Master's in Marketing in Africa

Compare Masters Programs in Marketing in Africa 2017

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Even if you choose East Africa’s mythological, enchanting Tanzania; Senegal, land of teranga or South Africa, with its wide opportunities to soak in and serve, research in Africa will be overwhelming.

View all Master Programs in Marketing in Africa 2017

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MCom in Marketing Management (RD)

University of Johannesburg
Campus Full time Part time 1 - 3 years February 2018 South Africa Johannesburg + 1 more

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]

Masters in Marketing in Africa 2017. The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications, and to assess the effect thereof in the holistic context of marketing management. Admission requirements A student who is in possession of a BCom Honours qualification in Marketing Management on NQF Level 7 or 8 may apply for admission to this qualification. The Dean of the Faculty of Management may refuse a student admission to the Master’s qualification if of the opinion that the student’s academic background is insufficient for the proposed studies. Duration of programme Full-time: 1 year minimum, 2 years maximum Part-time: 2 years minimum, 3 years maximum Contact details Name: Prof D Pooe / Tel: +27 (0)11 559 5057 / Email: dpooe@uj.ac.za [-]

Master in Corporate Communications

East London University
Campus Full time 2 years February 2018 South Africa East London

Clear, powerful and concise communication is vital in today's technology-driven world. As new avenues for communication emerge, it is paramount that practitioners thoroughly understand both quantitative and qualitative communication methodologies, as this will prepare them for success. [+]

Clear, powerful and concise communication is vital in today's technology-driven world. As new avenues for communication emerge, it is paramount that practitioners thoroughly understand both quantitative and qualitative communication methodologies, as this will prepare them for success. East London University’s Communications and Corporate Communications programs build upon your critical-thinking and strategic communication skills, empowering you to amplify your branding and messaging strategy across international, national and local platforms. Both Bachelor and Master's degrees are designed for future professionals who wish to obtain a deeper understanding and mastery of strategic communication to facilitate upward career mobility. Communications studies is a broad field that might provide interesting opportunities for students to concentrate their studies on a particular area of communication. Some concentration options might include: Mass communication Organizational Communication and Technology Interpersonal Communication Gender Communication International Communication Corporate Communications There may be many other potential concentration options for student in communication studies graduate programs, including interdisciplanry courses of study that span communications and other fields. Be sure to learn about your options when you connect with our admissions staff. Once you‘ve earned your master’s, you'll be a graduate both of a highly ranked University. You'll have a strong, solid, valuable foundation of communication knowledge. And you'll join a network of alumni that have excelled in virtually every field of the communication industry around the world. Your fellow alumni form a great professional resource throughout your career. [-]

Master in Marketing

East London University
Campus Full time 2 years February 2018 South Africa East London

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]

Masters in Marketing in Africa 2017. Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging, and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI. ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow's innovations. Our dual-disciplined master‘s degree is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production. At ELU, you'll be involved in hands-on assignments, including case studies where you'll recommend a comprehensive business and marketing strategy, complete with pricing, break-even, and profitability projections. And, to provide you with hands-on knowledge in developing communication materials, you'll learn industry standard design software. Our Master‘s degree program will expose you to the latest trends in key areas such as: leveraging... [-]

MRes Business Administration

GIMPA Ghana Institute of Management and Public Administration
Campus Part time 2 years September 2017 Ghana Accra

The MRes is a research-based degree that prepares graduates for academic careers in various functional areas of business at tertiary institutions and in the research departments of organizations. The programme emphasizes the development of skills in understanding theory, the research process and methodology. [+]

