Masters Programs in Marketing

Compare 244 Masters Programs in Marketing

Marketing

Marketing is one of the more diverse areas of business study, featuring experts in a range of related fields such as management, psychology, strategy, research, sociology, broadcasting, publication, publicity, ethics, distribution, service and more. Master of Marketing programs build on students' foundational business knowledge, highlighting the key concepts of marketing such as effectiveness, segmentation, activation, dominance, pricing, service, retail, brand management and more. Further, several Master of Marketing programs allow students to specialize in a certain area or field that is most pertinent to their personal career goals. Such specializations may include International Marketing, Social Media, Publicity, Communication, Strategic Marketing, Sales Management, Interactive Marketing and more.

To read more about how you can apply for a Master of Marketing program at one of the featured universities and institutions listed below, simply click on the links below!

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Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Masters in Marketing. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors and tomorrow's agency... [-]

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time 1 year April 2018 Spain Barcelona Madrid + 1 more

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Masters in Marketing. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s... [-]

Master In Marketing And Communication

Université Internationale de Casablanca
Campus Full time 2 years August 2018 Morocco Casablanca

This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. [+]

This training is spread over 2 years (M1 and M2), that is to say 4 semesters in total. It is aimed at students wishing to improve their knowledge in the world of Marketing and Communication, to understand the evolution of the market in relation to consumer expectations, but also to develop their analytical, communication and relational skills in order to carry out the Decision-making process in an organization. This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. Admissions in M1 Access to the first year of the Master (M1) requires a Bachelor's degree in Management and Economics or an equivalent degree (Bac +3) in management or other similar formations whose relevance will be assessed by the " educational team. TERMS OF ACCESS The selection follows: Case Study French test: drafting test English test: For UIC graduates: B1 CEFR Level test For graduates from other institutions: B2 CEFR Level test Oral talk about the general culture and the potential of the student to succeed in the chosen Master. OPPORTUNITIES Through the curriculum of this course, which is rich in theoretical but also practical training, our laureates will have the opportunity to practice high-level jobs as: Product Manager Communications officer Assistant Product Manager Project manager in a communication agency Community Manager Sales Manager or Assistant Key Account Manager Brand manager Marketing and sales strategy consultant [-]

Master in Marketing & Sales

EAE Business School International
Campus Full time 2 years April 2018 Spain Barcelona

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Masters in Marketing. Master in Marketing & Sales This programme will be conducted in English. With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the programme, the professionals are provided with the conditions to change. Participants in the programme will undergo an experience and process of change. Reasons to do EAE’s Master in Marketing & Sales in Spain: AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialisation programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialisation programs free of charge. The the ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a qualification... [-]

Master in Digital Marketing & Customer Experience in Madrid

ESERP Business School
Campus Part time 1 year October 2017 Spain Madrid

Through a dynamic and active teaching method you will be provided with up-to-date knowledge that will allow you to apply the latest techniques and tools. [+]

The educational content of the Master’s Degrees has been adapted to meet the requirements of the European Higher Education Area. They offer 60 ECTS credits, whereby guaranteeing an ongoing effort for the improvement of managerial skills and the optimal development of attitudes such as initiative, teamwork and critical thinking. The Master’s Degrees at ESERP put special emphasis on the development of professional skills that are based on up-to-date knowledge, and that will enable the student to strategically put into practice the latest techniques and tools. To do so, we rely on a Faculty that is made up of expert professionals who bring the most relevant issues to the classroom regarding the current business sector. To integrate the students into the business world and help them in the decision-making process, we apply a dynamic and active teaching system, through the implementation of various teaching tools, which include simulation and the case-study method, among others. Objectives Good organisational, leadership and management skills. Adaptability to change and innovations in technology. Ability to provide a company’s senior management with strategic and operational plans. Critical analysis and abstract thinking. Quick identification, analysis and solving of problems. Open-mindedness towards the socioeconomic and cultural environment. As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations. Methodology Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Masters in Marketing. Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the sector with... [-]

Master in Digital Marketing in Madrid

GBSB Global Business School -International
Campus Full time 9 months October 2017 Spain Madrid

Master in Digital Marketing in Madrid program at GBSB Global Business School introduces students to the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge of its various areas that include digital marketing strategy and marketing planning, website management, UX, content marketing, inbound marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, webinars, social media, ecommerce, online reputation management, and affiliate marketing. Master in Digital Marketing in Madrid students acquire skills required in the industry of digital marketing to manage an integrated system of various platforms, channels, tools, and digital marketing models across different geographical markets. [+]

Why Master in Digital Marketing and Ecommerce in Madrid Study Digital Marketing and Ecommerce at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Earn a dual degree with the University of Alcala, an option for the students attending the Madrid Campus Program Description Digital environment has become the space for pre-sale, sale and post-sale customer experience for the majority of companies in the world and therefore digital marketing has turned into an essential part of their marketing strategy. Master in Digital Marketing in Madrid program at GBSB Global Business School introduces students to the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge of its various areas that include digital marketing strategy and marketing planning, website management, UX, content marketing, inbound marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, webinars, social media, ecommerce, online reputation management, and affiliate marketing. Master in Digital Marketing in Madrid students acquire skills required in the industry of digital marketing to manage an integrated system of various platforms, channels, tools, and digital marketing models across different geographical markets. Master in Digital Marketing in Madrid is designed to prepare students for the challenges of modern digitalized and globalized economy that require flexibility, connectivity, multitasking skills, ability to learn and adapt fast and work across multiple electronic devices with different geographic and demographic markets, intercultural communication skills... [-]

Master of Marketing (MMktg)

University of Auckland Business School
Campus Full time 18 months March 2018 New Zealand Auckland

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]

Masters in Marketing. The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies. Career prospects With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options. Degree structure The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management. You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world. Academic requirements To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science. In assessing your application we will take into account the... [-]

Master in Marketing

Across the Pond
Campus Full time August 2018 United Kingdom Aberdeen Belfast Brighton Canterbury Cardiff Chester Cirencester Colchester Edinburgh Epsom Exeter Falmouth Farnham Glasgow Guildford Huddersfield Leeds Leicester Lincoln Liverpool London Loughborough Manchester Newcastle Norwich Nottingham Oxford Reading Rochester Sheffield + 28 more

Marketing programs are available at the undergraduate and postgraduate level at our partner universities throughout the UK. These programs are among the best in the UK and offer students a world-class education. Going to the UK for any degree has a range of benefits, including... [+]

Marketing programs are available at the undergraduate and postgraduate level at our partner universities throughout the UK. These programs are among the best in the UK and offer students a world-class education. Going to the UK for any degree has a range of benefits, including shorter, affordable degrees (so you’re saving money on tuition and accommodation and entering the workforce sooner), international experience which enriches both your education and your university experience, and an invaluable chance to travel and learn about the world and other cultures while earning an internationally respected degree. Essentially, those in marketing as a career or field of study work to understand the consumer’s need and show how businesses and other entities offer products and services that fulfill those needs. Marketing is one of the most dynamic aspects of business and requires both business savvy and creativity. Everyone has heard of Pepsi and can easily recognize the iconic Apple logo without any need for explanation of what the product is or what is known for—this comes down to effective marketing. However, marketing itself is a varied degree with a range of specialties including the following: - Branding - Design - Advertising - Sales - Research - Public Relations Marketing degrees often go hand-in-hand with similar degrees and field of study like advertising, business, and media and communications and would be great for a student interested in one or any of them. Theses fields are academic but with a strong practical element as well. Undergraduate students undertaking... [-]

Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time 2 years August 2018 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Masters in Marketing. Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management. Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions. Central questions raised are: How to adapt products, communication and distribution systems to customer needs - and behaviour? How to position a brand effectively in a competitive market? ... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4 semesters March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday to Saturday) Pre-Semester course available online Buddy... [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time 1 year September 2017 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

Masters in Marketing. A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter. Youtube. Google... [-]

Master In Digital Marketing & E-commerce

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500 hours February 2018 Spain Madrid Barcelona Spain Online + 3 more

We are introducing the Master in Digital Marketing & E-commerce. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. [+]

We are introducing the Master in Digital Marketing & E-commerce. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University Master degree with the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in college Digital Marketing & E-commerce becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Plan to launch an e-commerce. Face, online and blended learning personalized tutoring in implementing the Final Master Project Career guidance through a "career plan" individualized Development of a "360 Marketing Plan" and a "Plan E-commerce" With a total of 37 classes webinar (in online mode) the master program Introductory Module: Principles and fundamentals of the Digital Economy Module 1: Plan Digital Marketing and Social Media I for e-commerce Module 2: Social Networking Module 3: Plan Digital Marketing and Social Media II for e-commerce Module 4: Productivity Tools Module 5: ORM - Online Reputation Marketing and monitoring tools Module 6: Content Management Module 7: Applications of Social Media Module 8:... [-]

Mastère Spécialisé® In Industry Purchase Engineer

University of Technology Troyes - UTT
Campus Full time September 2017 France Troyes

This Master Purchase Spécialisé® meets the requirements of industrial enterprises to sophisticated process. The role of the industrial buyer then takes a more strategic dimension and transverse than mere negotiation to reduce costs. [+]

Masters in Marketing. LEARN TO RECONCILE ETHICS OF PURCHASES AND COMPANY PERFORMANCE With strong skills in purchasing strategy and negotiation,industrial engineer shopping sets up a flow of resources, goods and services, adapted to the strategy and development of the company. He rocks the technical choices of the product, the effective time of purchase, and the negotiation while having a better understanding of the supply chain and a process ofresponsible purchasing. This Master Purchase Spécialisé® meets the requirements of industrial enterprises to sophisticated process. The role of theindustrial buyer takes a more strategic dimension and transverse than mere negotiation to reduce costs. This Bac +6 training is accredited by the Conférence des Grandes Ecoles (CGE) and is intended for engineers, holders of Bac 5 and employees wishing to acquire strong skills in purchasing and negotiation strategies in this rapidly evolving field. They trust us... "Valeo is a partner of the UTT and have, to date, 19 university graduates in Valeo in France and abroad. (...) We also enjoyed the party took to design this sector by integrating the essential dimensions in the purchasing function of tomorrow, such as integrated supply chain management, ethics and social responsibility. These changes are fully consistent with the needs of businesses, ... " "The purchasing function is still the heart of the strategy of large companies. (...) The ability of Purchasing innovate and lead major projects is probably what best characterizes therefore the function. The desire and ambition as major universities UTT to invest in specialized... [-]