Master's Degree in Marketing in Asia

See Masters Programs in Marketing in Asia 2017

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Students who complete a part of their degree in Asia are growing in numbers. Currently, the second and the third biggest economies are in Asia. Without limitation, students have described their time in Asia as the best experience of their lives. Today, three of the four most populated countries of the world are in Asia: China, India, and Indonesia.

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Masters in Marketing in Asia 2017. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing... [-]

Master of Design (MDes) Design Strategies

HK PolyU School of Design
Campus Full time 1 year September 2017 Hong Kong Kowloon

The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. [+]

The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. The specialism is intended for both design and non-design professionals with solid working experience in or related to the areas of design, such as communication, brand management, production, marketing, engineering or teaching. Those who are considering becoming entrepreneurs, taking on more responsibility for design-led business development, or translating new technology into designed experiences and practical applications will benefit from this specialism. Design Strategies was rated as one of the World’s Best Design Thinking Programs by BusinessWeek. Aims This specialism seeks to locate design strategically in the context of business and technology by exploring best practices as shown in case studies, human-centered explorations to identify previously unrecognised user needs and desires, comparative analyses of business opportunities, successes, and failures, analyses of branding strategies, and with particular attention to the local context of transforming original equipment manufacture (OEM) to original design manufacture (ODM), and finally to own brand management (OBM). The specialism is applicable to both business and nonprofit organisations and extends across local and global issues. Objectives This specialism seeks knowledge in design that facilitates the integration of design, technology and business by: creating value by design applying design to business development transforming OEM/ ODM to OBM branding products and services for domestic and international markets exploring culture differences and issues in local and global contexts understanding customers’... [-]

Master in Marketing Management

Takming University Of Science And Technology
Campus Full time September 2017 Taiwan Taipei

The Department of Marketing Management was established in 2004 and due to the increased business activities of trade shows and conventions around the world in recent years, the Division of International Convention, Exhibition and Tourism Management was founded in 2009. [+]

Masters in Marketing in Asia 2017. Master in Marketing Management Introduction The Department of Marketing Management was established in 2004 and due to the increased business activities of trade shows and conventions around the world in recent years, the Division of International Convention, Exhibition and Tourism Management was founded in 2009. The Graduate School of Services and Operation Management which was established in 2007 joint the Department of Marketing Management in 2011. Currently the Department offers two master programs. Goal The goal of this department is to provide and strengthen students with professional knowledge and capabilities in marketing and international marketing management field. Objectives & Curriculum The objective of the department is to educate students with professional marketing knowledge and capabilities. Students are expected to manage marketing activities related to B2C and B2B. The curriculum includes the basic management courses and professional courses, consumer behavior module and business marketing module. In addition, the department offers courses such as foreign language, information system and assistance with the preparation for professional certificates. Practical training courses in summer break or within the semester is one of the cores of the Department. These include being a trainee in corporations, visiting corporations and working with industry-cooperation projects. In the final year, in order to combine theory and practical learning, students also need to complete a graduating project. Opportunities after undergraduates Post-Graduate Program: Based on students' interests or career planning, they could choose either to pursue the master program offered by the Department or other universities.... [-]

Master in Marketing, Management, Communication & Media

Paris-Sorbonne University Abu Dhabi
Campus Full time 18 months February 2018 United Arab Emirates Abu Dhabi

The classes combine theoretical knowledge, business, professional and operational methodologies, so as to expand analytic and conceptualisation capacity, preparing for work in an international [+]

OVERVIEW The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world. In today’s evolving marketplace, innovation communication strategies are imperative to enhance individual and national development. With rapid globalization, the current economic environment faces many challenges including changing consumption patterns, increasing competition, talent retention, shifting media platforms, transforming trends in the digital age and socio-cultural issues. As a result, business firms and government entities require their products and services to be deeply linked to communications and social changes. This course will enable students to develop communications, brand, media and management strategies, as well as evaluate them using the right methodologies. This cohesive multi-disciplinary programme covers varied topics crucial for our student’s future careers as key influencers. Students will improve decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft HR policies and manage human assets and communications strategies as well as apply data to craft compelling messages and seamlessly handle critical PR situations. Our faculty is composed of distinguished professors and lecturers from Paris-Sorbonne and the CELSA Graduate School of Communication who have achieved worldwide acclaim and impart a thorough knowledge of Marketing, Management, Communications and Media. International recognition Paris-Sorbonne University Abu Dhabi provides the combined experience of three globally renowned French universities including Paris-Sorbonne University, Paris-Descartes University and Pierre and Marie Curie University. This rich heritage of joint excellence is now available in Abu Dhabi under the... [-]

