Master's Program in Marketing Studies in USA

Search Masters Programs in Marketing Studies in USA 2018

Marketing Studies

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The United States of America is a large country in North America, often referred to as the "USA", the "US", the "United States", "America", or simply "the States". American colleges are funded by "tuition" charged to the student, which is often quite expensive, very commonly reaching into the tens of thousands of dollars per year.

Top Master Programs in Marketing Studies in USA 2018

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Master At Branding

Universidad Europea de Madrid (UEM)
Campus Part time 9 months October 2018 USA San Diego Irvine + 1 more

You desenvolverás companies branding, advertising and equipment related to the internal development and strategic brand management. [+]

Best Masters in Marketing Studies in USA 2018. Home October 2016 Weekend Schedule campus Alcobendas Differential aspects: You will learn to strategic and creative level. You desenvolverás companies branding, advertising and equipment related to the internal development and strategic brand management. We encourage creativity, entrepreneurship, innovation and internationality in the design. Erretres, Futura brand, DMA or Pum Studio Partners collaborate in this degree. WHY STUDY DESIGN IN THE EUROPEAN UNIVERSITY As a content adapted to the reality of the sector. Faculty consists of professionals and important studies. The best facilities with Digital Manufacturing Workshop - recognized by the MIT FabLab, a hub for working with digital and multimedia equipment with classrooms equipped with all the software and hardware resources that usually design departments. Our students get a real insight into the world of design and connected with major studios. It provides the ability to start your career with our practices studies. [-]

MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2018 USA New Orleans

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

What does the Master in Marketing?... [-]


Gmcm - Master In Business Management And Marketing

ISEAD Business School
Online Part time 13 months October 2018 USA Miami

This program provides the practical and theoretical knowledge necessary for effectively develop business and marketing efforts that require companies. [+]

The Master in Business Management and Marketing provides the skills and precise theoretical to effectively develop business and marketing efforts that require businesses: consumer awareness, competitive advantage, positioning, channel, etc.

Addressed to

Professionals who wish to broaden their knowledge in the area of ​​Marketing with the aim of: - Develop a career in a marketing department companies products or services to the consumer. - Getting into the new approaches and techniques Marketing for eventual specialization in one of these areas for the future.

Case Method

Methodology: Online

Duration: 730 hours of training (12 months)

Intakes: February, June and October... [-]


Master in Business & Marketing

UTH Florida University
Online Full time Part time 14 - 16 months Open Enrollment USA Tampa + 1 more

The Master in Business & Marketing program develops, in particular, the areas of general management and marketing. Special emphasis is placed on marketing and the components necessary to develop a market strategy such as product development, pricing, market analysis, advertising, promotion, sales force management and brand management.

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Program Objective

The Master programs develop the tools and skills that students will need in the business world. Upon completion of this program students are able to: ascertain an organization’s financial situation; develop plans to further development; analyze external economic and market factors that impact the organization; apply quantitative methods to aid decision making and; present findings and recommendations to the ultimate decision-makers while considering legal and ethical implications.

Program Description

All courses are taught utilizing the case method which immerses the students in actual situations faced by real enterprises and requires students to derive, present and defend solutions among alternatives presented by fellow students. This method involves active student participation and stimulates the development of critical thinking. The program develops skills in the areas of accounting, finance, marketing, operations, human resources and economics among others. The Master in Business & Marketing program develops, in particular, the areas of general management and marketing. Special emphasis is placed on marketing and the components necessary to develop a market strategy such as product development, pricing, market analysis, advertising, promotion, sales force management and brand management. All Master programs require 42 credit hours for graduation. Students are expected to enroll in 12 credit hours per semester which would allow completion of all requirements in about 14 to 16 months if enrolled continuously. The cost of tuition for the programs is $5,880.... [-]


Master in Advertising

Academy of Art University
Online Campus Full time 2 - 3 years September 2018 USA San Francisco + 1 more

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio.

MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units

TOTAL 63 units

*Per director approval

MFA Advertising Degree Requirements Successful completion of Final Thesis Project. Minimum 2.0 cumulative GPA. A minimum grade of C in all required 63 units. MFA Program Learning Outcomes ... [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2018 USA Atlanta Savannah

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Master the art of advertising

As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising.

M.A. in advertising

Available at: - Atlanta

ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design ... [-]

MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time Part time 1 - 2 years September 2018 USA New York White Plains + 2 more

Marketing data is what you’ll find out there. Marketing intelligence is what you’ll master in here. [+]

Marketing data is what you’ll find out there.

Marketing intelligence is what you’ll master in here.

Data is in no short supply in today’s marketing environment. Gathering and analyzing that data is important, of course, but it’s just as crucial to step back and think about the deeper issues surrounding it.

What insights can we glean about consumer attitudes and preferences? How can those insights help us to influence consumer behaviors?

In the Gabelli School’s Master of Science in Marketing Intelligence (MSMI) program, we ask the hard questions on a daily basis. That’s because today’s employers want more than number crunchers—they want strategic thinkers who bring a blend of marketing savvy, data-driven insight, and moral clarity to the table.... [-]


Master (MSc) Fundraising Management

School Of Professional Studies - Columbia University
Campus Full time Part time 3 - 12 semesters September 2018 USA New York + 1 more

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. [+]

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers.

