Masters Programs in Marketing and Communication

Compare 409 Masters Programs in Marketing and Communication

Marketing and Communication

Individuals who are looking to advance their career and who have already gotten their bachelor’s may find obtaining a master’s degree to be a logical and beneficial next step. A master’s degree helps to sharpen an individual’s focus in a particular field and also prepares them for further study, if desired.

What is a Master in Marketing and Communication? It is a degree program that allows participants to discover how the world around them communicates, as well as the most effective ways to relay a message to various audiences. Not only do students study current marketing and communications strategies, but they also gain keen analytical skills, business knowledge and understanding of how marketing affects various economies. Upon completing this degree graduates are able to develop and execute effective marketing campaigns and speeches.

There are a few different benefits of completing a Master in Marketing and Communication. Its interdisciplinary concepts help graduates to become multi-faceted workers. This can help those individuals maintain dexterity within the job market.

There are a variety of factors that contribute to the cost of obtaining this degree. Certain factors, such as the average cost of the institution, the geographic location, and whether you study online or on campus all play a part in deciding the final cost.

This degree provides a variety of career options to choose from. Graduates may decide to enter the field of marketing and work for practically any type of business. Big corporations, small businesses, non-profits, retail business and more are in constant need of marketing professionals. Individuals may also choose to join marketing firms or start their own businesses. Those who enjoy the speaking aspect may also consider pursuing a position within the film and media fields.

If you have a gift for marketing or love communicating with others, this degree is worth considering. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York + 8 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Masters in Marketing and Communication. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education... [-]

Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time April 2017 Spain Madrid

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Madrid)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Masters in Marketing and Communication. Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. This Master is taught in Madrid and Barcelona Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, and TV3 Marathon, which collaborated with the organization of the campaign obesity. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results... [-]

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time 1 year April 2017 Spain Barcelona Madrid + 1 more

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Masters In Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2017 Spain Barcelona + 1 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing and Communication. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to... [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time 9 months March 2017 Italy Rome

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems... [-]

Mastère Spécialisé® Ingénieur Achats en Milieu Industriel

University of Technology Troyes - UTT
Campus Full time September 2017 France Troyes

Ce Mastère Spécialisé® Achats répond aux exigences des entreprises industrielles aux process sophistiqués. Le rôle de l’acheteur industriel prend alors une dimension plus stratégique et transverse que la simple négociation pour réduire les coûts. [+]

Masters in Marketing and Communication. APPRENEZ A CONCILIER ETHIQUE DES ACHATS ET PERFORMANCE DE L'ENTREPRISE Avec de solides compétences en stratégie d’achats et négociation, l’ingénieur achats en milieu industriel met en place un flux de ressources, biens ou services, adaptés à la stratégie et au développement de l’entreprise. Il assure le choix technique du produit, le moment efficient de l’achat, ainsi que la négociation tout en ayant une meilleure compréhension de la supply chain et une démarche d’achats responsables. Ce Mastère Spécialisé® Achats répond aux exigences des entreprises industrielles aux process sophistiqués. Le rôle de l’acheteur industriel prend alors une dimension plus stratégique et transverse que la simple négociation pour réduire les coûts. Cette formation Bac +6 est accréditée par la Conférence des Grandes Ecoles (CGE) et est destinée aux ingénieurs, aux titulaires d’un Bac +5 et aux salariés souhaitant acquérir de solides compétences en stratégies d’achats et négociation dans ce domaine en pleine mutation. Ils nous font confiance... « Le Groupe Valeo est partenaire de l’UTT et nous avons, à ce jour, 19 diplômés de l’université au sein de Valeo, en France et à l’international. (...) Nous avons également beaucoup apprécié le parti pris de concevoir cette filière en intégrant des dimensions essentielles dans la fonction Achats de demain, comme la gestion intégrée de la chaine logistique, l’éthique et la responsabilité sociale. Ces évolutions sont en totale cohérence avec les besoins des entreprises,... » « La fonction Achats est toujours au cœur de la stratégie des grandes entreprises. (...)... [-]

Máster Universitario en Dirección de Marketing

UAM Universidad Autonoma de Madrid
Campus Full time 2 semesters September 2017 Spain Madrid

El estudiante que obtiene el título de máster en Dirección de Marketing alcanza las competencias profesionales propias de un experto en marketing, con las habilidades necesarias para abordar los problemas de dirección de marketing con criterios formales, rigurosos y con el manejo de los instrumentos técnicos actuales. [+]

El estudiante que obtiene el título de máster en Dirección de Marketing alcanza las competencias profesionales propias de un experto en marketing, con las habilidades necesarias para abordar los problemas de dirección de marketing con criterios formales, rigurosos y con el manejo de los instrumentos técnicos actuales. Se encuentra bien preparado para ocupar puestos directivos en las diferentes áreas que constituyen los departamentos de marketing de las empresas e instituciones. En concreto, están preparados para afrontar la dirección de producto y marca, la gestión de los canales de distribución y de las relaciones con los clientes y los consumidores, la dirección de las políticas de publicidad, promoción y fijación de precios, así como, la elaboración de estudios de mercado y su aplicación a la toma de decisiones empresariales. Perfil recomendado Graduados de diferentes campos del conocimiento: Administración y Dirección de Empresas, Economía, Turismo, Estadística, Sociología, Ciencias de la Comunicación, Derecho, etc., que estén interesados en la obtención de una formación avanzada en la dirección de marketing para mejorar sus expectativas profesionales y personales. Se recomienda que los graduados hayan cursado materias básicas o introductorias de marketing e investigación de mercados. Preferiblemente con un conocimiento mínimo de inglés a nivel intermedio. En caso de estudiantes extranjeros, conocimientos suficientes de idioma español. En todos los casos, con disponibilidad horaria para adquirir las competencias relacionadas con las actividades presenciales. El Máster Universitario en Dirección de Marketing ha sido planificado para que los participantes adquieran el grado de especialización de expertos en Marketing, desarrollando ... [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time 1 year September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Masters in Marketing and Communication. Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other more... [-]

