Master's Degree in Marketing in Krems in Austria

View Masters Programs in Marketing 2018 in Krems in Austria

Marketing

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

If you are thinking of furthering your education in an institution, where academic excellence is adhered to then Austria offers the best destination. These institutions are research based thus enabling students to get ideas on how solve real life problems.

Krems is a beautiful city in Austria. Being the fifth largest, it has hosted some notable education centres such as Danube University Krems, IMC Fachhochschule Krems and many other technical institutes.

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Master Marketing and Sales

IMC University of Applied Sciences Krems
Campus Full time 2 years October 2018 Austria Krems

The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]

MasterMarketingand Sales

Language of instruction: English

Key skills

Graduates of the Master programme Marketingand Sales are qualified to take on a wide range of responsibilities, including:

Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)

Core modules

Strategic marketing: strategy development, planning and budgeting, strategic partnerships Integrated marketing communications Segment-specific marketing: market intelligence and marketing metrics Law and regulations Agency and expert management Skills: research methods [-]