Part time Master's Degree in Marketing in Europe

View all Part time Masters Programs in Marketing in Europe 2018

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

Contact Schools Directly Best Part time Master's Programs in Marketing in Europe 2018

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Master in Digital Marketing

ESEI International Business School Barcelona
Online & Campus Combined 1 year October 2018 Spain Barcelona

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing. [+]

Become an expert in all aspects of digital marketing strategy and shape the future of business

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

Situated in Barcelona, a world-renowned smart city and European top 5 start-up hub, ESEI’s Master in Digital Marketing programme is run in collaboration with Click360formacion, an official Google partner, and boasts tutors with entrepreneurial expertise and real-world industry insight.... [-]


Master's Program in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus 18 months September 2019 Switzerland St. Gallen

The Master’s Program in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint, and of customer value generation. [+]

Objectives: Customer value – the goal of sustainable corporate management In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. Curriculum Marketing, service management and communication and their application areas: The MSC is taught in German and in English. On the one hand, it is based on the functions of marketing, market research, service management and communication, and on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of these application areas is constantly being updated and is intended to provide students with a well-founded access to specific markets. Another central element is partnerships and project work with companies. In the applied research project, for example, students deal with a real problem with the same practice partners for three semesters. In addition, core studies consist of Independent Electives and the Master’s thesis and are supplemented by Contextual Studies (particularly in sociology, psychology, communication, and languages). Partners The MSC encourages the exchange between students, institutes,... [-]

Master of International Marketing (MIM)

Hult International Business School
Campus 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 8 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Master in Marketing

EU Business School
Online Campus 1 year October 2018 Spain Barcelona Switzerland Switzerland Online + 2 more

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business. [+]

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]


WSB Torun - Master in Management and Law: International Marketing and Management

WSB Torun
Campus Part time 2 years October 2018 Poland Torun

Our second-cycle degree programs allow you to further develop your skills and competencies. Many of our students pursue second-cycle programs in a field that is not directly related to their prior education. In that way, they can significantly extend their area of professional expertise. [+]

Top Part time Masters in Marketing in Europe. WSB UNIVERSITY IN TORUŃ

Website: http://www.wsb.pl/english/program-offerings/torun/masters-programs/majors-and-specializations/management-and-law

Taught in English Full-time Part-time Second-cycle degree (Master’s) programs

Our second-cycle degree programs allow you to further develop your skills and competencies. Many of our students pursue second-cycle programs in a field that is not directly related to their prior education. In that way, they can significantly extend their area of professional expertise.

It is the field of studies which is an innovative program of the second cycle of studies. It combines knowledge from both the field of management and law. These two fields seem to be an indispensable part of the contemporary manager's work. In the course of studies, you will learn, among other things, about contemporary concepts of business management, principles of strategic decision making and their influence on the functioning of business entities, administrative and civil procedures and the principles of managerial responsibility in business. Additionally, within the International Management and Marketing specialization you will gain knowledge and skills in the following areas:... [-]


Master in Brand Design and Management: Food, Wine and Tourism

IED – Istituto Europeo di Design Florence
Campus 11 months February 2019 Italy Florence

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers. The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence. Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use. [+]

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.... [-]


Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus 12 months September 2018 Spain Bilbao

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Programme Description

This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets.

It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies.... [-]


Master In Business Management And Marketing

ESEM
Campus September 2018 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales

ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies.

By our classrooms and programs it has been more than 20,000 students on five continents.

Target

Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management.

With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager.... [-]


Master's Programme in Marketing

Umeå University, Umeå School of Business, Economics and Statistics
Campus 2 years September 2018 Sweden Umeå

This programme aims to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

The objective of this programme is to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management.

The programme emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience.

This is attractive to employers who need candidates with [analytical and managerial] capacity in today's competitive markets. The programme is also a suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


Master in Marketing

Catolica Porto Business School
Campus 3 semesters September 2018 Portugal Porto

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. [+]

PRESENTATION

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or International organisations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and it is the reason why we ensure a high employability rate and successful career to our future graduates.... [-]


MSc in Economics and Business - Specialisation in Marketing

Erasmus School of Economics - Erasmus University Rotterdam
Campus 1 year September 2018 Netherlands Rotterdam

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]

MSc in Economics and Business - Specialisation in Marketing

A top-notch distinctive programme to prepare you for future marketing challenges

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates.

In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career.... [-]


Marketing (MSc)

Hochschule Bonn-Rhein-Sieg
Campus 3 semesters October 2018 Germany Sankt Augustin

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive to a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin.

At a glance

Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completed

Prerequisites:

To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until July 22 (this applies to applicants with certificates from outside of the EU).... [-]


Specialized Master in Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus 18 months October 2018 Lebanon Beirut United Kingdom London + 1 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

MSM: Specialized Master in Marketing

Specialized curriculum in Marketing

Target: Holder of a master’s degree

Minimum experience: 2 years

Language: French

Objective

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions.

Two international diplomas Specialized Master in Marketing and Communication from the ESA. Specialized Master in Marketing and Communication from ESCP Europe. Course structure

Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M.

Fees ... [-]

Master in International Marketing

Plekhanov Russian University of Economics
Campus 2 years Russia Moscow

The program is designed to prepare marketers who have a professional vocabulary in English, with the possible application of competencies obtained in production and trading companies, and in research agencies. The program is based on the specifics of the marketing activities of large international companies operating in the Russian market (or planning to withdraw) and large Russian companies with high export potential, for which it is necessary to study the adaptation of marketing activities in a cross-cultural environment. [+]

Description of the program

The program is designed to prepare marketers who have a professional vocabulary in English, with the possible application of competencies obtained in production and trading companies, and in research agencies. The program is based on the specifics of the marketing activities of large international companies operating in the Russian market (or planning to withdraw) and large Russian companies with high export potential, for which it is necessary to study the adaptation of marketing activities in a cross-cultural environment.

Accreditation

The program is accredited by the European Council for Business Education (ECBE)

What will the graduate know? Understand the construction of the marketing department in the overall system of company management, determine the functions and main areas of work, responsibility systems, and processes Understand the direction of marketing activities, in terms of implementing the strategy of adaptation or standardization of products, brands, the entire marketing complex, marketing planning and audit Know the approaches and metrics for analyzing the effectiveness of marketing activities. Be able to conduct critical analysis, draw conclusions and apply the best practices of international and Russian companies in the marketing function Use the project approach to manage various marketing projects Employment Opportunities ... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus 3 - 4 semesters March 2019 Germany Munich Berlin

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures.

Managing brands without thinking about digital platforms are inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation.... [-]