The world of nonprofits is growing – both in size and influence. The thousands of causes and the millions of organizations that serve those causes, in the United States and across the globe, need people to lead and to secure financial support. The Fundraising Management program here at Columbia is your portal to taking part in what many feel is the most important of society’s sectors – the one that furthers philanthropy, the love of humankind.

The need for fundraising professionals and nonprofit leaders to distinguish themselves has increased. Organizations constantly seek individuals with a thorough understanding of the philanthropic marketplace, a mastery of key fundraising techniques, and comprehensive management skills. Because of this demand for highly skilled development personnel, salaries are among the highest in the sector.... [-]


Master of Public Affairs

Park University
Online Campus 36 hours September 2018 USA Kansas City Parkville + 1 more

The M.P.A. program allows you to be adaptable in your career, understand and prepare for multisector and cross-sector realities, and successfully lead in your changing environment. [+]

Master of Public Affairs

The M.P.A. program allows you to be adaptable in your career, understand and prepare for multisector and cross-sector realities, and successfully lead in your changing environment. Because the M.P.A. is a values-driven program, you will focus not only on doing things the right way, but on the courage to do the right things.

Prepare for the unscripted future

The cross-sector, liberal-arts base of the M.P.A. degree is designed for those navigating the changing and dynamic work environment of the 21st century.

Learn from widely published, highly experienced and qualified faculty

Your courses will be led by seasoned academicians and Ph.D. researchers. In addition, Park University has attracted well-known leaders as faculty. Our courses are taught by leader-scholars who are former mayors, city managers, executive directors of nonprofit organizations, state and local government officials, and heads of national an international professional organizations. This combination of faculty brings enormous vitality and real-world currency into the classroom—both online and face-to-face. ... [-]


Master of Management in Social Media Marketing

Chancellor University
Online Full time Part time 12 - 18 months September 2018 USA Cleveland + 1 more

Chancellor University offers a Masters of Management in Social Media Marketing. This program is designed to give the working professional the opportunity for a flexible, real-world education. [+]

Master of Management in Social Media Marketing

Chancellor University offers a Masters of Management in Social Media Marketing. This program is designed to give the working professional the opportunity for a flexible, real-world education. Classes are small, interactive and entrepreneurial in nature. The required core of courses consists of upper-level courses that prepare students who are interested in professional development or career advancement in challenging and dynamic careers within the criminal justice field.

Advantages of a Masters of Management in Social Media Marketing from Chancellor University:

One of the most affordable Online MBA programs available today Learn innovative Social Media Marketing practices from academically accomplished instructors and industry experts Chancellor University is accredited by The Higher Learning Commission and a member of the North Central Association. Earn your Master of Management in Social Media Marketing in as few as 18 months (two courses per 8-week term) Chancellor merges theory and practice so you can use tomorrow what you learned in class today 100% online program using the flexible Angel/Blackboard platform No GMAT or GRE required TBD ... [-]

MicroMasters Program in Marketing Analytics (University of California, Berkeley)

edX
Online 16 weeks September 2018 USA Cambridge

Learn how to integrate analytics-based marketing and strategic concepts to improve business decisions and return on marketing investment (ROMI). [+]

Overview

Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.

The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com, and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.... [-]


MicroMasters Program in Marketing in a Digital World (Curtin University)

edX
Online Part time September 2018 USA Cambridge

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating a heightened demand for a specialized skill set.

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Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating a heightened demand for a specialized skill set. The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem-solving and analytical thinking, gaining expertise in:

Creating and sustaining a brand; Marketing through digital channels, such as social media; Consumption behavior across buying contexts; Marketing metrics; Digital brand engagement; Digital brand reputation management. ... [-]

Master in Public Relations

Syracuse University - S.I. Newhouse School of Public Communications
Campus Full time 13 months July 2018 USA Syracuse

Our internationally recognized public relations (PR) program is one of the few in the U.S. that offers undergraduate, graduate and mid-career-level PR education. Typically, incoming graduate students are recent college graduates planning on entering the public relations field. [+]

Best Masters in Marketing Studies in USA 2018.

Organizations need experienced communicators to effectively convey their messages. Teaching our students how to craft and deliver communications is at the heart of our mission.

Our internationally recognized public relations (PR) program is one of the few in the U.S. that offers undergraduate, graduate and mid-career-level PR education. Typically, incoming graduate students are recent college graduates planning on entering the public relations field.

Prepare for the profession

In our 13-month program, you will study the theory, concepts, processes and practices of public relations (PR). Your introductory graduate year public relations course will challenge you to conceptualize, plan and execute typical PR activities such as client meetings and press conferences. From there, you will spend your year developing critical and strategic thinking, as well as learn how to most effectively interact with both clients and the news media.... [-]


Master in Advertising

Syracuse University - S.I. Newhouse School of Public Communications
Campus Full time 1 year July 2018 USA Syracuse

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. [+]

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. This one-year, cost-effective and intensive program gives you hands-on training with exemplary faculty that will prepare you for a top job in the advertising industry.

What is the focus of the program?

Our one-year, projects-driven and management-focused program will provide you with a comprehensive look at the advertising industry, with coursework in:

Advertising management; Digital advertising and branding; Marketing communication; Strategic media planning; Graphic design and multimedia production; Account planning; Advertising campaigns. ... [-]

Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston New York Cambridge + 3 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]