The Master in Marketing and Corporate Communication of the Universidad San Jorge integrates the academic, specialized and professional training of two key areas for compa
Master in Marketing and Corporate Communication
The Master in Marketing and Corporate Communication of the Universidad San Jorge integrates the academic, specialized and professional training of two key areas for companies in the multimedia and online environment of the digital society. Both areas provide adequate research training to join ID teams in organizations and companies. In turn, this master's degree is academically supported nationally and internationally by being "official university master" allowing the graduate access to doctoral studies.
The active learning methodologies, face-to-face and telepresential, are linked to a modular structure that allows the student to train with professors who have different profiles: managers, technical teams and researchers from key organizations in the social and economic framework. These teachers will bring news, rigor and future perspective to the studies of communication and marketing....
Strengthen your strategic skills to develop marketing plans, campaigns, brand positioning management and web projects, so that companies or brands have an effective digit
Strengthen your strategic skills to develop marketing plans, campaigns, brand positioning management and web projects, so that companies or brands have an effective digital communication.
What does a graduate of the Master's Degree in Digital Marketing do?Lead Digital Marketing areas in a strategic manner for the fulfillment of organizational objectives.Take advantage of Information and Communication Technologies, in order to promote creativity and innovation.Create strategies from top management for the positioning or specific campaigns of the brand.Develop sustainable business opportunities and lead projects that generate economic, environmental and social value.What is the labor field of a graduate of the Master in Digital Marketing?Advertising.Digital MarketingDigital CommunicationSalesEntrepreneurship and intrapreneurship.Why study at the Universidad EAN ?Institute for Sustainable Entrepreneurship...
The International Master in Marketing Management and Market Development is designed to train professionals who lead these changes and become opportunities for the market
The growing demand for professionals in the field of brand image and corporate identity in the two causes: speed with the evolution of the business environment and globalization. The new information technologies and the new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.
Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors we face, in the commercial and marketing direction from a more innovative perspective: customers are increasingly demanding and have more information.
The International Master in Marketing Management and Market Development is designed to train professionals who lead these changes and become opportunities for the market in competitive advantages for the company. Professionals who have a solid background, both in marketing and commercial management, aware of new marketing trends and with a deep knowledge of the organizational aspects of corporate value, something that allows the growth of any organization....
Discover how to create, attract, test and implement digital marketing campaigns with real results.
Expand and strengthen your digital marketing competence.
The Internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make decisions based on data with more precision and vision than ever before.
Not using effective digital marketing strategies can leave your organization behind while other competitors grow. This Intensive Master helps you learn how to navigate the entire digital marketing funnel, from recruitment to retention, and get the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continuous iteration and learning to achieve results....
The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital.
Master in Marketing Management
The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital.
The Master in Marketing Management is an ASFOR accredited specialist Master course designed for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experimenting with concrete work situations and acquire tools and techniques that prepare them to enter the company and for lay the foundations for a brilliant career and realize their professional aspirations.
The numbers of the Master in Marketing6 months full time training in the classroom and project work3 to 6 months internships in the company40 partner companies97% of placement485 students already graduatedthe master in 3 steps...
The Master is born from the need to create a thorough and solid knowledge of distribution channels and their operational levers related to marketing and sales policies. T
Master in Retail Marketing
The Master is born from the need to create a thorough and solid knowledge of distribution channels and their operational levers related to marketing and sales policies. The goal is to establish a strong link between young people and companies belonging to different product segments, from fashion to large retail chains, to support the strong expansion in Italy and in the world of specialized chains, e-commerce and brands that must manage new distribution dynamics.
The strength of the Master is to offer you an intense and practical training to immediately enter the company dealing with buying and selling, e-commerce, visual merchandising, export management, category management, instore marketing, trade marketing, business analysis....
With this Master you will learn the essential concepts to improve the positions of a website in the results of the search engines (SEO), you will create ad campaigns in Google (SEM) or in Facebook; you will get more followers on Twitter, you will create conversion-oriented Facebook pages and start a network of contacts on Linkedin (Community Manager); You will create an account in Google Analytics, establish conversion goals and make personalized reports on the performance of a website (Web Analytics). This Master is highly recommended for all those who want to take their first steps in the online marketing sector.
