A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.
Top Master Programs in Marketing Studies in Switzerland 2018
The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]
Customer value – the goal of sustainable corporate management
In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. ... [-]
The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]
The Master in Journalism and Communication is a joint programme offered by the University of Geneva and the University of Neuchâtel (UNINE). The courses for the orientation Information, Communication and the Media are given by the University of Geneva. The core curriculum (24 credits) taught by both universities provides fundamental theoretical grounding in sociology, communication, journalism and the media. The orientation taught in Geneva focuses on communication (with particular emphasis on organisational communication, scientific communication, political communication, etc.), information within the context of the web and the media (strategic information, communication strategy, web and social networking projects, information processing, web marketing, e-reputation), methodological tools and investigative methods. [+]
The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]
The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.Course Programme
Marketing Strategy & Planning The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable. Digital Marketing Channels Understand the new media landscape and how to use the main, platforms. Learn how to make the most of them by testing them in real case studies. Anticipate the evolution of social networks and learn how to exploit their strength in the service of the brand. Media Get a complete view of the new AdTech platforms and capabilities. Learn how and where to find your customers through data and optimized targeting in the digital world. Methodology Study in-depth techniques that will enable you to evolve in the professional sphere with assurance and personal skills. Brand Content Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any effective brand content effort. Business Models & Transformation From retail to cars, learn how companies are... [-]
The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. [+]