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Part time Master Programs in Marketing in Brazil 2023

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to… Read more

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

In Brazil, there are three types of degree: Bachelors - takes between four to six years to complete and students can work as teachers after finishing four years of research. Masters - takes one to two years to achieve; Doctoral/PhD - the highest degree you can study and takes three to four years to achieve. These three degrees loosely correspond to the three cycles of the Bologna Process - the European system of higher education. This means that if you have achieved an undergraduate degree at a European university, you should be qualified to achieve a Masters in Brazil.

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ESPM – Brasil
São Paulo, Brazil

Understanding and monitoring market and consumption data and information, the cultural and behavioral dynamics and the main vectors and motivators that influence the purchase ... +

Understanding and monitoring market and consumption data and information, the cultural and behavioral dynamics and the main vectors and motivators that influence the purchase and consumption decisions of new consumers, generating and activating insights to create and validate more customer centric value propositions is a strategic business differential adopted by companies and brands to achieve success and maintain their relevance. -
Master
Part-time
3 semesters
Portuguese (Brazil)
21 Mar 2023
16 Mar 2023
Campus
 
ESPM – Brasil
São Paulo, Brazil

Technological evolution is transforming the world. These are new behaviors, habits and attitudes that are affecting the organization of society and, consequently, business rel ... +

Technological evolution is transforming the world. These are new behaviors, habits and attitudes that are affecting the organization of society and, consequently, business relationships. Marketing also undergoes changes, and the techniques used in the past are no longer as effective. Thus, the fundamentals of the area need to be adapted to the new context dominated by technologies. -
Master
Part-time
3 semesters
Portuguese (Brazil)
20 Mar 2023
16 Mar 2023
Campus
 
ESPM – Brasil
São Paulo, Brazil

For several authors and marketing executives, the brand is the most important asset of a company. In a world of increasingly similar products, rapidly outdated technological i ... +

For several authors and marketing executives, the brand is the most important asset of a company. In a world of increasingly similar products, rapidly outdated technological innovations and increasingly less costly production processes, companies' safe haven lies in their brands. Strong brand products don't suffer as much from competitive price swings or macro environmental swings. -
Master
Part-time
4 semesters
Portuguese (Brazil)
03 Apr 2023
27 Mar 2023
Online
 

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ESPM – Brasil
São Paulo, Brazil

The proposal of this Master is to train professionals who are able to combine knowledge about the brain and the biology of behavior for their applications in the contexts of m ... +

The proposal of this Master is to train professionals who are able to combine knowledge about the brain and the biology of behavior for their applications in the contexts of marketing and consumption, expanding the way of understanding the market through knowledge and state-of-the-art research tools that can bring a more objective and scientific character on consumer behavior. -
Master
Part-time
4 semesters
Portuguese (Brazil)
04 Apr 2023
27 Mar 2023
Online & Campus Combined
Campus
Online
 
ESPM – Brasil
São Paulo, Brazil

One of the objectives of the course is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the vari ... +

One of the objectives of the course is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the various methods and techniques of market research and to understand the dynamics and consumption habits. -
Master
Part-time
3 semesters
Portuguese (Brazil)
04 Apr 2023
27 Mar 2023
Online
 
ESPM – Brasil
São Paulo, Brazil

It is a distance course that allows you to build a curriculum with disciplines aligned with your learning objectives among the options in the ESPM portfolio. ESPM understands ... +

It is a distance course that allows you to build a curriculum with disciplines aligned with your learning objectives among the options in the ESPM portfolio. ESPM understands that the use of technologies combined with diverse teaching and learning methodologies make it possible to customize teaching in order to optimize learning or quickly address specific learning needs. In a more flexible and customizable teaching model, students and Mentor Teachers develop an individualized learning agenda and select options that meet their needs. -
Master
Part-time
4 semesters
Portuguese (Brazil)
Online
 
ESPM – Brasil
São Paulo, Brazil

In the Master in Consumer Experience Management, students will be prepared to: Know and manage the fundamentals of the responsive and customer centric marketing model, knowing ... +

In the Master in Consumer Experience Management, students will be prepared to: Know and manage the fundamentals of the responsive and customer centric marketing model, knowing how to manage users' purchase and consumption journeys, using both data marketing technologies and tools, integrating them with the multidisciplinary concepts and practices of applied social and behavioral sciences. -
Master
Part-time
4 semesters
Portuguese (Brazil)
04 Apr 2023
27 Mar 2023
Online
 
ESPM – Brasil
São Paulo, Brazil

The Master Self-Service Analytics Applied to Marketing with the perspective of improving the reading of the business environment, the program is based on an approach that dema ... +

The Master Self-Service Analytics Applied to Marketing with the perspective of improving the reading of the business environment, the program is based on an approach that demands from the participants the elaboration and application of methodologies and strategic actions in the digital environment and in the strategic and relationship. In a collaborative environment, participants will plan actions and a course completion project, which will be developed throughout the program. -
Master
Part-time
4 semesters
Portuguese (Brazil)
04 Apr 2023
27 Mar 2023
Online