Masters Degree in Marketing in Australia

Search Masters Programs in Marketing in Australia 2018

Marketing

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Australia has the third largest number of foreign students in the world despite having a community of only 23 million. These are strong academic credentials, but Australian institutions are just as highly ranked as the cities that house them around the native land.

Top Master Programs in Marketing in Australia 2018

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Master of Communication (Marketing)

University of Canberra
Campus Full time 4 semesters January 2019 Australia Canberra

Are you a senior communication manager seeking to further develop your communication skills? Our Master of Communication specialises in exploring contemporary communication theories, strategic planning, social media, and how to effectively apply these towards a major research project. Whether you focus your Masters on strategic communication or marketing communication, you will be prepared to work effectively as strategists in the business, public and not-for-profit sectors. [+]

The application will be made to the Public Relations Institute of Australia and to the Advertising industry for accreditation.

Take the next step to master your communication skills

Are you a senior communication manager seeking to further develop your communication skills? Our Master of Communication specialises in exploring contemporary communication theories, strategic planning, social media, and how to effectively apply these towards a major research project. Whether you focus your Masters on strategic communication or marketing communication, you will be prepared to work effectively as strategists in the business, public and not-for-profit sectors.

Study a Master of Communication at UC and you will: demonstrate an in-depth understanding of human communication processes and environments become confident in using a range of social research methods relevant to strategic or marketing communication counsel senior management on strategic communication and lead teams within organisations demonstrate critical thinking and vision needed to address long-term strategic communication issues apply your understanding of communication theories towards a major research project specialise in one of the following key areas of communication: Strategic Communication specialises in contemporary communication and social theory, and how critical issues develop. Marketing Communication specialises in exploring how advertising, public relations, promotion and direct marketing combine to develop effective marketing communication strategies. Career opportunities ... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2018 Australia Sydney

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Master of Business, Master of Marketing, Master of Human Resource Management.

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]


Master of Marketing (Extension)

University of Technology Sydney
Campus Full time Part time 2 - 4 years January 2019 Australia Sydney + 1 more

The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities.

Career options include management-level positions in industry or government.

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Master of Marketing

University of Technology Sydney
Campus Full time Part time 1.5 - 3 years January 2019 Australia Sydney + 1 more

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options include management-level positions in industry or government.

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Master of Marketing

The University of Western Australia Business School
Campus Full time Part time 1.5 - 2 years February 2018 Australia Perth + 1 more

The Master of Marketing equips you with the strategic knowledge and practical skills that are highly sought after by business. This course addresses the marketing issues faced by businesses in a complex, competitive world and is designed for tomorrow’s leaders in the field, who will face increasingly demanding challenges. [+]

The Master of Marketing equips you with the strategic knowledge and practical skills that are highly sought after by business. This course addresses the marketing issues faced by businesses in a complex, competitive world and is designed for tomorrow’s leaders in the field, who will face increasingly demanding challenges.

Topics may include electronic marketing, global marketing strategy, integrated marketing communications, and marketing research, among others.

Marketing students at UWA have the opportunity to undertake projects for real-life organizations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.... [-]


Master of Business Administration/Master of Marketing - MBA

University of Newcastle
Campus Full time Part time 6 semesters January 2019 Australia Newcastle + 1 more

This combined degree program - Master of Business Administration/Master of Marketing allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying. [+]

Master of Business Administration/Master of Marketing

This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.

The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem-solving skills are emphasised through an applied understanding of the theoretical framework within which today's managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.... [-]


Master of Marketing

University of Newcastle
Campus or Online Full time 1 year January 2019 Australia Newcastle

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with a depth of knowledge in the field and simultaneously build your skills in analysing situations and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]