Master in International Affairs and Public Policy

Nankai University
Campus Full time 2 years September 2017 China Tianjin

IAPP is an international relations programme with a focus on understanding China’s foreign policy and strategic thinking. [+]

Masters in Marketing in Asia 2017. International Affairs and Public Policy is the study of how countries form relationships with and interact with each other. China’s foreign policy and strategic thinking is highly influential, so studying this subject in China itself will provide some fascinating insights. This programme is designed to prepare graduates for a wide range of careers in the field of international relations. It will provide you with the academic and analytical skills necessary to understand the contemporary world and the rapidly changing context in which international relations and foreign diplomacy are conducted. This programme will also provide you with the ability to deploy strategic foresight and encourage you to engage in the spirit of constructive dialogue and mutual understanding. As well as developing your academic and problem-solving capabilities, the programme will equip you with the tools to make sense of the complex world around us, to think on your feet and to consider international issues and events from a global perspective. WHY STUDY INTERNATIONAL RELATIONS AT NANKAI? The Zhou Enlai School of Government that delivers the programme is ranked number 1 in China. As one of the most prestigious schools in China, the Zhou Enlai School of Government is an elite centre for research and teaching in the fields of politics, political science, international relations and Sino-Foreign diplomacy. The school is named after Premier Zhou Enlai, one of China’s most revered leaders of the 20th century, holding the position as Chinese Premier. WHAT WILL I STUDY? Modules... [-]

Master in Fashion Marketing

Pearl Academy
Campus Full time Part time 2 years July 2017 India New Delhi + 1 more

The MA in Fashion Marketing provides a holistic and extensive pathway to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context. [+]

The MA in Fashion Marketing provides a holistic and extensive pathway to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context. This MA looks at developing individuals to work as managers and specialists in the dynamic fashion industry in India and abroad, while enhancing their ability to work with self-direction, professionalism and originality in the domain of fashion. This program has a dual structure, allowing admission to candidates with previous fashion qualifications or equivalent fashion industry experience (Category A) or otherwise, (Category B). This MA is designed to be delivered over a six-month bridge semester, and three semesters of contact teaching, self-elected learning and industry-based projects and case studies. Duration: 2 Years Eligibility: Graduate Degree Or Graduation in Fashion Management, Marketing, Retail, Merchandising, Manufacturing or Design or at least 3 years fashion business experience Location: Delhi NCR (West) TU accreditation Course Overview This Master level program provides generic design and lifestyle related inputs that are arranged to generate and encourage specific design applications based on a student’s chosen area. The objectives of the MA pathway program are: To educate individuals from suitably qualified backgrounds to function as higher managers and specialists for the dynamic fashion industry in India and abroad. To hone creativity, initiative, innovation and judgement along with intellectual and conceptual acumen compatible with the fashion industry. To inculcate alumni with capacity for critical professional engagement and investigative attitude in the fashion business... [-]

Master of Communication

Taylor’s University
Campus Full time 1.5 - 5 years September 2017 Malaysia Subang Jaya

This programme explores the nature and functions of communication with a focus on the knowledge and skills required to excel in the fields of communication and media in today’s society. It includes [+]

Master of Communication

This programme explores the nature and functions of communication with a focus on the knowledge and skills required to excel in the fields of communication and media in today’s society. It includes practical input from industry professionals and in-depth analysis of case studies and key issues in the constantly changing media landscape. Students will discover, discuss and examine how communication and the media environment affect our economic growth, political scene, law and policy trends, and cultural and social systems.

Graduates of this programme will have the competencies necessary to tackle contemporary communication issues and enjoy a competitive advantage in the workplace.... [-]


3Continent Master in Strategic Marketing (DUAL DEGREE)

Antwerp Management School
Campus Full time 1 year August 2017 Belgium Antwerp

This 3Continent Master in Strategic Marketing offers recent university graduates a state of the art insight in global business and marketing and provides both the academic knowledge and the practical skills to enable them to pursue a successful international career in business and marketing. The specialization in marketing will give you a smooth entry in the job market, while the broader scope of global business in the first semester will definitely benefit your career in the longer run. [+]

3Continent Master in Strategic Marketing (3C MSM) What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10-month full time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work. Why follow this program at Antwerp Management School? This 3Continent Master in Strategic Marketing offers recent university graduates a state of the art insight in global business and marketing and provides both the academic knowledge and the practical skills to enable them to pursue a successful international career in business and marketing. The specialization in marketing will give you a smooth entry in the job market, while the broader scope of global business in the first semester will definitely benefit your career in the longer run. You have the unique opportunity to obtain TWO master degrees in only one academic year: the 3Continent Master in Strategic Marketing from Antwerp Management School and the Master of Science in Marketing Intelligence from Fordham Gabelli School of Business. FT... [-]

