Part time Master's Degree in Marketing in Brazil

Find Part time Master Programs in Marketing in Brazil 2018/2019

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

In Brazil, there are three types of degree: Bachelors - takes between four to six years to complete and students can work as teachers after finishing four years of research. Masters - takes one to two years to achieve; Doctoral/PhD - the highest degree you can study and takes three to four years to achieve. These three degrees loosely correspond to the three cycles of the Bologna Process - the European system of higher education. This means that if you have achieved an undergraduate degree at a European university, you should be qualified to achieve a Masters in Brazil.

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Masters in consumer behavior

ESPM
Campus Part time March 2019 Brazil São Paulo

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being. [+]

goal

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.

There are two specific objectives:

Develop skills in interpreting, analyzing and evaluating consumer decisions. To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research. Area of ​​concentration: consumer behavior ... [-]