Masters in Marketing in Europe

Find Masters Programs in Marketing in Europe 2017

Marketing

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Europe is, by convention, one of the world's seven continents. Comprising the western most point of Eurasia, Europe is usually divided from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting the Black and Aegean Seas.

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Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time October 2017 Spain Madrid Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Masters in Marketing in Europe 2017. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry... [-]

Master in Digital Marketing & Customer Experience in Madrid

ESERP Business School
Campus Part time 1 year October 2017 Spain Madrid

Through a dynamic and active teaching method you will be provided with up-to-date knowledge that will allow you to apply the latest techniques and tools. [+]

The educational content of the Master’s Degrees has been adapted to meet the requirements of the European Higher Education Area. They offer 60 ECTS credits, whereby guaranteeing an ongoing effort for the improvement of managerial skills and the optimal development of attitudes such as initiative, teamwork and critical thinking. The Master’s Degrees at ESERP put special emphasis on the development of professional skills that are based on up-to-date knowledge, and that will enable the student to strategically put into practice the latest techniques and tools. To do so, we rely on a Faculty that is made up of expert professionals who bring the most relevant issues to the classroom regarding the current business sector. To integrate the students into the business world and help them in the decision-making process, we apply a dynamic and active teaching system, through the implementation of various teaching tools, which include simulation and the case-study method, among others. Objectives Good organisational, leadership and management skills. Adaptability to change and innovations in technology. Ability to provide a company’s senior management with strategic and operational plans. Critical analysis and abstract thinking. Quick identification, analysis and solving of problems. Open-mindedness towards the socioeconomic and cultural environment. As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations. Methodology Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur... [-]

Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Masters in Marketing in Europe 2017. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors... [-]

Máster en Organización de Eventos, Protocolo y Turismo de Negocio (MICE) (Barcelona / Part-time)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea tiene como objetivo formar profesionales y directivos que lideren proyectos empresariales centrados en la planificación y gestión de distintos tipos de eventos (en especial acciones de Meetings, Incentives, Conferences y Exhibitions así como congresos y convenciones, ferias profesionales), dominen los conceptos de protocolo y las estrategias de comunicación y relaciones públicas y generen un desarrollo turístico centrado en el segmento del turismo de negocios de calidad. [+]

Máster en Organización de Eventos, Protocolo y Turismo de Negocio (MICE) El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea tiene como objetivo formar profesionales y directivos que lideren proyectos empresariales centrados en la planificación y gestión de distintos tipos de eventos (en especial acciones de Meetings, Incentives, Conferences y Exhibitions así como congresos y convenciones, ferias profesionales), dominen los conceptos de protocolo y las estrategias de comunicación y relaciones públicas y generen un desarrollo turístico centrado en el segmento del turismo de negocios de calidad. Razones para estudiar el Máster: Barcelona como destino de negocios y congresos de primer orden mundial, como el BTravel o el Bridal Week, lo que se aprovecha para la impartición práctica de determinadas asignaturas. Este Máster se imparte en Madrid y Barcelona Gestión de la marca personal: El programa incluye el desarrollo de competencias en el ámbito de la gestión de la marca personal, que inciden en el aprendizaje de técnicas de marketing personal y empleabilidad, con el fin de detectar oportunidades profesionales en España o en otros países. Extenso programa de visitas a ferias, eventos y organizaciones: En el curso 2015/2016 los estudiantes del máster visitaron las ferias IBTM y Alimentaria, el Museo Dalí de Figueres, y la Maratón de TV3, en la que colaboraron con la organización de la campaña contra la obesidad. Objetivos El Máster en Organización de Eventos, Protocolo y Turismo de Negocio te permitirá: CONOCER LA INDUSTRIA MICE (Meetings, Incentives, Conferencing y Exhibitions) y el... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing in Europe 2017. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going... [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time 1 year May 2018 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific... [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time 1 year September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Masters in Marketing in Europe 2017. Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other... [-]

Master In Digital & Social Media Marketing

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500 hours February 2018 Spain Madrid Barcelona Spain Online + 3 more

We are introducing the Master in Digital Marketing & Social Media. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. [+]

We are introducing the Master in Digital Marketing & Social Media. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University Master degree with the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in Marketing graduated Digital & Social Media becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Social Media Plan. Face, online and blended learning personalized tutoring in implementing the Final Master Project career guidance through a "career plan" individualized Development of a "360 Marketing Plan" and "Plan of Social Media" With a total of 37 classes webinar (in online mode) the master program Introductory Module: Principles and fundamentals of the digital economy Module 1: Plan Digital Marketing and Social Media I Module 2: Social Networking Module 3: Plan Digital Marketing and Social Media II Module 4: Professional management: actions, channels and tools 2.0 Module 5: ORM - Online Reputation Marketing, measurement and monitoring Module 6: Content Management: creation, management and distribution of content... [-]

Master's Degree In Management

Universidade de Évora
Campus Full time 2 years October 2017 Portugal Évora

This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; develop reasoning ability. [+]

Masters in Marketing in Europe 2017. PRESENTATION This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; developing the argument capacity; Foster the creation of self-employment; stimulate interdisciplinary thinking; develop scientific research capacity; develop the capacity to implement and use of ICT management support; develop skills in self-directed or autonomous mode learning. Diponíveisl has the following areas of specialization (every year are indicated ones work): Finance, Marketing, Accounting, Organization and Information Systems, Entrepreneurship and Innovation, General Government, Human Resources. Careers Direction Mid positions, management functions, Entrepreneurs, Specialized Technical Advisory Functions, Public Management functions, obtaining ECTS to access OTOC. [-]

