Master's Program in Marketing Studies in Switzerland

Find Masters Programs in Marketing Studies in Switzerland 2018

Marketing Studies

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.

Top Master Programs in Marketing Studies in Switzerland 2018

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Master's Programme in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2018 Switzerland St.Gallen

The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]

Objectives:

Customer value – the goal of sustainable corporate management

In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. ... [-]


Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2018 Switzerland Zurich Lausanne Geneva + 3 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT Level 500 GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn... [-]

Master in Journalism and Communication

University of Geneva
Campus Full time 4 semesters February 2018 Switzerland Geneva

The Master in Journalism and Communication is a joint programme offered by the University of Geneva and the University of Neuchâtel (UNINE). The courses for the orientation Information, Communication and the Media are given by the University of Geneva. The core curriculum (24 credits) taught by both universities provides fundamental theoretical grounding in sociology, communication, journalism and the media. The orientation taught in Geneva focuses on communication (with particular emphasis on organisational communication, scientific communication, political communication, etc.), information within the context of the web and the media (strategic information, communication strategy, web and social networking projects, information processing, web marketing, e-reputation), methodological tools and investigative methods. [+]

Best Masters in Marketing Studies in Switzerland 2018. Master in Journalism and Communication The Master in Journalism and Communication is a joint programme offered by the University of Geneva and the University of Neuchâtel (UNINE). The courses for the orientation Information, Communication and the Media are given by the University of Geneva. The core curriculum (24 credits) taught by both universities provides fundamental theoretical grounding in sociology, communication, journalism and the media. The orientation taught in Geneva focuses on communication (with particular emphasis on organisational communication, scientific communication, political communication, etc.), information within the context of the web and the media (strategic information, communication strategy, web and social networking projects, information processing, web marketing, e-reputation), methodological tools and investigative methods. The programme is designed to respond to the needs of companies and organisations who recruit graduates interested in working in the information and communication sectors in an era of rapidly developing current and new media. Curriculum Required courses: communication and journalism (24Credits) : Media and public relations; theories of communication; information ethics; principles of journalism, etc. Electives: communication, media and new media (24Credits) : Organisational communication and crisis communication; economics of the media and knowledge of its actors; web marketing, e-reputation; qualitative investigative methods, etc. Required courses: dissertation and web projects (24Credits) : Dissertation; communication strategy, web and social networking projects Electives (24Credits) : Information, communication and international organisations; economic and financial information and communication; community management and social networks; digital technologies; international journalism; Europe in the media; applied methods,... [-]

Master in Digital Marketing & Communication (Geneva, Switzerland)

CREA Geneva | INSEEC GROUP
Campus Full time 17 months February 2018 Switzerland Geneva

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Programme

Marketing Strategy & Planning The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable. Digital Marketing Channels Understand the new media landscape and how to use the main, platforms. Learn how to make the most of them by testing them in real case studies. Anticipate the evolution of social networks and learn how to exploit their strength in the service of the brand. Media Get a complete view of the new AdTech platforms and capabilities. Learn how and where to find your customers through data and optimized targeting in the digital world. Methodology Study in-depth techniques that will enable you to evolve in the professional sphere with assurance and personal skills. Brand Content Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any effective brand content effort. Business Models & Transformation From retail to cars, learn how companies are... [-]


Master in Luxury Marketing (Geneva, Switzerland)

CREA Geneva | INSEEC GROUP
Campus Full time 17 months February 2018 Switzerland Geneva

The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. [+]

Best Masters in Marketing Studies in Switzerland 2018. A full understanding of the new dynamics applied to luxury In a fast moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. Analysis will span from hard luxury into services, ranging from travelling into food and beverage. Course Programme Branding & Image Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. Analysis will be applied to different Luxury business models and their strategies as well as to the different geographic. Culture and Creation Learning about the history of Luxury, culture and art, will give an understanding of the origins of aesthetic codes and iconographies, and how these semiotics and visual elements are applied to the Luxury world. Topics such as stylistic identity and trends will be covered in order to understand how creative directors endorse a company’s heritage and design new collections every season. Special attention will be given to the different areas... [-]