If you are looking for: A Master’s degree in business with world-class credentials Global faculty with latest knowledge in leadership and management The best set of PhD-qualified Lecturers in any business school in Ghana A strong link between classroom learning and the practice of global business To raise your management and leadership skills to the highest global standard Then GIMPA is your perfect match. The MRes is a research-based degree that prepares graduates for academic careers in various functional areas of business at tertiary institutions and in the research departments of organizations. The programme emphasizes the development of skills in understanding theory, the research process and methodology. Graduates of the program are expected to make contributions to the advancement of knowledge of business practices through research, teaching and consulting. It is also designed for those interested in acquiring a doctoral degree in the future. The curriculum is intended to provide graduates with a broad perspective of business plus an in-depth exposure to a specific business content area and research methods. Programme Content Required (Core) Course(s): MSCO 700 Quantitative Methods (6Cr)* (Pre-Program) *May be waived for students with quantitative based first or second degrees GMBA 601 Managing Organizations (3cr) GMBA 602 Business Economics (3cr) GMBA 603 Accounting for Decision Making (3cr) GMBA 606 Marketing Management (3cr) GMBA 607 Managing Operations (3cr) GMBA 609 Managerial Finance (3cr) Research Tools (9 Credits) MSCO 800 Foundations of Social Science Research (3cr)* MSCO 801 Research Methods in Behavioral Sciences (3cr) OR MSCO 802 Research Methods... [-]

Masters Specializing In Digital Communication & Business

Institut Africain de Management
Campus Full time 4 semesters September 2017 Senegal Dakar

A dual expertise in corporate strategy department. [+]

Masters in Marketing in Africa 2017. A dual expertise in corporate strategy department. Communicate today is a global view of the business environment and control all communication channels, both virtual than real. Building and developing a brand identity, anticipating emerging trends, support a company in managing its image among its various public, optimizing their visibility and ensure its reputation on the web, manage a competitive environment, develop communication strategies innovative and create value: these are the major challenges businesses face today. CONDITIONS OF ADMISSION In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree in the field. In Master 2 Semester 3 (M2S3) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 and 2 of the Master in the specialty or an equivalent degree in the field. In Master 2 Semester 4 (M2S4) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 2 or 3 of the Master in the specialty or an equivalent degree in the field. The Bachelor in Auditing and management control IAM is available alone or in joint-degree with UQAC Canada. Like many other Bachelor group, originality, coherence and pedagogical structure have led to his being labeled by the CENTRE for EXCELLENCE UEMOA, being certified to quality standard... [-]

Master Specialized Marketing And Business Intelligence

Institut Africain de Management
Campus Full time 4 semesters September 2017 Senegal Dakar

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. [+]

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. It lasts four semesters divided into specialties and offering the student a rich and varied horizon on market developments and their environments. To obtain the Master in Marketing and business intelligence, beyond the validation of the student teaching units should have a memory, and support the pass. What background for the Master Managers who firstly are equipped with proven academic skills suitable for doctoral studies 3rd cycle through research in the specialty, other units of professional managers with proven expertise in marketing and business intelligence with a path leading a qualification and professional integration of high level. THIS PROGRAM OFFERED The Master Marketing and business intelligence is training to prepare the different marketing jobs in companies. The first year (M1) provides training in fundamentals of marketing and management methods that a senior must necessarily master. The second year (M2) offers a course that prepares you for entry into professional life, but also the opportunities for further education to graduate. CONDITIONS OF ADMISSION In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree... [-]

Master in Marketing & Communication Full Time

ESCA School of Management
Campus Full time 2 years August 2017 Morocco Casablanca

• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students). [+]

Master in Marketing & Communication4th yearSemester 7Language, Culture and Communication 7 :• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students).Management 2 :• Supply Chain Management • Purchasing Management and Strategy • Social Law • Geopolitics 1: • MENA & AFRICA • Intercultural Management.Analysis and Management Tools 7:• Distribution Marketing • Management Control (initiation) • Decision of Investment and Financing • Consumer Law • Studies in International Marketing.    Semester 8Language, Culture and Communication 8 :• Communication Strategy • Business Ethics • Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students).Management 3 :• Geopolitics 2 : Geopolitics in the euromediterranean • Innovation Management • Total Quality Management • Business intelligence management.Markeking :• Services Marketing • Strategic Marketing • Customer Relationship Management • Marketing Intelligence.Experience and professional performance :• Right Arm Mission • Personal professional project • Community life project.5th yearSemester 9Language, Culture and Communication 9 :• Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students) • Moroccan dialect 2(optional foreign language for ESCA exchange students) • Moroccan Studies.Management 4 :• Management of Complexity • Change Management • Geopolitics 3: ASIA Opportunities & Risk.Marketing Trends :• Audit Marketing • E- Communication • E-Marketing • Sector Marketing • Marketing Trends • Marketing Plan Implementation.Experience and work performance :• Personal professional project : Business Plan Challenge • Personal professional project : Consultant process and behavior Personal professional project :... [-]


Master in Marketing & Communication Part Time

ESCA School of Management
Campus Part time 15 months August 2017 Morocco Casablanca

Train managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields. [+]

Master in Marketing & CommunicationTrain managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields.

Duration     15 months in part-time Admission     Application review + interview Format     Twice a week and Saturdays Double degree     Grenoble School of Management Next term starts     October 2013 Admission requirements     Baccalaureate degree (+ 4 level) in Economics, Management or other equivalent degrees.

Admission requirements :    Baccalaureate degree (+4 level), application review and interview.Application file :Application form along with :

    Cover letter     2 certified copies of the Baccalaureate certificate and Higher degrees (with two certified copies of the degrees in French)     2 recent excerpts of birth certificate in Arabic and French     2 CV     4 passport photos     Copy of employment certificate     2 certified copies of C.I.N ... [-]

Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2017 Italy Milan Rome Piacenza Ghana Accra Cremona + 5 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by... [+]

Masters in Marketing in Africa 2017. The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual, group projects and seminars. Learning objectives The Master aims at developing knowledge, competences and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Career opportunities & professional recognition The Master’s graduates will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. A class that makes a difference The Master in International Marketing Management is comprised of international and domestic students. Scientific Direction - Annalisa Tunisini - Director, Professor of Marketing, Università Cattolica del Sacro Cuore, Milan - A. Claudio Bosio - Co-Director, Dean of the Faculty of... [-]

International Master / MBA in Art Market Management

Group EAC
Campus Full time 1 - 2 years September 2017 France Paris Algeria Algeria Online France Online Lebanon Lebanon Online Morocco Morocco Online Tunisia Tunisia Online + 9 more

Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis... [+]

Level 1 state-certified diploma One or Two-year programme after 3 or 4 years of higher education Profile Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis. Key Points School ideally located in the heart of Paris Programme fully taught in English or French Level 1 state-certified diploma One (MBA) or two-year (Master) programme International faculty Professional field trips High level academic training Internship opportunities Dissertation The dissertation stems from organised thinking and research focused on a specific topic. This work is an essential tool for launching a professional career, since it enables students to create a network through meetings with major actors of the artistic and cultural environment: curators, foundation directors, auctioneers, dealers, designers, exhibition or festival organisers, etc. students thus come to be recognised as particularly competent in one or more fields of the art market. A few examples : international trade of works of arts in France auction sales on the net the chinese art market Professional project The professional project is designed to be a training ground for the development of professional skills. students work throughout the year with one or more professionals to complete the project. They acquire... [-]

Mastère / MBA Management du luxe

Group EAC
Campus Full time 2 years September 2017 France Paris Algeria Algeria Online France Online Lebanon Lebanon Online Morocco Morocco Online Tunisia Tunisia Online + 9 more

Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]

Masters in Marketing in Africa 2017. Nouveau programme sous l'égide de l'Institut Français du Luxe. Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais. Le Manager du luxe sera force de proposition dans la mise en œuvre de projets innovants ; tout en étant apte à contribuer au développement de l’entreprise, comme à la pérennisation de la marque dans laquelle il évoluera. Ces compétences professionnelles, tant théoriques que pratiques, lui permettront d’appréhender et de s’engager dans le monde de l’entreprenariat ; en devenant lui-même l’artisan de projets uniques, ambitieux, modernes et visionnaires. Des enseignements professionnels assurés par… des professionnels : Le programme Mastère luxe « Manager du luxe » a été soumis à un cahier des charges exigeant : celui de proposer des modules de cours assurés par des professionnels du luxe ; spécialistes reconnus dans le milieu dans lequel ils opèrent. Ainsi, le contenu pédagogique du Mastère Luxe réunit un ensemble de cours fondamentaux, formant l’acrotère des compétences professionnelles attendues d’un futur manager du luxe. Ces cours fondamentaux sont regroupés dans sept blocs de compétences : Economie du Luxe Droit du Luxe Marketing et communication du Luxe. Langues vivantes Management du luxe Sociologie et tendances Marketing international A ces cours fondamentaux, viennent s’ajouter dix... [-]

