Master Degree in Marketing in Africa

View Masters Programs in Marketing in Africa 2017/2018

Marketing

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Africa is a continent of 53 independent countries and a rich mix of native peoples, cultures, economies and history. Africa is the second largest continent in the world.

View all Master Programs in Marketing in Africa 2017/2018

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Executive Masters In Marketing, Communication And New Media

Université Internationale de Casablanca
Campus Part time 1 year August 2018 Morocco Casablanca

This master's degree is the only professional master's course offering a double training in marketing management and corporate communication. The training allows participants to be operational in most of the marketing and communication professions in several types of organizations [+]

Masters in Marketing in Africa 2017/2018. "The world has undergone significant changes in recent decades. Advances in technology and globalization have encouraged countries to become more integrated into international markets. One of the consequences of this business trend is that business processes and practices adapt to the associated transformation of markets and marketing. Part of the goal of this program is the Executive Master in Marketing, Communication and New Media is therefore bringing together the fundamental and emerging thoughts on the new era of markets and its connection to the development of new trades in marketing, communication and new media. Ultimately, the Executive Masters aims to help understand markets, market processes, communication means and procedures and the main market players and their connections to the development of careers in marketing, communication and new media. The media. "This master's degree is the only professional master's course offering a double training in marketing management and corporate communication. The training allows participants to be operational in most of the marketing and communication professions in several types of organizations: companies, associations, communication agencies, public institutions, etc. Exclusive to UIC Innovative learner-centered pedagogy High-level national and international stakeholders combining expertise in the field and pedagogical quality Strength of the international university network Winner in the world Modular program and Saturday courses providing more professional flexibility PROFILE OF PARTICIPANT The Executive Master in Marketing, Communication and New Media is for marketing executives, salespeople or executives from other management fields who want to convert into marketing and... [-]

Master In Marketing And Communication

Université Internationale de Casablanca
Campus Full time 2 years August 2018 Morocco Casablanca

This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. [+]

This training is spread over 2 years (M1 and M2), that is to say 4 semesters in total. It is aimed at students wishing to improve their knowledge in the world of Marketing and Communication, to understand the evolution of the market in relation to consumer expectations, but also to develop their analytical, communication and relational skills in order to carry out the Decision-making process in an organization. This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. Admissions in M1 Access to the first year of the Master (M1) requires a Bachelor's degree in Management and Economics or an equivalent degree (Bac +3) in management or other similar formations whose relevance will be assessed by the " educational team. TERMS OF ACCESS The selection follows: Case Study French test: drafting test English test: For UIC graduates: B1 CEFR Level test For graduates from other institutions: B2 CEFR Level test Oral talk about the general culture and the potential of the student to succeed in the chosen Master. OPPORTUNITIES Through the curriculum of this course, which is rich in theoretical but also practical training, our laureates will have the opportunity to practice high-level jobs as: Product Manager Communications officer Assistant Product Manager Project manager in a communication agency Community Manager Sales Manager or Assistant Key Account Manager Brand manager Marketing and sales strategy consultant [-]

Master in Marketing & Communication Full Time

ESCA School of Management
Campus Full time 2 years August 2018 Morocco Casablanca

• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students). [+]

Master in Marketing & Communication4th yearSemester 7Language, Culture and Communication 7 :• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students).Management 2 :• Supply Chain Management • Purchasing Management and Strategy • Social Law • Geopolitics 1: • MENA & AFRICA • Intercultural Management.Analysis and Management Tools 7:• Distribution Marketing • Management Control (initiation) • Decision of Investment and Financing • Consumer Law • Studies in International Marketing.    Semester 8Language, Culture and Communication 8 :• Communication Strategy • Business Ethics • Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students).Management 3 :• Geopolitics 2 : Geopolitics in the euromediterranean • Innovation Management • Total Quality Management • Business intelligence management.Markeking :• Services Marketing • Strategic Marketing • Customer Relationship Management • Marketing Intelligence.Experience and professional performance :• Right Arm Mission • Personal professional project • Community life project.5th yearSemester 9Language, Culture and Communication 9 :• Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students) • Moroccan dialect 2(optional foreign language for ESCA exchange students) • Moroccan Studies.Management 4 :• Management of Complexity • Change Management • Geopolitics 3: ASIA Opportunities & Risk.Marketing Trends :• Audit Marketing • E- Communication • E-Marketing • Sector Marketing • Marketing Trends • Marketing Plan Implementation.Experience and work performance :• Personal professional project : Business Plan Challenge • Personal professional project : Consultant process and behavior Personal professional project :... [-]


