Master's Program in Marketing Studies in USA

Search Masters Programs in Marketing Studies in USA 2018

Marketing Studies

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The United States of America is a large country in North America, often referred to as the "USA", the "US", the "United States", "America", or simply "the States". American colleges are funded by "tuition" charged to the student, which is often quite expensive, very commonly reaching into the tens of thousands of dollars per year.

Top Master Programs in Marketing Studies in USA 2018

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston New York Cambridge + 3 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Best Masters in Marketing Studies in USA 2018. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the... [-]

Master in Public Relations

Syracuse University - S.I. Newhouse School of Public Communications
Campus 1 year July 2018 USA Syracuse

Our internationally recognized public relations (PR) program is one of the few in the U.S. that offers undergraduate, graduate and mid-career-level PR education. Typically, incoming graduate students are recent college graduates planning on entering the public relations field. [+]

Organizations need experienced communicators to effectively convey their messages. Teaching our students how to craft and deliver communications is at the heart of our mission.

Our internationally recognized public relations (PR) program is one of the few in the U.S. that offers undergraduate, graduate and mid-career-level PR education. Typically, incoming graduate students are recent college graduates planning on entering the public relations field.

Prepare for the profession

In our 13-month program, you will study the theory, concepts, processes and practices of public relations (PR). Your introductory graduate year public relations course will challenge you to conceptualize, plan and execute typical PR activities such as client meetings and press conferences. From there, you will spend your year developing critical and strategic thinking, as well as learn how to most effectively interact with both clients and the news media.... [-]


Master in Advertising

Syracuse University - S.I. Newhouse School of Public Communications
Campus 1 year July 2018 USA Syracuse

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. [+]

Best Masters in Marketing Studies in USA 2018.

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. This one-year, cost-effective and intensive program gives you hands-on training with exemplary faculty that will prepare you for a top job in the advertising industry.

What is the focus of the program?

Our one-year, projects-driven and management-focused program will provide you with a comprehensive look at the advertising industry, with coursework in:

Advertising management Digital advertising and branding Marketing communication Strategic media planning Graphic design and multimedia production Account planning Advertising campaigns ... [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3 years September 2018 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the industry. Articulate career goals and plan to... [-]

Masters in International Policy and Development

Middlebury Institute of International Studies at Monterey
Campus Full time 4 semesters September 2018 USA Monterey

The Middlebury Institute Master’s in International Policy and Development prepares graduates to bridge the gaps between policy and practice while addressing complex international policy and development issues. [+]

Best Masters in Marketing Studies in USA 2018. Promote Global Development The Middlebury Institute Master’s in International Policy and Development prepares graduates to bridge the gaps between policy and practice while addressing complex international policy and development issues. The student-centered program combines interdisciplinary coursework and professional experiences to help graduates launch careers in foreign policy and international relations, resolving conflicts, addressing human rights abuses, and promoting global development. The four-semester 60-credit program includes core coursework and optional areas of concentration, as well as courses taught in a student’s chosen language of study and a professional practicum. Practical Skills for Positive Change The International Policy and Development degree and Master of Public Administration degree share a common faculty and curriculum. Together these two degrees make up the Development Practice and Policy (DPP). DPP gives students the flexibility to explore both areas of study and then choose one at the start of their final semester. Scholarships and Financial Aid To apply for merit or need-based scholarships, submit your online application for the International Policy and Development program by the next priority deadline. Both U.S. and international students are eligible. We don't cap the amount we award, and highly qualified students may receive a merit scholarship covering full tuition. We give preferential scholarship consideration to members and alumni of our partner organizations, such as Peace Corps, Fulbright, JET, AmeriCorps, WorldTeach, and many more. Financial aid is also available, including federal and private loans, work-study, and U.S. veterans' benefits. To apply, visit our Financial... [-]

Master of Management – E-Marketing

National American University
Campus or Online Full time Part time September 2018 USA Austin

The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. [+]

