Master's Degree in Marketing in Bogotá in Colombia

Compare Masters Programs in Marketing 2018 in Bogotá in Colombia

Marketing

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Colombia, officially the Republic of Colombia, is a unitary constitutional republic comprising thirty-two departments.

Bogota has diverse system of universities and colleges. The students who come or choose to study here have a wide choice of options on which institutions to join. All the institutions are of high quality though; it’s just choosing on which part of the city you want to study.

Request Information Master's Degrees in Marketing in Bogotá in Colombia 2018

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Master In Marketing Digital

ADEN Business School
Online February 2019 Colombia Bogotá Medellin Cali

The Master in Digital Marketing is designed for completed 100% online, wide flexitime, absolute geographic independence. [+]

THE MASTER IN MARKETING DIGITAL It has been designed for a completed 100% online wide flexitime absolute geographic independence

The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments. Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments.... [-]


Master In Marketing And Sales

ADEN Business School
Online Full time February 2019 Colombia Bogotá Medellin Cali + 1 more

The Master in Marketing and Sales has been designed for a completed 100% online, wide flexitime, absolute geographic independence [+]

THE MASTER IN MARKETING AND SALES It has been designed for a completed 100% online wide flexitime absolute geographic independence

It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.

GOALS

At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:

Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed Apply different forms of experiential marketing Develop an action plan relational Design and implement a successful Value Proposition Understanding the commercial phenomenon, from understanding and strategy development management experience Define and develop tools for business management Implement a business plan with a strong emphasis on selling Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning Review, evaluate and improve sales management practices within the company Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on results recipients ... [-]

MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2018 Colombia Bogotá

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

What does the Master in Marketing?... [-]


Gmcm - Master In Business Management And Marketing

ISEAD Business School
Online Part time 13 months October 2018 Colombia Bogotá

This program provides the practical and theoretical knowledge necessary for effectively develop business and marketing efforts that require companies. [+]

The Master in Business Management and Marketing provides the skills and precise theoretical to effectively develop business and marketing efforts that require businesses: consumer awareness, competitive advantage, positioning, channel, etc.

Addressed to

Professionals who wish to broaden their knowledge in the area of ​​Marketing with the aim of: - Develop a career in a marketing department companies products or services to the consumer. - Getting into the new approaches and techniques Marketing for eventual specialization in one of these areas for the future.

Case Method

Methodology: Online

Duration: 730 hours of training (12 months)

Intakes: February, June and October... [-]


Master in Digital Marketing

EAN University
Campus Full time 58 weeks January 2019 Colombia Bogotá

The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain). [+]

Master in Digital Marketing

The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain).At Universidad Antonio de Nebrija, this Master’s Degree is led by the Faculty of Communication Sciences. At Universidad EAN, it is coordinated by the Faculty of Postgraduate Studies.

It is designed with the purpose of training senior managers, consultants and researchers with competencies and knowledge on digital marketing. Such training is conducted through the use of Information and Communication Technologies (ICT) and through the teaching of the latest techniques of digital marketing and advertising. Similarly, it aims at training professionals able to work in digital marketing and advertising fields, thus providing advanced knowledge, competencies and skills needed to be in charge of the online communications area for governmental and private organizations; of the planning and strategic development of digital marketing campaigns; and of the optimization, management and positioning of brands in social media; as well as those needed to manage the digital communication and image of web projects, amongst other.... [-]


Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2018 Colombia Bogotá

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master In Social Media Marketing

Grupo IOE
Online Part time September 2018 Colombia Bogotá

This Master is designed for professionals who are interested in designing strategies using digital tools for maximum profitability of its business in digital environments based on the processes of attraction, conversion and automation. [+]

A digital revolution you are living in the day to day of a professional marketing and communication. Companies are adapting quickly to new tools in digital environments. Therefore, companies and professionals must be prepared to integrate within the Marketing Plan, the strategies and digital tools to generate traffic, recruitment, retention and performance measurement. This Master is designed for professionals who are interested in project strategies using digital tools for the maximum profitability of its business in digital environments based on processes attraction, conversion and automation.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies ... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours March 2019 Colombia Bogotá + 2 more

Master to acquire the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including also a Plan for the launch of an electronic commerce. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with new market trends, so we promote this Master's Degree with the official title of the Nebrija University: to train professionals who can provide solutions to the digital transformation in which we are immersed both companies, as society in general.

This Master with a university degree in Digital Marketing

Master's programIntroductory Module: Principles and foundations of the Digital EconomyModule 1: Digital Marketing and Social Media I Plan for an e-commerceModule 2: Social NetworksModule 3: Digital Marketing and Social Media II Plan for an e-commerceModule 4: Productivity ToolsModule 5: ORM - Online Reputation Marketing and monitoring toolsModule 6: Content ManagementModule 7: Social Media ApplicationsModule 8: Digital Marketing and Social Media III Plan for an e-CommerceModule 9: Recruitment and Conversion Strategies I: Inbound MarketingModule 10: Recruitment and Conversion Strategies II: Digital AdvertisingModule 11: Web analytics and profitabilityModule 12: Plan of Digital Marketing and Social Media IV for an e-commerceModule 13: Loyalty and engagement strategies in digital environments (engagement)Module 14: Mobile MarketingModule 15: Managing an e-commerceModule 16: Entrepreneurship in the digital economyFinal Master Project: Presentation of the Digital Marketing Plan and launch of an e-commerce... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours March 2019 Colombia Bogotá + 2 more

Master to acquire the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including also a Strategy Plan for the measurement of a website. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our entire environment. Companies need professional profiles in line with the new market trends, and that is why we promote this University Master with a degree from the Nebrija University. With the aim of training professionals who can provide solutions to the digital transformation in which we are immersed both companies and society in general.

This Master with a university degree in Digital Marketing

Face-to- face, online and blended learningPersonalized tutoring in the completion of the Master's Thesis ProjectWork guidance through an individualized "Career Plan"Development of a "360º Marketing Plan " and a "Web Analytics Plan"With a total of 37 webinar classes (online)Master's programIntroductory module: Principles and foundations of the digital economyModule 1: Digital Marketing Plan IModule 2: Social Media MarketingModule 3: Digital Marketing Plan IIModule 4: Capture and conversion strategies I: Inbound MarketingModule 5: Recruitment and conversion strategies II: Digital AdvertisingModule 6: Digital Marketing Plan IIIModule 7: Mobile MarketingModule 8: Loyalty and linking strategies in digital environmentsModule 9: Web Analytics and KPI - How to measure and optimize the webModule 10: Entrepreneurship in the digital economyModule 11: Digital Marketing Plan IVModule 12: Introduction to Web AnalyticsModule 13: Basic Concepts of Web AnalyticsModule 14: Web Analytics Plan IModule 15: Google AnalyticsModule 16: Web Analytics Plan IIModule 17: Creation of Control PanelsModule 18: Calculation of ROI in Web AnalyticsModule 19: Other measurement tools using markers, the vision of Webtrekk Q3Module 20: Web... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours May 2018 Colombia Bogotá + 2 more

Learn the most appropriate knowledge and techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including a Social Media Plan. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our entire environment. Companies need professional profiles in line with the new market trends, and that is why we promote this University Master with the title of the Nebrija University. With the aim of training professionals who can provide solutions to the digital transformation in which we are immersed both companies and society in general.

This Master with a university degree in Digital Marketing

Master's programIntroductory Module: Principles and foundations of the digital economyModule 1: Digital Marketing and Social Media Plan IModule 2: Social NetworksModule 3: Digital Marketing and Social Media Plan IIModule 4: Professional management: actions, channels and tools 2.0Module 5: ORM - Online Reputation Marketing, measurement and monitoringModule 6: Content Management: creation, management and dissemination of contentModule 7: Digital and Social Media Marketing Plan IIIModule 8: Capture and conversion strategies I: Inbound MarketingModule 9: Positioning in search enginesModule 10: Recruitment and conversion strategies II: Digital AdvertisingModule 11: Web analytics and profitabilityModule 12: Digital and Social Media Marketing Plan IVModule 13: Loyalty and engagement strategies in digital environments (engagement)Module 14: Mobile MarketingModule 15: E-commerceModule 16: Entrepreneurship in the digital economyFinal Master Project: Presentation of the Digital Marketing and Social Media Plan... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours February 2019 Colombia Bogotá + 2 more

Discover the practices and techniques to carry out the design, implementation, management, analysis and measurement of a Digital Marketing Plan and Search Engine Marketing. You will work on a real project that will allow you to acquire the necessary experience. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our entire environment. Companies need professional profiles in line with the new market trends, and that is why we promote this University Master with the degree from the University of Nebrija. With the aim of training professionals who can provide solutions to the digital transformation in which we are immersed both companies and society in general.

This Master with a university degree in Digital Marketing

Master's programIntroductory Module: Principles and foundations of the digital economyModule 1: Digital Marketing Plan IModule 2: Social Media MarketingModule 3: Digital Marketing Plan IIModule 4: Capture and conversion strategies I: Inbound MarketingModule 5: Recruitment and conversion strategies II: Digital AdvertisingModule 6: Digital Marketing Plan IIIModule 7: Mobile MarketingModule 8: Loyalty and Linking Strategies in digital environmentsModule 9: Web Analytics and KPI's - How to measure and optimize the webModule 10: Entrepreneurship in the digital economyModule 11: Digital Marketing Plan VModule 12: Introduction to search engine positioningModule 13: Creating a site with WordPressModule 14: SEO on pageModule 15: SEO-oriented web analyticsModule 16: Excel and SpreadsheetModule 17: Keyword Research, actionable keyword searchModule 18: SEO toolsModule 19: Content Marketing, creation of shocking and optimized content for SEOModule 20: Linkbuilding and its keysModule 21: SEO BudgetModule 22: Local SEOModule 23: MicroformatosModule 24: SEM. Search engine advertising. AdwordsModule 25: OptimizationModule 26: SEM BudgetFinal Master Project: Presentation of the Digital Marketing Plan... [-]