their option, additional specialization in holding one of the options such as industrial marketing and international marketing.... [-]
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]
Master of Marketing
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.
Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.
Duration: 15 months, divided into five consecutive quarters of eleven weeks each.... [-]