Master In Marketing Management

ISTUD Business School
Campus Full time 9 months October 2017 Italy Stresa VB

The Master in Marketing Management of ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. [+]

The Master in Marketing Management Of ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. The Master in Marketing Management is an ASFOR accredited specialist master trained for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experiencing concrete work situations and acquire tools and techniques that prepare him to enter the company and Lay the foundations for a brilliant career and realize their professional aspirations. Post-stage placement of 94% over the past three years. The Master's degree includes 6 months of full time training at the ISTUD Campus on Lake Maggiore with lessons and testimonies of managers, project work commissioned by companies, laboratories (English, Excel and Digital) and at least 3 months of paid internships in Italian and multinational companies. A 50% discount on the cost of the double room in the Campus ISTUD is available. Select July 20 in Baveno (VB), Italy. [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time 9 months October 2017 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

Masters in Marketing in Europe 2017. This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market. Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their proefssional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in Spanish)... [-]

Master's Degree In Radio Content & Management (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 9 months October 2017 Italy Milan

The new Master Radio and New Media & Content Management is an innovative course organized by Il Sole 24 Ore Business School in collaboration with RDS and Radio 24 and addressed to young graduates who want to start a career at 'inside of the radio and more generally in the world world of audio products (web, advertising), as well as young people with a short experience in the industry who wish to upgrade their skills and gain a comprehensive training and structured with a view to professional growth. [+]

The new Master Radio and New Media & Content Management It is an innovative course organized by Business School Il Sole 24 Ore in collaboration with Radio 24 and RDS and aimed at young graduates who want to start a career all 'inside of the radio and in general the world in the world of audio products (web, advertising), as well as young people with little experience in the industry who wish to upgrade their skills and acquire training full and structured with a view to professional growth. TARGET A One training course on the Italian market providing the tools and expertise to address the different professions of the radio worldFrom the creation of a program for the radio to the implementation of a program, from the author's work to that related to the management, marketing and events. The Master Radio and New Media & Content Management represents a current and concrete tool to know the market, models, sizes, locations and current realities of the Italian and international radio, and to understand how they are evolving the diffusion models, through the evolution of technologies and over the network. Explore the world audio production looking at alternative channels from digital to web, and addresses all the issues related to marketing and the advertising. Finally Provides the basic elements to also face a separate career path, through the knowledge of the regulatory framework, principles of management and economic sustainability. STRUCTURE The Master Full-Time Radio and New Media & Content Management, full-time, closed... [-]

Master in Marketing and Communication

Ca' Foscari University of Venice
Campus Full time 2 years October 2017 Italy Venice

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). [+]

Masters in Marketing in Europe 2017. This degree programme offers the possibility to get a double/joint degree with other European Universities. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of this study programme students can be awarded with a double degree: "Laurea Magistrale in Marketing e Comunicazione" of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). Curricula available Marketing and Corporate Communication Innovation and Marketing (fully taught in English) Link to the Degree Programme page Link to the apply procedure page Access to the programme Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum). Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation. Moreover, certified knowledge of the English language at least at B2 level is required.Specifically: - For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enroll. - For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrollment will be allowed to enroll with a B1 level, but will be asked to obtain the B2 level before graduation. Admission requirements To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. Learning outcomes & Occupational profiles This Second Cycle Degree Programme trains experts who will be able to play... [-]

Master in Global Politics and Communication

University of Helsinki
Campus Full time 2 years August 2017 Finland Helsinki

Global Politics and Communication is an interdisciplinary and innovative Master’s degree programme that addresses the key challenges of globalisation from the perspective of media and communication studies, organisation research and global political economy. The programme emphasises developing your critical thinking, a necessary skill in many careers. [+]

Global Politics and Communication is an interdisciplinary and innovative Master’s degree programme that addresses the key challenges of globalisation from the perspective of media and communication studies, organisation research and global political economy. The programme emphasises developing your critical thinking, a necessary skill in many careers. The specific objectives of the programme include: Providing you with advanced knowledge of global political economy, relationships between the media and the development of democracy, and linkages between governance, organisations and communication Empowering you to assess how politics and the media are linked to the forces of globalisation Equipping you with conceptual understanding and the theoretical and methodological skills needed to carry out original and relevant research on key societal issues Preparing you to engage in public discussions and develop critical reasoning and argumentation skills that are equally important in academia, public organisations and the private sector The University of Helsinki will introduce annual tuition fees to foreign-language Master’s programmes starting on August 1, 2017 or later. The fee is 13 000 EUR. Citizens of non-EU/EEA countries, who do not have a permanent residence status in the area, are liable to these fees. You can check the FAQ at the Studyinfo website whether or not you are required to pay tuition fees. In­form­a­tion on the lan­guages of in­struc­tion The working language of the Global Politics and Communication programme is English. The degree can include up to 30 credits (ECTS) of studies in other languages, such as Finnish or Swedish, or courses completed during an... [-]

Master Of Public Management And Public Policy Expert

Corvinus University of Budapest, Faculty of Economics
Campus Full time 4 semesters September 2017 Hungary Budapest

The charter of the description of qualifications: Degree in economics and public policy, public management course (Economist in Public Policy and Management). who are trained in economics ... [+]

The charter of the description of qualifications: Degree in economics and public policy, public management course (Economist in Public Policy and Management)

Who is waiting for the Public Management and Public Policy MA program?

A master of public management and public policy specialists are waiting

• who are trained in economics (University College), I would like to deepen their knowledge acquired, the government and the wider public sector to expand knowledge;

• who are the other disciplines (t & aacute; rsadalomtudományi, medical, legal, etc.. ) Earned Bachelor and Master level knowledge of the disciplines associated with wish, master-level public-policy management to gain knowledge; ... [-]