Master in Strategic Intelligence and Marketing

Avicenne Private Business School (APBS)
Campus Full time 4 semesters September 2017 Tunisia Tunis

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aim to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. [+]

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aim to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. Our graduates have benefited substantially from their experience of studying in a convivial, yet demanding, academic environment. The main aim of our full-time programs is to introduce a much stronger practical emphasis with a focus on strategic, corporate and financial management. Admission Requirements Bachelor degree in related fields; Admission tests administered by APBS. Skills Acquired Students can expect to learn skills such as investing, managing organizational cash, how mergers and acquisitions work, strategies for raising capital and how to navigate securities markets. Corporate operations, defending against hostile bids, acquisitions & mergers as well as financial statement analysis are also skills learned in this program. Professional perspectives Graduates will have skills and knowledge in areas such as banking and financial services, funds management, treasury and financial markets, and wealth management. Semester 1 International Financial Markets Analytics table Contemporary Issues Management Organizations and people Corporate Risk Management Soft skills 1 Marketing Strategy Strategic Management Semester 2 Bank Financial Management Financial Institutions Strategic Management Financial Crisis and Bank Regulation Soft skills 2 Behavioral Finance ERP applications Marketing Financial Services Banking and Development Semester 3 International Financial Management International Banking Financial Engineering Management toolbox Investment Strategy & Portfolio Management Soft skills 3 Islamic Insurance Semester 4 Business Game Thesis [-]

Master in Marketing & Communication Part Time

ESCA School of Management
Campus Part time 15 months August 2018 Morocco Casablanca

Train managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields. [+]

Master in Marketing & CommunicationTrain managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields.

Duration     15 months in part-time Admission     Application review + interview Format     Twice a week and Saturdays Double degree     Grenoble School of Management Next term starts     October 2013 Admission requirements     Baccalaureate degree (+ 4 level) in Economics, Management or other equivalent degrees.

Admission requirements :    Baccalaureate degree (+4 level), application review and interview.Application file :Application form along with :

    Cover letter     2 certified copies of the Baccalaureate certificate and Higher degrees (with two certified copies of the degrees in French)     2 recent excerpts of birth certificate in Arabic and French     2 CV     4 passport photos     Copy of employment certificate     2 certified copies of C.I.N ... [-]

Master Of Management And Business Administration

Université Francophone du Congo
Campus Full time September 2017 Congo, DR Goma

Master of Business Administration and Management [+]

Master of Business Administration and Management UFRACO will use all possible means to achieve its objectives by intensifying conferences, seminars, symposiums, scientific days. And as a university linked to the Bologna process, the LMD system, through the mobility of its students and professors with other universities attached to the system. UFRACO adopts the following philosophy: 1) Facilitate the mobility of students and learners in Central Africa and the Great Lakes in particular as well as throughout the world. 10 2) To make the training offerings of African countries legible, visible and predictable; 3) Valuing African formations on a global scale and making them compatible, adoptable and adaptable to knowledge and practiced rigorously in all other countries. It is the national program, plus the cross-curricular courses, but the system is that of License , Master and Doctorate (LMD). However, we will closely follow the different orientations of the Ministry of Trustees on this system. [-]

MCom in Marketing Management (RD)

