Master's in Marketing in Europe

See Masters Programs in Marketing in Europe 2018

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

View all Master Programs in Marketing in Europe 2018

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Master in Digital Marketing

ESEI International Business School Barcelona
Online & Campus Combined Full time 1 year October 2018 Spain Barcelona

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing. [+]

Become an expert in all aspects of digital marketing strategy and shape the future of business

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

Situated in Barcelona, a world-renowned smart city and European top 5 start-up hub, ESEI’s Master in Digital Marketing programme is run in collaboration with Click360formacion, an official Google partner, and boasts tutors with entrepreneurial expertise and real-world industry insight.... [-]


Master's Program in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2019 Switzerland St. Gallen

The Master’s Program in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint, and of customer value generation. [+]

Objectives: Customer value – the goal of sustainable corporate management In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. Curriculum Marketing, service management and communication and their application areas: The MSC is taught in German and in English. On the one hand, it is based on the functions of marketing, market research, service management and communication, and on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of these application areas is constantly being updated and is intended to provide students with a well-founded access to specific markets. Another central element is partnerships and project work with companies. In the applied research project, for example, students deal with a real problem with the same practice partners for three semesters. In addition, core studies consist of Independent Electives and the Master’s thesis and are supplemented by Contextual Studies (particularly in sociology, psychology, communication, and languages). Partners The MSC encourages the exchange between students, institutes,... [-]

International Master's Degree In Marketing Management

EAE Business School
Online & Campus Combined Full time 12 months October 2018 Spain Barcelona

The International Master in Marketing Management and Market Development is designed to train professionals to lead these changes and know how to convert market opportunities and challenges into competitive advantages for the company. [+]

The growing demand for professionals in the field of corporate image and identity serves two causes. The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.

Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need.... [-]


Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Master in Marketing

EU Business School
Online Campus Full time 1 year October 2018 Spain Barcelona Switzerland Switzerland Online + 3 more

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business. [+]

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]


WSB Torun - Master in Management and Law: International Marketing and Management

WSB Torun
Campus Full time Part time 2 years October 2018 Poland Torun + 1 more

Our second-cycle degree programs allow you to further develop your skills and competencies. Many of our students pursue second-cycle programs in a field that is not directly related to their prior education. In that way, they can significantly extend their area of professional expertise. [+]

WSB UNIVERSITY IN TORUŃ

Website: http://www.wsb.pl/english/program-offerings/torun/masters-programs/majors-and-specializations/management-and-law

Taught in English Full-time Part-time Second-cycle degree (Master’s) programs

Our second-cycle degree programs allow you to further develop your skills and competencies. Many of our students pursue second-cycle programs in a field that is not directly related to their prior education. In that way, they can significantly extend their area of professional expertise.

It is the field of studies which is an innovative program of the second cycle of studies. It combines knowledge from both the field of management and law. These two fields seem to be an indispensable part of the contemporary manager's work. In the course of studies, you will learn, among other things, about contemporary concepts of business management, principles of strategic decision making and their influence on the functioning of business entities, administrative and civil procedures and the principles of managerial responsibility in business. Additionally, within the International Management and Marketing specialization you will gain knowledge and skills in the following areas:... [-]


Master in Brand Design and Management: Food, Wine and Tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months February 2019 Italy Florence

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers. The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence. Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use. [+]

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.... [-]


Marketing (MSc)

Hochschule Bonn-Rhein-Sieg
Campus Full time 3 semesters October 2018 Germany Sankt Augustin

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive to a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin.

At a glance

Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completed

Prerequisites:

To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until July 22 (this applies to applicants with certificates from outside of the EU).... [-]


Specialized Master in Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18 months October 2018 Lebanon Beirut United Kingdom London + 2 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

MSM: Specialized Master in Marketing

Specialized curriculum in Marketing

Target: Holder of a master’s degree

Minimum experience: 2 years

Language: French

Objective

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions.

Two international diplomas Specialized Master in Marketing and Communication from the ESA. Specialized Master in Marketing and Communication from ESCP Europe. Course structure

Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M.

Fees ... [-]

Master of Luxury Management, Innovation and Branding in Rome, Italy

Swiss School of Management, Rome Italy
Campus Part time 1 - 2 years October 2018 Italy Rome

This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of practical issues, embracing not only the management side but also the innovative way to develop a new concept of branding and value creation. Company visits are also contemplated in the program. [+]

Master of Luxury Management, Innovation, and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste, and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadership training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]


Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus Full time 12 months September 2018 Spain Bilbao

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Programme Description

This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets.

It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies.... [-]


Master's Programme in Marketing

Umeå University, Umeå School of Business, Economics and Statistics
Campus Full time 2 years September 2018 Sweden Umeå

This programme aims to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

The objective of this programme is to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management.

The programme emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience.

This is attractive to employers who need candidates with [analytical and managerial] capacity in today's competitive markets. The programme is also a suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


Master in Marketing

Interregional Academy Of Personnel Management
Full time Part time 18 - 36 months November 2018 Ukraine Kyiv

Master in Marketing [+]

The training period depends on the attendance mode (internal/external), basic education of a given applicant:

- the master’s level with the internal mode of attendance depending on the specialization chosen -- the training period is of 1.5 to 2 years; the same with the external mode of attendance depending on the specialization chosen - the training period is of 2 to 3 years.

Application

The entrance to the Academy for the internal/external mode (bachelor’s program/master’s program) of attendance includes the following steps:

1. Getting an offer to study in Ukraine (the cost of an offer to study is not included in the training fee and is of UAH1,000 (one thousand hryvnias) for countries maintaining a visa regime with Ukraine and UAH300 (three hundred hryvnias) for countries enjoying a visa-free regime with Ukraine).... [-]


MSc in Economics and Business - Specialisation in Marketing

Erasmus School of Economics - Erasmus University Rotterdam
Campus Full time 1 year September 2018 Netherlands Rotterdam

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]

MSc in Economics and Business - Specialisation in Marketing

A top-notch distinctive programme to prepare you for future marketing challenges

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates.

In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career.... [-]


Master in Marketing and Communication

Rome Business School
Online Campus Full time Part time 1 year Open Enrollment Italy Rome + 2 more

Join the most international business school in Europe! Training of excellence, guaranteed internships in USA, Dubai or Europe, students from 140 countries, career service, international networking and many others benefits from your professional and personal development. Teaching formulas for every demand. [+]

Starting date: each year in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, guaranteed internships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]