The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. Course topics focus on management issues in areas such as human resources, marketing, information technology, finance and accounting, leadership, communication and international business. The degree program consists of 10 courses and successful completion of 45 credit hours. Emphasis E-Marketing: - Provides the student with a strong base of knowledge around the Internet’s marketing potentials, comprehensive enough for the student to be able to identify its fundamental application to, and maximize its value for, myriad business models. - Examine the relationship between e-commerce business models and strategies, Internet technology, and the legal and social context of e-commerce, three factors that permeate all e-commerce. - Looks at the steps required in creating a comprehensive and effective social media marketing plan Electives Internet Marketing E-Commerce Social Media Marketing E-Marketing Analytics Career Options Advertising Promotions Marketing Manager Market Analysts Marketing Coordinator [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2018 USA Atlanta Savannah

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Best Masters in Marketing Studies in USA 2018. Master the art of advertising As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. M.A. in advertising Available at: - Atlanta ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design — 700-level ARTH elective Total course of study: 45 hours* M.F.A. in advertising Available at: - Atlanta - Savannah ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 725 Digital Media for Advertising ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 751 Advertising for Alternative Media... [-]

MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time 12 months September 2018 USA New York Bronx Westchester + 2 more

83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation.® [+]

83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation. In just 12 months, you will acquire the skills to build a successful career in marketing: Data analysis. Creating customer insights. Solving business problems. These are the core talents you will learn in this marketing master’s program. Our curriculum goes beyond theory. The MS in Marketing Intelligence gives you hands-on experience with data, lets you work with real New York City companies—like the Food Network—and teaches you how to generate real-world marketing intelligence. That’s what employers want in today’s job market. And it’s why so many students in this marketing master’s degree are hired almost immediately after graduation. Admissions Who should apply? Marketing Intelligence The MSMI is ideal for people with prior experience in marketing, market research, or advertising who want to focus their careers on marketing intelligence. An undergraduate degree is required, but it does not need to be in marketing. Preliminary review option Want an inside track on your chances of acceptance before you take the GMAT or GRE? As a courtesy to MS in Marketing Intelligence applicants, the admissions staff offers a preliminary review option. Request a preliminary review by submitting four components of the application-your résumé, letters of recommendation, personal essay, and transcripts-along with a brief note to msmi@fordham.edu. Within five business days, our admissions team will respond with an assessment of your likelihood of admittance. While this review does not represent an official offer of admission, it can be a help... [-]

Master (MSc) Negotiation and Conflict Resolution

School Of Professional Studies - Columbia University
Campus Full time Part time 3 - 6 semesters September 2018 USA New York + 1 more

Columbia’s master’s program in Negotiation and Conflict Resolution, which can be completed on a part-time or full-time basis, combines theory and applied training to prepare students to develop practical models for negotiating and resolving disputes among parties with differing objectives and desires. [+]

Best Masters in Marketing Studies in USA 2018. Conflict resolution professionals work in a range of fields, including business, law, education, healthcare, and government. They act as arbitrators, mediators, facilitators, ombudsmen, and counselors. They must understand the root causes and dynamics of conflict and how to resolve disputes through reasoned negotiation. Columbia’s master’s program in Negotiation and Conflict Resolution, which can be completed on a part-time or full-time basis, combines theory and applied training to prepare students to develop practical models for negotiating and resolving disputes among parties with differing objectives and desires. This graduate program is part of a rich history of conflict resolution at Columbia University. The graduate program’s training philosophy is grounded in a commitment to interactive, dialogue-based methods of managing and resolving conflict. The focus is on building common ground, establishing dialogue, applying practical skills, ensuring representation and recognition, and forging relationships. The program trains students to: Adopt a mindset that is self-aware and sensitive to diverse populations of people in various settings Consider alternative perspectives from differing worldviews Apply sound conflict analysis models, tools and processes Understand system dynamics and complexity of issues and actors Develop a reflective practice of learning Work toward reaching constructive outcomes through the use of collaborative processes Use theory to inform their understanding, and apply pragmatic approaches to resolving conflicts Curriculum 40 points for degree completion On-campus instruction only Part-time* or full-time program Spring and Fall intake 3-6 terms to complete Capstone Thesis Fieldwork course option * Enrollment in the... [-]

