Masters Programs in Marketing

Compare 394 Masters Programs in Marketing

Marketing

Individuals who are looking to advance their career and who have already gotten their bachelor’s may find obtaining a master’s degree to be a logical and beneficial next step. A master’s degree helps to sharpen an individual’s focus in a particular field and also prepares them for further study, if desired.

What is a Master in Marketing and Communication? It is a degree program that allows participants to discover how the world around them communicates, as well as the most effective ways to relay a message to various audiences. Not only do students study current marketing and communications strategies, but they also gain keen analytical skills, business knowledge and understanding of how marketing affects various economies. Upon completing this degree graduates are able to develop and execute effective marketing campaigns and speeches.

There are a few different benefits of completing a Master in Marketing and Communication. Its interdisciplinary concepts help graduates to become multi-faceted workers. This can help those individuals maintain dexterity within the job market.

There are a variety of factors that contribute to the cost of obtaining this degree. Certain factors, such as the average cost of the institution, the geographic location, and whether you study online or on campus all play a part in deciding the final cost.

This degree provides a variety of career options to choose from. Graduates may decide to enter the field of marketing and work for practically any type of business. Big corporations, small businesses, non-profits, retail business and more are in constant need of marketing professionals. Individuals may also choose to join marketing firms or start their own businesses. Those who enjoy the speaking aspect may also consider pursuing a position within the film and media fields.

If you have a gift for marketing or love communicating with others, this degree is worth considering. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

Read More

Master In Marketing And Communication

Université Internationale de Casablanca
Campus Full time 2 years August 2017 Morocco Casablanca

This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. [+]

Masters in Marketing. This training is spread over 2 years (M1 and M2), that is to say 4 semesters in total. It is aimed at students wishing to improve their knowledge in the world of Marketing and Communication, to understand the evolution of the market in relation to consumer expectations, but also to develop their analytical, communication and relational skills in order to carry out the Decision-making process in an organization. This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. Admissions in M1 Access to the first year of the Master (M1) requires a Bachelor's degree in Management and Economics or an equivalent degree (Bac +3) in management or other similar formations whose relevance will be assessed by the " educational team. TERMS OF ACCESS The selection follows: Case Study French test: drafting test English test: For UIC graduates: B1 CEFR Level test For graduates from other institutions: B2 CEFR Level test Oral talk about the general culture and the potential of the student to succeed in the chosen Master. OPPORTUNITIES Through the curriculum of this course, which is rich in theoretical but also practical training, our laureates will have the opportunity to practice high-level jobs as: Product Manager Communications officer Assistant Product Manager Project manager in a communication agency Community Manager Sales Manager or Assistant Key Account Manager Brand manager Marketing and sales strategy... [-]

Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time October 2017 Spain Madrid Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive... [-]

Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Masters in Marketing. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s... [-]

Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors and tomorrow's agency accounts, as well... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Barcelona)

School of Tourism and Hospitality - The OSTELEA
Campus Full time October 2017 Spain Barcelona Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. [+]

Masters in Marketing. Master in Organization of Events, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. Why study the Master in Ostelea: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, Port Aventura amusement park, and the Marathon of TV3, which collaborated with the organization of the campaign against obesity. GOALS The Master in Event Organization, Protocol and Tourism Business allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and the area of ​​Protocol institutions build a strong foundation of industry knowledge from an international perspective always from the management approach. GLOBAL VISION Train managers... [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time 1 year May 2018 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding... [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time 1 year September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other more focused on strategy persuasion, branded... [-]

Master of Marketing (MMktg)

University of Auckland Business School
Campus Full time 18 months March 2018 New Zealand Auckland

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]

Masters in Marketing. The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies. Career prospects With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options. Degree structure The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management. You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world. Academic requirements To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science. In assessing your application we will take into account the... [-]

Master's Degree In Management

Universidade de Évora
Campus Full time 2 years October 2017 Portugal Évora

This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; develop reasoning ability. [+]

PRESENTATION This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; developing the argument capacity; Foster the creation of self-employment; stimulate interdisciplinary thinking; develop scientific research capacity; develop the capacity to implement and use of ICT management support; develop skills in self-directed or autonomous mode learning. Diponíveisl has the following areas of specialization (every year are indicated ones work): Finance, Marketing, Accounting, Organization and Information Systems, Entrepreneurship and Innovation, General Government, Human Resources. Careers Direction Mid positions, management functions, Entrepreneurs, Specialized Technical Advisory Functions, Public Management functions, obtaining ECTS to access OTOC. [-]

MA In Social Media & Seo And Sem

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 750  April 2018 Spain Madrid Barcelona Spain Online + 3 more

We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. [+]

Masters in Marketing. We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree from the University of Nebrija. Possibility of making the Graduate in person, online or blended learning. practice and teaching real business cases. personalized tutoring in the realization of Project End of Course. career guidance through an individualized "career plan". Development of a "Digital Communication Plan" and "SEO & SEM Audit". Program Module 1: Social Media Marketing- Plan Project Prom What is it and how to develop a Social Media Marketing Plan Responsibilities in Social Media How to submit a plan of Social Media Marketing Module 2: Social Networking Facebook Twitter LinkedIn Instagram and Pinterest Module 3: Professional management: actions, channels and tools 2.0 Tactical and operational in Social Media: daily management, dissemination 2.0, recruitment and engagement Inbound Marketing: attracting your target audience Measuring Social Media: KIP, reports and reporting Database management and newsletter Module 4: Content Management: creation, management and distribution of content Content strategy. 2.0 Communication:... [-]

Master In Marketing Management

ISTUD Business School
Campus Full time 9 months October 2017 Italy Stresa VB

The Master in Marketing Management of ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. [+]

The Master in Marketing Management Of ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. The Master in Marketing Management is an ASFOR accredited specialist master trained for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experiencing concrete work situations and acquire tools and techniques that prepare him to enter the company and Lay the foundations for a brilliant career and realize their professional aspirations. Post-stage placement of 94% over the past three years. The Master's degree includes 6 months of full time training at the ISTUD Campus on Lake Maggiore with lessons and testimonies of managers, project work commissioned by companies, laboratories (English, Excel and Digital) and at least 3 months of paid internships in Italian and multinational companies. A 50% discount on the cost of the double room in the Campus ISTUD is available. Select July 20 in Baveno (VB), Italy. [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time 9 months October 2017 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

Masters in Marketing. This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market. Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their proefssional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in Spanish) Introduction to Digital... [-]

Master's Programme in Marketing

Umeå University, Umeå School of Business and Economics
Campus Full time 2 years September 2017 Sweden Umeå

This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

 

This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in today’s competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


Master in Digital Commerce

Bologna Business School
Campus Full time 1 year December 2017 Italy Bologna

Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing... [+]

Masters in Marketing. Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing. Main achievements for participants will be: learning to define strategies for success in the online environment developing digital-sales projects knowing and marketing the different types of retail shops and platforms working as a professional in any field of digital marketing including web usability, email marketing, search engine optimization and marketing, web analytics. Thanks to the participation of a group of companies worldwide known as industry leaders, this master is an unprecedented blend of scientific knowledge and international best practices. It imparts a coherent body of managerial and technological knowledge, centering on omnichannel and digital marketing in order to boost young graduates’ careers. The Master in Digital Commerce is a 12 month full-time program, taught entirely in English. A 600-hour internship will help students to improve their problem solving skills, giving them the opportunity to face actual situations that normally arise within the professional world. Structure The master in Digital Commerce is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into four phases: First cycle: December 2016 Second cycle: January 2017 –... [-]