The Master has a 100% practical approach where you will learn the definition of a digital marketing strategy by applying it directly to real cases and exercises. You will develop the knowledge and skills necessary for the design, implementation, management, analysis and measurement of a Digital Marketing Plan for any type of project: a personal web page, a web of services or a website of an SME....
Are you passionate about advertising? Do you want to work as an advertising creative? The Master Creative Advertising brings you a solid practical training so that you ca
Are you passionate about advertising? Do you want to work as an advertising creative? The Master Creative Advertising brings you a solid practical training so that you can start a professional career as a creative in an advertising agency. The Master is formed by the courses of Creativity and Creative Direction, Copy, Art Direction and Campaign 360º. This Master is aimed at all those people who want to learn to carry out advertising campaigns and need to acquire a global vision of the activity of a creative department. This Master is aimed at students of Advertising, Fine Arts and Journalism, graphic designers who want to guide their career towards advertising and professionals who want to boost their career or complete their training. In this Master you will learn to create and develop creative concepts, visualizing them (art direction) and verbalizing them (copy). The Master gives all students a very complete view of the activity of a creative, allowing them to know thoroughly the three phases of the creative process: research, creation of the concept and execution of the pieces. During the Master's you will learn to create campaigns for TV, Press and Magazines, Exterior, Brand Experience, Branded Content, Loyalty or Ambient Media....
The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions
Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.
The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital....
The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporar
The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.
There are two specific objectives:
Develop skills in interpreting, analyzing and evaluating consumer decisions.
To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research.
Area of concentration: consumer behavior
The offer of a Master's Degree in Innovation and Tourism Marketing by the UCAM, as an affiliate member of the World Tourism Organization (UNWTO), is an essential step in
Modality : online
Beginning : November
Duration : 1 academic year
ECTS Credits : 60
Director : Ginesa Martínez del Vas
Tourism accounts for one-third of the value of world trade and global exports of services. It is the sector that generates more jobs and has proven to be a sector impermeable to the crisis. It is definitely a strategic sector and a clear bet for the future.
The constant appearance of new competitors, as well as the technification, specialization and professionalization of the sector, require an effort of innovation by destinations, companies and people. This innovation requires a deep knowledge of markets and customers, a creative effort, the implementation of cultural models and the development of technological tools through knowledge and skills that this Master will help you to acquire....
The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the ne
The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies.
With this training, you will also learn to:
Analyze the fundamentals of a strategic vision of innovation, studying its fundamentals, analyzing the competitive environment, in order to allow the student to formulate, implement and monitor an innovative strategy for success
Evaluate the appropriateness of an innovative strategy, analyzing the marketing plan on which it is based, deciding the most appropriate channels of digital marketing, etc., thus guaranteeing the desired results for your company
Learn more about the new market trends, the customer and models
Helping to incorporate the most appropriate technology in business processes
Evaluate the transformation of the company into a digital environment
Develop and manage business scanning projects
Marketing and advertising or digital marketing professionals, entrepreneurs, directors and managers of SMEs who want to refocus their career in digital marketing or need
The Master in Marketing and Digital Communication enables you to:
Mastering digital media and engaging online advertising;
Learn how to manage SEM and PPC campaigns. Paid Marketing on Search Engines: Google Adwords and Bing Ads;
Learn the tactics and measures necessary to achieve a good positioning in the search engines;
Define key KPIs and metrics for each channel and online marketing strategy;
Carry out continuous optimization of business profitability by creating Landing Pages, Web Analytics and A / B Tests;
Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks;
Master the main rules and tools for a correct Inbound Marketing (content marketing). Reaching the conversion;
Manage marketing, display and affiliate email campaigns;
Create mobile marketing campaigns, master marketing and e-commerce. Develop social-local-mobile strategies (SoLoMo).
The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business
Consumers are becoming more demanding, more informed and careful about brands. Companies need marketing and commercial management professionals who, with market orientation, lead the organization to a change of environment. Companies seek professionals who establish the commercial offer (goods and services), communicate effectively and persuade the customer.
The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques....
For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market p
For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary.
So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales.
Students Career Management and Marketing will become leaders who will identify consumer needs and create innovative strategies to strengthen their relationship with a brand or product, reaching the shared benefit.
We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-negocios/...