Master (MSc) Fundraising Management

School Of Professional Studies - Columbia University
Campus Full time Part time 3 - 12 semesters September 2018 USA New York + 1 more

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. [+]

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. The world of nonprofits is growing – both in size and influence. The thousands of causes and the millions of organizations that serve those causes, in the United States and across the globe, need people to lead and to secure financial support. The Fundraising Management program here at Columbia is your portal to taking part in what many feel is the most important of society’s sectors – the one that furthers philanthropy, the love of humankind. The need for fundraising professionals and nonprofit leaders to distinguish themselves has increased. Organizations constantly seek individuals with a thorough understanding of the philanthropic marketplace, a mastery of key fundraising techniques, and comprehensive management skills. Because of this demand for highly skilled development personnel, salaries are among the highest in the sector. Curriculum 36 points for degree completion On-campus instruction Part-time* or full-time program Fall and Spring** intake 3–12 terms to complete*** Capstone Seminar and comprehensive final project * International students need to be enrolled on a full-time basis to be eligible for an F-1 student visa. ** Part-time program only for Spring intake *** Summer courses included. Students in the Fundraising Management program complete 12 3-point courses: five core required courses, which provide an overview of the industry and a thorough analysis of the essential elements of fundraising and leadership, including campaigns, major gifts, planning giving, and grants, as well as nonprofit financial management and board governance... [-]

Master of Network and Communications Management (MNCM)

DeVry University
Campus or Online Full time 3 semesters Open Enrollment USA Chicago New York Pomona Sherman Oaks Fremont Manhattan + 5 more

As organizations exercise the vast potential of today's sophisticated telecommunication systems, there's a growing need for motivated professionals who have expertise in the field of high-tech network and communications [+]

Best Masters in Marketing Studies in USA 2018. As organizations exercise the vast potential of today's sophisticated telecommunication systems, there's a growing need for motivated professionals who have expertise in the field of high-tech network and communications management. Whether you aspire to sustain the security of an organization's network, develop e-commerce systems or apply technology for a company's strategic benefit, our Network and Communications Management degree program can provide the platform you need to enhance your career in the growing field of network and communications management. Master of Network and Communications Management degree program is available at the following location: Chicago Loop (Chicago, IL). Concentrations: Wireless Information Security Network Applications Project Management TUITION - Click Here About DeVry University. If you are looking for an undergraduate or graduate college degree program, consider DeVry University. We offer small class sizes, a year-round enrollment every 8 weeks with processing new or transfer I-20, and degree completion programs. At DeVry, you can earn a reputable degree from an accredited* university respected by top employers around the globe. Classes start every 8 weeks: January, March, May, July, September, and November DeVry University has locations across the United States, including 6 campuses specially equipped to address and service the needs of international students in their pursuit of a successful career. Chicago, IL (Loop & Campbell) Fremont, CA (San Francisco) Pomona, CA (Los Angeles) Sherman Oaks, CA (Los Angeles) New York City, NY Student life at DeVry University DeVry University offers a wide range of activities... [-]

Master of Public Affairs

Park University
Campus or Online 36 hours September 2018 USA Kansas City Parkville

The M.P.A. program allows you to be adaptable in your career, understand and prepare for multisector and cross-sector realities, and successfully lead in your changing environment. [+]

Master of Public Affairs

 

The M.P.A. program allows you to be adaptable in your career, understand and prepare for multisector and cross-sector realities, and successfully lead in your changing environment. Because the M.P.A. is a values-driven program, you will focus not only on doing things the right way, but on the courage to do the right things.  

 Prepare for the unscripted future

The cross-sector, liberal-arts base of the M.P.A. degree is designed for those navigating the changing and dynamic work environment of the 21st century.  

 Learn from widely published, highly experienced and qualified faculty

Your courses will be led by seasoned academicians and Ph.D. researchers. In addition, Park University has attracted well-known leaders as faculty. Our courses are taught by leader-scholars who are former mayors, city managers, executive directors of nonprofit organizations, state and local government officials, and heads of national an international professional organizations. This combination of faculty brings enormous vitality and real-world currency into the classroom—both online and face-to-face.  ... [-]


MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2018 USA New Orleans

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

 

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

 

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

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