Master Degree in Marketing in Africa

View Masters Programs in Marketing in Africa 2018

Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Can any other region can match the variety and dimension of Africa? With imitable history, landscape and cultural contributions, hardly any regions offer a study abroad encounter that is more challenging or more satisfying in terms of studying.

View all Master Programs in Marketing in Africa 2018

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Master in Strategic Intelligence and Marketing

Avicenne Private Business School (APBS)
Campus Full time 4 semesters September 2018 Tunisia Tunis

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. [+]

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. Our graduates have benefited substantially from their experience of studying in a convivial, yet demanding, academic environment. The main aim of our full-time programs is to introduce a much stronger practical emphasis with a focus on strategic, corporate and financial management.

Admission Requirements

Bachelor degree in related fields; Admission tests administered by APBS.

Skills Acquired ... [-]

Executive Master Marketting Revenue Management Part-time

Ostelea Morocco
Campus Part time October 2018 Morocco Rabat

The Executive Master in Marketing, Tourism Marketing and Revenue Management, unique training in Morocco, aims to train professionals and executives, with personal and professional skills, to manage in an optimal and effective way, process of marketing, marketing and distribution of tourism products. [+]

Executive Master in Marketing, Marketing and Revenue Management Part-time Tourism

First day of university

Price in euros

Terms of Access

Profile

October 2018

9,900

File study

Motivational interviewing

Bac +3 / 5 or 3 years of professional experience in the sector

Presentation

In a highly competitive international context, professionals in the tourism sector in general, and more specifically in the hotel sector, are faced with an accelerated transformation of professions such as marketing, marketing and distribution. Thus, the mastery of new concepts and tools online and offline, becomes a determining factor of competitiveness.... [-]


Executive Master In Marketing, Marketing And Revenue Management Tourist Full Time

Ostelea Morocco
Campus Full time 1 year October 2018 Morocco Rabat

The Executive Master in Marketing, Marketing and Revenue Management Tourist full-time aims to train professionals and executives, with personal and professional skills, to manage in an optimal and efficient way, the marketing process, marketing and distribution of tourism products. [+]

Presentation

In a highly competitive international context, professionals in the tourism sector in general, and more specifically in the hotel sector, are faced with an accelerated transformation of professions such as marketing, marketing and distribution. Thus, the mastery of new concepts and tools online and offline, becomes a determining factor of competitiveness.

The Executive Master in Marketing, Marketing and Revenue Management Tourist full-time aims to train professionals and executives, with personal and professional skills, to manage in an optimal and efficient way, the marketing process, marketing and distribution of tourism products.

Key words: competitiveness, digitalisation of tools and effective decision-making... [-]


MCom in Marketing Management (RD)

University of Johannesburg
Campus Full time Part time 1 - 3 years February 2018 South Africa Johannesburg + 1 more

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications, and to assess the effect thereof in the holistic context of marketing management.

Admission requirements ... [-]

Master in Marketing

East London University
Campus Full time 2 years February 2018 South Africa East London

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI.

ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you'll be prepared to lead tomorrow's innovations.... [-]


Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2018 Italy Milan Rome Piacenza Ghana Accra Cremona + 5 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by... [+]

The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual, group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts.... [-]


Master Specialized Marketing And Business Intelligence

Institut Africain de Management
Campus Full time 4 semesters February 2018 Senegal Dakar

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. [+]

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA.

It lasts four semesters divided into specialties and offering the student a rich and varied horizon on market developments and their environments. To obtain the Master in Marketing and business intelligence, beyond the validation of the student teaching units should have a memory, and support the pass.

What background for the Master

Managers who firstly are equipped with proven academic skills suitable for doctoral studies 3rd cycle through research in the specialty, other units of professional managers with proven expertise in marketing and business intelligence with a path leading a qualification and professional integration of high level.... [-]


Masters of Philosophy (Mphil) in Marketing

IMM Graduate School of Marketing
Campus Full time February 2018 South Africa Johannesburg

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years.

Admission criteria

A student who is in possession of the following may apply for admission:

BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned)

Any other equivalent qualifications... [-]