Mastère de Spécialisation en Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18 months October 2017 Lebanon Beirut United Kingdom London + 2 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

Masters in Marketing in Asia 2017. MSM: Mastère de Spécialisation en Marketing Specialized curriculum in Marketing Target: Holder of a master’s degree Minimum experience: 2 years Language: French Objective Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. Two international diplomas Specialized Master in Marketing and Communication from the ESA Specialized Master in Marketing and Communication from ESCP Europe Course structure Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M. An international seminar is organized in Brussels and London every year. Fees Tuition: 16500 USD (not covering the fees of the international seminar) [-]

Master's Degree In Integrated Brand Communications

Universidad Pontificia De Salamanca
Campus Full time 1 year October 2017 Spain Madrid

This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. [+]

Program Description This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. It is focused on acquiring knowledge and skills to develop integrated communication strategies for brands, both advertisers and brand and branding consultancies, advertising agencies and media agencies or marketing. Dial professionalizing character, the master is held in Madrid under blended learning methodology (blended-learning). It is developed in collaboration with Media Arena, media agency of Havas Group, contributing its expertise to the development of the training program, and with a heavy load of activities, workshops, case studies and classes of important professionals in the communication sector brands . And is that today, there is a strong demand for advertising training planners and related professions related to brand communication in media agencies, advertising agencies, consultants and advertisers. The Master offers real practices relevant agencies and consulting firms, which develop during the classes (Interbrand, Summa Communication, Shackleton, JWT, Publicis, Corporate Excellence, Morillas, Arena among others).   GOALS The overall objective is to train professionals for managing brand communication with a high level of knowledge on effective strategies and integrated communication. Its specific objectives are: It offers an innovative and specialized vision of strategic planning brand communication, providing tools and techniques to optimize performance. Focused on the acquisition of knowledge, competencies and skills to plan, manage and monitor the different actions strategically communication of brands in different areas of conversation, all in an integrated and effective. From a comprehensive and professional training, enables... [-]

INTERNATIONAL MASTER DEGREE PROGRAM “International marketing management”

Peter the Great St. Petersburg Polytechnic University
Campus Full time 2 years September 2017 Russia St. Petersburg

The international degree program is implemented by the Institute of Industrial Economics and Management of SPbSPU in cooperation with ESB Business School, Reutlingen (Germany). [+]

Masters in Marketing in Asia 2017. The international degree program is implemented by the Institute of Industrial Economics and Management of SPbSPU in cooperation with ESB Business School, Reutlingen (Germany). Training methods: lectures and seminars, interactive presentations, case studies, computer business simulation game, research project. Courses in SPbSPU: - Business English language - International business law / Business ethics - Managerial economics - Organization theory - Entrepreneurship Intercultural management / International human resource management - Research methods in management - International trade International market research (in foreign language) - International marketing management - International controlling - Organizational and managerial practice - Modern strategic analysis - Corporate finance - Industrial marketing - International standards of production management / International purchasing and supply chain management - International logistics / Sales management - Research work [-]

Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2017 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry. The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could reduce your study by up to a third! To learn more about what your professional experience can provide you with, please visit the Professional Development tab. The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life. Explore this page and find out if the Master of Marketing is for you,... [-]

Advanced Master in Creativity & Marketing

Solvay Brussels School of Economics and Management, Université Libre de Bruxelles
Campus Full time 1 - 1 year September 2017 Belgium Brussels

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes. [+]

Masters in Marketing in Asia 2017. Advanced Master in Creativity & Marketing promotes, presents, discusses and teaches new marketing alternatives to the classical demand-based marketing approaches. Join the online information sessions on Solvay Advanced Masters next March 21-22-23, 2017! Register at http://coms.solvay.edu/am-online-infosession We offer to our participants a deep understanding and direct practice of the creativity process in the context of strategies, operating tools and marketing communication, new ways to imagine, promote and sell products, services, ideas, and experiences, a direct immersion in highly creative circles and industries (advertising, show business, cinema, event management, etc.) ... [-]

Master in Career Guidance and Counseling

European University Cyprus
Campus or Online Full time 18 months September 2017 Cyprus Nicosia

The program seeks to provide a high level of scientific knowledge to prepare qualified scientists who will help individuals in career planning, professional and educational guidance, and in career development and growth. [+]

The program seeks to provide a high level of scientific knowledge to prepare qualified scientists who will help individuals in career planning, professional and educational guidance, and in career development and growth. Employment Opportunities Career Guidance and Counselling in the public and private education sector, Youth and Employment Programs, Human Resource sector, freelance consultant. [-]

Master in Business Studies - Business Communication

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam + 12 more

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

Masters in Marketing in Asia 2017. SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who... [-]