MCom in Economics (Coursework)

Nelson Mandela Metropolitan University
Campus Full time Part time 1 - 2 years February 2018 South Africa Port Elizabeth + 1 more

MCom in Economics (Coursework) [+]

GENERAL Except as otherwise provided below, the degree Master of Commerce: Economics shall be awarded in accordance with the General Rules for Masters’ Degrees as published in the General Prospectus and the Postgraduate Research Policy. ADMISSION REQUIREMENTS An Honours degree in Economics, or its equivalent, with an aggregate pass of 60%. RE-ADMISSION RULES A Master’s candidate shall be permitted to repeat a failed module once. In the event of a research treatise being rejected outright by the examiners, there will be no further opportunity to re-submit an improved version of that or any other research treatise (see Rule G4.8.5). DURATION The qualification shall extend over a minimum period of one year and a maximum period of four years of full-time study. [-]

MCom in Business Management (Research)

Nelson Mandela Metropolitan University
Campus Full time Part time 1 - 2 years February 2018 South Africa Port Elizabeth + 1 more

MCom in Business Management (Coursework) [+]

Masters in Marketing in Africa 2017. ADMISSION REQUIREMENTS Unless Senate decides otherwise, candidates shall be admitted to the studies for the degree of Master of Commerce: Business Management only if they have an Honours degree in Business Management. All candidates shall nevertheless be subject to selection. Note: Prospective candidates for the module work programme must apply in good time and present themselves for an interview by the end of September. GENERAL Except as otherwise provided below, the degree of Master of Commerce: Business Management shall be awarded in accordance with the General Rules for Masters’ Degrees as published in the General Prospectus and the Postgraduate Research Policy. DURATION The full-time studies shall extend over a minimum period of one academic year, and the part-time programme over a minimum of two consecutive academic years. [-]

Masters of Philosophy (Mphil) in Marketing

IMM Graduate School of Marketing
Campus Full time February 2018 South Africa Johannesburg

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years. Admission criteria A student who is in possession of the following may apply for admission: BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned) Any other equivalent qualifications An overall average of 60% must have been achieved on the NQF level 8 qualification A CV and motivational letter are required Applicants are required to complete the Postgraduate Application for Admission form for the MPhil in Marketing, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Registrations Officer IMM GSM P O Box 91820 Auckland Park 2006 In addition, students may be required to submit a provisional research proposal to the IMM GSM Research Committee. A non-refundable deposit must accompany the Postgraduate Application for Admission form. The Dean may refuse a student admission to the Masters qualification, if he/she is of the opinion that the student’s academic background does not meet the required academic standards for the proposed studies. The Dean also has the right to prescribe... [-]

Master in Kiswahili and Communication

Laikipia University
Campus Full time January 2018 Kenya Nyahururu

Welcome to the Department of Literary and Communication Studies. [+]

Masters in Marketing in Africa 2017. Welcome to the Department of Literary and Communication Studies. The Department has programmes in the following disciplines: - Literature - English Language and Linguistics - Communication and Media - Library and information Studies - Journalism DEGREE PROGRAMMES - BA English and Communication - BA Kiswahili na Mawasiliano - BA Communication & Media - BSC Library and Information Studies (BLINS) The Department also offers English and Kiswahili to Bachelor of Education and Diploma in Education Students. Communication Skills is a University common core course offered by the Department to all year one students. Every student registered at Laikipia University must take and pass this course before graduating. POSTGRADUATE COURSES - Master of Journalism & Mass Communication - MA Applied Linguistics - MA Kiswahili na Mawasiliano - MA Literature - PhD in the above FRENCH is offered at Certificate and Diploma levels. [-]