University of Johannesburg
Campus Full time Part time 1 - 3 years February 2018 South Africa Johannesburg + 1 more

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]

Masters in Marketing in Africa 2017/2018. The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications, and to assess the effect thereof in the holistic context of marketing management. Admission requirements A student who is in possession of a BCom Honours qualification in Marketing Management on NQF Level 7 or 8 may apply for admission to this qualification. The Dean of the Faculty of Management may refuse a student admission to the Master’s qualification if of the opinion that the student’s academic background is insufficient for the proposed studies. Duration of programme Full-time: 1 year minimum, 2 years maximum Part-time: 2 years minimum, 3 years maximum Contact details Name: Prof D Pooe / Tel: +27 (0)11 559 5057 / Email: dpooe@uj.ac.za [-]

Master in Marketing

East London University
Campus Full time 2 years February 2018 South Africa East London

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging, and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI. ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow's innovations. Our dual-disciplined master‘s degree is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production. At ELU, you'll be involved in hands-on assignments, including case studies where you'll recommend a comprehensive business and marketing strategy, complete with pricing, break-even, and profitability projections. And, to provide you with hands-on knowledge in developing communication materials, you'll learn industry standard design software. Our Master‘s degree program will expose you to the latest trends in key areas such as: leveraging web and social insights to optimize... [-]

Masters Specializing In Digital Communication & Business

Institut Africain de Management
Campus Full time 4 semesters September 2017 Senegal Dakar

A dual expertise in corporate strategy department. [+]

Masters in Marketing in Africa 2017/2018. A dual expertise in corporate strategy department. Communicate today is a global view of the business environment and control all communication channels, both virtual than real. Building and developing a brand identity, anticipating emerging trends, support a company in managing its image among its various public, optimizing their visibility and ensure its reputation on the web, manage a competitive environment, develop communication strategies innovative and create value: these are the major challenges businesses face today. CONDITIONS OF ADMISSION In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree in the field. In Master 2 Semester 3 (M2S3) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 and 2 of the Master in the specialty or an equivalent degree in the field. In Master 2 Semester 4 (M2S4) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 2 or 3 of the Master in the specialty or an equivalent degree in the field. The Bachelor in Auditing and management control IAM is available alone or in joint-degree with UQAC Canada. Like many other Bachelor group, originality, coherence and pedagogical structure have led to his being labeled by the CENTRE for EXCELLENCE UEMOA, being certified to quality standard... [-]

Master Specialized Marketing And Business Intelligence

Institut Africain de Management
Campus Full time 4 semesters September 2017 Senegal Dakar

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. [+]

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. It lasts four semesters divided into specialties and offering the student a rich and varied horizon on market developments and their environments. To obtain the Master in Marketing and business intelligence, beyond the validation of the student teaching units should have a memory, and support the pass. What background for the Master Managers who firstly are equipped with proven academic skills suitable for doctoral studies 3rd cycle through research in the specialty, other units of professional managers with proven expertise in marketing and business intelligence with a path leading a qualification and professional integration of high level. THIS PROGRAM OFFERED The Master Marketing and business intelligence is training to prepare the different marketing jobs in companies. The first year (M1) provides training in fundamentals of marketing and management methods that a senior must necessarily master. The second year (M2) offers a course that prepares you for entry into professional life, but also the opportunities for further education to graduate. CONDITIONS OF ADMISSION In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree... [-]

Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2017 Italy Milan Rome Piacenza Ghana Accra Cremona + 5 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by... [+]

Masters in Marketing in Africa 2017/2018. The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual, group projects and seminars. Learning objectives The Master aims at developing knowledge, competences and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Career opportunities & professional recognition The Master’s graduates will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. A class that makes a difference The Master in International Marketing Management is comprised of international and domestic students. Scientific Direction - Annalisa Tunisini - Director, Professor of Marketing, Università Cattolica del Sacro Cuore, Milan - A. Claudio Bosio - Co-Director, Dean of the Faculty of... [-]

