Marketing is one of the more diverse areas of business study, featuring experts in a range of related fields such as management, psychology, strategy, research, sociology, broadcasting, publication, publicity, ethics, distribution, service and more. Master of Marketing programs build on students' foundational business knowledge, highlighting the key concepts of marketing such as effectiveness, segmentation, activation, dominance, pricing, service, retail, brand management and more. Further, several Master of Marketing programs allow students to specialize in a certain area or field that is most pertinent to their personal career goals. Such specializations may include International Marketing, Social Media, Publicity, Communication, Strategic Marketing, Sales Management, Interactive Marketing and more.
To read more about how you can apply for a Master of Marketing program at one of the featured universities and institutions listed below, simply click on the links below!
University of St. Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial perso
…identify challenges and the need for action from the viewpoint of customers and the market and are able to adopt other entrepreneurial perspectives.…are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.…conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).…are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.…are well-versed in dealing with (digital) media.…combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.…gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.…have learnt to tackle new things in a spirit of personal responsibility.…formulate clear consequences....
As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and exe
Get equipped with the marketing skills you need to stand out in a global marketplace.
As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.
Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.
Your Master of International Marketing at a glance
Who is this program for?
Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing....
USA, San Francisco, Boston, United Kingdom, London, United Arab Emirates, Dubai, China, Shanghai, New York, Cambridge+ 7 More
The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing
The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.
With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.
The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management....
Goals: To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment.
Taught in English
To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment.
Master digital marketing and communication tools.
Understand the digital transformation of business data and evolving marketplaces.
All courses are in English.
‘Learning by doing’ pedagogy.
A number of interventions by marketing professionals in the B2B and B2C sector.
Possibility to participate in business interschool competitions such as SEB Academy challenge, l’Oreal Brandstorm, Decathlon.
Projects involving skills and theory from multiple courses.
Two 6 month internships.
Double diploma options.
Digital Marketing Manager
Key account manager
Examples of Courses
Digital communication strategies
Excel Analysis and Reporting
Web optimization and analytics
B2B Sales and marketing
Focus: Driving Digital Event
The Master of International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the pr
The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.
In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.
This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding and a strong personality.
Master International Marketing and Brand Management at a Glance
This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise inc
This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets.
It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies....
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Ghent University - Faculty of Economics and Business Administration
The Master of Marketing Analysis is a one-year full-time study (or two-year part-time study) about analytical Customer Relationship Management (CRM)/Business Intelligence
The Master of Marketing Analysis is a one-year full-time study (or two-year part-time study) about analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques. More specifically, the study mainly focuses on: Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research.
Ghent University has been offering this high-level advanced-master degree since October 1999.
Our graduates all gained important positions in large and medium-sized companies around the world (from Brussels over London & Toronto to Singapore, Seoul and Shanghai). Most companies especially value the many practical skills our students acquired during the many real-life projects they performed during their study of the Master of Marketing Analysis. Since the academic year 2006-2007, MMA projects are also international. Apparently with a positive result, because all 6 MMA students involved were offered a job at DunnHumby Ltd. (London, UK) upon completion of the project. During the academic year 2007-2008, again four MMA students wrote their master thesis about a project at DunnHumby Ltd....
With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills requi
This program will be conducted in English.
The current business environment is evolving rapidly. Globalization, new information technologies, and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organizational aspects that generate corporative value.
Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage....
This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of practical issues, embracing not only the m
Master of Luxury Management, Innovation, and Branding
Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste, and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.
Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.
Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master.
The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadership training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it....
The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training.
The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive to a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin.
At a glance
Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completed
To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until July 22 (this applies to applicants with certificates from outside of the EU)....
The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration
A full understanding of the new dynamics applied to luxury
In a fast-moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. An analysis will span from a hard luxury into services, ranging from traveling into food and beverage.
Branding & Image
Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance, and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. An analysis will be applied to different Luxury business models and their strategies as well as to the different geographic....
From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine, and tourism is to help students and young profession
THIS COURSE IN HELD IN ENGLISH LANGUAGE.
What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?
From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine, and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.
The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence....