A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
Austria, officially the Republic of Austria, is a federal republic and a landlocked country of roughly 8.47 million people in Central Europe.
Top Master Programs in Marketing in Austria 2018
The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]
Master Marketing and Sales
Language of instruction: English
Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:
Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)
Core modules... [-]
The objective of the marketing curriculum is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]
The Master of Science(MSc) in Marketing
The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.Learning OutcomesGraduates will be able to:Explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing. Effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations. Efficiently integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan. ... [-]