International Master / MBA in Art Market Management

Group EAC
Campus Full time 1 - 2 years September 2017 France Paris Algeria Algeria Online France Online Lebanon Lebanon Online Morocco Morocco Online Tunisia Tunisia Online + 9 more

Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis... [+]

Level 1 state-certified diploma One or Two-year programme after 3 or 4 years of higher education Profile Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis. Key Points School ideally located in the heart of Paris Programme fully taught in English or French Level 1 state-certified diploma One (MBA) or two-year (Master) programme International faculty Professional field trips High level academic training Internship opportunities Dissertation The dissertation stems from organised thinking and research focused on a specific topic. This work is an essential tool for launching a professional career, since it enables students to create a network through meetings with major actors of the artistic and cultural environment: curators, foundation directors, auctioneers, dealers, designers, exhibition or festival organisers, etc. students thus come to be recognised as particularly competent in one or more fields of the art market. A few examples : international trade of works of arts in France auction sales on the net the chinese art market Professional project The professional project is designed to be a training ground for the development of professional skills. students work throughout the year with one or more professionals to complete the project. They acquire... [-]

Master / Luxury Management Mba

Group EAC
Campus Full time 2 years September 2017 France Paris Algeria Algeria Online France Online Lebanon Lebanon Online Morocco Morocco Online Tunisia Tunisia Online + 9 more

Training the professional elite of tomorrow, such is the plan of the Master / MBA Luxe. Indeed, throughout their training, students receive accurate knowledge, and actual current luxury market; while developing a strategic vision extended internationally. In this perspective, certain lessons will be provided in English ... [+]

Masters in Marketing in Africa 2017/2018. Training the professional elite of tomorrow, such is the plan of the Master / MBA Luxe. Indeed, throughout their training, students receive accurate knowledge, and actual current luxury market; while developing a strategic vision extended internationally. In this perspective, certain lessons will be provided in English. The Manager will force the luxury proposal in the implementation of innovative projects; while being able to contribute to the development of the company as to the sustainability of the brand in which it evolves. These professional skills, both theoretical and practical, will allow him to understand and engage in the world of entrepreneurship; by becoming himself the architect of unique projects, ambitious, modern and visionary. Professional lessons provided by professional ...: The Master Luxury "Manager of Luxury" program was subject to demanding specifications: to provide course modules provided by luxury professionals; recognized specialists in the environment in which they operate. Thus, the educational content of Luxury Master brings together a set of basic courses, forming the parapet professional skills expected of a future luxury manager. These core courses are grouped into seven blocks of practice: Economics of Luxury Luxury law Marketing and communication of Luxury. Modern languages Luxury management Sociology and Trends International Marketing To these core courses, ten blocks are added to specialized teaching skills entirely dedicated to the world of luxury: Art - Culture - Luxury Savoir Vivre in French Cosmetics, leather goods and accessories Luxury collection objects Haute Couture Gastronomy, Tableware and Hospitality Luxury... [-]

Masters of Philosophy (Mphil) in Marketing

IMM Graduate School of Marketing
Campus Full time February 2018 South Africa Johannesburg

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years. Admission criteria A student who is in possession of the following may apply for admission: BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned) Any other equivalent qualifications An overall average of 60% must have been achieved on the NQF level 8 qualification A CV and motivational letter are required Applicants are required to complete the Postgraduate Application for Admission form for the MPhil in Marketing, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Registrations Officer IMM GSM P O Box 91820 Auckland Park 2006 In addition, students may be required to submit a provisional research proposal to the IMM GSM Research Committee. A non-refundable deposit must accompany the Postgraduate Application for Admission form. The Dean may refuse a student admission to the Masters qualification, if he/she is of the opinion that the student’s academic background does not meet the required academic standards for the proposed studies. The Dean also has the right to prescribe... [-]