Master's Degree in Marketing Studies in Abu Dhabi in United Arab Emirates

Find Masters Programs in Marketing Studies 2018 in Abu Dhabi in United Arab Emirates

Marketing Studies

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

The United Arab Emirates is a federation of seven emirates on the eastern side of the Arabian peninsula, at the entrance to the Persian Gulf. Much of the work force in the UAE are foreign expatriates - hence the country's population makeup being so diverse, with Emirati citizens being a minority in their own country.

The city of Abu Dhabi ranks as the second largest in the United Arab Emirates hosting a population of close to a million inhabitants. It has previously been ranked as the richest city in the world and consists of a unique skyline that matches no other. It has a variety of higher education establishments within.

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Master in Marketing, Management, Communication & Media

Paris-Sorbonne University Abu Dhabi
Campus Full time 18 months September 2018 United Arab Emirates Abu Dhabi

The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world. The classes combine theoretical knowledge, business, professional and operational methodologies, so as to expand analytic and conceptualisation capacity, preparing for work in an international [+]

Overview

The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world.

In today’s evolving marketplace, innovation communication strategies are imperative to enhance individual and national development. With rapid globalization, the current economic environment faces many challenges including changing consumption patterns, increasing competition, talent retention, shifting media platforms, transforming trends in the digital age and socio-cultural issues. As a result, business firms and government entities require their products and services to be deeply linked to communications and social changes.... [-]