Master of Marketing and Management of Business

Matej Bel University
Campus Full time September 2017 Slovakia Banská Bystrica

The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity. [+]

The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity. It trains students in problem solving skills incorporating a systematic approach based on competency in decision-making methods, which requires integrating knowledge of management, operational management, organization of managerial work, marketing in the domestic and world markets, finance, quality management and human resources. At the same time, the programme trains students to take a strategic thinking approach, to foresee phenomena, and with the use of mathematical-statistical methods to quantify the effects on the business. The programme prepares professionals in the middle and top management of small and middle businesses, in bodies of state and local administration in the areas of sole trader business, vocational schools, and project and consultancy organizations. APPLICATION FORM Please, fill in the appropriate application form, sign it and enclose following documents: - curriculum vitae - payment of admission fee and document of payment - photocopy of passport and Applicants from EU countries: - secondary school leaving certificate (for study of Bachelor - first degree) or Certificate of Bachelor degree (for study of Master - second degree) translated to english - notarized copy Applicants from countries outside EU: - secondary school leaving certificate (for study of Bachelor - first degree) or Certificate of Bachelor... [-]

Master of Arts: Communication - Corp Comm & PR

Sacred Heart University
Online & Campus Combined Full time Part time 48 weeks September 2017 USA Fairfield + 1 more

Designed by leaders in the field and members of our advisory board, MACOMM combines classroom learning with hands-on skill development and professional opportunities to prepare students for success in the ever-changing media environment. [+]

Masters in Marketing and Communication. ‌‌Become a Master Communicator Powerful stories need powerful storytellers. With concentrations in corporate communication and public relations (CCPR), broadcast and digital journalism (BDJ) and digital multimedia production (DMP) the master’s in communication (MACOMM) program at Sacred Heart University positions its students to stand out as innovative storytellers and content creators in today’s media industry. Corporate Communication & Public Relations Digital Multimedia Production Broadcast and Digital Journalism‌ Designed by leaders in the field and members of our advisory board, MACOMM combines classroom learning with hands-on skill development and professional opportunities to prepare students for success in the ever-changing media environment. The program is broken into six eight-week modules that offer students a personalized plan of study tailored to their interests and enabling them to master their craft while gaining industry experience. Full-time students finish in one year taking two classes per module while part-time students enroll in one class per module. In the MACOMM program, students focus on telling meaningful stories that resonate with their intended audiences through the study of public relations, corporate communication, journalism, and multimedia production. CCPR classes focus on the foundations of corporate branding, media relations, social media and event planning while DMJ and DMP classes focus on reporting, recording video and audio, editing, and producing. All MACOMM students learn to communicate effectively through a variety of media platforms, including video, television, social networks, podcasts, multimedia websites and other methods of traditional and online or mobile communication.‌ To prepare them for the... [-]

Master in Digital Marketing

Harbour.Space
Campus Full time September 2017 Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. [+]

This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Upon completing the Harbour.Space Master of Digital Marketing degree program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. Program Structure 1 Year This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company. All courses are electives, yet we strongly recommend... [-]

Master of Design (MDes) Design Practices

HK PolyU School of Design
Campus Full time 1 year September 2017 Hong Kong Kowloon

The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. [+]

Masters in Marketing and Communication. The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. Designers with a Bachelor’s degree in product design, fashion design, interaction design, architecture, product engineering, interior design or communication design may find Design Practices to be a logical next step in their professional development. Aims This specialism focuses on design as a strategic tool for the consumer economy. Interdisciplinary projects embrace business strategy and brand development, identifying opportunities for innovation and user experience. This full-time international program responds to the world’s industrial and technological transformation with a focus on China. The development of a high level of research, analysis, strategic vision, aesthetics, and technical mastery in development, fabrication and commercialization of design prepares students for leadership roles. Objectives This specialism seeks to join practical strategies for innovation with formal aspects of design development, by making design through: real-world project development teamwork approaches to problem solving cultural considerations as well as business & technology customers’ needs and goals design entrepreneurship and brand creation Entrance Requirement A Bachelor’s degree in design or the equivalent in a related discipline and professional experience in design is preferred. Scholarships Scholarships for Graduates of QS Top Design Schools (2017) To off-set 10% or 15% (holder of a First Class bachelor’s degree) of tuition, regardless of which MDes... [-]

Master of Marketing (MMktg)

University of Auckland Business School
Campus Full time 18 months March 2017 New Zealand Auckland

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies. Career prospects With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options. Degree structure The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management. You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world. Academic requirements To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science. In assessing your application we will take into account the ranking of the... [-]

Master (MA) Communication Design

Ravensbourne
Campus Full time Part time 1 - 2 years August 2017 United Kingdom London + 1 more

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

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