Master's Degree in Marketing in Sao Paulo in Brazil

See Masters Programs in Marketing 2018/2019 in Sao Paulo in Brazil

Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

In Brazil, there are three types of degree: Bachelors - takes between four to six years to complete and students can work as teachers after finishing four years of research. Masters - takes one to two years to achieve; Doctoral/PhD - the highest degree you can study and takes three to four years to achieve. These three degrees loosely correspond to the three cycles of the Bologna Process - the European system of higher education. This means that if you have achieved an undergraduate degree at a European university, you should be qualified to achieve a Masters in Brazil.

It’s the largest city in Brazil, and this has seen a system of numerous public and private higher education learning centres. Some of the globally recognized universities such as University of Sao Paulo, Pontifical Catholic University of Sao Paulo and Sao Paulo State University are located here.

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Masters in consumer behavior

ESPM
Campus Part time March 2019 Brazil São Paulo

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being. [+]

goal

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.

There are two specific objectives:

Develop skills in interpreting, analyzing and evaluating consumer decisions. To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research. Area of ​​concentration: consumer behavior ... [-]

Graduate in branding experience

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months March 2019 Brazil São Paulo

We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. [+]

BECAUSE?

We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities.

FOR WHOM?

For professionals looking to broaden their knowledge or direct their careers to the promising area of ​​Branding, developing strategies, plans and actions to build, manage and communicate brand values, attributes and contents.

HOW IS IT?

"Marks, not products," said journalist and writer Naomi Klein in the controversial "No Logo" as a way of criticizing what would then be the renaissance of marketing now as a form of product significance.... [-]