Master's in Marketing in Europe

See Masters Programs in Marketing in Europe 2018

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Masters in Marketing in Europe 2018. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2018 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the sector with support from real... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing in Europe 2018. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going... [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12 months September 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands. 

WHY Domus Academy Experience Milano, World Capital of Fashion and Design Design your Master in a highly ranked Academy offering a globally recognized degree Improve your knowledge and know-how thanks to real projects Build your own Multicultural and Global Network Boost your career with our unique Professional Experience

Career Opportunities ... [-]

Master in Marketing

Across the Pond
Campus Full time August 2018 United Kingdom Aberdeen Belfast Brighton Canterbury Cardiff Chester Cirencester Colchester Edinburgh Epsom Exeter Falmouth Farnham Glasgow Guildford Huddersfield Leeds Leicester Lincoln Liverpool London Loughborough Manchester Newcastle Norwich Nottingham Oxford Reading Rochester Sheffield + 28 more

Marketing programs are available at the undergraduate and postgraduate level at our partner universities throughout the UK. These programs are among the best in the UK and offer students a world-class education. Going to the UK for any degree has a range of benefits, including... [+]

Masters in Marketing in Europe 2018. Marketing programs are available at the undergraduate and postgraduate level at our partner universities throughout the UK. These programs are among the best in the UK and offer students a world-class education. Going to the UK for any degree has a range of benefits, including shorter, affordable degrees (so you’re saving money on tuition and accommodation and entering the workforce sooner), international experience which enriches both your education and your university experience, and an invaluable chance to travel and learn about the world and other cultures while earning an internationally respected degree. Essentially, those in marketing as a career or field of study work to understand the consumer’s need and show how businesses and other entities offer products and services that fulfill those needs. Marketing is one of the most dynamic aspects of business and requires both business savvy and creativity. Everyone has heard of Pepsi and can easily recognize the iconic Apple logo without any need for explanation of what the product is or what is known for—this comes down to effective marketing. However, marketing itself is a varied degree with a range of specialties including the following: - Branding - Design - Advertising - Sales - Research - Public Relations Marketing degrees often go hand-in-hand with similar degrees and field of study like advertising, business, and media and communications and would be great for a student interested in one or any of them. Theses fields are academic but with a strong practical... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4 semesters March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University... [-]


Master in Digital Marketing

Harbour.Space
Campus Full time Open Enrollment Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. [+]

Masters in Marketing in Europe 2018. This programme is taught in ENGLISH. The Master programme in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Upon completing the Harbour.Space Master of Digital Marketing degree programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. Program Structure This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company. All courses are electives,... [-]

Máster en Marketing y Marketing Digital

Galicia Business School
Campus Full time 9 months October 2018 Spain Vigo

Desde la convicción de que el mejor marketing pasa por la adecuada preparación de sus profesionales, la Asociación Galega de Marketing y Galicia Business School unen sus fuerzas para desarrollar en Galicia un programa de primer nivel. Nace así nuestro Máster en marketing y Marketing Digital: un programa en el que confluyen los mejores profesionales del marketing de Galicia, junto con un elenco de especialistas de las mejores escuelas de España y la visión internacional fruto de la colaboración de Galicia Business School y el Digital Marketing Institute. [+]

Actualizado, profesional, novedoso y único

El marketing se ha convertido en el elemento diferencial para el éxito de las empresas. Por muy bien que fabriques o sirvas, el mejor producto o servicio requiere de la adecuada estrategia de marketing para lograr ventajas diferenciales y sostenibles en los mercados.

Desde la convicción de que el mejor marketing pasa por la adecuada preparación de sus profesionales, la Asociación Galega de Marketing y Galicia Business School unen sus fuerzas para desarrollar en Galicia un programa de primer nivel. Nace así nuestro Máster en marketing y Marketing Digital: un programa en el que confluyen los mejores profesionales del marketing de Galicia, junto con un elenco de especialistas de las mejores escuelas de España y la visión internacional fruto de la colaboración de Galicia Business School y el Digital Marketing Institute.... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2018 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

Masters in Marketing in Europe 2018. The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. This master in marketing matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and Rulex students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. COURSE OBJECTIVES The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships; The understanding of the conditions of the international markets, the challenges and the opportunities in the coming years. The International Master in Multichannel Marketing Management is a 12... [-]

Master In Communication And Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 1 year September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES: Students who successfully pass this program: They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. METHODOLOGY CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. The academic contents of this master's degree are structured from more general topics (such as political communication) to specific modules (such as application to the Government, a political party and a candidate). The methodology is based on both theoretical and practical parts, to consolidate all the knowledge acquired and all contents are adapted to both Spain and Latin America. The faculty is composed of professionals in the field and experts in their respective modules, with experience in public policies, government plans, communication strategies and electoral campaigns. EVALUATION Obtaining the final title is subject to the passing of all modules of the Master, as well as the preparation of the Final Master's Work. DEGREE THAT IS OBTAINED Master's Degree by the University of Alcalá de Henares and Master's degree by CESCOMPOL TEMARY... [-]

Master's Programme in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2018 Switzerland St.Gallen

The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]

Objectives:

Customer value – the goal of sustainable corporate management

In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. ... [-]


Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time 1 year October 2018 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter. Youtube. Google +. graphic social... [-]

Master In Business Management And Marketing

ESEM
Campus Full time September 2018 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

Masters in Marketing in Europe 2018. A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies. By our classrooms and programs it has been more than 20,000 students on five continents. Target Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management. With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager. The practical content of the program, new technologies, quality of teachers and the exchange of experiences of students, makes this program meets the goal of being High Business Quality. "The philosophy of this Post Grade is learning by doing" Programme structure The program takes place over one academic year and a total of six modules. After the titling it will be obtained Master in Business Management and Marketing. Evaluation Students should develop practical work on the topics covered in the modules, routing and structuring your thesis. The work will be developed within the school hours of each module and evaluated by teachers. If necessary they will receive tutoring to amend those aspects of the work presented that were not according to the requirements of ESEM... [-]

Master's Degree In Communication, Social Media And Web Marketing

Up Level School of Management
Campus Part time 100 - 100 hours November 2017 Italy Milan Rome Napoli + 2 more

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. [+]

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. Why choose a Masters in Communication, Social Media and Online Marketing? The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication. At the end of the Master you will be able to design, manage and monitor integrated communication campaigns, using only the classical techniques to promote the brand and product, the most innovative techniques of Web Marketing and communication on social media. The evolution of communication requires the mastery of new methods and in-depth knowledge of all their potentials. The gradual transition from Web 2.0 to Web 3.0, the growing integration between Search Engine and Social Media, revolutionizes communication via the Internet, developing a high level of interaction that is now on Social Network its maximum expression. For this reason, the Master's program in Communication, Social Media and Web Up Level Marketing is continually renewed and strengthened in all fields that... [-]

MSc in e-Business and Digital Marketing

International Hellenic University (IHU)
Campus Full time Part time 14 - 26 months October 2018 Greece Thessaloniki + 1 more

Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This new postgraduate course aims at providing balanced and well-designed training [+]

Masters in Marketing in Europe 2018. Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This new postgraduate course aims at providing balanced and well-designed training in both the principles of software and telecommunications applied to e-Business practices, as well as the essential managerial, marketing and financing skills needed to start-up and successfully run an e-Business. The 14-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies: Project management, leadership and team working Management and marketing Entrepreneurial skills and knowledge needed to develop start-up businesses Key skills on strategic decisions, regarding innovation and technology management, Essential communication skills Exercise practice-oriented teaching based on case studies and real-world examples Skills related to data analysis and evaluation Planning and time management The MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students' capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.... [-]